Scottish Property

What Scottish Property does

Scottish Property Magazine is a private, Edinburgh-based digital and print property publication serving Scottish homeowners in the greater central belt. Its core product is a 68-page magazine covering interiors and lifestyle, renovations and conversions, buying and selling, gardens, architecture and self-build, property market news, holiday homes, and feature properties. The publication operates under a strategic 'association' arrangement with McEwan Fraser Legal, a 120-staff Edinburgh law firm and estate agency that shares the magazine's Claremont House headquarters address, supplies featured property listings, and provides the primary commercial anchor for the brand.

The underlying technology is a standard digital magazine platform with interactive online articles, supported by a small in-house team of web developers, designers, writers, researchers, photographers, and a videographer. The platform integrates social sharing, a cookies-based personalization layer, and a fortnightly email newsletter as its principal digital channels. There is no disclosed API, mobile application, or proprietary technology platform.

The business model is advertising-driven. Revenue is generated through print and digital advertising, listings placements (anchored by McEwan Fraser Legal), and sponsorship. Distribution is achieved through direct targeted mailing of 10,000 copies per edition to homeowners planning to sell, having recently sold, or having recently bought property, plus a smaller run to IFAs and brokers. Management has announced a planned move into retail distribution. No subscription pricing or paid product tier is disclosed in the source material, and no funding rounds, institutional investors, or parent company are evidenced.

Name

Scottish Property

Legal name

Scottish Property Magazine

Website

https://scottishpropertymagazine.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Property Magazine / Real Estate Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

akta.pro secondary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Property magazine
• Property listings
• Interiors editorial
• Scottish real estate media
• Property market news

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Content and Advertising: Property magazine featuring lifestyle and interiors, feature properties, architecture and self-build, renovations and conversions, property news, market trends and money matters, selected properties on the market, holiday homes, and gardens. Revenue generated through advertising and partnerships with McEwan Fraser Legal.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Scottish Property Magazine is a Scottish property publication producing 68-page editions of inspirational ideas and in-depth articles on themes including lifestyle and interiors, feature properties, architecture and self-build, renovations and conversions, property news, market trends, money matters, selected properties on the market, holiday homes, and gardens. The magazine is delivered through direct targeted print distribution to 10,000 homeowners in Scotland's central belt and via an interactive online platform with associated email newsletter and social media sharing.

Product overview

Scottish Property Magazine is a digital and print publication platform offering 68 pages of property-related content across Scotland. The core product is the magazine itself, which operates through multiple thematic sections including Interiors & Lifestyle, Renovations & Conversions, Buying & Selling, Gardens, Architecture & Self-Build, Property Market News, and Holiday Homes. The magazine integrates McEwan Fraser Legal property listings and feature properties showcasing premium Scottish real estate. Distribution reaches 10,000 homeowners across Scotland's central belt for print editions.

Differentiator

Problem solved

Functional benefit

Products and services

• Scottish Property Magazine A 68-page digital and print property publication offering inspirational ideas and in-depth articles on Scottish property topics across lifestyle and interiors, feature properties, architecture and self-build, renovations and conversions, property news, market trends, money matters, selected properties on the market, holiday homes, and gardens. Targeted at Scottish homeowners who are planning to sell, have just sold, or have just bought a property, with distribution to 10,000 homeowners and IFAs/brokers across Scotland's central belt.
• Property Listings Featured McEwan Fraser Legal property listings integrated into the magazine, offering selected properties currently on the market across Scotland.
• Feature Properties Section Showcase of premium property listings within Scottish Property Magazine, including eco-luxury homes, period properties, rural retreats, and new family homes across Scotland.

Quantifiable outcome

• Magazine distributed to 10,000 targeted homeowners

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• McEwan Fraser LegalflagshipStrategic or Co-development PartnerMcEwan Fraser Legal is the association partner of Scottish Property Magazine. The partnership provides property listings, featured properties, and exclusive content. The law firm operates from Edinburgh with 120 staff and has won multiple innovation awards. Magazine is sent to homeowners and also distributed through this partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Homes & Gardens: Major UK home, garden and interiors magazine with both print and digital editions. Comparable content mix — homes, renovations, gardens, design inspiration — and similar advertiser base of property and lifestyle brands.
• 25 Beautiful Homes: Time Inc UK title focused on real homes, interiors and renovation inspiration. Overlapping editorial format — feature properties, interiors, gardens — and similar consumer-property advertiser base.
• The Resident: UK regional lifestyle and property magazine published across multiple cities. Comparable hyper-local property editorial model and similar advertiser mix of estate agents, designers and lifestyle brands.
• House & Garden: Condé Nast publication covering architecture, decoration, gardens and property. Comparable premium-editorial property and lifestyle content aimed at an affluent homeowning audience, advertiser-supported print + digital model.
• Country Life: Long-running UK property and lifestyle magazine featuring country houses, architecture, gardens and interiors. Closest direct analogue in terms of editorial mix and high-end property audience, though with a UK-wide rather than regional remit.
• Country & Town House: UK consumer magazine covering luxury property, interiors and lifestyle. Directly comparable premium-property editorial model, advertiser-supported, with a similar mix of feature homes, renovations and lifestyle content aimed at high-end property audiences.
• Scottish Field: Scotland's premier lifestyle magazine covering property, interiors, travel and culture. Strongest regional peer given shared Scottish geography and overlapping coverage of property, interiors and rural lifestyle content.

Broad incumbents

• Rightmove: UK's largest property portal and a dominant advertising destination for estate agents. Represents the digital incumbent competing for the same property-advertiser wallet that Scottish Property Magazine targets.
• Zoopla: Major UK property portal competing with Rightmove for estate agent advertising budgets. A structural competitor for the property-advertising dollars that Scottish Property Magazine's revenue model relies on.

Regional players

• ESPC (Edinburgh Solicitors' Property Centre): Edinburgh and central Scotland property listings platform and publisher of market data. Closest regional competitor for property-listing eyeballs and advertiser spend in Scottish central belt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/scottish-property

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scottish Property