St Croix National Golf and Event Center

What St Croix National Golf and Event Center does

St. Croix National Golf and Event Center operates a 240-acre integrated golf, hospitality, and events property in Somerset, Wisconsin, serving daily-fee public golfers, families, corporate event clients, and wedding parties primarily in the Twin Cities / western Wisconsin catchment area. Its core product is an 18-hole championship course measuring 6,900 yards, augmented since 2023 by a 9,000 sq ft clubhouse housing The Grounds Restaurant, four HD Golf simulators, and an 18-hole Pelz-designed putting course, together with a ballroom used for weddings and corporate events.

The business model is a diversified on-property revenue stack: green fees and cart fees from public play, year-round simulator revenue, food and beverage through the restaurant and event catering, and wedding and corporate event bookings in the ballroom. The Grounds Restaurant and the simulators were added as part of a $7 million capital expansion completed in May 2023, signaling a deliberate shift toward non-golf and weather-independent revenue lines. Forward event bookings are reported to extend into 2026 and 2027, and the property has accumulated third-party validation including GolfPass Top 50 Public Golf Courses in 2024, a #1 ranking in Wisconsin, and a Golf Digest 4-star designation.

The company is privately held and was founded in 1996. There is no disclosed information on ownership structure, headcount, financial performance, or capital partners in the available data, which limits the depth of financial and corporate analysis that can be supported from the input.

Name

St Croix National Golf and Event Center

Legal name

St. Croix National Golf & Events

Website

https://scngolf.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

St. Croix National Golf and Event Center operates a 240-acre public golf course and event venue in Somerset, Wisconsin, serving golfers, families, weddings, and corporate clients with on-site clubhouse dining, HD Golf simulators, a Pelz putting course, and a ballroom.

Ownership category

akta.pro rank

Product category

Golf Course and Event Venue

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Luxury Golf Resorts (THAGACAH)

Keywords

• Championship golf course
• Indoor golf simulators
• Wedding event venue
• Golf lessons instruction
• Restaurant dining

Headquarters

HQ city

Somerset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales, Supply Chain

Revenue model

1. Golf Green Fees and Play: Core revenue from 18-hole golf rounds, tee time bookings, and daily play. Course features 6,900 yards of challenging play across 19 holes (including signature 19th hole).
2. HD Golf Simulator Rentals: Hourly rental of four indoor HD Golf simulators. Players can reserve time to play world-famous courses year-round regardless of weather.
3. Food and Beverage (The Grounds Restaurant): Full-service restaurant featuring wood-fired pizzas, classic American fare, craft cocktails, and craft beer. Open year-round for lunch, dinner, and weekend brunch. Private dining available.
4. Pro Shop Merchandise: Retail sales of golf apparel, equipment, and gear from premium brands including Taylormade, Callaway, Greyson, J. Lindeberg, Nike, Helly Hansen. Also offers custom club fittings.
5. Weddings and Events: Event venue rentals including ballroom, outdoor spaces, and private lounge for weddings, corporate events, holiday parties, and private dinners. Includes event coordination services.
6. Golf Lessons and Clinics: PGA instruction through one-on-one lessons and group clinics led by Head Golf Pro Brandon Polzin. Clinics offered for ages 6-10 and 11-15.
7. Putting Course Access: 18-hole putting course fees for adults ($19.99) and youth 15 and under ($9.99), with children 10 and under free.
8. Club 72 Membership: Subscription membership offering exclusive benefits including discounted simulator rates and special golf passes.
9. Tournament and League Fees: Entry fees for tournaments (Gopher's Revenge, Big Cup, Glow Ball) and seasonal golf leagues. Includes meals, prizes, and pro shop credits.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

St Croix National Golf and Event Center operates a 240-acre integrated golf and event destination in Somerset, Wisconsin, offering an 18-hole championship golf course, four indoor HD Golf simulators, an 18-hole Pelz Player putting course, The Grounds Restaurant, a remodeled ballroom, and a Pro Shop. The company also hosts weddings, corporate events, leagues, tournaments, PGA-led lessons, and a Club 72 membership program, generating revenue from green fees, simulator rentals, dining, events, merchandise, and subscriptions.

Product overview

St Croix National Golf and Event Center operates as an integrated golf resort with a single unified brand offering multiple complementary services. The core product is the 18-hole championship golf course (6,900 yards, 19 holes), augmented by four HD Golf simulators for year-round play. Dining is anchored by The Grounds Restaurant, with additional private venues including Room 72 Private Lounge and the Ballroom for events. Recreational amenities include the Pelz Putting Course, Pro Shop with equipment and fittings, and a fitness center with bioDensity and Power Plate equipment. The product portfolio is tied together through Club 72 membership, tournament and league programs, and PGA instruction services—positioning the resort as a comprehensive destination for golf, dining, events, and fitness in the St. Croix Valley.

Differentiator

Problem solved

Functional benefit

Brands

• The Grounds Restaurant: Full-service restaurant at St. Croix National featuring brick oven pizzas, classic American fare, specialty cocktails, and craft beer. Open year-round for lunch, dinner, and brunch on weekends.
• Club 72

Products and services

• 18-Hole Championship Golf Course 18-hole championship golf course with 6,900 yards, 19 total holes (including a 19th hole), designed by Joel Goldstrand, carved through boreal forest with dramatic elevation changes and ball-grabbing bunkers. Intended for recreational and serious golfers in the Twin Cities region.
• HD Golf Simulators Four indoor HD Golf simulators offering year-round golf on world-famous courses including St Andrews Old Course, Pebble Beach, Pinehurst, and Cabot Links. Features 18-foot bays, winter leagues, and offseason practice. Booked by the hour.
• The Grounds Restaurant Full-service restaurant featuring wood-fired pizzas, classic American fare, craft cocktails, and craft beer with panoramic views of St. Croix Valley. Open year-round for brunch, lunch, and dinner. Serves golfers, event attendees, and public diners.
• Pro Shop Golf retail shop offering Taylormade, Callaway, Greyson, J. Lindeberg, Nike, Helly Hansen brands, plus custom club fittings throughout the year. Serves golfers seeking apparel, equipment, and gear.
• Pelz Putting Course 18-hole putting course featuring Pelz Player synthetic greens designed by putting legend Dave Pelz and course architect Paul Jansen. Adults $19.99, ages 15 and under $9.99, 10 and under free.
• Ballroom and Event Spaces Event venue featuring newly remodeled ballroom with polished concrete floors, stunning backdrop, valley-view patio, and exclusive private courtyard. Accommodates weddings, corporate events, and private celebrations. Reservations open for 2026 and 2027.
• Room 72 Private Lounge Exclusive private dining and meeting space accommodating up to 8 guests with audiovisual technology and state-of-the-art ventilation. Suitable for corporate meetings or intimate celebrations with customizable catering.
• Golf Lessons and Clinics PGA instruction by Head Golf Pro Brandon Polzin offering one-on-one and group lessons, plus seasonal June and July golf clinics for ages 6-15 with instruction, prizes, and lunch.
• Golf Tournaments Customized tournament hosting for groups of 12-144 golfers including annual events like Gopher's Revenge and Big Cup. Shotgun events available Monday-Wednesday, tee-time events Thursday-Sunday.
• Golf Leagues Seasonal golf leagues including Men's League (Tuesday May 5 - August 25, 2026) and Women's Wednesday Golf League with weekly points races, various formats, and hole contests.
• Club 72 Membership Annual membership program offering exclusive HD simulator access, special passes, and 50% discount on play after league ends for members.
• Fitness Center State-of-the-art bioDensity center and Power Plate equipment for fitness training within the clubhouse, available to members and guests.

Quantifiable outcome

• Recognized as Top 50 U.S. Public Golf Course 2024 by GolfPass (from nearly 300,000 reviews)
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

13 partnerships are on record, tiered notable, core, foundational and minor.

• Twin Cities Live (KSTP)notableGTM or Marketing Partner · 7 June 2025Local television segment featuring St. Croix National golf course, event spaces, and The Grounds Restaurant. Showcased dramatic elevation changes, patio dining, and wedding/event spaces.
• Fox 9notableGTM or Marketing Partner · 20 July 2023Fox 9 filmed aerial drone footage of the new clubhouse and Pelz putting course, featuring the Jay Byrd filming team.
• HD GolfcoreTechnology or IntegrationHD Golf provides the four advanced 18-foot HD Golf simulators at St. Croix National. The partnership enables year-round indoor golf on world-famous courses including St Andrews, Pebble Beach, and Pinehurst. Booking is handled through HD Golf's website platform.
• Pelz Player GreenscoreTechnology or IntegrationPelz Player Greens provides the synthetic putting greens for the 18-hole putting course, designed by putting legend Dave Pelz. This partnership delivers professional-grade putting training and practice facilities.
• Jansen GolfcoreTechnology or IntegrationJansen Golf partnered with Pelz to design the 18-hole putting course architecture, complementing the Pelz Player Greens surfaces with strategic hole placement and challenging layouts.
• GolfPasscoreGTM or Marketing PartnerGolfPass Golfers' Choice awards program recognizes St. Croix National across multiple categories including Best Public Golf Courses, Best Course Conditions, and Best Amenities. The partnership provides marketing credibility and visibility through GolfPass platform.
• Joel GoldstrandfoundationalStrategic or Co-development PartnerJoel Goldstrand (8 years PGA tour, former head pro at Minneapolis Golf Club, 100+ courses designed including Bunker Hills, Eagle Valley, Grand View Lodge) designed the original 18-hole championship course in 1996.
• TOCK (Explore Tock)coreTechnology or IntegrationTOCK provides the reservation platform for The Grounds Restaurant's special events including Valentine's Day dinner and New Year's Eve Prix Fixe Celebration.
• ChronogolfcoreTechnology or IntegrationChronogolf provides the online tee time booking platform for the golf course, enabling golfers to reserve tee times digitally.
• Toast TabcoreTechnology or IntegrationToast Tab provides the online ordering platform for The Grounds Restaurant, enabling customers to order food and beverages digitally.
• Triple SeatcoreTechnology or IntegrationTriple Seat provides the event and wedding booking platform for St. Croix National, allowing couples to submit party requests and inquiries for events.
• TaylormademinorOthersPremium golf equipment brand featured in the Pro Shop for clubs, balls, and gear sales. Custom club fittings offered with Taylormade products.
• CallawayminorOthersPremium golf equipment brand available in the Pro Shop. Full range of clubs and equipment offered alongside custom fitting services.

Scale indicators7 records

Recent moves8 records

Expansion highlights3 records

Emerging players

• X-Golf: Indoor golf simulator franchise; competing technology offering year-round play on world-famous courses, comparable to SCN's HD Golf simulator offering but as a standalone entertainment venue rather than part of an integrated course/clubhouse.

Broad incumbents

• Topgolf: National entertainment-golf chain with indoor/covered hitting bays and F&B; comparable simulator-based year-round play, casual entertainment positioning, and food/beverage integration, but at a much larger multi-site scale.
• Erin Hills: Wisconsin public golf destination and former U.S. Open host; comparable championship-level public course, walkable layout, and recognition as one of America's top public courses.
• Big Cedar Lodge: Missouri destination resort integrating multiple championship courses, indoor golf, F&B, and event spaces; comparable integrated golf/dining/events business model but at a much larger destination scale with lodging.
• Grand View Lodge Golf: Minnesota resort with multiple Joel Goldstrand-designed courses; comparable design pedigree and integrated lodging/golf/event positioning, but at a larger destination scale with on-site lodging.
• Whistling Straits (Kohler): Wisconsin destination resort with two Pete Dye-designed championship courses; similar high-end public golf experience, integrated resort amenities, and tournament/event hosting on a larger scale.

Others

• KemperSports: Third-party golf course management company operating dozens of public and private courses nationwide; relevant comparable as an institutional operator in the same golf-course management segment, though not a direct single-course peer.

Direct peers

• Bunker Hills Golf Club: Joel Goldstrand-designed Minnesota public course directly comparable in design lineage, market positioning, and public-play model within the same Twin Cities regional market.
• TPC Wisconsin: Premium public-access course in Madison, WI; comparable championship layout, public-play model, event hosting, and tournament-grade conditioning targeting similar Upper Midwest golfers and corporate outings.
• Troy Burne Golf Club: Premium public course in Hudson, WI — directly in SCN's primary geographic market. Comparable Arnold Palmer-designed 18-hole championship layout, public-play model, and event hosting for Twin Cities metro golfers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tr
• LinkedInlinkedin.com/company/st-croix-national-golf-and-event-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Croix National Golf and Event Center