Selection Centre Sports

Name

Selection Centre Sports

Legal name

Selection Centre Sports

Website

https://scssports.in

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Selection Centre Sports (SCS Sports) is a privately held Indian multi-channel sports retailer, operating 20+ stores and a Shopify e-commerce site selling equipment across 15+ sports categories alongside professional court, turf, and gym installation services.

Ownership category

akta.pro rank

Product category

Sports Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industry

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

Keywords

• Sports equipment retail
• Cricket gear sales
• Racquet sports equipment
• Fitness equipment store
• Sports installation services

Headquarters

HQ city

India

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Sports Equipment & Apparel Sales: Primary revenue stream from selling sports equipment, apparel, footwear, and accessories across multiple categories including cricket, badminton, tennis, pickleball, padel, table tennis, squash, swimming, running, football, basketball, volleyball, boxing, and fitness. Products range from budget items (₹108) to premium equipment (₹87,999+).
2. Installation Services: Professional installation services for sports infrastructure including courts (pickleball, padel, tennis, squash, badminton, table tennis), turfs (football, cricket), gym equipment, and swimming pools. Revenue generated from setup, flooring, and maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Selection Centre Sports (SCS Sports) is a multi-channel Indian sports retailer selling branded sports equipment, apparel, footwear, and accessories across 12+ sports categories (cricket, badminton, tennis, pickleball, padel, table tennis, squash, swimming, running, football, basketball, volleyball, boxing, fitness). The company also provides professional installation services for sports infrastructure including courts, turfs, gym setups, and swimming pools for homes, clubs, and institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricket Products

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Direct peers

• Cosco India: Indian sporting goods retailer offering multi-category equipment and apparel with physical retail presence. Closely comparable to SCS in product breadth, mid-market positioning, and emphasis on team sports and racquet categories.
• Nivia Sports: Indian sports brand with multi-category footprint in football, basketball, fitness, and team sports, plus direct D2C retail. Comparable to SCS as an Indian-headquartered multi-sport retailer, though more brand-led than multi-brand reseller.
• Sanspareils Greenlands (SG): One of India's largest cricket equipment manufacturers and retailers with deep cricket-specific brand equity. Directly competes with SCS in the cricket category — the highest-volume segment in Indian sports — through branded retail and online channels.
• Sareen Sports (SS): Indian cricket equipment brand with direct retail and e-commerce presence. Competes with SCS in cricket bats, protective gear, and accessories — a core category where SCS carries SS as a supplier brand alongside its own merchandising.
• Decathlon India: World's largest multi-category sporting goods retailer with deep India presence. Competes head-to-head with SCS across racquet sports, team sports, fitness, and running, but leverages an own-brand, vertically integrated model that structurally undercuts multi-brand resellers on price.

Broad incumbents

• Flipkart: Major Indian e-commerce marketplace with broad sporting goods assortment and own private labels. Overlaps with SCS on multi-brand retail of cricket, fitness, and racquet equipment, but without sports-specialist curation or installation services.
• Myntra: Indian fashion and athleisure e-commerce platform with significant sportswear and footwear assortment from Nike, Adidas, Puma, and Asics. Competes with SCS on the apparel/footwear side of the basket but not on equipment or installation services.
• Amazon India: India's largest general e-commerce marketplace with a deep sporting goods category selling Nike, Adidas, Yonex and other brands SCS carries. Competes on assortment, price, and delivery infrastructure, but lacks physical retail and specialized sports expertise.

Others

• Puma India: Global sportswear brand with growing India D2C retail footprint. Functions as both a supplier brand carried by SCS and an emerging competitor through its own branded stores and website, intensifying D2C pressure on multi-brand resellers.
• Adidas India: Global sportswear and equipment brand with substantial India D2C expansion across footwear, apparel, and racquet sports. As a key SCS supplier, Adidas's direct retail expansion both supplies SCS with product and competes with it at the point of sale.

Market position

Customer concentration

• Facebookfacebook.com/SelectionCentreSports
• Instagraminstagram.com/scssports.in
• LinkedInlinkedin.com/company/selection-centre-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selection Centre Sports