SEDA College VIC

Name

SEDA College VIC

Legal name

SEDA College Victoria

Website

https://seda.vic.edu.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Senior Secondary Education

NAICS

Educational Services (61), Sports and Recreation Instruction (61162), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAKAMAA

School-Based SEL Curriculum & Instructional Programs

Education/Special Education & Learning Support Services/Social-Emotional Learning (SEL) & Mental Health Supports (School-Based)

SECONDARYEDAMAIAC

Social-Emotional Learning (SEL) & Emotional Regulation Programs

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Life Skills & Personal Development (Study Skills, Executive Function, SEL)

SECONDARYEDAKAMAL

Staff Training, Coaching & Professional Development (SEL/Mental Health)

Education/Special Education & Learning Support Services/Social-Emotional Learning (SEL) & Mental Health Supports (School-Based)

Keywords

• Senior secondary education
• Vocational education training
• Sports development programs
• High performance training
• Applied learning curriculum

Headquarters

HQ city

Camberwell

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees: SEDA College generates revenue primarily through tuition fees charged to students (Years 11 and 12). Fees are comprehensive and all-inclusive, covering tuition, uniforms, student insurance, compulsory educational excursions, specialist coaching opportunities, and technology including notebook computers. Flexible payment options are available including upfront annual payments with discounts (3% or 5%), fortnightly and monthly instalment plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SEDA College is an Independent Senior Secondary School that delivers Years 11 and 12 education through two integrated streams: the Sports Development Program (SDP) and the High Performance Program (HPP). Both programs combine the Victorian Certificate of Education - Vocational Major (VCE VM) with Vocational Education and Training (VET) Certificate III in Sport, Aquatics and Recreation, delivered across sport-specific sub-programs in AFL Victoria, Cricket Australia, Melbourne Victory FC, Netball Victoria, Basketball Victoria, and Melbourne United.

Product overview

SEDA College is an Independent Senior Secondary School offering a unified educational platform combining Sports Development Programs (SDP) and High Performance Programs (HPP). The core offering integrates Victorian Certificate of Education – Vocational Major (VCE VM) with Vocational Education and Training (VET) qualifications. The Sports Development Program includes sub-products across AFL Victoria, Cricket Australia, Basketball Victoria, Netball Victoria, and Melbourne Victory FC, each providing sport-specific industry immersion. The High Performance Program offers elite training environments for AFL, Cricket, Football, and Basketball. Supporting infrastructure includes MySEDA (Learning Management System) and MyJOURNEY (digital portfolio for student development tracking). All programs leverage industry partnerships for authentic workplace and community learning experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Development Program (SDP) An integrated senior secondary education program combining VCE VM and Vocational Education and Training (VET) for Years 11 and 12 students, delivering industry immersion through sporting organisation partnerships, community events and work placements while students pursue their passion for sport.
• High Performance Program (HPP) An elite-level program combining senior secondary VCE VM education with high performance sports training. Students develop elite training habits through specialised training sessions and individualised strength and conditioning programs designed to complement involvement in elite sporting pathways.
• AFL Victoria Sports Development Program A sports development program enabling students to complete Years 11 and 12 while gaining industry experience with AFL Victoria and AFL Clubs, integrating VCE VM and Certificate III in Sport and Recreation qualifications.
• AFL Victoria High Performance Program A high performance program for elite AFL players, combining senior secondary VCE VM education with specialised AFL training and development, endorsed by AFL Victoria.
• Netball Victoria Sports Development Program A sports development program in partnership with Netball Victoria and Melbourne Vixens, enabling students to complete Years 11 and 12 while gaining industry experience in netball alongside VCE VM and VET qualifications.
• Melbourne Victory FC Sports Development Program A football-focused sports development program providing industry opportunities through Melbourne Victory FC partnerships, available at metropolitan and regional venues.
• Melbourne Victory High Performance Program A high performance football program endorsed by Melbourne Victory Football Club, combining senior secondary VCE VM education with elite football training environments.
• Cricket Australia Sports Development Program A cricket-focused sports development program enabling students to gain industry experience through Cricket Australia, Cricket Victoria, Melbourne Stars and Melbourne Renegades partnerships while completing Years 11 and 12 with VCE VM and VET qualifications.
• Cricket Australia High Performance Program A high performance cricket program endorsed by Cricket Australia, offering specialised training including sessions at the Bill Lawry indoor training facility at the MCG while students complete senior secondary education.
• Basketball Victoria Sports Development Program A basketball-focused sports development program in partnership with Basketball Victoria and Melbourne United, providing industry experience and coaching opportunities alongside VCE VM and VET qualifications.
• Melbourne United Basketball High Performance Program A high performance basketball program in partnership with Melbourne United, combining senior secondary VCE VM education with elite basketball training and Athlete Management System tracking.

Quantifiable outcome

• VCE VM completion provides pathway to further education and employment
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and flagship.

• AFL VictoriacoreStrategic or Co-development PartnerSEDA College partners with AFL Victoria to deliver AFL Victoria Sports Development and High Performance Programs. Students gain industry immersion through club inductions, match day experiences, community events, and work placement opportunities. Curriculum is developed in collaboration with AFL Victoria.
• Cricket AustraliacoreStrategic or Co-development PartnerPartnership delivers Cricket Australia Sports Development and High Performance Programs. Students access opportunities at events like Boxing Day Test, BBL games, and work placements across Cricket Australia, Melbourne Stars, Melbourne Renegades, and Cricket Victoria.
• Melbourne Victory FCcoreStrategic or Co-development PartnerMelbourne Victory FC partners with SEDA College for Football Development and High Performance Programs. Students assist with match day activities, coaching programs, and gala days, and have opportunities to observe training sessions.
• Netball VictoriacoreStrategic or Co-development PartnerPartnership delivers Netball Victoria Sports Development Program with Melbourne Vixens. Students assist with match day activities, community netball programs, and can secure work placements with Netball Victoria.
• Melbourne UnitedcoreStrategic or Co-development PartnerMelbourne United partners with SEDA College for Basketball Sports Development and High Performance Programs. Students access work placements, fan activation activities, and coaching programs at Melbourne United games.
• Basketball VictoriacoreStrategic or Co-development PartnerPartnership delivers Basketball Victoria Sports Development Program. Students deliver coaching programs at competitions and have event management opportunities.
• Collingwood FCflagshipStrategic or Co-development PartnerFlagship AFL club partner. Students access club activities, fan development events, community events, and have opportunities to meet and engage with AFL players and coaches.
• Hawthorn HawksflagshipStrategic or Co-development PartnerMajor AFL club partner enabling students to participate in club activities, match day events, and community engagement programs.
• Geelong CatsflagshipStrategic or Co-development PartnerMajor AFL club partner with students engaging in club activities, community events, and industry experiences.
• Western BulldogsflagshipStrategic or Co-development PartnerAFL club partner providing students with access to club activities, community events, and football operations experiences.
• North Melbourne FCcoreStrategic or Co-development PartnerAFL club partner enabling students to access club activities, community engagement, and industry experiences.
• St Kilda FCcoreStrategic or Co-development PartnerAFL club partner providing students with club activities, community events, and industry immersion opportunities.
• Essendon FCcoreStrategic or Co-development PartnerAFL club partner enabling students to access club activities, community events, and industry experiences.
• Melbourne StarscoreStrategic or Co-development PartnerBBL franchise partner providing fan activation opportunities at BBL games and potential work placements.
• Melbourne RenegadescoreStrategic or Co-development PartnerBBL franchise partner providing students with fan activation opportunities and industry experiences.
• Melbourne VixenscoreStrategic or Co-development PartnerNetball team partner connected to Netball Victoria program. Students assist with match day activities for the Melbourne Vixens.
• SEDA Group (RTO 22503)flagshipStrategic or Co-development PartnerSEDA Group provides diploma-level qualifications for graduates including Dual Diploma of Sport and Diploma of Business. Graduates can gain direct entry into universities through SEDA Group pathways.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Scotch College Melbourne: Major Melbourne independent boys’ school with elite sport pathways (rowing, cricket, football). Competes for sport-minded senior secondary families but delivers a traditional ATAR-focused curriculum rather than VCE VM.
• Ivanhoe Grammar School: Large Melbourne independent school with strong co-curricular sport and outdoor education offering. Comparable on the sport-and-education buyer profile for Years 11-12.
• Melbourne Grammar School: Elite Melbourne independent school with strong sporting identity (cricket, football, rowing). Comparable on the sport-engaged Years 11-12 segment, but traditional academic-only model.
• Xavier College: High-prestige Melbourne Catholic independent school with deep co-curricular sport culture. Competes for sport-oriented senior students but does not offer applied VCE VM/VET integration.
• Carey Baptist Grammar School: Major Melbourne independent school with multiple campuses and significant sport programs. Overlaps with SEDA’s target market of sport-engaged senior secondary families in Melbourne.
• Wesley College Melbourne: Long-established multi-campus Melbourne independent school with extensive sport and co-curricular programs. Broad incumbent overlapping on the sport-and-education proposition but offering a traditional academic pathway.
• Haileybury: One of Victoria’s largest independent K-12 schools with multiple campuses and strong co-curricular sport programs (notably cricket and football academies). Broad incumbent because it competes for the same Years 11-12 cohort in Melbourne with established brand prestige, though it is not vocationally specialised.
• Caulfield Grammar School: Large Victorian independent school recognised for sport (notably AFL pathways) and broad academic offering. Comparable on sport-brand and senior secondary catchment, but anchored to traditional ATAR rather than VCE VM.

Direct peers

• SEDA Group (RTO 22503): The umbrella Registered Training Organisation that issues SEDA Group’s diploma pathways and articulates SEDA College graduates into university. Direct peer because it shares the same brand, sport-education philosophy, and student pipeline, and co-delivers the Dual Diploma of Sport and Diploma of Business.

Emerging players

• TAFE Victoria: Victorian public vocational education provider delivering VET qualifications and applied learning to senior secondary and post-school learners. Partial overlap on the VET Certificate III in Sport pathway that SEDA College embeds, but does not offer the integrated secondary credential or elite-sport partnership ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/seda-college-vic

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEDA College VIC