Seagoe Hotel

What Seagoe Hotel does

Seagoe Hotel is a privately-held four-star contemporary hotel located in Portadown, Northern Ireland, operating as a trading name under Crossroads Properties Ltd (company registration NI036256). The property sits 30 minutes from Belfast city centre on the M1 motorway corridor and offers 34 rooms and suites across three tiers (Standard, Executive, Superior), with high-speed Wi-Fi, flat-screen TVs, and en-suite bathrooms. The hotel is part of a small multi-property group that also includes the sister Waterfoot Hotel under the same parent entity.

The business operates five integrated revenue streams: accommodation, dining, weddings, conferences and banqueting, and outside catering. Dining is delivered across The Courtyard Restaurant (seasonal menus using local Armagh produce), the Lobby Lounge and Gardens (light bites and Bewley's coffee), the Balcony Bar (cocktails and live music Saturday evenings), and add-on experiences including afternoon tea, Bottomless Brunch, Bottomless Fridays, and Sunday Carvery. Weddings are packaged across four tiers (Silver, Gold, Platinum, Palladium) with dedicated coordinators, while conferences and banqueting leverage state-of-the-art audiovisual facilities. A ticketed events programme (tribute nights, Bingo Loco, themed parties) is sold via the TicketSource platform, and gift vouchers are distributed through LoyLap.

Go-to-market is a hybrid of direct booking (website engine, phone reservations, in-house events team), OTA distribution (Kayak, RatedTrips), and event-ticketing marketplaces. Customer segments span business travellers, leisure travellers, wedding couples, and corporate event buyers, with active community engagement through Wedding Fayres and Community Awards. Marketing relies on the website, email newsletter, Facebook/Instagram organic social, content marketing via a news/blog section, and community events. The hotel has 38 employees and operates from 22 Upper Church Lane, Portadown, BT63 5JE, with 180 guest parking spaces on site.

Name

Seagoe Hotel

Legal name

Crossroads Properties Ltd

Website

https://seagoe.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Seagoe Hotel is a privately-held four-star contemporary hotel in Portadown, Northern Ireland, operating 34 rooms and suites alongside four dining venues, wedding packages, conference facilities, and events programming for business travellers, leisure guests, couples, and corporate clients under Crossroads Properties Ltd.

Ownership category

akta.pro rank

Product category

Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Banqueting / In-House Catering (THAFAIAD)

Keywords

• Hotel accommodation
• Wedding venues
• Conference facilities
• Fine dining
• Event catering

Headquarters

HQ city

Portadown

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Accommodation: Four-star hotel offering 34 rooms including Standard Rooms, Executive Suites, and Superior Suites. Revenue from room bookings including bed and breakfast packages.
2. Dining: Multiple dining venues including The Courtyard Restaurant, Lobby Lounge and Gardens, and Balcony Bar. Revenue from food and beverage sales including lunch, dinner, afternoon tea, bottomless brunch, and Sunday carvery.
3. Events and Conferences: Hosting of corporate conferences, meetings, gala dinners, and party packages. Revenue from venue hire and catering services.
4. Weddings: Full wedding services with four packages (Silver, Gold, Platinum, Palladium) including venue hire, catering, and coordination.
5. Outside Catering: Off-site catering services for corporate luncheons, lavish weddings, and casual gatherings.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Seagoe Hotel is a four-star contemporary hotel in Portadown, Northern Ireland, offering 34 rooms and suites, multiple dining venues (The Courtyard Restaurant, Lobby Lounge and Gardens, Balcony Bar), conference and banqueting facilities, and a tiered wedding package programme. Revenue is generated from room bookings, food and beverage sales, corporate conferences and meetings, wedding celebrations, outside catering, and ticketed events.

Product overview

Seagoe Hotel is a four-star contemporary hotel in Portadown, Northern Ireland, offering a unified hospitality experience combining accommodation, dining, and events services. The product portfolio centers on 34 guest rooms and suites across three tiers (Standard, Executive, Superior), complemented by four distinct dining venues (The Courtyard Restaurant, Lobby Lounge, Balcony Bar, and Afternoon Tea offerings), comprehensive wedding packages (Silver through Palladium), and conference/meeting facilities. Additional offerings include banquet hall rentals, themed events programming (tribute nights, Bingo Loco, Christmas celebrations), and outside catering services. The hotel positions itself as a premier destination for both business and leisure travelers, 30 minutes from Belfast near the M1 motorway.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Wedding Help NIminorStrategic or Co-development PartnerSeagoe Hotel partnered with Wedding Help NI for the Seagoe Wedding Fayre event, allowing potential couples to discover the venue and plan their weddings with expert guidance from wedding industry professionals.
• Symphonia Spirits DistilleryminorOthersLocal distillery offering guided tastings, cocktail masterclasses, and behind-the-scenes tours at their award-winning eco-distillery in County Tyrone. Featured as a local attraction for hotel guests.
• Whodunit Murder Mystery HuntsminorOthersSelf-guided murder mystery trails in 75+ locations including Armagh, Belfast, Loughgall, and Lough Neagh. Featured as a local attraction for hotel guests.
• Waterfoot HotelcoreOthersBoth Seagoe Hotel and Waterfoot Hotel are trading names of Crossroads Properties Ltd. The sister property offers a similar range of services and both hotels are operated under the same parent company.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hastings Hotels: Largest independent hotel group in Northern Ireland operating multiple 4-star properties with conferencing, weddings and F&B; directly comparable in service mix and target segments, though at greater scale.
• Galgorm Resort: Northern Ireland resort offering accommodation, multiple dining venues, weddings and conferences; comparable diversified hospitality business targeting leisure, corporate and wedding demand in the same region.
• Armagh City Hotel: Local 3/4-star hotel also in County Armagh offering comparable accommodation, leisure, wedding and conferencing facilities; direct competitor for the same Armagh/Portadown catchment.
• Waterfoot Hotel: Sister property under the same Crossroads Properties Ltd parent, offering comparable 4-star accommodation, dining and event services in Northern Ireland; the closest operational peer given shared ownership, systems and market.
• Lough Erne Resort: 5-star resort in Enniskillen offering accommodation, multiple F&B outlets, weddings and conferencing; comparable product mix in Northern Ireland with similar wedding/events focus.

Broad incumbents

• Radisson Blu Hotel Belfast: Upscale branded hotel in Belfast with significant meeting, event and wedding capacity; a comparable full-service competitor targeting similar corporate and leisure segments in Northern Ireland.
• Titanic Hotel Belfast: Boutique 4-star hotel in Belfast with strong wedding and event business; a primary competitor for Northern Ireland wedding and corporate bookings, drawing from the same regional market.
• Hilton Belfast: Branded full-service Belfast hotel competing for corporate, conference and group demand within the same M1-corridor catchment as Seagoe; provides benchmark for branded chain competition.
• The Merchant Hotel: 5-star Belfast city-centre hotel with strong wedding, dining and conference trade; competes for the same corporate and wedding demand from the Belfast catchment but at a higher tier and city location.

Regional players

• Ballymascanlon House Hotel: 4-star country house hotel in County Louth (Republic of Ireland) offering accommodation, dining and weddings; comparable property type and wedding/events focus across the border.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/seagoe-hotel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seagoe Hotel