Shared Direction Conveyancing

What Shared Direction Conveyancing does

Shared Direction Conveyancing is a UK private limited law firm (SRA No. 8001389, company number 14234963) that provides residential conveyancing services focused almost exclusively on New Build and Shared Ownership property purchases. The firm was formed in 2023 as a specialist spin-out from the predecessor practice Direction Law, whose New Build Shared Ownership department was the largest of its kind in the UK; the same four directors (Andrew Theoff, Wayne Moore-Read, Prakash Sookun and Bevin Woby) continue to lead the business from regional offices in Canterbury, Wells and Birmingham, with a combined team of roughly 100 staff serving buyers nationwide.

The firm's core offering is transaction-fee legal conveyancing for new build homes and shared ownership purchases, supported by a digital client stack: an instant online quotation engine that produces itemised pricing, a secure online document portal, SMS notifications at key transaction milestones, and short explanatory videos. Client due diligence and anti-money-laundering checks are delivered through the third-party identity verification vendor Thirdfort (facial recognition and liveness checks). Distribution is split between direct digital channels (website, online quotes, New Business Team on 0808 273 0273), the B2B referral network of over 100 housing providers and specialist agents, and the three physical offices covering the South East, South West and Midlands.

Revenue mechanics are straightforward: each completed conveyancing transaction generates a competitive, transparent, itemised fee, with optional add-ons such as a related sale service and a £10 Charity Lotto donation routed to Mental Health UK. Marketing is dominated by referral relationships with housing providers, organic search around the online quotation funnel, and a strong reputation profile evidenced by hundreds of 5-star reviews on Review Solicitors and consecutive Best Law Firm for Conveyancing awards in 2024 and 2025. There is no evidence of external investment, a parent company, or a public listing; ownership sits with the four-directorship group.

Name

Shared Direction Conveyancing

Legal name

Shared Direction Conveyancing Limited

Website

https://sdc-legal.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Shared Direction Conveyancing is a UK specialist law firm that provides New Build and Shared Ownership residential conveyancing services, serving individual property buyers through instant online quotations and a referral network of 100+ housing providers, operating from offices in Canterbury, Wells and Birmingham.

Ownership category

akta.pro rank

Product category

Residential Conveyancing Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• New build conveyancing
• Shared ownership conveyancing
• Residential property law
• Affordable housing conveyancing
• Property legal services

Headquarters

HQ city

Canterbury

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Conveyancing Services: Legal conveyancing services for property transactions, primarily New Build and Shared Ownership purchases. Pricing is competitive, transparent, and fully itemised. The company offers quotes for both purchase and related sale transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Shared Direction Conveyancing is a UK national law firm that provides specialist residential conveyancing services focused exclusively on New Build and Shared Ownership property purchases. The firm acts for individual buyers, progressing their purchase transactions through to exchange and completion, supported by digital tools such as instant online quotations, a secure document portal, SMS status updates, and explanatory video guides. It also offers related sale conveyancing for clients needing to sell an existing property to fund a new build purchase.

Product overview

Shared Direction Conveyancing is a niche national law firm specializing exclusively in New Build and Shared Ownership conveyancing. The firm offers a unified service combining core legal conveyancing for new build purchases and shared ownership schemes with client-facing digital tools including an online quotation system, secure document portal, and video guides. The company also provides related sale services for clients who need to sell their existing property. The product suite centers on progressing cases through to exchange and completion as swiftly as possible.

Differentiator

Problem solved

Functional benefit

Products and services

• New Build Conveyancing Services Legal conveyancing services for individual buyers purchasing newly built residential properties in England and Wales. The service progresses the matter from instruction through to exchange and completion, supported by online quotations, SMS status updates, video guides, and a secure document portal. Delivered by specialist fee-earner teams across Canterbury, Wells, and Birmingham.
• Shared Ownership Conveyancing Services Specialist legal conveyancing services for buyers purchasing through Shared Ownership schemes, including outright purchases, discount purchase price schemes, resales, and staircasing. The firm acts for more Shared Ownership buyers each year than any other UK law firm, supported by directors with 25+ years of specialist affordable housing conveyancing experience.
• Related Sale Conveyancing Service Conveyancing service for clients who need to sell their existing property in order to fund a new build purchase, offered alongside the main purchase quote as an add-on matter.

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Housing Providers (100+)coreChannel Partner/ Reseller/ DistributorOver 100 housing providers and specialist agents work closely with SDC nationwide, referring their purchasers to SDC for conveyancing services. These partnerships form the primary referral channel for new client acquisition.
• ThirdfortcoreTechnology or IntegrationThird-party digital identity verification service used for client due diligence and anti-money laundering compliance. Processes biometric data including facial recognition and liveness checks on behalf of SDC.
• Mental Health UKminorOthersCharity partnership through the Conveyancing Foundation's Charity Lotto. SDC clients can opt to donate £10 at completion, with £9 going to Mental Health UK (Registered Charity no 1170815).
• Review SolicitorsminorGTM or Marketing PartnerThird-party review platform used by SDC to collect customer feedback. SDC has received hundreds of 5-star reviews through this platform.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Mishcon de Reya: Leading London-headquartered law firm with a residential property practice serving high-value and developer clients. Comparable as a regulated UK conveyancing provider at the upper end of the market, with overlap on New Build developer mandates.
• Slater and Gordon: Large national consumer law firm with a substantial conveyancing practice among broader legal services. Comparable as a UK consumer-facing legal brand with national reach, though not niche to New Build/Shared Ownership.
• Irwin Mitchell: Major UK full-service law firm with residential property and housing development practices serving institutional clients. Comparable as a regulated UK law firm working with housing associations and developers, though much broader in scope.
• DWF Law: Large national UK law firm with volume conveyancing and housing sector practices. Comparable as a scaled legal-services provider to institutional property and housing clients, though operating across many practice areas.

Direct peers

• Pure Legal: Specialist UK conveyancing firm focused on New Build and Shared Ownership transactions, with similar niche positioning and developer/housing-association referral model. One of SDC's closest direct competitors in the affordable housing conveyancing segment.
• O'Neill Patient Solicitors: Large national conveyancing firm with significant New Build and Shared Ownership caseloads, working closely with housing associations and developers. Directly comparable on product mix, customer base, and digital tooling strategy.
• Premier Property Lawyers: One of the UK's largest volume conveyancing firms handling residential property transactions nationwide, often working with major housebuilders. Highly comparable as a national, scaled conveyancing provider with similar institutional referral dynamics to SDC.
• DFS Conveyancing: National UK conveyancing firm handling residential purchases including new build and shared ownership work, with comparable digital quote/document portal infrastructure. A scaled competitor in the same product category.
• Convey Law: Specialist conveyancing law firm operating across England and Wales with strong housebuilder relationships. Directly comparable in serving volume New Build and remortgage work for institutional clients.

Emerging players

• The Property Lawyers: Online-first UK conveyancing brand targeting residential buyers including New Build purchases with a digital quotation portal. Comparable digital GTM motion and target customer base, though operating at smaller scale than SDC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shared-direction-conveyancing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shared Direction Conveyancing