Scott Lake Country Club

What Scott Lake Country Club does

Scott Lake Golf & Practice Center, operating as Scott Lake Country Club, is a family-owned public golf facility located at 911 Hayes Rd. NE in Comstock Park, Michigan, serving the Grand Rapids market in West Michigan. Founded in 1960 by Oliver Hoag and operated by his sons since 1975, the business has expanded over six decades from a single course into 33 total holes of playable golf, comprising three distinct nine-hole layouts (Gold, White, and Red), a six-hole short course (Orange Six), and a 24-station practice facility with Country Club Elite Practice mats.

The core product is public-access golf, priced via tiered green fees ranging from $36 to $66 for 18 holes with cart depending on weekday/weekend, time of day, and player category (regular, senior, junior), plus a 6-hole short course at $10-$12 walking. The practice center sells ball buckets from $5.50 (25 balls) to $16 (100 balls). Supporting revenue streams include a pro shop, food and beverage/banquet service, corporate golf outings (capacity 40-192 players with full event staffing), junior clinics ($175/session) and a 6-week management clinic ($395) led by Head Golf Professional Denny Peters and LPGA award-winning instructor Patti Butcher, organized leagues (40+ named leagues running Monday through Thursday evenings with seasonal fees processed through dedicated payment portals), and a tournament series branded as Scott Lake Events. Accessibility is enhanced by SoloRider adaptive golf carts — among the few courses in Michigan to offer them.

The technology stack is entirely third-party and industry-standard: iPar GPS-equipped Yamaha carts for in-round distances and pace-of-play tracking, a mobile app built on the Gallus Golf platform for booking, scorekeeping, and personalized round insights, the Club Prophet Engage platform for website hosting and tee-time booking, and standard integrations with Golf EMS for league payments and Google Analytics for site analytics. Distribution is direct-to-consumer via online booking, phone/in-person at the pro shop, and a dedicated corporate events team; marketing is multi-channel including the website, mobile app, email/SMS, Google reviews, local sponsorships (LMCU, Keller Williams Realty, Mill Creek Tavern), and event promotion.

Name

Scott Lake Country Club

Legal name

Scott Lake Golf & Practice Center

Website

https://scottlake.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Scott Lake Golf & Practice Center is a family-owned public golf facility in Comstock Park, Michigan, offering 33 holes across three nine-hole courses and a 6-hole short course, a 24-station practice range, leagues, corporate outings, junior programs, and instruction for individual and family golfers in the Grand Rapids market.

Ownership category

akta.pro rank

Product category

Public Golf Facility

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Public golf facility
• Golf course operations
• Driving range services
• Golf instruction
• Corporate golf outings

Headquarters

HQ city

Comstock Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Green Fees & Cart Rentals: Core revenue from 9-hole and 18-hole green fees with power cart. Peak-season rates range $50-$66 for 18 holes + cart (weekday vs. weekend). Additional revenue from walking-only rounds, senior/junior discounted rates, and 6-hole short course play.
2. Driving Range & Practice Center: Revenue from practice range ball buckets (25 balls $5.50; 50 balls $9.00; 75 balls $12.00; 100 balls $16.00). The facility has 24 stations with upgraded Country Club Elite Practice mats.
3. Golf Events & Corporate Outings: Revenue from hosted golf outings and tournaments. Shotgun starts require minimum 40 players (Mon–Thu) or 60 players (Fri–Sun). Events can accommodate up to 192 players. Customizable food & beverage (beverage tickets, continental breakfast, bag lunches, BBQ) and sponsor signage generate additional per-event revenue.
4. Pro Shop Merchandise: Golf shop sells premium apparel, gloves, golf balls, hats, and accessories. Revenue from merchandise sales during rounds and events.
5. League Memberships & Season Programs: Annual Golfers Club membership program and Summer to Remember family program generate recurring seasonal revenue. League payment portals (Monday–Thursday) process per-season fees for 40+ named leagues.
6. Golf Instruction & Junior Programs: Revenue from junior golf clinics ($175/session), 6-Week Management Clinic ($395), and private lessons with Denny Peters (Head Golf Professional) and Patti Butcher (LPGA National Golf Professional of the Year).

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Scott Lake Country Club operates a public golf facility offering 33 holes of golf across three distinct 9-hole courses (Gold, White, Red) and a 6-hole short course. The facility includes a 24-station driving range and practice center, a fully-stocked golf shop, professional instruction, organized league play, family-friendly programs, and full-service golf event and corporate outing hosting for groups of 40 to 192 players.

Product overview

Scott Lake Golf & Practice Center is a multi-facility golf operation offering 33 total holes across three distinct 9-hole courses (Gold Nine, White Nine, Red Nine) plus a 6-hole short course. The core product portfolio centers on public golf access with a complementary practice center (driving range, putting/chipping greens), a fully-stocked golf shop, and golf instruction through named instructors Denny Peters and Patti Butcher. The operation differentiates through family programs (kids play free after 4 PM weekends), organized league play (Monday-Thursday nights), tournament/event hosting for 40-192 players, and a dedicated junior program with structured clinics. Ancillary services include food & beverage catering, adaptive golf cart rentals (SoloRider), and a mobile app for scorekeeping and real-time tracking. The facility serves as a public golf destination positioned as affordable hospitality-focused golf in the Grand Rapids, Michigan market.

Differentiator

Problem solved

Functional benefit

Products and services

• Scott Lake Golf Courses (Gold Nine, White Nine, Red Nine) Three uniquely designed 9-hole golf courses totaling 27 holes: Gold Nine with dramatic elevation changes, White Nine with creek hazards and narrow greens, and Red Nine with strategic tee shots and forced carries. Sold as 9-hole or 18-hole green fees plus cart, with weekday and weekend/holiday rates.
• Orange Six Short Course

Quantifiable outcome

• 33 holes of golf across 3 nine-hole courses and a 6-hole short course — providing varied play combinations year after year
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• LMCU (Lake Michigan Credit Union)minorGTM or Marketing PartnerLMCU sponsors Scott Lake Events, appearing in event photography and promotional materials. Their logo is featured on the sponsorship page, indicating a financial or marketing sponsorship relationship for event visibility.
• Keller Williams RealtyminorGTM or Marketing PartnerKeller Williams Realty is featured as a sponsor on the Scott Lake sponsorship page, with their logo displayed in promotional photography and event materials.
• Mill Creek Tavern Food & SpiritsminorGTM or Marketing PartnerMill Creek Tavern Food & Spirits is listed as a sponsor on Scott Lake's sponsorship page, featured alongside event photography and promotional materials.
• Patti Butcher Golf (Patti Butcher)coreStrategic or Co-development PartnerPatti Butcher, 2010 LPGA National Golf Professional of the Year, uses Scott Lake as one of her teaching sites for lessons and programs. She is introduced as a featured instructor on the Scott Lake instruction page. This is a high-value instructional partnership that brings premium golf instruction credibility to Scott Lake.
• Gallus Golf (Golf App Platform)coreTechnology or IntegrationGallus Golf provides the Scott Lake mobile app, enabling real-time tee time booking, scorekeeping, and personalized round insights. The app is distributed through the Gallus Golf platform (manager.gallusgolf.com).

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Painted Hills Golf Club: Public golf course in the greater Grand Rapids area. Comparable daily-fee pricing tier, family/junior programming, and corporate-outing capability.
• Indian Trails Golf Course: Public 18-hole municipal-style course in Grand Rapids, Michigan. Comparable mid-priced daily-fee competitor in the same metro, particularly for league and casual play.
• Quail Ridge Golf Club: Public-access golf club in the West Michigan region. Competes with Scott Lake for daily-fee, league, and corporate-outing rounds among Grand Rapids-area golfers.
• The Highlands at Grand Victoria Casino: Resort-style public course near Grand Rapids referenced by Scott Lake's own customers as a comparable playing experience. Directly comparable in regional positioning, premium conditioning, and outing hosting.
• Pilgrim's Run Golf Club: Public 18-hole course in Pierson, Michigan, in the broader Grand Rapids market. Directly comparable as a Midwestern public-fee course competing for the same regional golfer and corporate-outing demand that Scott Lake targets.
• Boulder Creek Golf Club: Public golf facility in Belmont, Michigan (Greater Grand Rapids area). Comparable 27-hole public layout, league programming, and family-friendly positioning in the same West Michigan market.
• Thousand Oaks Golf Club: Public 18-hole course in Grand Rapids, Michigan. Closest geographic direct competitor to Scott Lake, competing on daily-fee pricing, league programming, and corporate outings in the West Michigan market.
• Ledges Golf Club: Public golf course in Grand Rapids, Michigan. Competes for the same individual, league, and corporate-outing demand Scott Lake serves in West Michigan.

Broad incumbents

• Arcis Golf: Large multi-course owner/operator of private, resort, and daily-fee golf clubs across the U.S. Relevant as a scaled incumbent operating at a level of portfolio breadth and purchasing power Scott Lake cannot match on its own.
• Troon: Golf and club-management company managing hundreds of courses worldwide. Comparable as a broad incumbent providing management, technology, and marketing services to facilities similar to Scott Lake.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/scott-lake-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scott Lake Country Club