Ski School Dolomites

What Ski School Dolomites does

Ski School Dolomites (legal entity: Scola de Schi & Snowboard Dolomites, P.IVA 01670230216) is a privately held Italian ski and snowboard school founded in 1997 and headquartered in La Villa in Badia, South Tyrol. It operates three physical branches in the Alta Badia region of the UNESCO World Heritage Dolomites — La Villa (at the base of the Piz La Ila gondola), San Cassiano (at the Piz Sorega base station), and Armentarola (at Hotel Armentarola) — and serves a multi-segment consumer base including children (4–14), teenagers (13–17), adults at all skill levels, people with disabilities, and advanced enthusiasts.

The company's product surface spans professional ski, snowboard, telemark, freeride, freestyle, and racing instruction; multi-day group courses for kids and adults; adaptive ski lessons; guided experiences including Ski Safari, alpine guiding, snowshoe hiking, and Ski Wine Ambassador experiences (combining instruction with South Tyrolean wine culture); on-site equipment rental and ski service at partner shops; and a summer extension, Dolomite Biking, offering MTB/E-MTB/road cycling tours. GTM is direct-to-consumer via a multi-language website and skiwork.shop booking platform, supported by tourism partnerships with Alta Badia Tourism Organization and the Dolomiti Superski consortium. Technology is limited to standard booking/e-commerce infrastructure with no proprietary platform features disclosed.

The revenue model is multi-stream: per-session and multi-day lesson fees (professional services revenue), equipment rental fees including premium tiers up to €299/day (hardware sales-style revenue), and the Fidelity Card loyalty program (recurring discount-driven retention mechanic). Pricing is positioned at the premium end of the Italian ski-school market — e.g., €78–€168 for a 90-minute private lesson, €315–€550 for 5–6 day kids courses — supported by the Alta Badia destination premium. The business is run by Director Elmar Castlunger with a small core team (~10 listed employees), implying heavy reliance on seasonal freelance instructors.

Name

Ski School Dolomites

Legal name

Scola de Schi & Snowboard Dolomites

Website

https://skidolomites.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ski School Dolomites is a privately held ski and snowboard school founded in 1997 in Alta Badia, South Tyrol, operating three branches at major gondola stations and serving children, adults, adaptive skiers, and advanced enthusiasts with lessons, guided tours, equipment rentals, and a summer biking line.

Ownership category

akta.pro rank

Product category

Ski School & Winter Sports Instruction Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

Keywords

• Ski instruction services
• Snowboard lessons
• Ski equipment rental
• Mountain guiding tours
• Alpine ski school

Headquarters

HQ city

La Villa in Badia

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ski Lessons: Private and group ski lessons for various skill levels including children, teenagers, adults, and people with disabilities. Lessons cover ski, snowboard, telemark, freeride, freestyle disciplines.
2. Ski & Snowboard Rental: Equipment rental services including skis, snowboards, boots, helmets, sleds with multiple pricing tiers from budget to premium equipment.
3. Fidelity Card Program: Loyalty card program offering 10% discount on equipment rentals at partner rental shops in exchange for course participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ski School Dolomites is a multi-location ski and snowboard school operating in Alta Badia (La Villa, San Cassiano, Armentarola) within the Dolomites. It delivers certified alpine ski, snowboard, telemark, freeride, freestyle and racing instruction for all ages and abilities, complemented by guided mountain experiences (Ski Safari, Alpine Guides, snowshoe hiking), freestyle facilities, on-site ski/snowboard rental and ski service, and a Fidelity Card loyalty program. Summer operations extend to mountain biking tours through Dolomite Biking.

Product overview

Ski School Dolomites operates as a multi-location ski and snowboard school in Alta Badia, Dolomites, with branches in La Villa, San Cassiano, and Armentarola. The company offers a comprehensive suite of winter sports services centered around professional instruction (ski, snowboard, telemark, freestyle, freeride, racing), complemented by guided experiences (Ski Safari, Alpine Guides, Snowshoe Hiking), freestyle facilities (Snowparks, Funslope), equipment rental, and a loyalty program (Fidelity Card). Summer operations include Dolomite Biking tours. The school is characterized by Ladin-speaking instructors and operates within the Dolomiti Superski area, with locations positioned at key gondola stations.

Differentiator

Problem solved

Functional benefit

Brands

• Dolomite Biking: MTB, E-MTB and road bike tours in Alta Badia during summer season
• Ski Wine Ambassadors

Products and services

• Ski & Snowboard Lessons Professional ski and snowboard instruction for all ages and skill levels, including private lessons and group courses covering alpine skiing, telemark, freestyle, freeride, and racing techniques. Delivered by certified instructors and federal coaches in five languages.
• Ski Safari Guided full-day ski tours across the Dolomiti Superski area, including gourmet mountain hut visits and routes to famous passes such as Sellaronda, Marmolada and Cortina.
• Alta Badia Snowparks Freestyle facilities including Snowpark Alta Badia (500m), Biok Funslope (900m) and Boardercross La Para for ski and snowboard tricks and jumps.
• Snowshoe Hiking Guided snowshoe excursions through winter landscapes in the Dolomites UNESCO World Heritage site.
• Alpine Guides Professional mountain guiding services for alpine skiing, climbing, snowshoe excursions, freeride, via ferrata and helicopter-assisted off-piste descents, delivered with licensed Alta Badia Guides.
• Freeride & Off-Piste Off-piste ski tours and freeride instruction with certified guides for powder skiing experiences in the Dolomites.
• Racing Courses Competition-focused ski training with federal coaches for slalom gate skiing and athletic technique development.
• Ski & Snowboard Rental Equipment rental service at Armentarola and partner locations offering alpine skis, snowboards, boots, helmets, sleds and ski service/maintenance, with tiered brands from budget to premium.
• Fidelity Card Program Loyalty program offering 10% discount on equipment rental at partner rental shops for participants of group courses or 3+ private snowboard lessons.
• Ski Wine Ambassador Program Specialised ski instruction combined with South Tyrolean wine culture education, with instructors trained in wine tasting by the South Tyrol Wine Consortium and Sommelier Association.
• Dolomite Biking Mountain biking, e-MTB and road cycling tours in Alta Badia with local guides, including routes on famous Giro d'Italia Dolomite passes during the summer season.
• Kids Half-Day Course Group ski lessons for children aged 4-14, with 23 hours of instruction over 5-6 days, including final race and prize ceremony.
• Kids 'Yeti' All Day Course Full-day ski programme for children aged 6-16 with 32 hours of instruction, including technique improvement, ski trips, races and lunch with instructors.
• Teenager Ski Course Ski course for teenagers aged 13-17 focused on red and black slopes, snowpark access and advanced technique improvement.
• 'Dolomites' Adult Course Adult group ski courses from beginner to advanced level, 15 hours over Mon-Wed with Thursday full-day ski safari excursion.

Quantifiable outcome

• Minimum 4 children per group ensures quality instruction
• +1 more outcomes

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Alta Badia SportminorChannel Partner/ Reseller/ DistributorPartner ski rental shop in La Villa offering equipment rental to ski school customers with Fidelity Card discounts
• Skirental RenatominorChannel Partner/ Reseller/ DistributorPartner ski rental shop in La Villa offering equipment rental to ski school customers with Fidelity Card discounts
• Skirental Dolomites - ArmentarolacoreChannel Partner/ Reseller/ DistributorOn-site ski rental and storage service at Armentarola location, integrated with ski school operations, offering equipment hire and ski service
• Skirental 'Break Out'minorChannel Partner/ Reseller/ DistributorPartner ski rental shop in La Villa offering equipment rental to ski school customers with Fidelity Card discounts
• Alta Badia GuidescoreStrategic or Co-development PartnerLicensed alpine guides providing guided mountain experiences including freeride tours, snowshoe excursions, climbing, and heliskiing in collaboration with ski school
• Dolomite BikingminorStrategic or Co-development PartnerSummer activity partner offering MTB, E-MTB, and road bike tours in Alta Badia, with some instructors also teaching at the ski school
• South Tyrol Wine ConsortiumminorStrategic or Co-development PartnerWine consortium providing training to ski instructors for Ski Wine Ambassador program, enhancing mountain hut wine tasting experiences
• Alta Badia Tourism Organization (altabadia.org)coreGTM or Marketing PartnerRegional tourism marketing partnership promoting Alta Badia as a ski destination, featuring ski school on official website with webcam and live info
• Dolomiti SuperskicoreGTM or Marketing PartnerMajor ski area consortium partnership providing access to extensive ski area network and joint marketing of the region
• Sommelier AssociationminorStrategic or Co-development PartnerPartner in Ski Wine Ambassador training program, providing wine expertise to ski instructors for enhanced guest experiences

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• New Generation Ski School: A UK-based ski school group operating in multiple Alpine resorts with private coaching, kids' programs, and off-piste guiding; comparable in multi-discipline instruction and DTC online booking to international ski tourists.
• Skischule Lech: A premium Austrian ski school in Lech Zürs with a comparable high-end positioning, multi-discipline instruction, and kids' programs targeting affluent international visitors.
• Scuola Sci Cortina d'Ampezzo: A ski and snowboard school based in Cortina d'Ampezzo, the most prominent ski town in the Dolomites and a competitor operating in the same UNESCO region with a similar multi-discipline lesson offering and lift-station positioning.
• Skischule Sölden: A large Austrian ski school operating in a premium Tyrolean resort with a comparable portfolio of private/group lessons, kids' programs, and off-piste guiding, competing for the same international Alpine ski tourist.
• Skischule St. Anton am Arlberg: Austrian ski school at one of the Alps' most renowned resorts, offering a similar breadth of ski, snowboard, freeride, and race coaching services to an international customer base.
• Scuola Sci Arabba: A small ski school in Arabba within the Dolomiti Superski network, competing for the same Sellaronda-area guests with a similar multi-discipline lesson and kids' program offering.
• Scuola Sci Val Gardena (Ortisei/Selva): Long-established ski schools in the Val Gardena valley within Dolomiti Superski, directly comparable in multi-discipline instruction, kids' courses, and competitive racing programs against the same tourism market.

Others

• Skiset: A pan-European network of ski and snowboard rental shops; directly adjacent to Ski School Dolomites' on-site rental and depot services and a potential partner or competitor in equipment-as-a-service for resort guests.

Broad incumbents

• ESF (École du Ski Français): France's dominant national ski school network and the largest ski school operator in Europe, with comparable group/private lessons, kids' programs, and instructor certifications; represents a much larger incumbent in the same category.
• Swiss Ski School (Schweizer Skischule / Snowsports Switzerland): The umbrella organization for Swiss ski schools, offering the same model of certified multi-discipline alpine instruction across resorts; comparable business model and customer segments, though operating at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ski-school-dolomites

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski School Dolomites