Schwesterherz
Founded in 2007 in Berlin, Schwesterherz & Küchenliebe is a curated omnichannel lifestyle retailer offering premium kitchenware, home goods, stationery, and its own jewelry line via a Shopify e-commerce store shipping across Europe and multiple Berlin retail locations serving design-conscious consumers.
- Company typePrivate
- Founded2007
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Schwesterherz does
Schwesterherz & Küchenliebe is a privately held, founder-owned German lifestyle retailer founded in 2007 and headquartered at Gärtnerstraße 28 in Berlin's Friedrichshain district. The company curates and sells premium kitchenware, tableware, home décor, stationery, and jewelry, carrying third-party brands such as Le Creuset, Moccamaster, Microplane, Güde, Global, Eva Solo, Serax, Herrnhuter, Lulu Copenhagen, and A-Journal, alongside its own "Schwesterherz" jewelry sub-brand. The product catalog spans roughly €9.50 to €264 per item across categories including pots and pans, knives, coffee equipment, baking, dinnerware, candles, textiles, notebooks, and greeting cards.
The business operates an omnichannel model: a Shopify-powered e-commerce storefront at schwesterherzundkuechenliebe.de ships to approximately 13 European countries plus the USA, complemented by multiple physical retail locations in Berlin. Pricing is unit-based with a free shipping threshold of €50, plastic-free packaging, and gift-wrapping services; the company also sells custom-amount gift vouchers. Marketing combines organic social media (Instagram, Facebook, Pinterest, YouTube), an email newsletter, founder-led blog content, and word-of-mouth referrals, with no paid advertising or affiliate programs disclosed.
There are no funding rounds, acquisitions, institutional investors, or parent company relationships in the public record. Headcount is undisclosed. The company maintains a hiring page suggesting organic workforce growth, and operates workshop programming (e.g., a Berliner Boulette cooking workshop) tied to its YouTube channel as a community-building layer around the retail brand.
Schwesterherz firmographics
Firmographics- Name
- Schwesterherz
- Legal name
- Schwesterherz & Küchenliebe
- Website
- https://schwesterherz-berlin.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Founded in 2007 in Berlin, Schwesterherz & Küchenliebe is a curated omnichannel lifestyle retailer offering premium kitchenware, home goods, stationery, and its own jewelry line via a Shopify e-commerce store shipping across Europe and multiple Berlin retail locations serving design-conscious consumers.
- Ownership category
- akta.pro rank
Schwesterherz industry classification
Industry- Product category
- Specialty Retail — Kitchen, Home & Lifestyle Goods
- NAICS
- All Other Miscellaneous Retailers (45999), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)
- akta.pro primary industry
- Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)
- akta.pro secondary industry
- Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)
Keywords
Where Schwesterherz is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Schwesterherz business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Direct-to-consumer retail of curated kitchen accessories, living/home goods, stationery, and jewelry. Revenue generated through one-time product transactions via e-commerce and physical retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time product purchases with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Schwesterherz product offering
Product offeringCore offering
Schwesterherz & Küchenliebe is a curated direct-to-consumer retailer of premium kitchenware, tableware, home living accessories, stationery, and jewelry, operating through a Shopify-powered online store and multiple Berlin retail locations. The assortment combines well-known third-party brands (Le Creuset, Moccamaster, Microplane, Güde, Global, Eva Solo, Serax, Herrnhuter, Lulu Copenhagen) with the company's own Schwesterherz-branded jewelry and accessories line.
Product overview
Schwesterherz & Küchenliebe is a curated German online marketplace founded in 2007, specializing in lifestyle and home goods across four main categories: kitchen/cooking (cookware, knives, coffee equipment, kitchen tools, baking), table setting (dinnerware, cutlery, glasses, bar accessories), living/home décor (candles, vases, textiles, mirrors, furniture, bathroom items), and stationery (calendars, notebooks, pens, greeting cards, gift wrap). The shop also carries its own brand of jewelry (Schwesterherz) alongside curated third-party brands including Le Creuset, Moccamaster, Microplane, Global, Güde, Eva Solo, Eva Trio, Serax, Herrnhuter, Lulu Copenhagen, and A-Journal. The platform operates as a standard e-commerce Shopify store without modular products or add-on architecture. Value propositions include free shipping over €50, plastic-free packaging, and a quality promise with curated selections.
Differentiator
Problem solved
Functional benefit
Brands
- Schwesterherz: Own brand of products including jewelry (hoops, rings, bracelets, necklaces), with items like 'Hoops - Helena' sold under this brand name.
Products and services
- Kupfer-Topfreiniger 2er-Set (Redecker)
Companies that use Schwesterherz
Customer profileSegments1 record
Ideal customer profiles1 record
Schwesterherz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Schwesterherz partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Schwesterherz competitors and assessment
Company assessmentEmerging players
- Nordic Nest: Online Scandinavian design retailer offering curated kitchen, tableware, and home accessories across Europe; comparable as a curated European e-commerce home goods player overlapping in premium kitchen and dining assortment.
- The Conran Shop: UK-based curated design retailer offering premium kitchenware, tableware, furniture, and home accessories; comparable in curated premium positioning, multi-brand kitchen assortment (Le Creuset-type), and design-led home goods presentation.
- Broste Copenhagen: Scandinavian design house retailing curated Nordic home, tableware, and lifestyle goods across Europe; comparable as a design-led, curated European home goods player with overlapping tableware, textiles, and decorative assortment.
Broad incumbents
- H&M Home: Mass-market home and lifestyle retailer from H&M group selling across kitchen, dining, textiles, and decorative categories across Europe; comparable as a broad incumbent in the same lifestyle-home discretionary category targeting similar gift and home-decor occasions.
- Zara Home: Inditex's home and lifestyle concept retailing curated decor, tableware, textiles, and gifts through global e-commerce and stores; comparable as a broad incumbent overlapping heavily in tableware, textiles, candles, and decorative lifestyle categories.
- Wayfair: Global online home goods marketplace with broad assortment across furniture, kitchen, decor, and accessories; comparable as a much larger incumbent in the same online home retail category that competes for the same European discretionary home-spend wallet.
Direct peers
- Westwing Group: Berlin-headquartered online home and living retailer offering a curated assortment of furniture, decor, and accessories across Europe; directly comparable as a digitally native, curated European home-lifestyle marketplace with overlapping brand and category mix.
- Maison du Monde: French omnichannel home decor and lifestyle retailer with curated own-brand and third-party assortment across kitchen, dining, textiles, and decorative accessories; directly comparable in curated-lifestyle positioning and combined e-commerce + physical-store model across Europe.
- Manufactum: German curated retailer of premium, durable home, kitchen, and lifestyle goods sold via catalog and online channels; highly comparable given shared premium-brand curation philosophy (Le Creuset-type cookware, kitchen tools, stationery) and DACH customer base.
- Ambiente Direct: German online retailer specializing in premium home, kitchen, and lifestyle brands; directly comparable as a curated German e-commerce competitor overlapping the same premium kitchen and living brand portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Schwesterherz social profiles
Digital presenceSchwesterherz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schwesterherz leadership team
Management profileNumber of profiles
Schwesterherz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schwesterherz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schwesterherz
What does Schwesterherz do?
Schwesterherz & Küchenliebe is a curated direct-to-consumer retailer of premium kitchenware, tableware, home living accessories, stationery, and jewelry, operating through a Shopify-powered online store and multiple Berlin retail locations. The assortment combines well-known third-party brands (Le Creuset, Moccamaster, Microplane, Güde, Global, Eva Solo, Serax, Herrnhuter, Lulu Copenhagen) with the company's own Schwesterherz-branded jewelry and accessories line.
Is Schwesterherz a public or private company?
Schwesterherz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Schwesterherz founded?
Schwesterherz was founded in 2007. It employs 1 to 10 people.
Where is Schwesterherz based?
Schwesterherz is headquartered in Berlin, Germany, in the Europe region.
How does Schwesterherz make money?
One revenue line is on record: retail Product Sales.
Who are Schwesterherz's main competitors?
Emerging players on record are Nordic Nest, The Conran Shop and Broste Copenhagen. Broad incumbents are H&M Home, Zara Home and Wayfair. Direct peers are Westwing Group, Maison du Monde, Manufactum and Ambiente Direct.
Does Schwesterherz have an API?
No public API is recorded for Schwesterherz.
What industry is Schwesterherz in?
Schwesterherz's product category is Specialty Retail — Kitchen, Home & Lifestyle Goods. Its primary akta.pro industry code is CRAEAGAH, Home & Kitchen Value Variety Stores (Small Housewares & Décor), with a secondary code of CRACADAF, Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream). Its NAICS code is 45999 and its SIC code is 5399.