Season Catering

What Season Catering does

Season Catering is a privately held, founder-led catering company founded circa 2010 by New Zealand-born chef Aaron Hartman, operating from Leith, Edinburgh, and serving clients across Scotland. The company delivers full-service catering for weddings, corporate events, private home dining, and informal celebrations, drawing on a culinary philosophy built around seasonal, locally sourced Scottish produce. Its product portfolio spans six distinct service lines: Wedding Catering (canapés, three-course meals, evening buffets, grazing tables), Your Street Food (international flavours served on bamboo and banana leaves with mobile wood-fired pizza ovens), USA BBQ & Grill (slow-cooked ribs, burgers, hog roasts cooked on open grills and Weber smokers), Your Home Dining (private chef experiences delivered to client homes), Corporate Catering (business lunches, conferences, product launches), and Private Chef Hire (daily rates starting at £300 plus VAT, available UK-wide and internationally). The company also operates Season Quayside, a fully licensed venue in Leith launched in 2024 for private small-to-medium events.

The business operates an event-driven, direct-to-venue service model with no storefronts or retail locations. Pricing is per-head or per-event with minimum spends of £600 (home dining) or £800 (corporate and other events) excluding VAT, plus travel beyond 50 miles from Edinburgh. Recommended-caterer partnerships at approximately 12 prestigious Scottish wedding venues — including Mar Lodge, Cardney Estate, Kinkell Byre, and Murthly Castle — form the primary distribution channel, supplemented by the company website, social media (Twitter, Instagram, Facebook), and direct enquiry forms. The company employs 17 people, has no external funding, and is nominated for Caterer of the Year at the 2026 Scottish Wedding Awards.

Name

Season Catering

Legal name

Season Catering

Website

https://seasoncatering.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Season Catering is a privately held, founder-led catering company based in Leith, Edinburgh, providing full-service catering for weddings, corporate events, private home dining, and celebrations across Scotland, with 17 employees and 15+ years of operating history.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Food Service Contractors (722310)

akta.pro industry

PRIMARYTHAHAKAE

Wedding & Social Event Catering

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

SECONDARYTHAHAKAA

Corporate & Business Event Catering

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

SECONDARYHSACAGAA

Full-Service Catering (Off-Premise)

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYTHAHAKAN

Event Culinary Staffing & Back-of-House Services (Chefs, Servers, Bartenders)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

Keywords

• Wedding catering services
• Corporate event catering
• Private home dining
• Street food catering
• BBQ and grill catering

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wedding Catering Services: Full-service wedding catering including canapés, formal dining, evening buffets, and street food formats. Priced per person with varying menu costs, VAT added at 20%.
2. Corporate Catering: Business lunch, dinner, conferences, and corporate events catering with minimum spend of £800 excluding VAT.
3. Private Home Dining: Restaurant-quality private dining at client homes or rental venues with £600 minimum spend.
4. Private Chef Hire: Short-term and long-term private chef assignments with daily rates starting at £300 plus VAT, providing breakfast, lunch and dinner service.
5. Event Catering (Other Events): Catering for birthdays, parties, and celebrations including buffets, hog roasts, and street food with £800 minimum spend.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Season Catering is a Leith, Edinburgh-based catering company providing full-service event catering for weddings, corporate functions, private home dining, street food events, BBQ/grill occasions, and private chef hire across Scotland. Menus are built around seasonal, locally sourced Scottish ingredients and are delivered in multiple formats including formal plated dining, sharing plates, buffets, street food stalls, hog roasts, and wood-fired pizza.

Product overview

Season Catering operates as a catering service company offering multiple distinct product lines: Wedding Catering (full-service wedding catering across Scotland), Your Street Food (international street food hire with global flavours), Your Home Dining (private chef experiences delivered to homes), USA BBQ & Grill (American-style BBQ and grill catering), Private Chef (hire service for individual chefs), Corporate Catering (business and corporate event catering), Other Events Catering (flexible catering for parties and celebrations), and Season Quayside (a proprietary venue for private events). The portfolio spans event catering across Scotland with various culinary styles and formats, from intimate home dining to large-scale wedding celebrations. No digital or SaaS product is offered.

Differentiator

Problem solved

Functional benefit

Brands

• Season Quayside: A fully licenced exclusive choice venue for private small to medium events, launched by New Zealand born chef Aaron Hartman.

Products and services

• Wedding Catering
• Corporate Catering
• Your Home Dining
• Your Street Food

Quantifiable outcome

• Multiple clients report best wedding food ever experienced at their events
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Cardney EstatecoreChannel Partner/ Reseller/ DistributorRecommended wedding caterer at Cardney Estate, a prestigious Scottish wedding venue. Season Catering provides full catering services for weddings held at the venue, including formal dining, buffets, and street food options.
• Kinkell ByrecoreChannel Partner/ Reseller/ DistributorRecommended caterer at Kinkell Byre wedding venue. Provides full wedding catering services including canapés, meals, and evening buffets.
• Mar LodgecoreChannel Partner/ Reseller/ DistributorRecommended catering partner at Mar Lodge, National Trust for Scotland estate offering luxury wedding celebrations in the Scottish Highlands.
• Murthly CastlecoreChannel Partner/ Reseller/ DistributorRecommended wedding caterer at Murthly Castle estate, providing catering services for exclusive use weddings.
• Season QuaysidecoreStrategic or Co-development PartnerRelated venue brand launched by New Zealand-born chef Aaron Hartman. Fully licensed exclusive choice venue for private small to medium events. Offers tasting experiences for prospective wedding clients and hosts private dining events.
• Make Believe EventsminorStrategic or Co-development PartnerEvent décor specialist (established 2009) providing chair covers, linen, lighting, furniture, centrepieces, and floristry. Multi-award winning holder of 'Best Venue Decor Specialist Scotland'. Season Catering refers wedding clients for décor needs.
• Marta Rocci PhotographyminorStrategic or Co-development PartnerWedding and couples photographer featured on Season Catering's website. Polish-Italian photographer based in Scotland since 2014, offering photography services for weddings.
• Wedderlie HousecoreChannel Partner/ Reseller/ DistributorRecommended caterer at Wedderlie House wedding venue.
• The Byre at InchyracoreChannel Partner/ Reseller/ DistributorRecommended caterer at The Byre at Inchyra wedding venue.
• Comrie CroftminorChannel Partner/ Reseller/ DistributorRecommended caterer at Comrie Croft wedding venue.
• Erol ParkminorChannel Partner/ Reseller/ DistributorRecommended caterer at Erol Park wedding venue.
• Alexander HouseminorChannel Partner/ Reseller/ DistributorRecommended caterer at Alexander House wedding venue.
• The Barn at HarburnminorChannel Partner/ Reseller/ DistributorRecommended caterer at The Barn at Harburn wedding venue.
• The Cowshed CrailminorChannel Partner/ Reseller/ DistributorRecommended caterer at The Cowshed Crail wedding venue.
• Farleyer LodgeminorChannel Partner/ Reseller/ DistributorRecommended caterer at Farleyer Lodge wedding venue.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Social Pantry: London-based premium caterer focused on weddings, corporate events, and private dining with seasonal, ingredient-led menus. Comparable product offering and customer profile, though operating in a different geography.
• Kalm Kitchen: Edinburgh-based premium event caterer specializing in weddings and corporate events across Scotland. Closest direct peer given overlapping geography, premium positioning, wedding venue partnerships, and event-driven service model.
• Galloping Gourmet: Scotland-based event caterer with focus on weddings and private dining. Comparable regional positioning, wedding segment focus, and full-service delivery model.
• Blue Strawberry: UK-wide premium event caterer for weddings, private parties, and corporate hospitality. Comparable premium segment focus and full-service event delivery model.

Broad incumbents

• Rhubarb Food Design: Established UK luxury event and hospitality caterer serving weddings, corporate, and prestige events. Comparable premium positioning and event-driven model, with greater scale and London-centric base.
• Payne & Gunter: Long-established London event caterer serving weddings, corporate, and prestige occasions. Comparable full-service event catering model with a broader portfolio and longer heritage.
• CH&CO: Major UK contract and event caterer with hospitality-focused offering. Comparable on the corporate and event catering axis, though broader and more institutionalized.
• Baxter Storey: UK-wide premium contract and event caterer serving corporate clients. Comparable business model in workplace and event catering, with significantly broader scale and corporate footprint.
• Sodexo Live!: Global contract caterer with significant UK event and venue catering operations. Relevant as the dominant scaled competitor shaping corporate and venue catering procurement.

Emerging players

• Crabtree & Hall: Smaller-scale premium caterer serving private and corporate events in the UK. Comparable on service style and customer profile but with a narrower operating footprint than Season Catering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SeasonCatering
• Facebookfacebook.com/101895183519
• Instagraminstagram.com/seasoncatering_scotland
• LinkedInlinkedin.com/company/season-catering

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Season Catering