What Secomp AG does

Secomp AG is a privately held Swiss B2B specialist distributor headquartered in Bassersdorf, Zürich, founded in 1994 with over 30 years of market experience. The company distributes IT accessories, networking equipment, security systems, consumer electronics, professional AV, household appliances, and mobile devices exclusively to business customers — excluding private individuals. It sells through a multi-language e-commerce platform (German, French, English) that requires business account registration and login to view pricing and place orders.

The platform aggregates a broad catalog across seven product categories, with 623 new products recently listed spanning TVs, routers, network cameras, switches, and WLAN routers. Secomp operates four proprietary brands — ROLINE (core IT accessories), ROLINE GOLD (premium tier), ROLINE GREEN (eco-friendly line), and VALUE (cost-effective) — alongside third-party brands such as Samsung mobile devices, Gigaset phones, MYnextRING wearables, patchbox.one cabling, i-PRO surveillance, TELTONIKA industrial networking, Shelly smart home, ATEN, EATON, and Omada by TP-Link. Order fulfillment is asset-light: products are dropshipped directly to B2B customers via four major Swiss distributors — ALSO Schweiz AG, Ingram Micro, TD SYNNEX Switzerland, and Alltron AG — with same-day shipping for orders placed before 3 PM.

Revenue is generated through B2B product resale on account-based, quote-style pricing, with free delivery for orders above CHF 500. The customer base spans industry and commerce businesses, public institutions and authorities, and system integrators/MSPs across the DACH region. Marketing is driven through paid search (Google Ads, Microsoft Advertising), email (Inxmail), retargeting (Criteo), content (Academy magazine, video, catalogs), and social commerce initiatives such as the ONE CHF program with the SANNI Foundation. The company maintains GDPR and CCPA compliance, with no disclosed parent, institutional investors, or external funding.

Name

Secomp AG

Legal name

SECOMP AG

Website

https://secomp.ch

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Secomp AG is a privately held Swiss B2B distributor selling IT accessories, networking, security systems, consumer electronics, professional AV, household, and mobile products through an account-based e-commerce platform, fulfilled via dropshipping with major Swiss distributors for business customers in the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Bassersdorf

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Product Sales: Secomp AG generates revenue through distribution and resale of IT accessories, networking equipment, security systems, consumer electronics, professional AV, household appliances, and mobile devices to business customers. Products are sold through an e-commerce platform with account-based pricing.
2. Dropshipping Fulfillment: Orders are fulfilled via dropshipping partnerships with distributors including ALSO, INGRAM, TD SYNNEX, and Alltron AG, who handle direct shipment to end customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Secomp AG is a Swiss B2B specialist distributor that resells IT accessories, networking equipment, 19-inch rack enclosures, UPS systems, security systems, consumer electronics, household appliances, professional AV products, and mobile devices through an account-based e-commerce platform. The company carries proprietary brands (ROLINE, ROLINE GOLD, ROLINE GREEN, VALUE) alongside third-party brands and fulfills orders via dropshipping partnerships with major Swiss distributors (ALSO, Ingram Micro, TD SYNNEX, Alltron AG). Sales are restricted exclusively to business customers, with no sales to private individuals.

Product overview

SECOMP AG operates a B2B eCommerce catalog distribution platform offering products across seven main business areas: IT-Zubehör & Netzwerk (IT accessories and networking), 19-Zoll-Schränke & USV (rack enclosures and UPS), Sicherheitssysteme (security systems), Unterhaltungselektronik (consumer electronics), Professional AV, Haushalt (household appliances), and Mobile devices. The company carries four own brands—ROLINE, ROLINE GOLD (premium), ROLINE GREEN (eco-friendly), and VALUE (value-oriented)—alongside third-party brands including Samsung tablets and smartphones, Gigaset phones, MYnextRING smart wearables, patchbox.one cabling systems, i-PRO security cameras, TELTONIKA industrial networking equipment, and Shelly smart home devices. Products are fulfilled through dropshipping partnerships with major distributors (ALSO, Ingram Micro, TD SYNNEX, Alltron AG) targeting B2B customers including dealers, system integrators, MSPs, and installers.

Differentiator

Problem solved

Functional benefit

Brands

• ROLINE: Primary proprietary brand offering IT accessories and networking products including cables, adapters, KVM switches, and connectivity solutions.
• ROLINE GOLD
• ROLINE GREEN
• VALUE

Products and services

• IT Accessories & Networking Core distribution category offering IT accessories and networking equipment including USB and network cables, adapters, converters, KVM switchboxes and hubs, ATEN Solutions, power supplies, network components, storage devices, input devices, and telecommunications equipment for B2B customers.
• 19-Inch Racks & UPS Systems Distribution of rack enclosure systems and UPS solutions including 19-inch cabinets with accessories, Schroff Store products, ROLINE 19-inch Store offerings, UPS systems, and lab power supplies for B2B infrastructure deployments.
• Security Systems Distribution of security systems including IP cameras with accessories, SmartHome products, and infrared and thermal imaging technology for surveillance applications targeting business and institutional buyers.
• Consumer Electronics Distribution of consumer electronics including TV and home theater systems, audio and video equipment, photography products, and telecom multimedia devices for commercial and institutional buyers.
• Professional AV Distribution of professional audiovisual solutions including Hotel TV systems, Digital Signage displays, Pro AV mounts and furniture, and multimedia equipment for commercial installations.
• Household Appliances Distribution of household appliances covering room climate control, large and small domestic appliances, vacuum cleaners, coffee and tea makers, kitchen equipment, beauty and health products, living goods, sports and leisure items, baby products, and food.
• Mobile Devices Distribution of mobile devices including smartphones, tablets, wearables, and mobile accessories from brands like Samsung and Gigaset for B2B customers.
• ROLINE Own Brand Primary proprietary brand for IT accessories and networking products including cables, adapters, converters, network components, and mounting solutions such as DisplayPort-HDMI adapters, USB Type-C adapters, Keystone modules, and DIN rail adapters.
• ROLINE GOLD Premium Brand Premium sub-line of ROLINE brand featuring enhanced quality cables and connectors including USB 3.2 Gen 1 cables with gold-plated connectors for superior conductivity and durability.
• ROLINE GREEN Eco Brand Eco-friendly sub-line featuring sustainable cable and connectivity products including DisplayPort cables v2.0 and v2.1 supporting 10K and 16K resolutions, and USB cables made with environmentally conscious materials.
• VALUE Own Brand Cost-effective own brand for IT accessories including 19-inch wall enclosures for compact network installations, offering reliable performance at competitive pricing.
• Samsung Galaxy Tablet Line Android tablets from Samsung including Galaxy Tab A11, Galaxy Tab A11+, Galaxy Tab Active, Galaxy Tab S9, Galaxy Tab S10, and Galaxy Tab S11 in various configurations (WiFi, 5G, LTE) with storage options from 64GB to 1TB.
• Samsung Galaxy Smartphone Line Samsung smartphones including Galaxy A series (A17, A36, A37, A56, A57 Enterprise Edition), Galaxy S series (S23 Ultra, S24 FE, S24 Ultra, S25, S25 Ultra, S26, S26 Ultra), Galaxy XCover rugged devices, and Galaxy Z Fold6 foldable devices.
• TELTONIKA Industrial Networking Industrial networking equipment including CAP700 Altos 5G Wi-Fi7 routers, DAP140/DAP142/DAP145 industrial wireless access points (with RS485 support), EBD021 Calyx 4G devices, NTP001 NTP servers, and OTD144 4G outdoor routers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ALSO Schweiz AGcoreChannel Partner/ Reseller/ DistributorDropshipping partner for order fulfillment. ALSO handles direct shipment of products to end customers as part of Secomp's fulfillment operations.
• Ingram Micro GmbH (Switzerland)coreChannel Partner/ Reseller/ DistributorDropshipping partner for order fulfillment in Switzerland. Ingram Micro handles direct product shipments to Secomp's B2B customers.
• TD SYNNEX Switzerland GmbHcoreChannel Partner/ Reseller/ DistributorDropshipping partner for order fulfillment. TD SYNNEX supports Secomp's distribution operations with direct shipment capabilities.
• Alltron AGcoreChannel Partner/ Reseller/ DistributorDropshipping partner for order fulfillment. Alltron AG handles product distribution and direct delivery to Secomp's business customers.
• SANNI FoundationminorStrategic or Co-development PartnerSocial partnership for the ONE CHF initiative. For each designated product purchased, CHF 1 flows to education and health projects in Myanmar and India, with the amount doubled by the SANNI Foundation.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Bechtle AG: Europe's largest IT systems house and B2B reseller/distributor with direct operations in Switzerland. Overlaps on IT accessories, networking, Pro AV, and public-sector IT procurement.
• Ingram Micro (Switzerland): Global IT distributor with Swiss operations; both a Secomp dropshipping partner and a competitor. Sells the same Samsung, networking, and Pro AV brands at scale to overlapping B2B customers.
• Siroop / Galaxus (Digitec Galaxus AG): Switzerland's largest online retailer with strong B2B presence across IT, networking, household, and consumer electronics categories; competitive threat to Secomp's Swiss customer base.
• TD SYNNEX Switzerland: Global broadline IT distributor with Swiss footprint; competing in the same B2B IT distribution space and serving as a Secomp dropshipping partner.

Direct peers

• Alltron AG: Swiss broadline B2B distributor of IT, networking, consumer electronics, and household products. Direct competitor in the same Swiss geography; also a Secomp dropshipping partner.
• Brack.ch (Competec Group): Major Swiss online retailer and B2B distributor (IT, electronics, household) headquartered in Switzerland, directly competing for the same Swiss business and consumer-adjacent buyers.
• ALSO Schweiz AG: Switzerland's largest IT/electronics distributor; both a direct competitor to Secomp in B2B distribution and a dropshipping fulfillment partner. Operates in the same Swiss market with overlapping product lines (IT accessories, networking, consumer electronics).
• Mindfactory AG: European IT e-tailer/distributor focused on IT components, networking, and consumer electronics with a similar dropshipping-friendly catalog model.
• reichelt elektronik: European B2B/B2C electronics distributor with comparable breadth in IT accessories, networking, and consumer electronics. Competes for the same online B2B IT buyer.

Regional players

• Wortmann AG: German IT distributor with own-brand Terra portfolio, overlapping with Secomp's ROLINE/VALUE private-label strategy. Regional player that can ship cross-border into Switzerland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/secomp-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secomp AG