Sedona Mountain Bike Academy

What Sedona Mountain Bike Academy does

Sedona Mountain Bike Academy (SMBA) is a privately held, instructor-led mountain bike coaching service operating as Cosmic Collective LLC in Sedona, Arizona. The company delivers private lessons, group lessons, and scheduled specialty clinics for riders ranging from first-time visitors to advanced enthusiasts, with programming across three Northern Arizona locations — Sedona (HQ at Thunder Mountain Bikes), Flagstaff (Fort Tuthill Bike Park, seasonal), and Prescott (via sister organization Arizona MTB Academy). Service is offered 365 days per year, with peak demand aligned to Sedona's tourism seasonality (the area draws roughly 3 million visitors annually and contains 350+ miles of singletrack). Distinct programs include women's-specific instruction, youth programming branded S.H.R.E.D. (ages 7–18), family lessons, and clinics in cornering, technical climbing, steep descending, drops, and e-bike fundamentals.

The underlying operating model is people-centric rather than technology-centric: instruction is delivered by a team of 12 certified coaches, including Level 3 PMBIA and Level 3 BICP instructors — the highest tier in both industry certification frameworks — augmented by Wilderness First Responder and EMT credentials. SMBA operates under a special use permit with the Coconino National Forest, Red Rock Ranger District, giving authorized access to the trail network. No proprietary software, AI/ML systems, or APIs are used; the technology stack consists of a Squarespace website, a Rider Assessment intake form, Square-based invoicing for apparel, and standard social channels (Instagram, Facebook, YouTube).

Revenue is generated primarily through per-rider lesson and clinic fees ($175–$245 for specialty clinics, $45–$145 for festival clinics), supplemented by branded apparel sales (one-time purchase) and an affiliate relationship with Thunder Mountain Bikes that delivers a minimum 10% rental discount to SMBA clients (with rental revenue retained by Thunder Mountain Bikes). Distribution is direct-to-consumer via the website intake, supported by earned media (Outside Magazine, Arizona Highways, Travel & Leisure), podcast appearances, an annual Sedona MTB Festival, and community partnerships with the Sedona Red Rock Trail Fund and Wheel Fun (a youth cycling non-profit operating 50 after-school MTB clubs across Arizona).

Name

Sedona Mountain Bike Academy

Legal name

Cosmic Collective LLC

Website

https://sedonamountainbikeacademy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sedona Mountain Bike Academy is a privately held, instructor-led mountain bike coaching service in Sedona, Arizona, delivering private lessons, group clinics, youth programming (S.H.R.E.D.), and specialty clinics across Sedona, Flagstaff, and Prescott using Level 3 PMBIA/BICP certified coaches.

Ownership category

akta.pro rank

Product category

Outdoor Recreation and Mountain Bike Instruction Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

akta.pro secondary industries

Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Mountain bike instruction
• Cycling coaching services
• Outdoor adventure lessons
• Youth cycling programs
• Biking skills clinics

Headquarters

HQ city

Sedona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mountain Bike Lessons and Instruction: Private and group mountain bike lessons and clinics offered in Sedona and Flagstaff. Pricing varies by clinic type, duration, and specialization (e.g., youth, women's specific, family). Revenue is generated through advance booking and day-of services.
2. Apparel Sales: SMBA sells branded merchandise including socks, sunshirts, hats, t-shirts, and jerseys through their online apparel store. Orders are processed via email inquiry and Square invoice.
3. Bike Rental Referrals: Through exclusive partnership with Thunder Mountain Bikes, SMBA provides discounted rental bikes to lesson clients. While the rental revenue goes to Thunder Mountain Bikes, SMBA benefits from the exclusive arrangement and guaranteed bike availability for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sedona Mountain Bike Academy provides professional mountain bike instruction and coaching in Sedona and Flagstaff, Arizona, through private lessons, group lessons, scheduled skills clinics, youth programs (S.H.R.E.D.), and an annual mountain biking festival. Services are delivered by PMBIA and BICP Level 3 certified instructors across 350+ miles of singletrack trails, with bike rentals facilitated through an exclusive partnership with Thunder Mountain Bikes. The company also sells branded apparel, gift cards, and discounted rental packages to individual riders, families, and youth.

Product overview

Sedona Mountain Bike Academy (SMBA) is a service-based business offering a comprehensive suite of mountain biking instruction programs. The core offerings include private lessons, group lessons, and scheduled clinics taught by PMBIA and BICP certified instructors at locations throughout Sedona and Flagstaff, Arizona. Youth programming (ages 7-18) is delivered through the S.H.R.E.D. program featuring private lessons, group lessons, and female-specific instruction. Specialty clinics cover cornering, technical climbing, steep descending, drops, and e-bike skills. The company also offers discounted bike rentals through Thunder Mountain Bikes, an annual MTB Festival with multiple events, and branded apparel merchandise. SMBA operates as a single unified service brand rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Brands

• S.H.R.E.D. Programming: Youth programming for ages 7-18, stands for Sedona's Home of Riding Education and Development
• Arizona MTB Academy (AMBA)

Products and services

• Private Mountain Bike Lessons
• Adult Programming
• Private Group Lessons
• Women's Specific Programming
• Sedona Bike Park Lessons
• Flagstaff Private Lessons
• Family Private Lessons
• Women's Cornering Clinic
• Technical Climbing Clinic
• Cornering Clinic
• Steep Descending and Drops Clinic
• E-Bike 101 Clinic
• Women's Steep Descending and Drops Clinic
• S.H.R.E.D. Programming
• Youth Private Lessons
• Youth Group Lessons
• Youth Female Specific Lessons
• Sedona MTB Festival
• Discounted MTB Rentals
• SMBA Apparel Store
• SMBA Gift Cards

Quantifiable outcome

• Over 350+ 5-star reviews and recognition as highest-rated MTB experience in the Southwest
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Thunder Mountain BikescoreChannel Partner/ Reseller/ DistributorExclusive bike shop partnership where Thunder Mountain Bikes serves as SMBA's basecamp and provides guaranteed bike availability for SMBA clients. SMBA is their exclusive instruction sponsor. SMBA clients receive at least 10% discount on all rentals.
• Sedona Red Rock Trail FundcoreStrategic or Co-development PartnerNon-profit volunteer coalition of trail users. SMBA co-owner Amaryth Gass serves as Chief of Trails. SRRTF has contributed over $400,000 to local trail maintenance and funds 2/3 of Forest Service trail budget.
• Wheel FuncoreStrategic or Co-development PartnerSMBA owners serve as Executive Director and contract coaching. Wheel Fun operates 50 after-school mountain bike clubs at AZ public schools (15 in Verde Valley), reaching 2000+ kids annually. Includes Outride Fund's Riding For Focus program.
• Fox RacingminorGTM or Marketing PartnerBrand partner listed on SMBA website with logo displayed
• SRAMminorGTM or Marketing PartnerBrand partner listed on SMBA website with logo displayed
• Industry NineminorGTM or Marketing PartnerBrand partner listed on SMBA website with logo displayed
• OspreyminorGTM or Marketing PartnerHydration pack partner providing complimentary Osprey packs for SMBA clients. Listed as brand partner.
• Smith OpticsminorGTM or Marketing PartnerBrand partner listed on SMBA website with logo displayed
• YakimaminorGTM or Marketing PartnerBrand partner listed on SMBA website with logo displayed
• Arizona MTB AcademycoreStrategic or Co-development PartnerRelated organization (AMBA) co-hosting Sedona MTB Festival events with SMBA. Offers clinics in Flagstaff and Prescott locations. Shared staff and event programming.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Magness Adventure Group: Outdoor adventure operator offering a range of guided experiences across multiple Southwest destinations. Comparable in operating model (premium, certified-instructor-led outdoor experiences) and a useful template for multi-destination scaling.
• Trek Dirt Series: Trek's national grassroots MTB skills event series. Competes for rider attention and discretionary spend on skills experiences at scale, with broader marketing reach and OEM backing.

Direct peers

• Absolute Bikes: Sedona-based bike shop that offers guided rides, lessons, and rentals. Competes directly with SMBA for visitor and local instruction revenue in the same destination market.
• Arizona MTB Academy: Sister organization co-hosting the Sedona MTB Festival with SMBA and offering the same clinic format in Flagstaff and Prescott. Operationally identical to SMBA in a directly adjacent geography, sharing staff and event programming.
• Sedona Bike & Sport: Sedona bike shop offering guided rides, lessons, and rentals. Direct competitor for the same visitor and local rider base in the Sedona market.
• Pedal Adventures Sedona: Long-running Sedona-based guided mountain bike and e-bike tour operator. Competes for the same visitor-driven, experience-based spend on Sedona's red rock trail network.
• Over the Edge Sports: Fruita, Colorado MTB shop and skills instruction provider. Comparable business model — destination-based MTB instruction layered onto a bike shop — making it a strong model for SMBA's expansion ambitions.

Others

• Thunder Mountain Bikes: Sedona bike shop and exclusive rental partner of SMBA. Not a direct competitor but the most operationally adjacent counterparty — any change in its rental offering directly affects SMBA's customer experience.
• NICA (National Interscholastic Cycling Association): National youth mountain biking league that SMBA coaches for. Functions as a customer/feeder and ecosystem participant rather than a competitor, but anchors the youth programming competitive context.

Emerging players

• Moab Adventure Center: Multi-activity outfitter in Moab, Utah, offering guided mountain biking among other adventures. Comparable outdoor-instruction delivery model in another premier Southwest riding destination that SMBA could expand into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sedonamtbacademy
• Instagraminstagram.com/sedonamtbacademy
• LinkedInlinkedin.com/company/sedona-mountain-bike-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sedona Mountain Bike Academy