What sebamed.de does

Sebapharma GmbH & Co. KG is a German medical skincare company founded in 1967 and headquartered in Bad Salzig (near Boppard), Germany, operating the Sebamed consumer brand. Its core product platform is built around a pH 5.5 skin-compatible formulation, marketed as dermatologically tested across categories including anti-aging, baby and child care, sun protection, men's skincare, dry and sensitive skin, intimate care, hair care, hand/foot/lip care, anti-redness (rosacea), and diabetes-specific skincare under the Testamed sub-brand. The company claims more than 400 clinical studies supporting its formulations and positions itself as a 50+ year medical-skincare brand.

The business operates a multi-channel distribution model. Direct-to-consumer sales run through sebamed.de with shipping to Germany and Austria, plus EU-wide fulfillment via DHL EU. Wholesale distribution is anchored in German and Austrian pharmacies (Apotheken) and drugstore chains (dm, Rossmann, Müller), with product pricing spanning €1.25 to €14.95 per SKU, indicating a mass-market positioning rather than prestige skincare. The group also operates a subsidiary, Maurer Pharma Nord GmbH, and offers specialty lines such as Testamed (diabetes care) and tensimed, extending the franchise into condition-specific categories. The consumer-facing site includes a KI-Hautanalyse (AI skin analysis) tool that uses uploaded images to recommend products, serving as a digital engagement and personalization layer.

Sebapharma is structured as a privately held German GmbH & Co. KG with no disclosed outside funding rounds, consistent with founder/partnership ownership. Leadership comprises Managing Directors Thomas Maurer and Dr. Daniel Rothoeft. Third-party validation includes ÖKO-TEST "gut" certification for the Sebamed Deo Roll-on. No revenue, headcount, or financial disclosures are publicly available, and the tracked entity's listed 1–10 employee range is inconsistent with the operating scale implied by its retail footprint.

Name

sebamed.de

Legal name

Sebapharma GmbH & Co. KG

Website

https://sebamed.de

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

Sebapharma GmbH & Co. KG is a German medical skincare company founded in 1967 that sells Sebamed pH 5.5 dermatological products across anti-aging, baby, sun, men's, and specialty categories via pharmacies, drugstores, and DTC e-commerce in Germany and Austria.

Ownership category

akta.pro rank

Product category

Medical Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), Dermatology & Aesthetics Pharmaceuticals (HLAIAAAK)

Keywords

• Medical skincare
• PH 5.5 skincare
• Dermatological products
• Sensitive skin care
• Baby care products

Headquarters

HQ city

Boppard

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Product Sales - Direct to Consumer: E-commerce sales of skincare products through own online shop (sebamed.de), offering direct-to-consumer pricing with various product lines including body care, facial care, baby care, and sun protection
2. Wholesale and Retail Distribution: Distribution through retail channels including pharmacies, drugstores, and medical supply stores in Germany and Austria

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sebapharma manufactures and sells the sebamed line of medical skincare products, all formulated at pH 5.5 to match the skin's natural acidic mantle and support barrier function and microbiome balance. The range covers body care, facial care, baby care, sun protection, men's grooming, hair care, intimate care, and the TESTAmed sub-brand for diabetes diagnostics, sold via sebamed.de and pharmacy/drugstore retail channels.

Product overview

sebamed.de is the online shop for Sebapharma GmbH & Co. KG, offering medical skincare products centered around a pH 5.5 formula that supports the skin's natural protective barrier. The product portfolio includes multiple distinct product lines: Anti-Aging (with Face Care, Eye Care, Lifting-Serum, and anti-wrinkle products), Clear Face (for impure skin), Baby & Kind (pediatric skincare), Sonnenschutz (sun protection with SPF 30/50+), For Men, Trockene Haut (dry skin with Urea), Empfindliche Haut (sensitive skin), Duschen (shower products), Intimpflege (intimate care), Haarpflege (hair care), Hand/Foot/Lip care, and Anti-Rötungen (for rosacea-prone skin). The company also operates TESTAmed Diabetes Care as a healthcare sub-brand offering blood glucose monitoring devices. An AI-powered skin analysis tool (KI-Hautanalyse) is available as a digital companion product to recommend personalized skincare routines. All products are positioned as dermatologically and clinically tested medical skincare.

Differentiator

Problem solved

Functional benefit

Products and services

• Lotion 200 ml Moisturizing body lotion with chamomile extract and allantoin for sensitive skin, with a quickly absorbing formula sold at €3.95 per 200 ml bottle.
• Frische Deo Lemongras 48h 50 ml Roll-on deodorant with lemongrass scent, 0% aluminum salts, 48-hour protection formulated for sensitive skin.
• Frische Deo frisch 48h 50 ml Roll-on deodorant with fresh scent, 0% aluminum salts, 48-hour protection for sensitive skin; awarded ÖKO-TEST rating of "gut" (good).
• Anti-Aging Product Line Anti-aging skincare range including Eye & Face Care, Face & Body, Face Care Duo, Aufbau-Creme, Augencreme, Falten-Filler, Creme-Gel, Lifting-Serum, Mizellen Reinigungsschaum, and Anti-Aging Lotion.
• Clear Face Product Line Facial care range for impure and oily skin including Gesichtswasser, Mattierende Creme, Pflege-Gel Aloe vera, and Reinigungsschaum products.
• Baby & Kind Product Line Baby and child skincare range including Wundcreme, Pflegecreme Gesicht & Körper, Pflegelotion, Waschlotion Haut & Haar, and related baby care products formulated for delicate skin.
• Sonnenschutz Product Line Sun protection range including Sonnenschutz Creme (LSF 30 and LSF 50+), Sonnenschutz Lotion (LSF 30 and LSF 50+), Sonnenschutz Spray LSF 30, After Sun Lotion, and schützende Lippenpflege LSF 30.
• For Men Product Line Men's skincare range including After Shave Balsam, Deo products, and other male-specific formulations.
• Trockene Haut Product Line Dry skin care range with products containing Urea (5% and 10%), providing intensive moisturizing formulas.
• Empfindliche Haut Product Line Sensitive skin care range including Lotion, Creme mit 2% Vitamin E, Spezial Nachtcreme mit Q10, and other gentle formulations.
• Duschen Product Line Shower and body wash range including Wellness Dusche, Vital Dusch- und Schaumbad, Frische Dusche, Meersalz Dusche, Duschöl, Dusch-Creme, Sport Dusche 3-in-1, and Pflegeduschen.
• TESTAmed Diabetes Care Diabetic care product line under the TESTAmed sub-brand including GlucoCheck Advance Blutzuckerteststreifen, Kontrolllösung, Lanzetten, Lanzettengerät, and a Bluetooth-enabled Blutzuckermessgerät with voice function.
• Intimpflege Product Line Intimate care range including Intim-Waschgel pH-Wert 3.8 and Intimpflege seifenfreie Waschlotion pH-Wert 6.8.
• Haarpflege Product Line Hair care range including Anti-Haarverlust Shampoo, Anti-Juckreiz Akut Shampoo Urea 5%, Anti-Schuppen Shampoo, Every-Day Shampoo, and Every-Day Conditioner.
• Hand-, Fuß- und Lippenpflege Hand, foot, and lip care including Intensive Handcreme, Akut Handcreme, Akut Fußcreme, and schützende Lippenpflege LSF 30.
• Anti-Rötungen Product Line Anti-redness range for rosacea-prone skin including Tagespflege LSF 20, Intensivpflege, and Reinigungsschaum.
• KI-Hautanalyse (AI Skin Analysis) AI-powered skin analysis tool developed with dermatologists that analyzes skin images to determine skin type and recommend suitable sebamed products.
• Wellness-Set, 5-teilig Gift set containing Body-Milk, Wellness Dusche, Intensive Handcreme, Creme mit 2% Vitamin E, and Geschenkbox for a comprehensive skincare routine, priced at €20.95.

Quantifiable outcome

• Over 400 dermatological and clinical studies conducted on sebamed products

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eucerin: Beiersdorf-owned medical skincare brand sold through German pharmacies with dermatological positioning very similar to sebamed; both compete on the same sensitive/dry-skin shelf.
• Bioderma: NAOS-owned French dermo-cosmetic brand distributed through German/Austrian pharmacies, targeting overlapping sensitive-skin and dermatological consumer segments as sebamed.
• Eubos: German pharmacy-channel dermo-cosmetic brand focused on sensitive, dry, and problem skin; comparable size and channel profile to sebamed in DACH.
• Avène: Pierre Fabre dermo-cosmetic brand sold in German pharmacies with thermal-spring-water sensitive-skin positioning parallel to sebamed's pH 5.5 narrative.
• La Roche-Posay: L'Oréal dermo-cosmetic brand carried by German/Austrian pharmacies, directly competing with sebamed across sensitive, anti-aging, and baby skincare lines.
• Vichy: L'Oréal pharmacy-channel dermo-cosmetic brand with comparable sensitive-skin and dermatological positioning to sebamed in the German market.

Broad incumbents

• CeraVe: L'Oréal-owned mass-market skincare brand with dermatologist-developed positioning; competes with sebamed for sensitive-skin consumers via broader retail and digital channels.
• Weleda: German natural cosmetics brand with overlapping sensitive-skin and baby-care SKUs sold through the same pharmacy and drugstore channels as sebamed.

Emerging players

• Dermophil: French dermo-cosmetic lab brand with sensitive-skin and protective skincare lines sold in European pharmacies; comparable positioning but smaller geographic reach than sebamed.

Regional players

• Dr. Hauschka: WALA-owned German natural skincare brand with pharmacy distribution and sensitive-skin ranges that compete with sebamed in the German-speaking market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sebamed.de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sebamed.de