Scoops Lacrosse Franchising LLC

What Scoops Lacrosse Franchising LLC does

Scoops Lacrosse Franchising LLC is a privately held Massachusetts LLC founded in 2017 by Matt Belson (Coach Bels), operating a youth lacrosse instruction business targeting children ages 3 through grade 8. The core offering is a play-first, pad-free curriculum designed to introduce lacrosse to beginners and reduce the youth sports dropout rate, which the company cites at 70% by age 13. Its product ladder includes four age-graded programs — Scoops (co-ed ages 3-8), Halos (girls grades 1-4), Ballerz (boys grades 1-4), and DashLax (boys grades 5-8) — plus the recently launched Scoops SportsLab multi-sport clinic for ages 4-8. The proprietary technology stack centers on the play-based instructional methodology and The Scoopah, a custom-designed beginner lacrosse stick for small hands that is sold only at Scoops classes and a single partner retailer (The Good Sport), with no shipping offered.

The company monetizes through three primary revenue streams: session-based class registration fees ranging from $80 to $350 depending on program length; branded merchandise including Nike co-branded apparel ($76–$81), kids hoodies ($35), beanies ($27), and The Scoopah ($49.99); and town-program licensing under the 'Powered by Scoops' label, which supplies curriculum and brand rights to local youth lacrosse organizations and recreation departments. Distribution is hybrid: direct-to-consumer registration through scoopslax.com combined with channel partnerships through town recreation departments that handle enrollment on their own systems. Geographic reach spans 25+ Massachusetts towns plus Connecticut (Wilton), Maryland (Columbia), and New Hampshire (Hampstead), with the founder doubling as President of Cohasset Youth Lacrosse. The company has trained 20,000+ children since 2017, operates with approximately 8 employees, holds an official partnership with USA Lacrosse, and is bootstrapped with no disclosed outside funding.

Name

Scoops Lacrosse Franchising LLC

Legal name

Scoops Lacrosse Franchising LLC

Website

https://scoopslax.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Scoops Lacrosse Franchising LLC is a privately held youth lacrosse instruction business founded in 2017 that runs play-first, pad-free clinics for children ages 3 to grade 8 across 25+ Massachusetts towns plus Connecticut, Maryland, and New Hampshire, monetizing through class registration fees, branded merchandise including its proprietary Scoopah lacrosse stick, and town-program licensing.

Ownership category

akta.pro rank

Product category

Youth Sports Instruction

NAICS

Sports and Recreation Instruction (611620), Sporting and Athletic Goods Manufacturing (33992)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

Lacrosse Equipment Retail (CRAMAEAF)

Keywords

• Youth lacrosse instruction
• Sports education programs
• Lacrosse coaching clinics
• Youth sports training
• Lacrosse franchise licensing

Headquarters

HQ city

Cohasset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Class Registration Fees: Session-based registration fees for youth lacrosse programs (Scoops, Halos, Ballerz, DashLax). Prices range from $80-$350 depending on program length and type. Collected directly through website or via local recreation department partnerships.
2. Merchandise Sales: Sale of branded merchandise including The Scoopah lacrosse stick ($49.99), youth hoodies ($35), beanies ($27), and Nike apparel ($76-$81). Products sold through website and at physical class locations.
3. Franchise/Town Program Licensing: Licensing of Scoops brand and methodology to local youth lacrosse organizations and recreation departments to run 'powered by Scoops' programs in their towns.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Scoops Lacrosse Franchising LLC runs play-based youth lacrosse instruction programs for children, primarily ages 3-8, through its SCOOPS, HALOS, BALLERZ, and DASHLAX clinic brands. It also designs and sells proprietary beginner equipment (The Scoopah stick), branded apparel, and licenses its curriculum to town youth lacrosse programs through its Town K-Program.

Product overview

Scoops Lacrosse Franchising LLC operates a multi-level youth lacrosse instruction business focused on children ages 3-8, with programs including SCOOPS (core introduction for ages 3-8), HALOS (girls grades 1-4), BALLERZ (boys grades 1-4), and DASHLAX (boys grades 5-8). The company also sells branded merchandise including The Scoopah lacrosse stick and Nike Scoops apparel. They offer seasonal registration for clinics across multiple locations in Massachusetts and partner with local youth lacrosse programs through their Town K-Program.

Differentiator

Problem solved

Functional benefit

Brands

• SCOOPS: Core program for all Scoopers ages 3-8; ultimate lacrosse introduction for boys and girls focused on maximum fun, confidence building, and basic skills
• HALOS
• BALLERZ
• DASHLAX
• Scoops SportsLab
• The Scoopah

Products and services

• SCOOPS Program Core lacrosse introduction program for boys and girls ages 3-8, focused on maximum fun, confidence building, and basic skills. Requires only a lacrosse stick — no pads.
• HALOS Program Development program for girls in grades 1-4 building a strong foundation and lacrosse IQ through fundamentals taught via fun and games.
• BALLERZ Program Boys lacrosse development program for grades 1-4 (and up to 6th grade for winter sessions) using fast-paced drills and live play in a fearless, fun competition environment.
• DASHLAX Program Up-and-down 3v3 clinic for boys grades 5-8 emphasizing creativity, smart decision-making, footwork, angling, and ball movement under a no-contact rule.
• Town K-Program Licensed program that brings the Scoops experience to local town lacrosse organizations and recreation departments for kindergarten-age children, under the 'Powered by Scoops' label.
• The Scoopah Proprietary beginner-friendly youth lacrosse stick designed by Coach Bels for kids ages 3-8, featuring a lightweight build, easy-grip hang spots, and a pocket that won't sag or warp. Sold for $49.99, available only at Scoops Classes and The Good Sport (no shipping).
• Scoops Swag (Apparel & Merchandise) Branded merchandise line including Nike Scoops pullovers and 1/4 zip hoodies, Scoops Kids hoodies, Scoops Beanies, and Adult Scoops Pink Logo Crewnecks sold through the online store and at class locations.

Quantifiable outcome

• 20,000+ children trained since 2017
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• USA LacrossecoreStrategic or Co-development PartnerOfficial partner of USA Lacrosse, the national governing body for lacrosse. Partnership announced as 'Proud Partner with USA Lacrosse' providing credibility and alignment with the sport's governing organization.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Laxachusetts: Elite New England youth lacrosse club with strong pipeline focus. Comparable to Scoops in geography and customer base, though positioned upstream in the competitive pathway rather than introductory on-ramp.

Direct peers

• Skyhawks Sports Academy: National youth sports instruction franchise offering sports clinics and camps for children ages 3-12. Comparable to Scoops in the franchise-driven, age-segmented youth sports model.
• Koa Sports: Multi-sport youth sports franchise offering community-based programs in the Northeast. Comparable to Scoops in franchise model, age range, and Northeast geography.
• Igloo Lacrosse: Youth lacrosse instruction and club program with regional academies across the Northeast. Directly competes in the same youth lacrosse instruction category as Scoops, particularly in MA and surrounding states.
• Challenger Sports: International youth soccer coaching franchise with similar age-segmented programming and franchise model. Comparable as a youth sports franchise operator, though in soccer rather than lacrosse.
• i9 Sports: Nationwide youth sports franchise offering multi-sport programs for young children using a franchise/licensing model. Directly comparable to Scoops' capital-light expansion play and age-segment focus.

Broad incumbents

• Epoch Lacrosse: National lacrosse equipment brand specializing in composite sticks. Comparable as a competing equipment manufacturer and brand peer in the broader lacrosse category.
• East Coast Dyes: Lacrosse equipment and stringing brand with strong Northeast brand equity. Comparable as a category-mate in lacrosse equipment and a regional brand competitor.
• STX Lacrosse: Major lacrosse equipment manufacturer with sticks, gloves, and protective gear across all ages and skill levels. Comparable to Scoops on the equipment side (The Scoopah competes in beginner sticks) and as a brand partner in the lacrosse ecosystem.

Others

• USA Lacrosse: National governing body for lacrosse and an official Scoops partner. Comparable as the governing body and ecosystem anchor that influences coaching certification, rules, and youth participation trends.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/scoopslacrosse
• LinkedInlinkedin.com/company/scoops-lacrosse-franchising-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scoops Lacrosse Franchising LLC