SECCA Sexuality Education, Counselling, Consultancy Agency

What SECCA Sexuality Education, Counselling, Consultancy Agency does

SECCA is a Western Australian non-profit founded in 1995 that specialises in relationships, sexuality, and sexual health education, counselling, and consultancy for people with disability. Operating from a single office in West Perth with a 7-person team, the organisation has accumulated more than 30 years of domain experience in the intersection of disability support and sexuality education, supporting four primary stakeholder groups: people with disability, educators and teachers, parents and carers, and health and disability support professionals. Its core product is the free SECCA App — a web application housing more than 2,500 images, including 2,150 illustrations on diverse skin tones and 350 photographs, with customisable lesson plans and tile-level content authoring — complemented by the flagship picture-based Easy English resource "Sexuality, Relationships and Your Rights" (SRAYR), produced as a printed book, downloadable PDF, and a national state-by-state website at yourrights.secca.org.au. Hard-copy teaching resources include the $995 Sexuality and Relationships Teaching Resource (over 700 illustrated cards with a tactile board in a carry bag) and the $625 Advanced Concept Cards set.

The organisation monetises primarily through in-person and online workshops delivered via the Humanitix booking platform, paid one-off webinar access processed through Stripe (notably the Sexual Assistive Technology Webinar), a recurring Library Membership for the curated SECCA Library of global sexuality-and-disability materials, and the sale of physical card decks; NDIS-funded clinical counselling is provided via direct referral with the clinical model currently under review. Distribution is dominated by mission-led free content (the SECCA App, SRAYR, consent books, and brochures) that drives awareness among educators, families, and disability organisations, with marketing executed through secca.org.au, Facebook, Instagram, and email newsletter, and supported by partnerships with NDIS, schools, and disability service providers. Underlying technical infrastructure relies on third-party SaaS — Vimeo for educational video embedding, Stripe for one-off purchases, Humanitix for ticketing, and Tribal Habits as the learning management system for SRAYR training — rather than proprietary AI or ML systems, and the organisation does not participate in venture funding or capital markets, operating instead on earned revenue, grants, and NDIS reimbursement within a non-profit governance structure.

Name

SECCA Sexuality Education, Counselling, Consultancy Agency

Website

https://secca.org.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

SECCA is a Western Australian non-profit that delivers relationships, sexuality, and sexual health education, counselling, and consultancy to people with disability, supported by a 7-person team and a 30-year content library including the SECCA App and SRAYR.

Ownership category

akta.pro rank

Product category

Disability Sexuality Education Services

NAICS

Educational Support Services (61171), Services for the Elderly and Persons with Disabilities (624120), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Sexual Health & Relationship Wellness Education (EDAAAHAM)

akta.pro secondary industries

Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies) (EDAJALAJ), Special Needs & Inclusive Learning Trade (Dyslexia, ADHD, ASD Supports) (EDAGAIAL), Functional Life Skills & Transition-to-Adulthood Curriculum (ADL, Vocational, Community) (EDAGAMAJ)

Keywords

• Sexuality education
• Disability services
• Relationships education
• Counselling services
• Protective behaviours

Headquarters

HQ city

West Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Workshop Fees: In-person and online workshops for educators, parents, professionals, and carers supporting people with disability. Workshops cover topics like sexuality and disability, protective behaviours, sexual development, and relationships education.
2. Physical Resources: Sale of physical teaching resources including the Sexuality and Relationships Teaching Resource ($995) and Advanced concept card sets ($625).
3. Webinar Access: Sexual Assistive Technology Webinar sold via Stripe with recording available for 30 days following purchase.
4. Library Membership: SECCA Library membership provides access to resources from around the world related to sexuality and disability.
5. Free Resources and App: Many resources including the SECCA App, SRAYR book, and brochures are provided free of charge, supporting their mission to increase accessibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

SECCA delivers sexuality, relationships, and protective behaviours education, counselling, and consultancy services for people with disability. The product portfolio centres on the free SECCA App (a picture-based teaching tool with 2,500+ images), the flagship SRAYR (Sexuality, Relationships and Your Rights) resource available as a book and national website, signature in-person and online workshops for educators and support professionals, paid physical teaching kits, a paid Sexual Assistive Technology webinar, and a subscription library membership.

Product overview

SECCA offers a multi-product education platform focused on relationships, sexuality, and sexual health for people with disability. The core offering is the free SECCA App—a digital teaching resource with over 2,500 images supporting customisable lessons for all ages and abilities. Complementing this are free picture-based Easy English resources including the flagship Sexuality, Relationships and Your Rights (SRAYR) book and companion national website, consent guides, and various topic-specific brochures. The physical Sexuality and Relationships Teaching Resource ($995) provides a tactile card-based alternative to the app. SECCA also delivers signature workshops (Sexuality and Disability, Boundary Setting, Sexual Development, Relationships Education, Gender Identity, Feel Safe) and a paid Sexual Assistive Technology Webinar. Additional services include professional development training for organisations, library membership, and advocacy services.

Differentiator

Problem solved

Functional benefit

Products and services

• The SECCA App A free web/mobile application delivering relationships and sexuality education for people of all ages and abilities, featuring over 2,150 illustrations and 350 photographic images with customisable lesson plans and custom tile creation capabilities. Targeted at educators and families supporting people with disability.
• Sexuality, Relationships and Your Rights (SRAYR) A free picture-based Easy English book about sexuality, relationships, the law, and rights for people with disability, available as a downloadable PDF, online website, and printed book, with versions tailored to each Australian state and territory.
• Your Rights (National SRAYR Website) Online resource providing state and territory-specific information about sexuality and the law, covering Important Concepts, About You, Sexual Health, Healthy Relationships, Unhealthy Relationships, Becoming a Parent, Internet Safety, and You and the Law.
• Feel Safe An accessible, interactive, multi-media resource exploring Protective Behaviours concepts, specifically designed with and for young adults with varying abilities.
• Sexuality and Relationships Teaching Resource (Physical Kit) Tactile hard-copy version of the SECCA App containing over 700 illustrated cards with a pop-out double-sided board in a carry bag. Complete set priced at $995; Advanced concept cards only at $625 (including shipping to WA).
• Sexuality and Disability Workshop Signature full-day workshop helping participants understand their own values and attitudes about sexuality and how these affect supporting people with disability. Covers what is sexuality, disability, myths, rights, supported decision-making, trauma-informed approach, and best practice education.
• Boundary Setting and Protective Behaviours Workshop Full-day workshop introducing the two fundamental messages of Protective Behaviours Education. Covers core messages, early warning signs, safety continuum, public and private, relationships, grooming behaviour, and online safety.
• Sexual Development across the Lifespan Workshop Full-day workshop providing practical information for parents/carers, teachers, support workers, and health professionals to support people with disability in understanding sexual development, covering puberty, menstruation, sexual feelings, reproductive health, pregnancy, menopause, and sexuality in older adulthood.
• Relationships Education Workshop Workshop covering dating, healthy relationships, consent, breakups, handling rejection, and tips for having these conversations with people with disability.
• Gender Identity and Disability Workshop Interactive workshop developing knowledge and skills in supporting transgender, gender diverse, and non-binary people with disability. Covers sexuality, sex and gender, pronouns, disability and neurodivergence, gender affirmation, and gender euphoria.
• Sexual Assistive Technology Webinar Paid webinar providing in-depth exploration of Sexual Assistive Technology (SAT), covering what it is, why it matters, considerations for introducing SAT, how to choose appropriate SAT, caring for SAT, and available resources. Recording available for 30 days following purchase, with participant checklist and guide included.
• Professional Development Workshops (Custom) Custom professional development workshops tailored to organisations' specific needs, available either as SECCA's signature workshops or custom-designed content for teams requiring upskilling in sexuality and disability topics.
• The SECCA Library (with SECCA Membership) A library containing resources from around the world related to sexuality and disability. Membership provides access to physical and digital resources and is available via the SECCA website.
• Counselling Services Counselling services for people with disability, accessed via referral (including NDIS-funded referrals), supporting relationships, sexuality, and sexual health matters.
• Consultancy Services Consultancy services delivered to organisations, agencies, and mainstream services requiring specialist advice on sexuality and disability topics.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Yooralla: One of Victoria's largest disability service providers, offering accommodation, therapy, and community programs. Comparable as a downstream customer and partner for SECCA's workshops and consultancy, given its need to train staff in sexuality and protective behaviours for clients with disability.
• People with Disability Australia: National peak disability rights organisation representing the interests of people with disability in Australia. Comparable as a sector anchor that SECCA engages with for referrals, advocacy alignment, and policy influence in the disability and sexuality space, though it does not deliver education directly.
• Inclusion Australia: National disability peak body advocating for people with intellectual disability and their families. Comparable as an ecosystem partner for SECCA — both organisations serve overlapping populations and Inclusion Australia amplifies demand for accessible sexuality education.
• Able Australia: National disability services provider supporting people with multiple and complex needs. Comparable as a potential institutional customer for SECCA's professional development workshops and consultancy, addressing sexuality education within disability support delivery.

Regional players

• SHINE SA: South Australia's primary sexual and reproductive health service provider, delivering education, training, and clinical care. Comparable to SECCA in its education-focused mission and workshop delivery model, but serves a different state and broader reproductive health mandate.

Broad incumbents

• True Relationships and Reproductive Health: Queensland-based sexual and reproductive health organisation offering clinical services, education, and professional training across the lifespan. Comparable to SECCA in providing sexuality and relationships education for vulnerable populations and training for support workers, but with broader geographic and clinical reach.
• Family Planning Australia: Australia's leading sexual and reproductive health organisation, delivering education, training and clinical services nationwide. Overlaps with SECCA in delivering sexuality education and professional development to educators, health professionals, and people with disability, but operates at a far broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/seccaorg
• Instagraminstagram.com/secca_org
• LinkedInlinkedin.com/company/secca-sexuality-education-counselling-consultancy-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SECCA Sexuality Education, Counselling, Consultancy Agency