What SCTV Online does

SCTV Online is a Vietnamese multi-platform streaming service operated by Công ty TNHH Truyền Hình Cáp Saigontourist (Saigontourist Cable Television Company Ltd.), a limited liability company registered in Ho Chi Minh City on April 9, 2010 (business registration number 0301463315). The platform is delivered via iOS (12.1+), Android (5.0+), web, and Smart TV applications and offers a combined live-TV, video-on-demand, and live-sports streaming experience. Core content spans hundreds of domestic and international TV channels, Vietnamese and TVB/Hong Kong dramas, HBO premium content (via the HBO-GO PREMIUM package launched August 1, 2025), and exclusive La Liga EA Sports broadcasts in Vietnam. The company also maintains dedicated channel sub-brands (SCTV9, SCTV14, SCTV15, SCTV22) and a corporate blog at news.sctvonline.vn.

The business runs a freemium-with-paid-conversion model anchored on subscription tiers (BASIC/FREE and VIP/PREMIUM), with the first two premium episodes offered free to drive conversion to paid subscriptions. Pricing is monthly, with promotional discounts of up to 20% distributed through payment partners MoMo, ShopeePay, and VTCPay. Distribution extends beyond self-serve mobile and web to bundled offerings, most notably the SCTVONLINE PRO package distributed via the VNPT telecom partnership and the legacy Saigontourist cable television footprint. Marketing channels include app store presence, content marketing through the SCTVOnline news blog, organic social (Facebook, YouTube, TikTok, Zalo), and SMS/email for account onboarding.

SCTV Online has been awarded Vietnam's National Brand Title (Thương hiệu Quốc gia) for three consecutive years through 2024 and holds an Internet Broadcasting and Television Service Provision License (124/GP-BVHTTDL, granted September 5, 2025). The company is privately held, has a reported headcount of 23 employees, and operates exclusively within Vietnam with no disclosed revenue, external funding, or M&A activity.

Name

SCTV Online

Legal name

Công ty TNHH Truyền Hình Cáp Saigontourist

Website

https://sctvonline.vn

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

SCTV Online is a Vietnamese multi-platform streaming service operated by Saigontourist Cable Television, delivering live TV, video-on-demand dramas, La Liga sports, and HBO premium content via iOS, Android, web, and Smart TV apps to Vietnamese households through subscription and freemium tiers.

Ownership category

akta.pro rank

Product category

OTT Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

akta.pro secondary industries

National Sports Broadcast Networks (MPABAAAC), National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

• Video streaming
• OTT platform
• Live TV broadcasting
• Video on demand
• Entertainment subscription

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: SCTVOnline generates primary revenue through subscription-based access to premium content tiers including VIP and PREMIUM packages. Users pay for access to exclusive dramas, movies, and live sports broadcasts.
2. Freemium Model: Platform offers freemium access with limited content - typically 2 free episodes for new users to experience premium content before converting to paid subscriptions
3. Payment Processing Revenue: Partnership fees and transaction processing through payment partners including MoMo and ShopeePay for service payments

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

SCTV Online operates a multi-platform online entertainment streaming service in Vietnam, distributing live TV channels (SCTV9, SCTV14, SCTV15, SCTV22), video-on-demand (VOD) content, premium international content (HBO, TVB), and live sports broadcasting (LaLiga) via proprietary applications across iOS, Android, Web, and Smart TV. Revenue is driven primarily by tiered subscription access (VIP/PREMIUM versus a BASIC/FREE tier), with bundled distribution through a telco partnership with VNPT under the SCTVONLINE PRO package.

Product overview

SCTV Online is a multi-platform online entertainment streaming platform operated by Saigontourist Cable TV (SCTV). The platform offers a unified streaming service with multiple product tiers and channels. Core offerings include: SCTV Online (main app with live TV and VOD), VOD services in VIP/PREMIUM and BASIC/FREE tiers, specialized TV channels (SCTV9 for TVB/Hong Kong content, SCTV14 for Vietnamese dramas, SCTV15/SCTV17/SCTV22 for sports), and premium add-on packages (HBO-GO PREMIUM, SCTVONLINE PRO). The platform provides hundreds of domestic and international TV channels, dramas, movies, and LaLiga sports content with HD quality streaming.

Differentiator

Problem solved

Functional benefit

Brands

• SCTV14: Vietnamese film channel on SCTV Online platform
• SCTV9
• SCTV15
• SCTV22
• SCTVONLINE PRO
• HBO-GO PREMIUM

Products and services

• SCTV Online streaming platform Multi-platform online entertainment streaming service in Vietnam offering live TV channels, video on demand, premium international content (HBO, TVB), and live sports broadcasting (LaLiga) via iOS, Android, Web, and Smart TV applications for Vietnamese consumers and households.
• Live TV channels (SCTV9, SCTV14, SCTV15, SCTV22)

Quantifiable outcome

• Free 2-episode preview for premium content drives user conversion to paid subscriptions
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• HBO-GOcoreTechnology or Integration · 1 August 2025SCTVOnline launched HBO-GO PREMIUM package starting August 1, 2025, offering comprehensive family entertainment bundles including HBO premium content exclusively on the platform.
• MoMominorGTM or Marketing Partner · 1 June 2025Payment partnership for subscription payments with 20% discount promotion available from June 1, 2025 to July 5, 2025.
• ShopeePayminorGTM or Marketing Partner · 1 January 2025Payment partnership allowing users to pay for SCTVOnline subscriptions via ShopeePay with promotional discounts up to 20% for first-time users and 10% for returning users.
• VNPTcoreChannel Partner/ Reseller/ Distributor · 1 January 2024SCTVOnline and VNPT partnered to launch the special 'SCTVONLINE PRO' service package, combining VNPT's telecom infrastructure with SCTVOnline's entertainment content for bundled distribution.
• VTCPayminorGTM or Marketing PartnerPayment partner for subscription payments, offering promotional 'Buy 3 Get 5' deals during consumer promotion months.
• Apple (App Store)coreChannel Partner/ Reseller/ DistributorSCTVOnline app distribution through Apple App Store for iOS devices (iOS 12.1 and above)
• Google (Google Play)coreChannel Partner/ Reseller/ DistributorSCTVOnline app distribution through Google Play Store for Android devices (Android 5.0 and above)
• La LigacoreTechnology or IntegrationSCTVOnline holds broadcasting rights for La Liga EA Sports matches in Vietnam, streaming live games on dedicated channels (SCTV15, SCTV22) and the app
• TVBcoreTechnology or IntegrationExclusive licensing partnership for TVB drama content, including simultaneous broadcasting with TVB for selected series

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Netflix: Global OTT streaming incumbent with growing investment in Vietnamese and Korean content. Competes for the same premium streaming subscribers in Vietnam with vastly larger content library and original production budget.
• HBO GO: Premium HBO streaming service. Now a content partner via HBO-GO PREMIUM package, but previously/elsewhere a direct competitor for premium entertainment subscribers in Vietnam.

Emerging players

• Viu: PCCW-owned pan-Asian OTT platform offering Korean, Chinese, and local Asian drama content. Targets the same drama-enthusiast segment as SCTVOnline across Southeast Asia with freemium and premium tiers.
• iQIYI: Major Asian streaming platform from Baidu offering Chinese, Korean, and localized Southeast Asian content. Competes with SCTVOnline's Chinese/TVB drama catalog and is rapidly expanding Vietnamese-language content.
• WeTV (Tencent): Tencent's international streaming service offering Asian drama content and original productions. Competes for Vietnamese consumers interested in Chinese and regional drama content.

Direct peers

• Galaxy Play: Vietnamese streaming service from Galaxy Media & Entertainment, offering premium Asian and international drama/movie content. Targets the same Vietnamese drama-enthusiast segment with similar subscription pricing.
• MyTV (VNPT): IPTV/OTT service from VNPT, one of Vietnam's largest state telecom operators. Direct competitor especially given SCTVOnline's VNPT partnership—the two compete for the same bundled telecom entertainment users.
• VieON: Vietnamese OTT streaming platform offering movies, dramas, and live TV channels on a freemium subscription model. Directly competes for the same Vietnamese household entertainment wallet as SCTVOnline.
• FPT Play: Vietnamese OTT streaming service operated by FPT Telecom offering live TV, VOD, and exclusive sports rights (including Premier League). Most direct competitor in the Vietnamese streaming market with overlapping content categories and subscription model.
• VTVcab ON: OTT streaming app from Vietnam's cable TV operator VTVcab, providing live TV, VOD, and premium content packages. Comparable cable-affiliated streaming platform competing for the same Vietnamese pay-TV subscribers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SCTVTheThaoOfficial
• Facebookfacebook.com/SSPORTSCTVthethao
• TikToktiktok.com/@sctvthethaoofficial
• LinkedInlinkedin.com/company/sctv-online

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCTV Online