Hms Sistemas E Serviços

What Hms Sistemas E Serviços does

Grupo SEB is a privately held Brazilian educational conglomerate founded in 1960 and headquartered in São Paulo, operating a diversified portfolio of educational brands spanning early childhood through higher education. The group operates company-owned premium schools (Escola Carolina Patrício in Rio de Janeiro, Pueri Domus and Sphere International School in São Paulo/São José dos Campos), high-performance schools (Escolas SEB, Colégios AZ, Colégio Santa Maria), the design-thinking-based Escola Concept, higher-education institutions (Harven Agribusiness School, Escola Paulista de Direito (EPD), UNIDOMBOSCO), and a bilingual franchise network (Maple Bear) with more than 450 schools across 39 countries serving 60,000 students. Its edtech subsidiary Conexia Educação distributes proprietary platforms — Plataforma AZ de Aprendizagem, AZ Blue, High Five Bilingual Education, My Life Educação Socioemocional, and LEX — to 400+ third-party schools in more than 30 countries.

The company monetizes through four primary revenue streams: franchise fees and royalties from Maple Bear and other franchised concepts; tuition and fees from directly operated premium, high-performance, and higher-education schools; licensing of educational content and platforms through Conexia Educação to third-party schools globally; and higher-education tuition from in-person and distance-learning programs at Harven, EPD, and UNIDOMBOSCO. The group claims more than 7,000 "agents of transformation" impacting over 400,000 students across approximately 40 countries, and holds strategic partnerships including International Baccalaureate accreditation (PYP, MYP, DP) at Pueri Domus and Sphere International School, and a Texas Tech University High School partnership at Escola Carolina Patrício. EPD has earned the highest rating from Brazil's Ministry of Education (MEC).

Name

Hms Sistemas E Serviços

Legal name

Grupo SEB

Website

https://seb.com.br

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Grupo SEB is a Brazilian educational conglomerate operating premium K-12 schools, the global Maple Bear bilingual franchise network, higher-education institutions, and the Conexia Educação edtech platform, serving more than 400,000 students across approximately 40 countries.

Ownership category

akta.pro rank

Product category

K-12 and Higher Education Services

NAICS

Elementary and Secondary Schools (6111), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAG

International/Global Curriculum Schools (IB, Cambridge, etc.)

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

Keywords

• Bilingual education franchises
• Educational technology platforms
• K-12 school operations
• Higher education programs
• International baccalaureate schools

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Franchise Fees and Royalties: Revenue generated from franchise operations of Maple Bear (450+ schools in 39 countries) and other franchised educational institutions with standardized curriculum and brand licensing.
2. Company-Owned School Operations: Direct operation of premium schools including Escola Carolina Patrício, Sphere International School, Pueri Domus, Escolas SEB, Colégios AZ, and Colégio Santa Maria serving students from early childhood to higher education.
3. Educational Technology and Content Licensing: Sale and licensing of educational content and platforms through Conexia Educação to third-party schools in 30+ countries.
4. Higher Education Programs: Tuition-based higher education through Harven Agribusiness School, Escola Paulista de Direito (EPD), and UNIDOMBOSCO including both in-person and distance learning programs.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

The company runs a global educational solutions ecosystem spanning bilingual school franchises (Maple Bear), premium and high-performance K-12 schools in Brazil, design-thinking schools (Escola Concept), higher education institutions (Harven, EPD, UNIDOMBOSCO), and a B2B educational technology/content arm (Conexia Educação) that licenses platforms such as Plataforma AZ de Aprendizagem, AZ Blue, High Five, My Life Educação Socioemocional, and LEX to 400+ third-party schools across 30+ countries.

Product overview

Grupo SEB is a global ecosystem of educational solutions with more than six decades of leadership in education. The portfolio includes a comprehensive range of educational brands spanning early childhood education through higher education, including the Conexia Educação educational technology platform (with platforms such as Plataforma AZ de Aprendizagem, AZ Blue, High Five Bilingual Education, My Life Educação Socioemocional, and LEX), the Maple Bear global bilingual franchise network, premium schools (Escola Carolina Patrício, Pueri Domus, Sphere International School), high-performance schools (Escolas SEB, Colégios AZ, Colégio Santa Maria), the design thinking-based Escola Concept, and higher education institutions (Harven Agribusiness School, EPD, UNIDOMBOSCO). The company operates more than 7,000 agents of transformation impacting the lives of more than 400,000 students in approximately 40 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Maple Bear: Global bilingual school network with over 450 operations in 39 countries, providing education to 60,000 students based on Canadian educational practices
• Escola Carolina Patrício
• Pueri Domus
• Sphere International School
• Escolas SEB
• Colégios AZ
• Colégio Santa Maria
• Escola Concept
• Harven Agribusiness School
• EPD (Escola Paulista de Direito)
• UNIDOMBOSCO
• Conexia Educação

Products and services

• Conexia Educação Educational technology and content licensing business providing printed and digital learning solutions to schools, including Plataforma AZ de Aprendizagem, AZ Blue, High Five Bilingual Education, My Life Educação Socioemocional, and LEX. Targets schools and education networks seeking international-quality bilingual and socio-emotional curricula.
• Maple Bear Global bilingual school franchise network and the largest bilingual school network in the world, providing education to 60,000 students based on Canadian educational best practices. Targets franchisees seeking a turnkey bilingual school operation and families seeking bilingual education.
• Escola Carolina Patrício Premium bilingual school located in Rio de Janeiro that delivers international-quality education in partnership with Texas Tech University High School. Targets high-performance families seeking bilingual and international credentials for university admission.
• Pueri Domus Bilingual school in São Paulo with over 30 years of experience and International Baccalaureate accreditation, the first institution in São Paulo to offer the IB Diploma Programme. Targets families seeking IB-credentialed bilingual education.
• Sphere International School Bilingual international school in São José dos Campos offering the full cycle of Brazilian and International curricula from Kindergarten to High School with all three IB programmes (PYP, MYP, DP). Targets families seeking end-to-end bilingual and IB education.
• Escolas SEB Contemporary and technological K-12 schools with more than 60 years of legacy, focused on developing autonomy, digital fluency, and diverse skills for students to act in an interactive, digital and globalized world. Targets families in Brazil seeking high-performance contemporary education.
• Colégios AZ High-performance Brazilian K-12 school network that includes a successful pre-university entrance exam preparation course with a complete cycle from early childhood through pre-university, using cutting-edge methodology with high pass rates in university admission exams. Targets families seeking university-admission outcomes.
• Colégio Santa Maria K-12 school in Brazil with over 60 years of tradition committed to academic excellence and high academic performance. Targets families seeking established, high-standards schooling.
• Escola Concept Innovative K-12 school based on design thinking that delivers academically challenging, inclusive, and global education, cultivating collaboration, entrepreneurship, sustainability, and digital fluency. Targets families seeking progressive, future-oriented K-12 education.
• Harven Agribusiness School Higher education institution offering courses in Business Administration, Law, and Production Engineering, focused on training future leaders of Brazilian agribusiness using dynamic learning methodologies. Targets students seeking higher education in agribusiness-related fields.
• EPD - Escola Paulista de Direito Law school with more than 20 years of tradition and the highest rating from Brazil's MEC, offering graduation, post-graduation, and extension courses in Law and related fields in person and at a distance. Targets students and professionals seeking legal higher education.
• UNIDOMBOSCO Higher education University Center focused on the integral formation of critical, ethical, and responsible individuals through innovative education and sustainable management. Targets students seeking values-driven higher education programs.

Quantifiable outcome

• 60,000 students educated through Maple Bear network
• +3 more outcomes

Named customers3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Texas Tech UniversitycoreStrategic or Co-development PartnerPartnership with Texas Tech University High School at Escola Carolina Patrício in Rio de Janeiro, providing international quality bilingual education with university-level credentials.
• International BaccalaureatecoreStrategic or Co-development PartnerAccredited IB World School partnership providing Primary Years Programme (PYP), Middle Years Programme (MYP), and Diploma Programme (DP) at Pueri Domus (first IB institution in São Paulo, 13 years ago) and Sphere International School.
• Conexia Educação Partner SchoolscoreChannel Partner/ Reseller/ Distributor400+ schools worldwide served by Conexia Educação platforms including Plataforma AZ de Aprendizagem, AZ Blue, High Five Bilingual Education, My Life Educação Socioemocional, and LEX educational solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vasta (Somos Educação): Brazilian K-12 and EdTech group (Anglo, pH, Pitágoras brands plus Plataforma Eleva). Closely comparable to the Conexia Educação EdTech and K-12 content licensing part of Grupo SEB's business.
• Yduqs (Estácio + Ibmec + IDOMED): Major Brazilian higher education group with multiple brands. Comparable for the higher education portion of Grupo SEB's portfolio (Harven, EPD, UNIDOMBOSCO).
• Cogna Educação: Largest Brazilian education company (Kroton/Saber), spanning K-12, higher education, and EdTech. Most directly comparable Brazilian incumbent given Grupo SEB's diversified Brazilian K-12 and higher education portfolio.

Direct peers

• Inspired Education Group: Global premium schools group with multi-brand portfolio across the Americas, Europe, Africa, and Asia-Pacific. Comparable given Grupo SEB's multi-brand premium and high-performance school portfolio and emphasis on international curricula.
• Cognita: Global K-12 schools group operating premium and bilingual international schools across multiple continents. Most structurally comparable peer — multi-brand owned-and-operated schools combined with global footprint and emphasis on international curricula.
• Maple Bear Global Schools (parent alternative): The international franchise master entity for Maple Bear Canadian bilingual schools. Although Grupo SEB owns the Brazilian Maple Bear, the global Canadian Maple Bear entity is the closest direct comparator for the franchise business model and bilingual school positioning.
• GEMS Education: Largest operator of premium private K-12 schools globally, with strong presence in the Middle East and international curricula. Comparable for its scale of premium international school operations and franchise/owned mix.
• Nord Anglia Education: Operator of premium international schools (including IB curricula) worldwide, with established university partnerships (e.g., MIT, Juilliard). Highly comparable given Grupo SEB's IB-accredited premium schools and Texas Tech partnership.

Emerging players

• BYJU'S: Large international K-12 and test-prep EdTech platform. Comparable for the digital learning content side of Conexia Educação's offering, though primarily a consumer-direct business.
• Khan Academy: Global free online learning platform that competes for the same school-customer mindshare as Conexia Educação. Comparable for the B2B EdTech content delivery business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gruposeb
• LinkedInlinkedin.com/company/hms-sistemas-e-servi%C3%A7os-ltda---epp

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hms Sistemas E Serviços