SÆDALEN IDRETTSLAG

What SÆDALEN IDRETTSLAG does

Sædalen Idrettslag (SIL) is a non-profit community sports club (idrettslag) founded in 2006 and based in the Sædalen district of Bergen, Norway. The club is affiliated with Norges Idrettsforbund (NIF) and operates under a member-elected board structure. As of 2025, SIL serves approximately 1,400–1,500 members across all age groups, with a particularly strong base in children's and youth sports.

The club's offering spans roughly ten sport disciplines organized into dedicated departments. Football is the largest activity with 51 teams from age six through a senior A-team competing in the fifth division, supported by a dedicated player and coach developer position. Handball serves around 350 players, coaches, and team leaders across 13 teams. Additional programs include floorball (innebandy), taekwondo, athletics (friidrett), badminton, basketball, ultimate frisbee, e-sport (in cooperation with Kringlebotn IL), a children's sports school (idrettsskole), ball-skills development, and public health initiatives such as adult strength training and senior exercise. Two main facilities anchor the club: Sædalshallen, an indoor hall used for handball, floorball, basketball and various programs and managed by SIL under a vertskap agreement with Bergen kommune; and Sædalen Arena, a football pitch that opened in August 2025 as the football department's home ground.

The business model is a classic non-profit sports association model. Annual membership fees are tiered by age (500 NOK for ages 0–5; 750 NOK for ages 6–12) and supplemented by sport-specific fees of approximately 500 NOK per discipline. Additional revenue is generated through event income (Bergen3000 run, Sportscamp, TINE Fotballskole, STU Fotballskole, Sædalsløpet), sponsorship agreements with companies including Nike, Torshov Sport, Autosalg, Meca, Honda, Rema 1000, Tine, Garanti Eiendomsmegling and Blatchford Ortopedi, the Norwegian gambling revenue-share program Grasrotandelen via Norsk Tipping, and the 250,000 NOK annual activity grant from Bergen kommune. The club operates a small professional administration led by daglig leder Pål Hafstad Thorsen and club coordinators, supported by 250+ unpaid volunteer coaches and leaders. Member registration, communication and payments run on the Spond platform, integrated with NIF's Idrettens ID identity system (via Buypass AS) and Eq-Timing for race registration.

Name

SÆDALEN IDRETTSLAG

Legal name

Sædalen Idrettslag

Website

https://sedalenil.no

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Sædalen Idrettslag is a non-profit community sports club in Bergen, Norway, serving approximately 1,500 members across all ages through football, handball, floorball, taekwondo, athletics, and other sports, funded by membership fees, sponsorships, and municipal support.

Ownership category

akta.pro rank

Product category

Community Sports Club

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Grassroots sports club
• Youth sports programs
• Community athletics
• Amateur sports association
• Recreational sports activities

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees ranging from 500-750 NOK for members plus sport-specific fees ranging from 500-600 NOK depending on sport and age
2. Sponsorships: Corporate sponsors including Nike, Torshov Sport, Autosalg, Meca, Honda, Kjørpent.no, Garanti Eiendomsmegling, Kverneland Bil, Rema 1000, Tine, Blatchford Ortopedi providing financial support and in-kind benefits
3. Vertskapsrolle agreement: 250,000 NOK annual activity support from Bergen kommune for hosting duties at Sædalshallen
4. Event revenue: Revenue from events including Bergen3000, football schools, Sportscamp, Sædalsløpet, and Sædalendagene
5. Grasrotandel: Norwegian gambling revenue sharing program (Grasrotandelen) from Norsk Tipping

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sædalen Idrettslag (SIL) is a non-profit community sports club founded in 2006 in Sædalen, Bergen, Norway, offering organized training, competition, and recreational activities across football, handball, floorball, taekwondo, badminton, basketball, athletics, ultimate frisbee, e-sport, sports school, ball skills, and public health programs for children, youth, adults and seniors. It operates membership-based sports programs, summer camps, football schools, and annual community running events (Bergen3000, Sædalsløpet), supported by 250+ volunteer coaches and professional club coordinators.

Product overview

Sædalen IL is a broad-based sports club offering diverse athletic activities across multiple sports disciplines. The club operates as a unified organization with core sports including football (the largest department with 51 teams), handball, floorball, taekwondo, athletics, badminton, basketball, and e-sport. Supporting programs include a sports school for children, ball skills development, and public health initiatives for adults and seniors. Seasonal programs include Sportscamp and football schools (Tine and STU branded). Major facilities include Sædalshallen (indoor hall) and Sædalen Arena (football pitch opened 2025). The club manages member registrations through Spond and organizes the annual BERGEN3000 recreational running event. All activities are coordinated through the club administration with approximately 1400-1500 members and 250+ volunteer coaches and leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• Fotball (Football)

Quantifiable outcome

• 10th largest sports club in Bergen
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Kringlebotn ILcoreStrategic or Co-development Partner · 1 April 2025E-sport collaboration with Kringlebotn IL offering esports activities for children and youth. Training sessions held at Kringlebotn activity center. Members pay only training fee to Kringlebotn E-sport while maintaining SIL membership.
• Bergen kommunecoreStrategic or Co-development Partner · 1 April 2019Three-year cooperation agreement for Sædalen IL to host Sædalshallen (vertskap). Provides 250,000 NOK annual activity support for organizing and managing the facility. Includes provisions for café operations and social spaces.
• Norges Idrettsforbund (NIF)coreStrategic or Co-development PartnerParent organization for Norwegian sports. SIL is affiliated member requiring NIF registration for all members through Idrettens ID system. Insurance coverage through Gjensidige for members under 13 years.
• Norges Fotballforbund (NFF) HordalandcoreStrategic or Co-development PartnerFootball federation regional branch providing coach training, referee coordination, and tournament organization support. Grassroots coach courses conducted internally under NFF guidelines.
• Nike and Torshov SportcoreGTM or Marketing PartnerEquipment and apparel partnership. Club collection available through Torshov Sport. Agreement in place through 2025. Members receive discounts on purchases.
• Autosalg and MecaminorGTM or Marketing PartnerLocal automotive partners providing vehicle sponsorship (Honda e for club use), service discounts for members (10-45% off services), and kickback to club for member referrals.
• Kjørpent.nominorGTM or Marketing PartnerTraffic school partnership offering discounted driving courses for members. Fixed annual contribution plus cashback from member enrollments.
• Garanti Eiendomsmegling LandåsminorGTM or Marketing PartnerLocal real estate sponsor providing financial support and member benefits including free valuations and property reports (up to 10,000 NOK value).
• Tine (Sponsor)minorGTM or Marketing PartnerSponsor of TINE Fotballskole summer football camp for children born 2014-2019.
• Rema 1000 NattlandminorGTM or Marketing PartnerLocal grocery sponsor. Supports football afterschool program (FFO).
• Blatchford OrtopediminorGTM or Marketing PartnerSpecialist sponsor for para-sports section of Bergen3000 running event, supporting inclusion efforts in SIL.
• PsykiatrialliansenminorStrategic or Co-development PartnerSocial collaboration partner focused on physical activity and social meeting places. Low-threshold offering welcoming all regardless of diagnosis.

Scale indicators6 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Kringlebotn IL: Bergen multi-sport community club and explicit strategic partner for Sædalen IL's e-sport programs. Provides a relevant peer comparison for community-driven sports clubs and the cross-club cooperation model.
• Tertnes IL: Bergen-based multi-sport amateur club operating under NIF with a comparable portfolio of youth and adult sports. Direct peer for member recruitment and shared municipal resources in Bergen.
• Fyllingsdalen IL: Large multi-sport amateur club in Bergen, comparable to Sædalen IL in structure (non-profit idrettslag under NIF), community-led volunteer model, and broad sports portfolio serving children, youth, and adults. Direct competitor for members in the Bergen catchment area.
• Årstad IL: Bergen-based amateur sports club under NIF offering multiple sports disciplines. Comparable in scale, structure, and reliance on municipal facility partnerships, competing for the same Bergen talent pool.
• IL Bjørnar: Multi-sport Bergen grassroots club with similar offerings (football, handball, etc.). Similar community-driven, volunteer-supported operating model and direct competition for Sædalen-area families who may border its catchment.
• Laksevåg IL: Bergen amateur idrettslag offering multiple sports with a similar volunteer-driven, community-led model. Competes for municipal facility access and members across the Bergen region.

Broad incumbents

• SK Brann: Bergen's flagship professional sports club (football). While a professional incumbent, it sets the competitive baseline for football in Bergen, influencing member choices for grassroots football, branding, and sponsor attention in the local market.

Others

• Spond: Digital member management platform used by Sædalen IL for registrations, payments, and communication. Across the Norwegian amateur sports ecosystem, Spond is the de facto platform for similarly structured grassroots clubs, providing a comparable operational backbone.
• Norges Idrettsforbund (NIF): National parent organization for Norwegian sports and Sædalen IL's umbrella federation. Provides the Idrettens ID system, insurance, and Kvalitetsklubb certification framework that governs the club's operations.
• Norsk Tipping (Grasrotandelen): Norwegian state-owned gambling operator running the Grasrotandelen program that channels a share of player stakes to registered amateur sports clubs like Sædalen IL. Represents a stable, recurring revenue stream common across Norwegian grassroots idrettslag.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sedalenil
• Instagraminstagram.com/sedalenil
• LinkedInlinkedin.com/company/s%C3%A6dalen-idrettslag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SÆDALEN IDRETTSLAG