Galaxy Play
Galaxy Play is a Vietnamese SVOD/TVOD streaming platform offering ~10,000 hours of licensed film and series content to Vietnamese consumers via mobile apps, Smart TVs, and telecom carrier bundles, with 3M+ paying subscribers.
- Company typePrivate
- Founded2014
- HeadquartersThành Phố Thủ Đức, Ho Chi Minh City, Vietnam
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Galaxy Play does
Galaxy Play (Công ty Cổ Phần Galaxy Play) is a Vietnamese online film and series streaming platform founded on 15 May 2014 and headquartered in Ho Chi Minh City, operating as a member of Galaxy Entertainment & Education JSC (GEE.,JSC). The platform offers a library of approximately 10,000 hours of licensed content spanning Vietnamese cinema, Hollywood blockbusters (Sony, Disney, Universal, MGM), anime (Crunchyroll), and Korean/Chinese dramas, distributed across iOS and Android apps, web, Smart TV apps (Samsung, Sony, TCL, Casper, LG, Skyworth), and Android Box. Technical features include 4K resolution, Dolby 5.1 surround sound, offline download for mobile, multi-device accounts (up to 5 device types, 4 simultaneous streams), and a dedicated Galaxy Kids library with parental PIN controls and age-based filtering.
The company generates revenue through a tiered SVOD model (Cao Cấp/Premium at 60,000 VND/month, Mobile at 20,000 VND/month, Siêu Việt at 149,000 VND/month, VIP, and Family bundles), a TVOD rental offering (Phim Thuê) priced at 19,000–65,000 VND per title with a 48-hour viewing window, an AVOD free ad-supported tier, and distribution partnerships with MobiFone (FIM30, GLC300, Mobile Plus) and VinaPhone (FIM2) via carrier billing. Galaxy Play positions itself as a premium product with exclusive domestic blockbusters (e.g., 'Mai' which crossed 500 billion VND in theatrical box office) and cross-promotional vouchers with sister company Galaxy Cinema.
The platform reports 13 million registered users and over 3 million cumulative paying subscribers as of 2024. GTM is a hybrid of self-serve product-led growth (freemium entry, upsell to paid tiers) and channel partnerships through telecom carriers and Smart TV OEMs. The company is privately held, with no venture capital funding disclosed.
Galaxy Play firmographics
Firmographics- Name
- Galaxy Play
- Legal name
- Công ty Cổ Phần Galaxy Play
- Website
- https://galaxyplay.vn
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Galaxy Play is a Vietnamese SVOD/TVOD streaming platform offering ~10,000 hours of licensed film and series content to Vietnamese consumers via mobile apps, Smart TVs, and telecom carrier bundles, with 3M+ paying subscribers.
- Ownership category
- akta.pro rank
Galaxy Play industry classification
Industry- Product category
- Video Streaming
- NAICS
- Motion Picture and Video Distribution (51212), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Transactional VOD Distribution (TVOD) (MPADAJAF)
- akta.pro secondary industry
- Smart Entertainment & Media Devices (Connected TVs, Streaming, Multiroom Audio) (HSAPAQAI)
Keywords
Where Galaxy Play is headquartered
LocationHeadquarters
- HQ city
- Thành Phố Thủ Đức, Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Galaxy Play business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Subscription Video on Demand (SVOD): Monthly subscription tiers (Cao Cấp/Premium, Siêu Việt, VIP, Galaxy Kids, Mobile, Family bundles) providing unlimited access to the content library. Renews monthly or annually. Primary revenue driver.
- Transaction Video on Demand (TVOD) - Rental: Pay-per-film rental (Phim Thuê) for individual titles, ranging from 19,000 VND to 65,000 VND. Films remain available for 48 hours after first playback. Provides access to newly released films not included in subscription tiers.
- Telecom Carrier Bundles: Revenue shared with MobiFone (FIM30, Mobile Plus packages) and VinaPhone (FIM2 package) where Galaxy Play content is bundled with carrier data plans. Customers pay carriers who remit to Galaxy Play.
- Smart TV OEM Bundles: Partnership with Casper Smart TVs offers free Galaxy Play premium access bundled with TV purchase, driving subscriber acquisition through hardware channel.
- Advertising (AVOD): Free ad-supported content library (Phim Không Mất Phí / AdsVOD) generating ad revenue from viewers who do not subscribe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cao Cấp (Premium) - 60,000 VND/month for new subscribers; 50,000 VND/month for legacy subscribers |
| Subscription | Monthly | Mobile - 20,000 VND/month for new subscribers; 10,000 VND/month for legacy subscribers |
| Subscription | Monthly | Cao Cấp (Premium) Promotional - 79,000 VND/month with free Galaxy Cinema ticket |
| Subscription | Monthly | Siêu Việt Promotional 'Tấm Vé Quyền Năng' - 129,000 VND/month (value up to 300,000 VND) |
| Subscription | Monthly | Siêu Việt - 149,000 VND/month (renewal rate) |
| Subscription | Monthly | Galaxy VIP - discounted 50% via LynkID points redemption |
| Subscription | Monthly | Galaxy Kids - standalone or bundle with Family packages |
| Subscription | Monthly | FIM30 (MobiFone) - 100,000 VND/month |
| Subscription | Monthly | FIM2 (VinaPhone) - 59,000 VND/month |
| Transaction based/ take rate | Pay-as-you-go | Movie Rental (TVOD) - 19,000 to 65,000 VND per film |
| Subscription | Monthly | Gói Siêu Việt 99,000 VND/month (telecom bundle) |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
Galaxy Play product offering
Product offeringCore offering
Galaxy Play is a Vietnamese online video streaming platform offering subscription-based (SVOD) and rental-based (TVOD) access to over 10,000 hours of licensed content including Vietnamese cinema blockbusters, Hollywood films (Sony, Disney, Universal, MGM), Asian dramas, anime, and a dedicated children's library (Galaxy Kids). The platform supports 4K resolution with Dolby 5.1 audio, multi-device access, offline downloads, and is distributed via web, mobile apps, Smart TV apps, telecom carrier bundles, and Smart TV OEM partnerships.
Product overview
Galaxy Play is Vietnam's leading online movie streaming platform operated by Galaxy Entertainment and Education JSC (GEE). The platform offers over 10,000 hours of licensed content organized into multiple subscription tiers: Galaxy Play Cao Cấp (60,000 VND/month), Galaxy Play Mobile (20,000 VND/month), Galaxy Play Siêu Việt (149,000 VND/month), and Galaxy Play VIP. The service includes individual movie rentals (Phim Thuê) ranging from 19,000-65,000 VND per title, with new releases available shortly after theatrical debut. Galaxy Kids (add-on module for children 0-12) provides age-appropriate content with parental controls. Telecom partnerships with MobiFone (FIM30 package) and VinaPhone (FIM2 package) enable carrier billing integration. Content library features Vietnamese cinema blockbusters, Hollywood/Disney films, Asian dramas, and anime. Technical features include 4K video support and Dolby 5.1 audio.
Differentiator
Problem solved
Functional benefit
Products and services
- Galaxy Play Cao Cấp (Premium) Subscription Monthly premium subscription tier offering full access to the Galaxy Play content library including Vietnamese blockbusters, Hollywood films, Disney content, and Asian dramas. Priced at 60,000 VND/month for new subscribers (50,000 VND/month legacy pricing retained for existing auto-pay subscribers). Currently promoted at 79,000 VND/month with a free Galaxy Cinema ticket included.
- Galaxy Play Mobile Subscription Lower-tier mobile-optimized subscription at 20,000 VND/month for new subscribers (10,000 VND/month legacy). Designed for smartphone and tablet viewing.
- Galaxy Play Siêu Việt Subscription Premium subscription tier at 149,000 VND/month (promotional 129,000 VND/month) including Mobile Premium content catalog, exclusive Vietnamese and Asian drama rentals, ad-free viewing, and a free Galaxy Cinema ticket plus popcorn voucher. Supports up to 5 device types and 4 simultaneous streams.
- Galaxy Play VIP Subscription Top-tier subscription with 50% discount available through LynkID loyalty points redemption (1,000 promo codes, valid until 31/12/2025). Premium access to all content including exclusive Vietnamese and international blockbusters.
- Galaxy Kids Dedicated children's content library for ages 0-12 with age-based filtering (0-5, 6-9, 10-12), parental PIN controls, viewing history monitoring, and curated educational content. Available as a standalone subscription or bundled into Family packages (Cao Cấp Family, Siêu Việt Family, VIP Family).
- Phim Thuê (Movie Rental / TVOD) Pay-per-film rental service for newly released theatrical titles. Prices range from 19,000 to 65,000 VND per film (e.g., Spider-Man: No Way Home at 19,000 VND; Madame Web at 29,000 VND; Thiên Đường Màu at 65,000 VND). Rented films remain available for 48 hours from first playback. No subscription required.
- Gói FIM30 (MobiFone Carrier Bundle) Telecom bundle with MobiFone at 100,000 VND/month. Includes Galaxy Play Premium subscription, free 3G/4G data for Galaxy Play app usage, and 2.5 GB monthly data for general internet. Auto-renews via SMS "DK_FIM30" to 999.
- Gói FIM2 (VinaPhone Carrier Bundle) Telecom bundle with VinaPhone at 59,000 VND/month. Includes Galaxy Play Premium subscription and 1 GB monthly 3G/4G data. Auto-renews via SMS "FIM2" to 888.
- Phim Không Mất Phí (Ad-Supported Free Tier / AVOD) Free ad-supported content library (AdsVOD) allowing viewers to watch films without a subscription in exchange for advertising exposure. Serves as the freemium entry funnel to upsell to paid SVOD tiers.
- Phim Gói (Subscription Movie Bundle) Monthly subscription movie package at 79,000 VND/month offering unlimited access to thousands of films including Vietnamese blockbusters, exclusive Galaxy Play series, Hollywood/Disney selections, and Asian dramas.
- Galaxy Play Mobile Plus Mobile-focused package for MobiFone subscribers. Includes mobile premium content, free data when using the Galaxy Play app, and 1 free movie rental. Available with MobiFone packages GX159, GLX179, GLC300, and similar.
Companies that use Galaxy Play
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Galaxy Play technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Galaxy Play partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, major and minor.
- Sony PicturescoreMajor international content licensing partner for Hollywood films. Galaxy Play distributes Sony-produced films including Spider-Man franchise titles and other Sony catalog content on its platform.
- DisneycoreInternational content licensing partner providing Disney-produced films and franchises available on the Galaxy Play platform.
- Universal PicturescoreHollywood content licensing partner for Universal Pictures films distributed on Galaxy Play's streaming platform.
- MGMcoreHollywood studio content licensing partner providing MGM film catalog access for Galaxy Play subscribers.
- CrunchyrollcoreAnime content partnership providing access to Crunchyroll's anime library within the Galaxy Play platform, accessible via dedicated browse section.
- MobiFonecoreTelecom carrier partnership offering Galaxy Play bundled with data plans (FIM30 at 100,000 VND/month; Mobile Plus packages; GLC300 with Siêu Việt). Includes free data for Galaxy Play access and bundled data packages. Major subscriber acquisition channel.
- VinaPhonecoreTelecom carrier partnership (FIM2 at 59,000 VND/month) bundling Galaxy Play Premium with VinaPhone data plans. SMS registration via FIM2 to 888. Secondary telecom channel partner.
- CaspermajorSmart TV OEM partnership bundling Galaxy Play Premium access (1 month premium + 5 months basic) with Casper Smart TV purchases. Includes QR code activation via smartphone.
- SamsungmajorSmart TV OEM partnership for Galaxy Play app availability on Samsung Smart TV platform in Vietnam.
- LGmajorSmart TV OEM partnership for Galaxy Play app availability on LG Smart TV platform in Vietnam.
- Sony (TV manufacturer)majorSmart TV OEM partnership for Galaxy Play app availability on Sony Smart TV platform in Vietnam.
- TCLmajorSmart TV OEM partnership for Galaxy Play app availability on TCL Smart TV platform in Vietnam.
- SkyworthminorSmart TV OEM partnership for Galaxy Play app availability on Skyworth Smart TV platform in Vietnam.
- AsanzominorSmart TV OEM partnership for Galaxy Play app availability on Asanzo Smart TV platform in Vietnam.
- FPTminorDistribution partnership through FPT's technology and entertainment distribution network in Vietnam.
- MyTVminorIPTV/OTT distribution partnership through MyTV platform for Galaxy Play content access.
- MobifoneminorMobile carrier distribution through Mobifone's network for Galaxy Play bundled packages.
- Galaxy CinemacoreTheatrical-to-streaming cross-promotion with Galaxy Cinema. Cinema ticket buyers receive Galaxy Play Premium voucher codes; premium subscribers receive free cinema tickets. Both owned by Galaxy Entertainment & Education Group (GEE).
- LynkIDminorLoyalty points partnership offering Galaxy Play VIP subscriptions at 50% discount when redeemed via LynkID points. Limited to 1,000 codes, valid until 31/12/2025.
- California Fitness & YogaminorCross-industry wellness partnership offering Galaxy Play subscribers 30 days of complimentary gym/yoga/group fitness access at California Fitness centers across Vietnam.
- VNG (formerly VNG Corporation)majorGaming and entertainment technology partnership. VNG's 'Chơi Ngay' game portal was integrated into Galaxy Play but is being sunset on 20/01/2026. New collaborative projects planned for 2026.
- DolbycoreTechnology licensing for Dolby 5.1 surround sound audio on Galaxy Play platform, providing differentiated cinematic audio experience in Vietnam.
- Google PlayminorAndroid app store distribution for Galaxy Play mobile application in Vietnam.
- Apple App StoreminoriOS app store distribution for Galaxy Play mobile application in Vietnam.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Galaxy Play competitors and assessment
Company assessmentDirect peers
- MyTV (VNPT): MyTV is the IPTV/streaming service of Vietnam Posts and Telecommunications Group (VNPT), one of Vietnam's largest state-owned telcos. It is listed as a Galaxy Play distribution partner and competes as another telco-anchored streaming option for Vietnamese consumers.
- VTVcab ON: VTVcab ON is the streaming OTT arm of Vietnam Cable Television (VTVcab), offering both live TV and on-demand video content to Vietnamese subscribers. It overlaps with Galaxy Play's video-on-demand offerings and competes for similar household streaming budgets in Vietnam.
- VieON: VieON is a Vietnamese streaming platform providing on-demand films, TV series, and live TV channels to consumers, with subscription tiers and partnerships with Vietnamese telcos. It competes directly with Galaxy Play for the same Vietnamese household and mobile streaming audience.
- FPT Play: FPT Play is a leading Vietnamese OTT streaming platform operated by FPT Telecom, offering SVOD/TVOD content including Vietnamese films, international series, sports, and kids' programming. It directly competes with Galaxy Play for Vietnamese subscribers and bundles with FPT's telecom/Pay-TV services — the same carrier-bundle strategy Galaxy Play employs with MobiFone/VinaPhone.
- Clip TV: Clip TV is a Vietnamese OTT streaming service from VNG (a major local tech/entertainment company) offering SVOD and TVOD across Vietnamese and Asian content. It targets the same Vietnamese consumer base as Galaxy Play with similar pricing tiers and telco bundle partnerships, making it a close direct competitor.
Regional players
- iQIYI: iQIYI is a leading Chinese streaming platform that has expanded across Southeast Asia with localized Asian content offerings. It competes with Galaxy Play for Asian-drama and Chinese-content viewers in Vietnam and the broader region.
- Viu: Viu is a PCCW-owned OTT streaming service focused on pan-Asian content (Korean, Chinese, Japanese dramas) with strong presence across Southeast Asia including Vietnam. It is a regional peer competing for the same Asian-drama-loving audience segment that Galaxy Play serves.
Broad incumbents
- Netflix: Netflix is the global SVOD incumbent that has been actively expanding in Vietnam with localized content, mobile-only plans, and Vietnamese originals. It competes with Galaxy Play for higher-ARPU Vietnamese streaming subscribers while operating at vastly greater scale.
- Amazon Prime Video: Amazon Prime Video is a global SVOD incumbent expanding in Southeast Asia, including licensed and original content in Vietnam. It overlaps with Galaxy Play's premium and international-film positioning and represents a competitive threat at the higher ARPU end of the market.
- Disney+: Disney+ is a global streaming incumbent whose core Disney/Pixar/Marvel/Star Wars catalog is a key component of Galaxy Play's licensed offering; its expansion into Southeast Asia creates both partnership opportunity and direct competitive threat to Galaxy Play's premium Vietnamese subscribers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Galaxy Play social profiles
Digital presenceGalaxy Play financial estimates
Financial estimateRevenue estimate
Valuation estimate
Galaxy Play leadership team
Management profileNumber of profiles
Galaxy Play funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Galaxy Play M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Galaxy Play
What does Galaxy Play do?
Galaxy Play is a Vietnamese online video streaming platform offering subscription-based (SVOD) and rental-based (TVOD) access to over 10,000 hours of licensed content including Vietnamese cinema blockbusters, Hollywood films (Sony, Disney, Universal, MGM), Asian dramas, anime, and a dedicated children's library (Galaxy Kids). The platform supports 4K resolution with Dolby 5.1 audio, multi-device access, offline downloads, and is distributed via web, mobile apps, Smart TV apps, telecom carrier bundles, and Smart TV OEM partnerships.
Is Galaxy Play a public or private company?
Galaxy Play is a private company. It is classified as corporate owned and is currently operating.
When was Galaxy Play founded?
Galaxy Play was founded in 2014. It employs 101 to 250 people.
Where is Galaxy Play based?
Galaxy Play is headquartered in Thành Phố Thủ Đức, Ho Chi Minh City, Vietnam, in the Asia region.
How does Galaxy Play make money?
Five revenue lines are on record. Subscription Video on Demand (SVOD) is the primary driver. The others are transaction Video on Demand (TVOD) - Rental, telecom Carrier Bundles, smart TV OEM Bundles and advertising (AVOD).
Who are Galaxy Play's main competitors?
Direct peers on record are MyTV (VNPT), VTVcab ON, VieON, FPT Play and Clip TV. Regional players are iQIYI and Viu. Broad incumbents are Netflix, Amazon Prime Video and Disney+.
Does Galaxy Play have an API?
No public API is recorded for Galaxy Play.
What industry is Galaxy Play in?
Galaxy Play's product category is Video Streaming. Its primary akta.pro industry code is MPADAJAF, Transactional VOD Distribution (TVOD), with a secondary code of HSAPAQAI, Smart Entertainment & Media Devices (Connected TVs, Streaming, Multiroom Audio). Its NAICS code is 51212 and its SIC code is 7822.