schoepfung GmbH

What schoepfung GmbH does

schoepfung GmbH is a boutique advertising and brand agency (Werbeagentur) headquartered in Düsseldorf, Germany, founded in 2011 and registered as a German private limited company (GmbH, HRB 65618) at Wilhelm-Tell-Straße 15, 40219 Düsseldorf. The firm operates with a small specialist team of approximately 5-9 people, co-led by Managing Directors and Creative Directors Rob Brünig and Dirk Kreckeler, alongside art directors (Jasmin Fehlen, Laura Wandke, Canan Pulur) and a strategic consultant (James Happel). The agency self-positions as a "brand agency for Mittelstand and family businesses" (Wir sind die Markenagentur für Mittelstand und Familienunternehmen), emphasizing a quality-over-quantity philosophy in which "every project needs only one good idea" and headcount is explicitly framed as irrelevant to output quality.

The firm delivers an integrated portfolio of six service modules: Campaigning (campaign development and execution), Digital (web design, e-books, newsletters), Corporate Design (brand identity and visual systems), Literature (print publications including magazines, catalogs, flyers), Packaging (packaging design), and Human Resources (HR marketing and employer branding). Its client base spans multiple verticals and includes enterprise and mid-market customers such as PE Automotive (automotive parts), LEMKEN (agricultural equipment), Salomon FoodWorld and BALASTAN (specialty food and beverages), Dassault Systèmes (software/technology), Rheinwohnungsbau (real estate), Adler Schwarzwald (hospitality), KREUL (creative supplies), Tropic Marin (sea salt products), defu (premium dog food), Vitra Point (furniture), and BFS (HR/staffing), alongside government (Stadtmarketing Düsseldorf), non-profit (Goood, Karlspreis Celebrate EU, Fachverband Außenwerbung), and other engagements. Geographic scope is limited to Germany.

The business model is project-based professional-services revenue executed through sales-led direct engagement, with the two managing directors serving as primary client contacts and leading creative direction. There is no proprietary technology platform, no application, no API, no disclosed AI/ML capability, no patents, no trademarks, no external investors, and no parent or holding structure; the company is founder-owned and independent. Pricing is not publicly disclosed and is negotiated on a per-project basis. The operational office is at Talstr. 36, 40217 Düsseldorf, housed in the "ALTE BONBONFABRIK" (Old Candy Factory) building, and the primary marketing channel is the schoepfung.de portfolio website.

Name

schoepfung GmbH

Legal name

schoepfung GmbH

Website

https://schoepfung.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

schoepfung GmbH is a Düsseldorf-based boutique advertising agency serving German Mittelstand and family businesses through a small specialist team offering campaigning, digital, corporate design, literature, packaging, and HR communications services.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Advertising agency services
• Brand identity design
• Creative campaign design
• Packaging design services
• Corporate communications

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Project-based creative and branding services including campaigning, digital, corporate design, literature, packaging, and human resources communications for Mittelstand and family businesses. Revenue is generated through custom creative project engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

schoepfung GmbH is a boutique advertising agency (Werbeagentur) in Düsseldorf that delivers branding, campaign creation, digital, corporate design, print literature, packaging, and HR marketing services to German Mittelstand and family-owned businesses. The agency functions as a full-service brand partner, combining strategic consulting with creative execution across traditional and digital channels.

Product overview

schoepfung GmbH is a full-service advertising agency (Werbeagentur) based in Düsseldorf, Germany, targeting Mittelstand and family businesses. The company offers a unified portfolio of six integrated service modules: Campaigning (campaign development and execution), Digital (web, e-books, newsletters), Corporate Design (brand identity), Literature (print publications), Packaging (packaging design), and Human Resources (HR marketing). These services function as a coordinated suite under a single agency relationship, delivering brand strategy and creative execution across both traditional and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaigning Campaign development and execution services for clients including Stadtmarketing Düsseldorf, PE Automotive, LEMKEN, Fachverband Außenwerbung, and Vitra Point. Includes image campaigns and themed campaign work for marketing and brand activations.
• Digital Digital services including web development, e-books, and newsletters for clients such as BALASTAN, Salomon FoodWorld, Fachverband Außenwerbung, and Dassault Systèmes.
• Corporate Design Brand identity and corporate design services including logo development and visual systems for clients such as Rheinwohnungsbau, defu, and PE Automotive.
• Literature Print materials and publications including magazines, catalogs, newspapers, and flyers for clients such as Salomon FoodWorld, Fachverband Außenwerbung, Tropic Marin, KREUL, and Rheinwohnungsbau.
• Packaging Packaging design services for clients including Goood, defu, Tropic Marin, and KREUL.
• Human Resources HR marketing and employer branding services for clients including BFS and Dassault Systèmes.

Named customers16 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• kempertrautmann: Independent Hamburg creative agency providing brand, campaign, and digital services. Comparable as a mid-sized German independent competitor in the creative/advertising space with similar project-based delivery.
• Scholz & Friends: Hamburg-headquartered creative agency group operating across Germany. Comparable as a German full-service creative/advertising agency serving major brands, with similar service modules in campaigning, digital, and corporate design.
• Thjnk: Independent German creative agency with offices in Hamburg and other cities. Comparable as an independent German creative shop delivering brand strategy and integrated campaigns for enterprise clients.
• Grabarz & Partner: Hamburg-based independent creative agency recognized for integrated campaigns. Directly comparable to schoepfung as an independent German creative agency serving enterprise and mid-market brands.
• Kolle Rebbe: Hamburg-based independent creative agency offering brand strategy, campaigns, and digital work. Highly comparable to schoepfung as a German independent creative shop competing for similar brand-led assignments.

Broad incumbents

• DDB Germany: German operations of the global DDB creative network. Comparable as a full-service advertising agency serving major brands in the German market, though with substantially broader resources and network support.
• Serviceplan Group: Largest independent German agency group headquartered in Munich. Comparable as a full-service agency covering campaigning, digital, and design, though at substantially broader scale and global footprint.
• Heimat: Berlin-based independent agency group part of the TBWA network. Comparable as a German creative agency offering integrated campaigns, digital, and brand work across similar client categories.
• GREY Germany: German operations of the global Grey advertising network. Comparable as a German full-service advertising agency offering integrated brand, digital, and campaign work to enterprise clients.
• Jung von Matt: Major German creative agency network headquartered in Hamburg. Comparable as a German full-service creative agency, though operating at significantly larger scale across multiple offices and disciplines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schoepfung

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about schoepfung GmbH