Ski & Snowboard School 2000

Name

Ski & Snowboard School 2000

Legal name

Scuola Sci 2000 Novelli Nicola

Website

https://scuolasci-selva.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Ski and Snowboard School / Winter Sports Instruction

NAICS

Sports and Recreation Instruction (61162), Recreational Goods Rental (532284)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industries

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF)

Keywords

• Ski and snowboard instruction
• Group and private lessons
• Winter sports equipment rental
• Guided Dolomites tours
• Equipment storage and retail

Headquarters

HQ city

Selva di Val Gardena (Wolkenstein)

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ski and Snowboard Lessons: Private lessons (55-minute sessions) and group courses (3-7 days) for children, youth, and adults at all skill levels from beginner to advanced. Revenue is generated per lesson or course package.
2. Equipment Rental: Ski, snowboard, and accessory rental including helmets, skis, boots. Customers can rent equipment at the shop locations. Pricing varies by equipment category and rental duration.
3. Ski and Snowboard Storage: Heated locker storage service for ski equipment. 214 heated lockers available for 2 or 4 persons. Per-person pricing based on number of days.
4. Equipment Sales: Sale of ski and snowboard equipment for adults and children from their retail stores. Includes accessories, helmets, goggles, gloves, and protective gear.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ski & Snowboard School 2000 provides ski and snowboard instruction (private lessons, children's and adult group courses, Young Club for teens, guided Dolomites tours, and freeride experiences) at Selva di Val Gardena in the Dolomiti Superski area. It complements instruction with equipment rental from leading brands (Atomic, Blizzard, Rossignol, Fischer, Nordica, Salomon, Völkl, K2, Head, Tecnica), a retail shop, professional equipment service and maintenance, and 214 heated ski/snowboard storage lockers, all accessible through two physical storefronts and an online booking system.

Product overview

Ski & Snowboard School 2000 operates as a traditional ski and snowboard school in Selva di Val Gardena, Italy, offering a comprehensive suite of instructional and equipment services. The core offerings center on Private Lessons, Group Lessons (including specialized Children's Ski Courses and Young Club for teenagers), and the Dolomites Experience for guided touring. Supporting services include Ski & Snowboard Rental with professional equipment from major brands, Ski & Snowboard Storage (Depot) with 214 heated lockers, Shop (Retail) for equipment sales, Equipment Service & Maintenance with free weekly service, and Bike Rental & Tours for summer operations. The school also provides Technique Training with video analysis, Telemark instruction, free Shuttle Service, and hosts seasonal Ski Shows at Campo Freina. The business model combines instruction with equipment services and partner hotel accommodations, all accessible via an online booking system powered by Skiwork.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Lessons One-on-one personalized ski and snowboard instruction tailored to individual skill levels and goals. 55-minute lessons with options for 1-hour, 1.5-hour, 2-hour, and full-day (5-7 hours) packages at various time slots, suitable for all levels from beginner to expert.
• Group Lessons Group ski and snowboard courses for children, youth, and adults with a maximum of 8 participants per group. Includes half-day and full-day options for children, Young Club for teenagers, and multi-day adult courses.
• Dolomites Experience Guided full-day ski touring experiences across the Dolomiti Superski area covering 1,200+ km of slopes, with customizable tours such as the Gardena Tour, Sella Ronda, Buffaure, Lagazuoi, Cinque Torri, and Alpe di Siusi.
• Freeride Experience Off-piste skiing experiences led by qualified instructors including international freerider Armin Senoner, featuring routes such as Val de Mezdi, Val Setus, and Val La Sties with a safety-focused approach.
• Ski & Snowboard Rental Equipment rental service offering state-of-the-art ski and snowboard equipment from leading brands including Atomic, Blizzard, Rossignol, Fischer, Nordica, Salomon, Völkl, K2, Head, Tecnica, Burton, Dynastar, Dalbello, Stöckli, and others.
• Ski & Snowboard Storage (Depot) Heated storage lockers with automatic drying systems and heated holders for boots, gloves, and helmets. Provides 214 lockers suitable for 2 or 4 persons, situated next to the Ciampinoi cable car in Selva.
• Shop (Retail) Sale of ski and snowboard equipment for adults and children, including helmets, goggles, sunglasses, gloves, beanies, headbands, neck warmers, ski socks, balaclavas, protective gear, sunscreen, and poles.
• Equipment Service & Maintenance Professional workshop services including edge sharpening, professional waxing, base tuning and maintenance, stone grinding, and custom repairs. Free weekly service is included with rental.
• Bike Rental & Tours Mountain bike and e-bike rental and guided tours during the summer season, operated through a separate website at bikerental-selva.it.
• Children's Ski Courses Specialized ski instruction for children ages 4-12 in groups of 4-8, with half-day (10:00-13:00) and full-day (9:30-15:30) options, Thursday excursions, and lunch at mountain restaurants included.
• Young Club Full-day ski program for teenagers ages 13-18 who have reached Red 2 or Black skill level, available during peak season (21.12.25-10.01.26, 01.02.26-07.03.26) with groups of 4-8.
• Telemark Instruction Specialized telemark skiing instruction available as private lessons only (no group courses); participants must provide their own telemark equipment.
• Technique Training Advanced training programs featuring slalom and giant slalom courses, professional video analysis, targeted technical exercises, and detailed coaching from specialized trainers and former athletes.

Quantifiable outcome

• Small group sizes (max 8) ensure more individual attention and faster learning progress
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Granvara Relais & Spa HotelcoreChannel Partner/ Reseller/ Distributor5-star partner hotel at Str. La Selva 66. Promotes ski school services to hotel guests and offers exclusive discount packages including ski lessons and equipment rental.
• Hotel PiccolominorChannel Partner/ Reseller/ Distributor4-star hotel at Str. Rainel 51 offering referral discounts to guests for ski school lessons.
• Hotel RodellaminorChannel Partner/ Reseller/ Distributor4-star hotel at Str. La Poza 75 with partner hotel discount program for ski school services.
• Hotel AntaresminorChannel Partner/ Reseller/ Distributor4-star hotel at Str. Meisules 195 in Val Gardena, part of Residence Hotels group, offering ski school referral services.
• Hotel DorferminorChannel Partner/ Reseller/ Distributor4-star hotel at Str. Cir 5 with partner hotel arrangement for ski school discount promotions.
• Hotel MiravalleminorChannel Partner/ Reseller/ Distributor4-star hotel at Str. Dantercepies 51 offering guest referral program for ski school services.
• Hotel WelponerminorChannel Partner/ Reseller/ Distributor4-star hotel at Via Rainel 6 with ski school partner arrangement.
• Hotel ArminminorChannel Partner/ Reseller/ Distributor3-star superior hotel at Str. Meisules 161, named after Armin Senoner (ski school partner/instructor), with referral program.
• Armin SenonercoreStrategic or Co-development PartnerInternational freerider and partner of the ski school, offering exclusive Freeride Experience programs. Provides expert-guided off-piste adventures in Val Gardena.
• Dolomiti SuperskicoreStrategic or Co-development PartnerThe ski school operates within the Dolomiti Superski resort area, offering guided experiences across 1,200+ km of connected slopes. Skipass is required for lessons (Dolomiti Superski pass for Red level and above).
• EA7 Emporio ArmaniminorGTM or Marketing PartnerFashion brand partnership visible in the social wall/partner logos section of the website.
• Dolomites Val Gardena TourismminorGTM or Marketing PartnerRegional tourism board partnerships for destination marketing and promotion of Val Gardena ski experiences.

Scale indicators4 records

Recent moves1 record

Direct peers

• Ski School Baqueira Beret: Spain's premier ski school, operating in the Baqueira-Beret resort in the Pyrenees with private lessons, group courses, and children's programs. Direct peer in the premium European ski-school segment serving international destination tourists.
• Ski School Cervinia (Cervino Ski Paradise): A ski school operating in the Matterhorn Ski Paradise area of the Italian Alps, providing private and group lessons, equipment rental, and adaptive programs. Direct peer in the Italian Alpine ski-instruction market with similar premium-tourist segment.
• Ski School Cortina d'Ampezzo: A long-established ski school in Cortina d'Ampezzo within the Dolomiti Superski / Dolomiti Superski area, offering private and group lessons, equipment rental, and children's programs. Direct peer in the same Italian Dolomites segment with comparable clientele and product mix.
• Ski School Livigno: A ski school in the duty-free Italian Alpine resort of Livigno, offering private and group lessons, equipment rental, and children's programs. Direct peer in the Italian ski-school market with comparable product mix and inbound tourist clientele.
• Ski School Courmayeur Mont Blanc: A ski school at the Italian foot of Mont Blanc serving an international tourist base with private lessons, group courses, and Freeride experiences. Direct peer in the Italian premium Alpine ski-school market with comparable curriculum and pricing structure.
• Ski School Val Gardena (Skischule Gröden): A ski and snowboard school operating directly in the Val Gardena resort area, offering private and group lessons, equipment rental, and storage. Most direct competitor given identical geography, customer base, and Dolomiti Superski access.
• Ski School Sestriere (Via Lattea): A ski school in Sestriere on the Via Lattea ski area, offering private and group lessons, multilingual instruction, and rental services. Direct peer in the Italian Alpine ski-school market serving inbound tourists.

Broad incumbents

• École du Ski Français (ESF): France's largest ski school network, operating over 200 schools across French resorts with private lessons, group courses, and instructor training. Broad incumbent in the European ski-school industry with similar service categories at much larger scale.
• Swiss Ski School (Snow & Rock / Swiss Ski and Snowboard School): A network of Swiss ski schools across resorts including Verbier, Davos, and St. Moritz, offering instruction, rental, and guiding. Broad incumbent in the premium Alpine ski-school market directly comparable in multilingual, international-tourist positioning.
• Skischule Rot-Weiß-Rot: Austrian ski school brand (formerly Skischule Rot-Weiß-Rot and Schi und Sport) operating across multiple Tirol resorts with private and group lessons, rental, and instructor certification. Broad incumbent in the Austrian ski-school market directly comparable in curriculum and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ski-school-2000

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski & Snowboard School 2000