What Sebastian's Action Trust does

Sebastian's Action Trust is a UK-registered charity (Charity No: 1151146; Company Limited by Guarantee No: 8339436), founded in 2004 and headquartered in North Waltham, Hampshire. The organization supports families across Hampshire, Berkshire and the wider South-East of England who are caring for children aged 0–18 with life-limiting or life-threatening conditions — including progressive illnesses (muscular dystrophy, Batten disease), cancer, severe cardiac conditions, cystic fibrosis, and complex disabilities. Its service portfolio spans eight core areas delivered through a flagship purpose-built facility called The Bluebells: restorative breaks in accessible accommodation, community events and peer support, three therapeutic modalities (aqua therapy in a 33°C hydrotherapy pool, music therapy, and professional counselling), bereavement support extending years after a child's death, crisis outreach, a volunteer transport service, and digital support for families who cannot attend in person.

The Bluebells, located on Popham Lane, North Waltham, functions as the operational hub and contains the hydrotherapy pool, sensory spaces, creative rooms, and accessible overnight apartments. A secondary physical site — Bas Books, a volunteer-staffed charity bookshop in the Princess Square / Lexicon Shopping Centre, Bracknell — operates as a social enterprise retail channel. All direct family services are provided free of charge, with donations encouraged.

The revenue model is a diversified charity funding stack with no commercial product sales: individual donations and fundraising events (golf days, skydives, coffee mornings, the "100 miles in October" challenge); the Joyful Moments Lottery (a weekly £1 subscription with a top prize of £25,000); corporate partnerships including Charity-of-the-Year programmes, payroll giving, and cause-related marketing; legacy gifts; and grants from trusts and foundations. Go-to-market relies on community and professional referrals (self-referral or referral by Children's Community Nurses, hospices, and social care professionals), supplemented by organic social media (Facebook, Twitter/X, LinkedIn, Instagram), email newsletters, family-story content marketing, and earned PR. The 27-person staff is supported by volunteers, trustees, and corporate volunteer teams. Sebastian's Action Trust holds no patents, trademarks, or proprietary technology assets and operates without any disclosed AI or machine-learning capability.

Name

Sebastian's Action Trust

Legal name

Sebastian's Action Trust

Website

https://sebastiansactiontrust.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Sebastian's Action Trust is a UK-registered charity, founded in 2004 and based in North Waltham, Hampshire, that provides free restorative breaks, therapies, bereavement support, crisis outreach, and community services to families across Hampshire, Berkshire and the wider South-East who care for children with life-limiting or life-threatening conditions, delivered primarily through its accessible family centre, The Bluebells.

Ownership category

akta.pro rank

Product category

Family Support Services for Children with Life-Limiting Conditions

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL), Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

Keywords

• Children's hospice support
• Family bereavement care
• Palliative care services
• Accessible family breaks
• Therapeutic recreation services

Headquarters

HQ city

Crowthorne , Berkshire

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Individual donations, fundraising activities, and challenge events generate support from the public.
2. Weekly Lottery (Joyful Moments Lottery): The charity operates a weekly lottery where participants pay £1 per week for the chance to win up to £25,000, generating ongoing donations while offering entertainment value to participants.
3. Corporate Partnerships: Corporate partnerships including Charity of the Year programs, event sponsorship, payroll giving, and cause-related marketing provide significant funding from businesses.
4. Legacy Gifts: The charity encourages supporters to leave gifts in their Will as a long-term revenue stream.
5. Trusts and Foundations: Funding applications to trusts and foundations for specific projects and ongoing support.
6. Corporate Volunteering Donations: Corporate volunteering days require a donation or fundraising commitment to help cover costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sebastian's Action Trust provides free emotional and practical support to families of children aged 0-18 with life-limiting or life-threatening conditions across Hampshire, Berkshire and surrounding areas. Its core offering centres on The Bluebells, a fully accessible family centre delivering restorative breaks, overnight stays and day visits alongside a portfolio of therapies (aqua, music, counselling), bereavement support, digital support, crisis outreach and volunteer transport. All services are provided free to qualifying families, with the charity funded through donations, a weekly lottery, corporate partnerships, trusts and foundations grants, legacy gifts and a social-enterprise bookshop.

Product overview

Sebastian's Action Trust operates as a unified family support charity offering a portfolio of interconnected services for families with life-limited and life-threatened children. The core offering centres on The Bluebells, an accessible family centre providing restorative breaks with accommodation, therapies (aqua, music, counselling), and community activities. Additional services include bereavement support, digital support, crisis outreach, and transport assistance. The charity also operates Bas Books (a social enterprise bookshop) and the Joyful Moments Lottery (a fundraising product). Corporate partnership opportunities are available for businesses seeking CSR engagement. All services are provided free or at low cost to supported families across Hampshire, Berkshire and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Restorative Breaks at The Bluebells

Quantifiable outcome

• Families served across Hampshire, Berkshire and surrounding areas
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Rainbow Trust Children's CharitycoreStrategic or Co-development PartnerWorks alongside Rainbow Trust which supports families who have a child aged 0-18 with a life-threatening or terminal illness, offering practical and emotional support at home, in hospital and in the community.
• Naomi HousecoreStrategic or Co-development PartnerProvides specialist hospice care and family support for children and young adults with life-limiting and life-threatening conditions, including short breaks, symptom support and bereavement care.
• Alexander Devine Children's Hospice ServicecoreStrategic or Co-development PartnerOffers specialist hospice care and support for children with life-limiting and life-threatening conditions, and their families, across Berkshire and surrounding areas.
• Swings and SmilesminorStrategic or Co-development PartnerSupports disabled children and their families through inclusive play, short breaks and emotional support, creating spaces where families can relax and feel understood.
• SoundaboutminorStrategic or Co-development PartnerProvides music and sensory sessions for people with complex disabilities, helping children and families connect, communicate and enjoy music in an accessible way.
• George's RockstarsminorStrategic or Co-development PartnerDelivers music sessions for children and young people, building confidence, expression and connection through singing, instruments and shared music-making.
• Together for Short LivescoreStrategic or Co-development PartnerUK charity that works to ensure every child with a life-limiting condition can access high-quality palliative care and family support. SAT is affiliated with this national organization.
• National Council for Child Health and Well-being (NCCHW)minorStrategic or Co-development PartnerUK-wide council made up of more than 50 professional groups, working together to improve the health and welfare of children and young people. Rainbow Trust serves as the secretariat.
• Disabled Children's PartnershipminorStrategic or Co-development PartnerCoalition of more than 130 organisations campaigning for better education, health and social care support for disabled children, young people and their families.
• Council for Disabled ChildrenminorStrategic or Co-development PartnerUmbrella body for the disabled children's sector, hosted by the National Children's Bureau (NCB).
• ReadypowercoreGTM or Marketing PartnerCorporate partner supporting SAT for 10 years including annual Christmas fundraiser and team volunteering days at The Bluebells, including gardening and facility maintenance.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• WellChild: National UK charity for seriously ill children, providing practical family support, nursing and respite services — overlapping beneficiary population and family-support service mix with SAT.
• Rainbow Trust Children's Charity: UK charity providing practical and emotional support to families with a seriously ill child aged 0–18 — directly comparable family-support mission, including sibling support and hospital/home outreach.
• Naomi House: Children's hospice offering short breaks, symptom support and bereavement care for life-limited children in Hampshire/Wiltshire; a confirmed SAT partner with overlapping beneficiary population and service model.
• Forget Me Not Children's Hospice: Children's hospice in West Yorkshire offering care at home, respite at the hospice, therapies and bereavement support — directly comparable to SAT's wraparound family-centered model.
• Haven House Children's Hospice: Children's hospice serving North and East London/Essex offering respite, therapies, end-of-life and bereavement care — a closely comparable family-centered pediatric palliative charity.
• Shooting Star Children's Hospices: UK children's hospice providing respite, end-of-life and bereavement support to families of life-limited children; directly comparable service mix including therapies, short breaks and family support.
• Claire House Children's Hospice: Children's hospice providing respite, palliative and bereavement care across the North West and Wales; comparable end-to-end family support and therapy offering to SAT's Bluebells model.
• Alexander Devine Children's Hospice Service: Children's hospice serving Berkshire and surrounding areas — direct geographic overlap with SAT and an explicit SAT referral partner for families needing specialist hospice care.

Broad incumbents

• Together for Short Lives: UK-wide umbrella body for children's palliative care with which SAT is affiliated; comparable sector focus but operates as a national advocacy/standards body rather than a direct service provider.

Emerging players

• Make-A-Wish UK: National charity granting wishes to children with critical illnesses; serves an overlapping population of life-limited/seriously ill children and families but with a distinct experience-led rather than therapy-led offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sebsactiontrust
• Facebookfacebook.com/SebsActionTrust
• LinkedInlinkedin.com/company/sebastians-action-trust
• Instagraminstagram.com/sebsactiontrust

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sebastian's Action Trust