Seatag Safety Systems Ltd

What Seatag Safety Systems Ltd does

Seatag Safety Systems Ltd is a UK-based safety technology company, founded in 2006 and headquartered in Menai Bridge, that develops the CT@G® range of real-time passenger and people muster systems for the cruise industry and large-scale venue operators. Its core technology combines asset tracking capabilities with established safety processes to deliver rapid, accurate real-time indication of passenger muster during major emergencies, while also supporting day-to-day cruise operations such as passenger management, access monitoring, excursion control, and customer service. The product portfolio is organized under the registered CT@G® brand with sub-lines including CTAG Marine (cruise/maritime), Beachmaster (beach safety), CTAG Allsafe (general safety), and CTAG Maroons (specific safety scenarios).

The company sells primarily through a direct enterprise sales motion targeting cruise line safety and operations decision-makers, with revenue generated from hardware and system sales rather than disclosed subscription or licensing pricing. It operates with a lean team of approximately 9 employees and has no disclosed subsidiaries, investors, or parent company. Seatag has received industry recognition, including the 2009 Safety at Sea International Magazine Award for Systems and the 2010 'Most Innovative Product or Service' award at the 7th Annual Security Summit in San Diego. Public financial information, including revenue and ownership structure, is not disclosed in the available source material.

Name

Seatag Safety Systems Ltd

Legal name

Seatag Safety Systems Ltd

Website

https://seatagsafety.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Seatag Safety Systems Ltd is a UK-based safety technology firm that builds the CT@G® range of real-time passenger muster and tracking systems for cruise lines and large-scale venue operators, leveraging asset tracking combined with established safety procedures for emergency and day-to-day operations.

Ownership category

akta.pro rank

Product category

Maritime Safety Equipment

NAICS

Support Activities for Transportation (488)

SIC

Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Incident, Safety & Risk Management (Accident Response, Investigations) (THAIANAK)

akta.pro secondary industry

Public Safety Support Services (Records, Evidence, Fleet, Logistics) (BPAIAGAK)

Keywords

• Passenger muster systems
• Maritime safety technology
• Asset tracking solutions
• Cruise industry safety
• Emergency response systems

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Safety Systems and Tracking Solutions: Sale of safety tracking products and systems to the cruise industry and large-scale venue operators for emergency muster and passenger management purposes

Go-to-market motion1 record

Distribution channels1 record

Core offering

Seatag Safety Systems Ltd designs and sells the CT@G range of safety products that combine modern asset tracking technology with established safety processes to provide rapid, accurate real-time indication of passenger and people muster during major emergencies. The systems also support day-to-day cruise industry operations including passenger management, access monitoring, excursion control, and customer service functions.

Product overview

Seatag Safety Systems Ltd offers the CT@G range of innovative safety products as a unified platform that combines modern technology with established safety processes. The portfolio consists of multiple specialized product lines including CTAG Marine for maritime applications, Beachmaster for beach safety, CTAG Allsafe for comprehensive safety use, and CTAG Maroons for specific safety scenarios. All products within the CT@G range utilize asset tracking capabilities to provide rapid, accurate real-time passenger muster during emergencies while also supporting day-to-day cruise industry operations including access monitoring, excursion control, and customer service functions.

Differentiator

Problem solved

Functional benefit

Brands

• CTAG Marine: Safety products for marine applications in the cruise industry
• Beachmaster
• CTAG Allsafe
• CTAG Maroons

Products and services

• CT@G Core safety product range that couples modern asset tracking technology with established safety processes to provide rapid, accurate real-time indication of passenger and people muster during major emergencies, while also improving day-to-day cruise industry operations including passenger management, access monitoring, excursion control, and customer service.
• CTAG Marine Marine-specific safety product within the CT@G range designed for maritime safety applications in the cruise industry.
• Beachmaster Beach safety product within the CT@G safety systems portfolio, designed for safety applications at beach operations.
• CTAG Allsafe Safety product line within the CT@G range focused on comprehensive safety applications across general safety scenarios.
• CTAG Maroons Safety product within the CT@G range forming the Maroons product line for specific safety scenarios.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• ASSA ABLOY (VingCard Elsafe): VingCard Elsafe is the dominant provider of electronic door locks and access-control systems for cruise ships and hotels. Highly comparable because it serves the same cruise/hospitality customers with access monitoring and operational efficiency solutions overlapping CT@G's day-to-day functions.
• Crowd Connected: Crowd Connected provides real-time people counting, tracking, and flow analytics for venues and events. Comparable because it addresses the same real-time people-tracking and operational visibility use cases that CT@G solves for muster and day-to-day passenger management.
• MariApps: MariApps provides maritime operations software for cruise and shipping operators covering passenger and fleet management. Comparable because it sells operational software into the same cruise customer base that CT@G targets with its passenger-management functions.
• NAPA: NAPA provides maritime operational software including safety and crew management solutions for ship operators. Comparable as a maritime-software peer serving overlapping cruise/shipping customers with operational and safety tooling.

Broad incumbents

• Honeywell Building Technologies: Honeywell supplies integrated safety, security, and access-management systems across transportation and large venues. Comparable as a broad incumbent whose portfolio overlaps with CT@G's passenger/accountability use cases but is delivered as part of a much wider enterprise offering.
• Bosch Security and Safety Systems: Bosch delivers access control, video surveillance, and people-flow solutions for transportation hubs and large venues. Comparable as a broad incumbent offering overlapping capabilities with CT@G's real-time people tracking and access monitoring, packaged into larger enterprise contracts.
• Siemens Smart Infrastructure: Siemens provides building safety, access control, and people-flow solutions for transportation hubs and large venues globally. Comparable as a broad incumbent whose enterprise safety portfolio overlaps with CT@G's venue-safety and access-monitoring capabilities.
• Wärtsilä Voyage: Wärtsilä Voyage supplies navigation, safety, and operational systems for maritime vessels, including solutions used by cruise operators. Comparable as a broad incumbent addressing vessel safety and operational efficiency in the same maritime vertical.

Emerging players

• Density: Density builds people-counting and occupancy analytics hardware and software for offices and venues. Comparable as an emerging player in the people-tracking category, with partial overlap to CT@G's asset-tracking core, though focused on built environments rather than maritime.
• Identiv: Identiv delivers physical access control, RFID, and security solutions used across enterprise, government, and venue customers. Comparable as an emerging/specialized player in the access-control and tracking category that intersects with CT@G's access-monitoring and asset-tracking functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/seatag-safety-systems-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seatag Safety Systems Ltd