Seattle Voice Lab

What Seattle Voice Lab does

Seattle Voice Lab is a Seattle-based, privately held voice training company founded in 2017 by Claire Michelle that specializes in gender-affirming voice coaching for transgender and non-binary individuals. The company delivers a proprietary 5-step curriculum developed over seven years covering male-to-female (MTF) voice feminization, female-to-male (FTM) voice masculinization, and androgynous voice training, with the stated goal of enabling clients to develop a sustainable, authentic voice within 6-8 individual lessons. Core service offerings include one-on-one 50-minute voice lessons (priced at $100-$160, with experienced instructors at $200 and mentored juniors at $100), 25-minute consultations ($80), group classes ($300 for a 5-lesson package), singing lessons, and multilingual instruction. Beyond consumer lessons, SVL operates an education vertical serving speech-language pathologists and voice professionals through professional intensives ($175), ASHA CEU-accredited courses, and a formal certificate program.

The company operates exclusively online, delivering all instruction via HIPAA-compliant Jane App for booking and video sessions and Zoom for community classes, with Discord for peer community and Stripe/PayPal for payments. SVL employs 15+ staff including certified SLPs (ASHA-credentialed), Broadway performers, and graduates of elite voice institutions (Manhattan School of Music, Berklee, NYU, Eastman), differentiated by a team-based instruction model that ensures consistent curriculum quality regardless of which instructor is assigned. Notable clients include Tommy Dorfman, Jen Richards, Kris Tyson (MrBeast CoHost), and queer YouTuber F1nn5ter, with the company claiming 4,000-5,000 clients served since founding.

The business model combines per-session consumer revenue, subscription community memberships ($2/month or $20/year, free for students/graduates), professional training intensives, and a scholarship program funded by sponsors including F1nn5ter and Allovue. Research partnerships with University of Washington Medical Center and Cal State Fullerton support insurance coverage advocacy and bilingual curriculum development. SVL does not accept insurance, has not raised institutional capital (bootstrapped), and uses community-led and direct-to-consumer go-to-market motions across TikTok, YouTube, Instagram, LinkedIn, and content/blog channels.

Name

Seattle Voice Lab

Legal name

Seattle Voice Lab

Website

https://seattlevoicelab.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Seattle Voice Lab is a Seattle-based, bootstrapped voice training company founded in 2017 that delivers proprietary gender-affirming voice coaching (MTF, FTM, androgynous, singing) to transgender and non-binary individuals via online 1-on-1 lessons, group classes, and a professional certification vertical for speech-language pathologists.

Ownership category

akta.pro rank

Product category

Gender-Affirming Voice Training Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Teletherapy / Remote Speech-Language Therapy (School-Age) (EDAKAEAL)

akta.pro secondary industries

Private Voice Lessons (Vocal) (EDAMANAB), Voice and Resonance Services (School-Age) (EDAKAEAH)

Keywords

• Gender-affirming voice training
• Transgender voice coaching
• Speech-language pathology services
• Voice feminization lessons
• Voice masculinization training

Headquarters

HQ city

Seattle, WA

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Voice Lessons: Core revenue stream from 50-minute one-on-one voice training sessions covering MTF speech, FTM speech, androgynous voice, and singing lessons. Priced at $160 per session with flexible pricing options ($100-$200) based on instructor experience.
2. Group Classes: Group voice training sessions offered at $300 for a 5-lesson package ($60 per 50-minute session), providing reduced-rate access to voice training for multiple students simultaneously.
3. Consultations: 25-minute voice evaluation and consultation sessions priced at $80, providing professional analysis and personalized guidance for prospective clients.
4. Community Memberships: Monthly subscription membership at $2/month or $20/year offering access to weekly online lectures covering voice basics, practice opportunities, and rotating curriculum. Free add-on for SVL students and graduates.
5. Professional Intensives: Single-day professional training intensives for voice professionals and SLPs at $175, teaching speech feminization, masculinization, and androgynous techniques with lifetime Thinkific community access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

Seattle Voice Lab provides gender-affirming voice training through one-on-one and group coaching sessions delivered online via HIPAA-compliant video platforms. Services cover MTF (male-to-female) voice feminization, FTM (female-to-male) voice masculinization, androgynous voice training, and singing lessons, using a proprietary 5-step Trans Voice Certified curriculum developed over 7 years. The company also offers professional education programs including intensives, certificate programs, and ASHA CEU-accredited courses for speech-language pathologists and voice coaches.

Product overview

Seattle Voice Lab is a voice coaching school offering a comprehensive suite of gender-affirming voice training services. The core offerings include Individual Voice Lessons for MTF (male-to-female), FTM (female-to-male), and androgynous voice training, supplemented by Singing Lessons, Multilingual Lessons, Group Classes, and Consultations. Educational products include Intensives, Certificate Programs, and Courses for voice professionals. Community offerings encompass SVL Memberships (subscription-based weekly lectures), Scholarship Programs for financial assistance, and a Discord Community for peer support. The company utilizes HIPAA-compliant Jane App for student management and Zoom for video lessons, with a team-based approach ensuring consistent quality across all instructors.

Differentiator

Problem solved

Functional benefit

Products and services

• Male to Female (MTF) Voice Training Voice feminization curriculum developed over 7 years. In 6-8 lessons, clients develop a feminine voice using a 5-step process designed for lifelong voice control. Targeted at transgender women and AMAB non-binary individuals seeking gender-affirming voice training.
• Female to Male (FTM) Voice Training Voice masculinization training effective with or without testosterone. A team of teachers helps clients achieve a masculine tone fitting the client's desired expression in 6-8 lessons. Targeted at transgender men and AFAB non-binary individuals.
• Androgynous Voice Training Voice training for fluid and androgynous expression. Curriculum teaches clients to modulate between masculine and feminine qualities as desired. Targeted at non-binary and gender-expansive individuals.
• Singing Lessons Voice training for transgender and non-binary singers with shorter waitlist than speech students. Curriculum designed to teach singers how to change their voice for desired singing outcomes. Includes vocal technique for maintaining voice health during gender transition.
• Multilingual Lessons Voice training services available in multiple languages for clients whose native language affects their voice training needs. Led by Head of Multilingual Services with diction/phonetics expertise across four languages.
• Group Classes Group voice training sessions at reduced rate ($300 for a 5-lesson package, $60 per 50-minute session). Limited to four students per class. Provides affordability option for multiple students simultaneously.
• Consultations No-commitment 25-minute voice evaluation and consultation at $80. Includes professional voice analysis, breakdown of current voice, guidance on voice journey, and tailored exercises. Serves as entry point for prospective clients.
• SVL Memberships (Community Memberships) Subscription-based community program ($2/month or $20/year) providing weekly online lectures covering voice basics, practice opportunities with feedback. Includes Gender-Affirming Speech basics, 1-on-1 guided practices, and GAV Singing Fundamentals. Free for SVL students and graduates.
• Intensives Single-day professional training intensives for voice professionals and SLPs at $175, teaching speech feminization, masculinization, and androgynous techniques. Includes lifetime Thinkific community access. Targets clinicians and educators seeking to add gender-affirming voice training to their practice.
• Certificate Program Formal certification program for voice training professionals seeking to specialize in gender-affirming voice instruction. Allows graduates to identify as Trans Voice Certified coaches.
• Courses Educational courses for voice professionals including ASHA CEU-accredited courses developed by certified SLP clinicians. Targeted at speech-language pathologists and educators seeking evidence-based gender-affirming voice training content.
• Public Speaking Voice Training Public speaking voice training sessions ($160 per 50-minute session) helping clients develop confident voice presentation skills for professional speaking contexts.

Quantifiable outcome

• Clients can access a passing voice within 6-8 sessions
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Cal State FullertonminorStrategic or Co-development Partner · 1 January 2026Research collaboration on bilingual needs in gender-affirming voice modification, exploring resources for bilingual trans individuals seeking voice training.
• UWMC (University of Washington Medical Center)minorStrategic or Co-development Partner · 1 January 2024Research partnership on gender-affirming voice care effectiveness study. SVL participates in research to support insurance coverage advocacy for trans voice services.
• Jane (Appointment Software)coreTechnology or IntegrationHIPAA-compliant booking and video lesson platform used for all customer appointments, intake forms, and video lesson delivery. Ensures private health information protection for all students.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Finding Your Voice (Kathe Perez): Workshop-based gender-affirming voice training program led by Kathe Perez, one of the longest-running voices in the U.S. trans voice training space. Competes with SVL for the same individual client seeking MTF voice feminization.
• Christella VoiceUp: Voice feminization training product (app + coaching) led by Christella Antoni in the UK, focused on the same MTF/trans-feminine voice-training use case as SVL. Closest direct competitor in gender-affirming voice modification.
• Transforming Voice (Renée Yoxon): Trans voice and singing training service led by Renée Yoxon, a trans singer and clinician based in Canada. Closely comparable to SVL in combining gender-affirming voice training with singing pedagogy.

Others

• Estill Voice Training: Voice training methodology and certification program widely used by SVL's instructors (e.g., Hannah Sumner). An adjacent professional education provider whose framework underpins much of the voice-coaching industry.

Broad incumbents

• BetterHelp: Large online therapy platform connecting users to licensed therapists including SLPs. Overlaps with SVL's teletherapy model and end customer but covers a much broader behavioral health scope at lower per-session pricing.
• Callen-Lorde Community Health Center: Major LGBTQ+ health provider offering gender-affirming voice and speech services as part of a broader clinical portfolio. Operates in the same end market (trans healthcare) with overlapping services but as part of a much wider primary-care practice.
• Talkspace: Online therapy marketplace with licensed clinicians, including speech-language pathology providers. Adjacent to SVL in operating a HIPAA-compliant teletherapy marketplace for clinical services.
• Mount Sinai Center for Transgender Medicine and Surgery: Large academic medical center offering gender-affirming voice services within a comprehensive trans-care program. Comparable end customer but serves via insurance/clinical model rather than SVL's direct-pay consumer model.
• UCSF Gender Affirming Health Program: Academic medical program providing voice and speech services for trans and non-binary patients. Represents the institutional/clinical competitor to SVL's private-pay model in the same patient population.

Emerging players

• Exceptional Voice: Voice feminization app and training resource targeted at the transgender community. Represents an emerging, technology-led approach that overlaps with SVL's MTF use case at a lower price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIgG7y_CKvm2ezMDQWbFvAg
• Facebookfacebook.com/profile.php?id=100090300609867
• LinkedInlinkedin.com/company/seattle-voice-lab
• Instagraminstagram.com/seattlevoicelab
• TikToktiktok.com/@seattlevoicelab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle Voice Lab