Ken Schrader Racing Inc
Ken Schrader Racing Inc is a private professional dirt track racing team owned by NASCAR Hall of Famer Ken Schrader, fielding the No. 9 Modified in DIRTcar UMP, IMCA, B-Mod, Sportsman, and Late Model events at regional speedways across the United States and Canada.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ken Schrader Racing Inc does
Ken Schrader Racing Inc is a privately held professional motorsports team based in Concord, North Carolina, owned and operated by NASCAR Hall of Famer Ken Schrader. The team fields the No. 9 Modified entry and competes primarily in regional dirt track racing across the United States and Canada, contesting multiple divisions including DIRTcar UMP Modifieds, IMCA Modifieds, B-Mods, Sportsman, and Late Models at speedways such as I-55 Federated Auto Parts Raceway, Lincoln Speedway, Ohsweken Speedway, Merrittville Speedway, Brighton Speedway, DuQuoin State Fairgrounds, Toledo Speedway, and Oswego Speedway.
The team operates on a sponsorship-led revenue model with Federated Auto Parts as the primary sponsor and a tiered roster of additional partners (Hunt Brothers Pizza, HendrickCars.com, Sunoco Race Fuels, Duracell, Thor Motor Coach, SEM, CRC, Tork, Duragloss, Petroff Towing, Hawkeye Truck, KL Ready Mix, Guardian Private Wealth, and Ted Brown Quality Paint & Body). Digital operations — schedule, results, media, and merchandise — are delivered through the MyRacePass platform. Season results include 11–13 wins per year across 2024 and 2025 and 3 wins, 16 top-5, and 26 top-10 finishes across 52 events in the 2026 season to date. The entity has six employees, no parent company, no disclosed funding, and no public technology or AI capability beyond the standard MyRacePass web stack.
Ken Schrader Racing Inc firmographics
Firmographics- Name
- Ken Schrader Racing Inc
- Legal name
- Ken Schrader Racing Inc
- Website
- https://schraderracing.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ken Schrader Racing Inc is a private professional dirt track racing team owned by NASCAR Hall of Famer Ken Schrader, fielding the No. 9 Modified in DIRTcar UMP, IMCA, B-Mod, Sportsman, and Late Model events at regional speedways across the United States and Canada.
- Ownership category
- akta.pro rank
Ken Schrader Racing Inc industry classification
Industry- Product category
- Professional Dirt Track Racing Services
- NAICS
- Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
- akta.pro secondary industries
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)
Keywords
Ken Schrader Racing Inc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel
Distribution channels1 record
Marketing channels2 records
Ken Schrader Racing Inc product offering
Product offeringCore offering
Ken Schrader Racing Inc operates a professional dirt track racing team that fields the No. 9 Modified entry at regional speedways across the United States and Canada. The team competes in multiple divisions including DIRTcar UMP Modifieds, IMCA Modifieds, B-Modifieds, and Sportsman, and sells branded merchandise to motorsports fans.
Product overview
Ken Schrader Racing Inc operates as a single, unified racing team rather than a platform-plus-modules architecture. The organization provides professional motorsport racing services, competing in multiple racing divisions and classes including DIRTcar UMP Modifieds, IMCA Modifieds, B-Mods, Limited Mods, Sportsman, and Late Model categories. The team participates in events across various speedways throughout the United States and Canada, managed through the MyRacePass platform for scheduling, results, and media.
Differentiator
Problem solved
Functional benefit
Products and services
- Ken Schrader Racing Team Competition
Quantifiable outcome
- Multiple race wins per season across various Modified divisions
Companies that use Ken Schrader Racing Inc
Customer profileSegments1 record
Ideal customer profiles2 records
Ken Schrader Racing Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ken Schrader Racing Inc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MyRacePasscoreWebsite platform and racing event management system used for schedules, results, news, media galleries, and merchandise. Powers the official team website.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Ken Schrader Racing Inc competitors and assessment
Company assessmentOthers
- MyRacePass: Digital platform powering Ken Schrader Racing's official website, event schedules, results, and merchandise. Comparable as the technology and monetization infrastructure provider common across regional dirt track teams.
- Federated Auto Parts: Primary sponsor of Ken Schrader Racing and naming-rights sponsor of Federated Auto Parts Raceway at I-55. Comparable as a significant commercial partner in the dirt track sponsorship ecosystem.
- Sunoco Race Fuels: Official fuel supplier for Ken Schrader Racing's modified entries. Comparable as the dominant fuel partner across U.S. motorsports, including dirt track, IndyCar, and NASCAR.
- DIRTcar Racing: Sanctioning body that organizes DIRTcar UMP Modified and Late Model series across North America, including Ken Schrader Racing's primary competitive divisions. Comparable as the ecosystem/league operator hosting the events the team enters.
Broad incumbents
- Hendrick Motorsports: Largest NASCAR Cup Series team with nine Cup championships. Comparable as a HendrickCars.com-branded operation sharing a sponsor with Ken Schrader Racing, and as a broader motorsports team ecosystem anchored by a flagship NASCAR property.
- Stewart-Haas Racing: Multi-car NASCAR Cup team co-owned by Tony Stewart. Comparable to Ken Schrader Racing through Tony Stewart's parallel dirt track program and the shared legacy NASCAR owner-driver profile.
Direct peers
- Tony Stewart Racing: NASCAR Hall of Famer Tony Stewart's multi-car dirt track and sprint car team competing in similar DIRTcar and regional dirt racing divisions. Direct comparison to Ken Schrader Racing in driver-owner model, dirt track focus, and use of legacy NASCAR brand to win sponsorship.
- Kyle Larson Racing: Active NASCAR Cup driver Kyle Larson's sprint car and dirt late model program. Comparable to Ken Schrader Racing as a top-tier NASCAR-name driver personally campaigning in dirt track events, often at the same venues.
- Scott Bloomquist Racing: Late dirt late model legend Scott Bloomquist's operation, historically one of the most successful dirt late model teams in the U.S. Directly comparable to Ken Schrader Racing in competing in regional dirt events with a high-profile driver-owner model.
Regional players
- IMCA (International Motor Contest Association): Sanctioning body for IMCA Modifieds, one of the key divisions Ken Schrader Racing competes in. Comparable as the regional series organizer whose calendar and rules shape the team's competitive schedule.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ken Schrader Racing Inc social profiles
Digital presenceKen Schrader Racing Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ken Schrader Racing Inc leadership team
Management profileNumber of profiles
Profiles1 record
Ken Schrader Racing Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ken Schrader Racing Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ken Schrader Racing Inc
What does Ken Schrader Racing Inc do?
Ken Schrader Racing Inc operates a professional dirt track racing team that fields the No. 9 Modified entry at regional speedways across the United States and Canada. The team competes in multiple divisions including DIRTcar UMP Modifieds, IMCA Modifieds, B-Modifieds, and Sportsman, and sells branded merchandise to motorsports fans.
Is Ken Schrader Racing Inc a public or private company?
Ken Schrader Racing Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ken Schrader Racing Inc founded?
Ken Schrader Racing Inc was founded in -1. It employs 1 to 10 people.
Who are Ken Schrader Racing Inc's main competitors?
Others on record are MyRacePass, Federated Auto Parts, Sunoco Race Fuels and DIRTcar Racing. Broad incumbents are Hendrick Motorsports and Stewart-Haas Racing. Direct peers are Tony Stewart Racing, Kyle Larson Racing and Scott Bloomquist Racing. IMCA (International Motor Contest Association) is listed as a regional player.
Does Ken Schrader Racing Inc have an API?
No public API is recorded for Ken Schrader Racing Inc.
What industry is Ken Schrader Racing Inc in?
Ken Schrader Racing Inc's product category is Professional Dirt Track Racing Services. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.), with a secondary code of MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent). Its NAICS code is 711212 and its SIC code is 7948.