SEC Newgate EU

What SEC Newgate EU does

SEC Newgate EU is a Brussels-headquartered public affairs and communications consultancy that helps corporations, trade associations, financial market participants, and governments shape EU policy, mobilise stakeholder opinion, and manage reputation. Founded in 2001 as Cambre Associates, the firm rebranded to SEC Newgate EU in January 2022 when it joined the SEC Newgate Group, a global strategic communications network of 1,400+ professionals operating from more than 40 offices across five continents and ultimately controlled by SEC S.p.A., listed on the Milan Stock Exchange. Services span association management, EU funding advisory, government relations, regulatory affairs, policy communications, media relations, stakeholder engagement, reputation and crisis management, event management, and research and analysis, delivered across ten verticals including chemicals, energy, environment and climate, financial services, health, retail, security, technology, trade, and transport.

The firm has no proprietary technology platform; its delivery model is human-led consultancy, with documented client outcomes in policy shaping — for example, supporting LanzaTech's clean-tech positioning across EU legislation and helping GEIR achieve a favourable waste legislation revision. Its competitive position rests on Brussels proximity to EU institutions and a senior advisory bench that includes former Members of the European Parliament, former ambassadors, and former European Commission and Member State officials.

The business model is professional services fee-based, generating revenue through client engagements, retainer agreements, and project-based consulting fees. Go-to-market is sales-led direct engagement with enterprise buyers, trade associations, and public institutions, supplemented by content marketing (four branded newsletter franchises), an award-winning #BrusselsCalling media debate series, and an extensive published case study library. Pricing is not publicly disclosed and is negotiated on a per-engagement basis, consistent with B2B consultancy norms.

Name

SEC Newgate EU

Legal name

SEC Newgate EU

Website

https://secnewgate.eu

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

SEC Newgate EU is a Brussels-based public affairs and communications consultancy serving corporations, trade associations, governments, and financial market participants with EU policy shaping, government relations, and reputation management services, operating as part of the global SEC Newgate Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting and Advisory Services: Professional fee-based services including public affairs consulting, government relations, regulatory affairs, communications, association management, and research & analysis. Revenue is generated through client engagements, retainer agreements, and project-based consulting fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SEC Newgate EU is a Brussels-based advocacy and communications consultancy that provides EU public affairs, government relations, regulatory affairs, association management, media relations, and policy communications services. The firm helps corporations, trade associations, financial market participants, and governments navigate the EU legislative landscape, influence policy decisions, and build reputation with EU institutions, Member States, and European media. As part of the SEC Newgate Group operating across more than 40 offices on five continents, it combines deep Brussels-based EU expertise with international reach.

Product overview

SEC Newgate EU is a Brussels-based advocacy and communications consultancy that provides professional services rather than a software product. The company offers a comprehensive suite of consulting services including: association management, design and branding, digital communications, EU funding advisory, event management, government relations, internal communications, media relations, policy communications, regulatory affairs, reputation and crisis management, research and analysis, and stakeholder engagement. The company operates across multiple sectors including chemicals, energy, environment and climate change, financial services, health and wellbeing, retail, security, technology, trade, and transport. SEC Newgate EU is part of the SEC Newgate Group, one of the world's fastest-growing strategic communications groups, operating across five continents from more than 40 offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Association Management
• Government Relations
• Regulatory Affairs
• Policy Communications
• Media Relations
• Reputation & Crisis Management
• Research & Analysis
• Stakeholder Engagement
• Digital Communications
• EU Funding
• Event Management
• Design & Branding
• Internal Communications

Quantifiable outcome

• SEC Newgate EU built a positive image for LanzaTech's technology and created tools to harness institutional relationships, successfully positioning the company throughout the EU legislative process.
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• CDP EuropeminorStrategic or Co-development PartnerSEC Newgate EU partnered with CDP Europe, indicating a collaborative relationship in the sustainability and environmental space. CDP (Carbon Disclosure Project) operates globally on environmental disclosure.
• FEPS (Foundation for European Progressive Studies)minorGTM or Marketing PartnerSEC Newgate EU (as Cambre) served as the official digital partner of FEPS #UNitedFor event, providing digital communications support for the event.
• Wepublic (Netherlands)coreStrategic or Co-development PartnerSEC Newgate extended its European footprint with the acquisition of leading Netherlands Public Affairs and communications firm Wepublic, strengthening the group's presence in the Benelux region.
• SEC Newgate GroupcoreOthersSEC Newgate EU is part of SEC Newgate Group, a global agency using strategic communications, advocacy and research to drive positive change. The group has over 1,000 professionals operating across five continents from more than 40 offices globally including Beijing, Berlin, Canberra, Dubai, Hong Kong, London, Madrid, Mexico, Milan, New York, Paris, Rabat, Rome, São Paulo, Shanghai, Singapore, Sydney, Warsaw and Washington D.C.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Weber Shandwick: Global communications network with a Brussels public affairs practice serving corporate, association and government clients — a broader incumbent that competes for the same EU policy and communications mandates as SEC Newgate EU.
• Brunswick Group: Established global strategic communications firm with a sizeable Brussels presence advising corporates on EU regulatory and reputational matters; a broader incumbent offering that competes with SEC Newgate EU for high-end corporate mandates.

Direct peers

• Fleishman-Hillard: Global PR and public affairs network with a Brussels office delivering EU stakeholder engagement, media relations and policy communications for corporates and associations — overlap with SEC Newgate EU's full service stack.
• Kreab: Europe-headquartered public affairs and communications network with a Brussels hub providing EU advocacy, financial communications and association management — comparable scale, geography and client profile to SEC Newgate EU.
• FTI Consulting: Global consultancy with a strong Brussels Strategic Communications segment covering public affairs, regulatory affairs and crisis communications for corporates facing EU policy and reputational issues — closely aligned with SEC Newgate EU's verticals.
• EPPA (European Public Policy Advisors): Brussels-based specialist public affairs consultancy advising corporate and association clients on EU policy and stakeholder engagement — closely comparable niche competitor to SEC Newgate EU in the EU policy space.
• APCO Worldwide: Global communications and public affairs consultancy with a deep Brussels practice serving corporate and association clients on EU policy, mirroring SEC Newgate EU's trade-association and corporate positioning.
• Burson: Global strategic communications and public affairs firm with a major Brussels hub serving corporations, trade associations and governments on EU regulatory and policy campaigns — directly comparable to SEC Newgate EU's offering and client base.
• Hill+Knowlton Strategies: Global communications consultancy with a long-standing Brussels public affairs practice advising multinationals and trade associations on EU policy — directly overlaps with SEC Newgate EU's policy communications and association-management services.

Regional players

• Cabinet DN: Benelux-focused public affairs and government relations consultancy headquartered near Brussels, serving corporate and association clients on EU and member-state policy — regional peer with overlapping Brussels-centric offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/secnewgate-eu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEC Newgate EU