Security Dodge Chrysler Jeep Ram GEM

What Security Dodge Chrysler Jeep Ram GEM does

Security Dodge Chrysler Jeep Ram GEM is a privately held, single-rooftop franchised automobile dealership located at 345 Merrick Road, Amityville, NY, operating under a Stellantis franchise that authorizes the sale and service of Chrysler, Dodge, Jeep, RAM, and GEM vehicles. The dealership carries the full new-vehicle lineup for each OEM brand — including Chrysler Pacifica and Pacifica Plug-in Hybrid; Dodge Challenger, Charger, Durango, and Hornet; Jeep Cherokee, Wrangler, Wagoneer S, Grand Wagoneer, Grand Cherokee, Grand Cherokee L, Compass, and Gladiator; and Ram 1500, 2500, 3500, Chassis Cab, Promaster, and Promaster EV — alongside certified pre-owned and used inventory. Core capabilities are organized across four revenue streams: new and used vehicle sales (margin over wholesale invoice), service and maintenance by certified technicians (labor plus parts markup), genuine Mopar parts and accessories, and finance and insurance products brokered through multiple lenders including Capital One. Supporting programs include custom factory orders, vehicles-in-production tracking, an executive clearance specials channel, KBB Instant Cash Offer and Edmunds Trade-In, and a dedicated commercial vehicles and fleet business for RAM work trucks and vans.

The go-to-market is a traditional direct-to-consumer franchise model: a physical showroom with in-person browsing and test drives, complemented by a DealerInspire-hosted website providing inventory search by make/model/trim, online specials, finance applications, pre-qualification, and service scheduling. Target customers are split between individual retail consumers in the Long Island and Amityville area (families, commuters, performance-oriented buyers) and commercial/fleet buyers procuring work trucks and vans; segments are addressed with separate sales, service, and commercial phone lines. The dealership operates as a standard franchisee rather than a corporate dealer group, with no disclosed parent company, no funding history, no public financials, and an employee base of approximately 42. Strategic posture is consistent with a mature, stable franchise operator extending its reach through commercial fleet, electrified Stellantis product lines, custom factory ordering, and digital financing/trade-in partnerships rather than through new rooftops or M&A.

Name

Security Dodge Chrysler Jeep Ram GEM

Legal name

Security Dodge Chrysler Jeep Ram

Website

https://securitydodge.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Single-location franchised CDJR and GEM car dealership in Amityville, NY, serving Long Island retail and commercial customers with new and used vehicle sales, certified service, Mopar parts, and multi-lender financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Amityville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Chrysler, Dodge, Jeep, and RAM vehicles along with certified pre-owned and used vehicles. Revenue generated from the markup over wholesale invoice pricing.
2. Service and Maintenance: Vehicle service department providing oil changes, major repairs, and routine maintenance for Jeep, Dodge, RAM, and Chrysler vehicles. Revenue from labor and parts markup.
3. Parts and Accessories: Sale of genuine Mopar parts and accessories to maintain and customize vehicles. Revenue generated from parts sales.
4. Finance and Insurance: Financing services to help customers purchase or lease vehicles. Partners with multiple lenders to provide flexible financing solutions. Trade-in options and special financing programs available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Security Dodge Chrysler Jeep Ram is an authorized Stellantis franchised dealership in Amityville, NY that sells new Chrysler, Dodge, Jeep, and Ram vehicles, certified pre-owned and used vehicles, and provides in-house vehicle service and maintenance, genuine Mopar parts and accessories, vehicle financing through multiple lenders, and commercial fleet sales. It operates a single physical showroom supported by an online inventory and service scheduling website.

Product overview

Security Dodge Chrysler Jeep Ram is a single-location car dealership in Amityville, NY offering a portfolio of new and pre-owned vehicles from four Stellantis brands: Chrysler (Pacifica, Voyager, Pacifica Plug-in Hybrid), Dodge (Challenger, Charger, Durango, Hornet), Jeep (Cherokee, Wrangler, Wagoneer S, Grand Wagoneer, Grand Cherokee, Grand Cherokee L, Compass, Gladiator), and Ram (1500, 2500, 3500, Chassis Cab, Promaster, Promaster EV). The dealership operates as a traditional franchised dealer with integrated services including vehicle sales (new, used, certified pre-owned), financing, vehicle service and maintenance, and genuine Mopar parts and accessories. Additional offerings include SRT performance vehicles, commercial fleet solutions, UConnect technology, and custom factory ordering programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Chrysler Vehicles New Chrysler brand vehicles including the Pacifica minivan, Voyager, and Pacifica Plug-in Hybrid sold at the Amityville dealership to retail and family buyers.
• Dodge Vehicles New Dodge performance vehicles and SUVs including Challenger, Charger, Durango, and Hornet sold at the Amityville dealership.
• Jeep Vehicles New Jeep SUVs and off-road vehicles including Cherokee, Wrangler, Wagoneer S, Grand Wagoneer, Grand Cherokee, Grand Cherokee L, Compass, and Gladiator sold at the Amityville dealership.
• Ram Vehicles New Ram trucks and commercial vans including 1500, 2500, 3500, Chassis Cab, Promaster, and Promaster EV sold at the Amityville dealership.
• SRT Vehicles Street and Racing Technology high-performance vehicles from Dodge and Chrysler offered through the dealership.
• Used Vehicles Pre-owned vehicle inventory including certified pre-owned vehicles that have undergone thorough quality and reliability inspections.
• Vehicle Financing Financing solutions including new vehicle loans, refinancing options, and lease programs arranged through multiple lender partners to accommodate varied credit situations.
• Vehicle Service and Maintenance Certified technician services including oil changes, major repairs, and routine maintenance for Chrysler, Dodge, Jeep, and Ram vehicles.
• Parts and Accessories Sale of genuine Mopar parts and accessories to maintain, repair, and customize vehicles, available through the parts department and online order.
• Commercial Vehicles Ram commercial vehicles and fleet solutions for business customers, including work trucks and vans procured for commercial operations.
• Custom Factory Order Custom factory order program enabling customers to order vehicles built to their specific configuration directly from the manufacturer.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Stellantis (Chrysler, Dodge, Jeep, RAM)coreOEM/ Whitelabel/ Licensing PartnerAuthorized franchise dealership representing the Stellantis brands Chrysler, Dodge, Jeep, and RAM. Receives new vehicle inventory, factory support, warranty services, and brand marketing materials directly from the manufacturer.
• EdmundsminorGTM or Marketing PartnerTrade-in value partner offering Edmunds Trade-In service. Customers can get instant trade-in valuations through the Edmunds platform.
• Kelley Blue Book (KBB)minorGTM or Marketing PartnerProvides KBB Instant Cash Offer service allowing customers to get instant cash offers for their vehicles as part of sell/trade process.
• MoparcoreTechnology or IntegrationParts and accessories supplier providing genuine Mopar parts for vehicle service and repairs. Also provides recall information and recall resolution services through the Mopar recalls portal.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest US auto retailer with hundreds of franchised rooftops across multiple OEMs including Stellantis brands; comparable as a multi-brand franchised new-vehicle retailer, though materially larger and geographically diversified.
• Group 1 Automotive: Public US and UK franchised auto retailer operating new vehicle, used vehicle, and aftersales service across multiple manufacturer brands; directly comparable multi-brand franchised dealership operator.
• Lithia Motors: Public multi-brand franchised dealer group operating across the US, with growing Stellantis representation; directly comparable business model of new/used vehicle sales, F&I, service and parts under one corporate umbrella.
• Asbury Automotive Group: Public US franchised automotive retailer operating dealerships across multiple manufacturer brands with full sales, F&I, service and parts operations; same fundamental business model as the subject company at much larger scale.
• Holman Automotive: Large private US dealership group and fleet management company; comparable franchised dealership operations across multiple OEMs and significant commercial fleet business, similar to the subject's commercial vehicle unit.
• Sonic Automotive: Public US franchised auto dealer group with EchoPark used-vehicle operations and franchise dealerships across several OEMs; comparable franchise dealership + finance + service business mix.
• Penske Automotive Group: Public global automotive retailer with US franchised operations covering multiple OEMs including premium and mass-market brands; comparable diversified franchised dealer business with similar revenue mix.

Regional players

• Prime Automotive Group: Northeast US multi-franchise dealer group operating franchised dealerships across multiple OEMs; comparable regional multi-brand franchised competitor operating in adjacent metropolitan markets.
• Major Automotive Group: Long Island, NY-based multi-franchise dealer group operating Stellantis and other brands in the same regional market as the subject company; directly comparable Stellantis franchise peer in the same geography.
• Hoffman Auto Group: Northeast US (Connecticut-based) multi-franchise dealer group operating multiple manufacturer brands; comparable regional multi-brand franchised retailer with similar new vehicle, service and parts operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/security-dodge-chrysler-jeep-ram-gem

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Security Dodge Chrysler Jeep Ram GEM