Sedona Rouge Hotel & Spa

What Sedona Rouge Hotel & Spa does

Sedona Rouge Hotel & Spa is an independent boutique hotel and spa property located in Sedona, Arizona, United States, founded in 2005. The company operates a hospitality business serving destination leisure travelers, couples, and spa/wellness guests visiting the Sedona market, as indicated by its trade name and operating geography. Operations are supported by a staff of approximately 53 employees, consistent with a small-to-mid-scale full-service boutique property rather than a large chain asset. Revenue is generated through room nights, spa services, and ancillary hospitality spend (food & beverage, events), following the standard asset-light operating model of an independent hotel with no disclosed franchisor or parent company relationship in the available data.

The business model is that of a destination hotel operator: pricing is driven by nightly room rates (ADR) and occupancy, supplemented by spa utilization and F&B spend per occupied room. Distribution occurs through the property's own website (sedonarouge.com) and standard third-party online travel agency (OTA) channels, which is the typical go-to-market for an independent Sedona lodging property. No information is available regarding room count, ADR, RevPAR, segmentation between leisure/corporate/group, ownership structure, or management contracts.

The available source material is notably thin on operational, financial, and strategic specifics: there are no disclosed product/technology platforms, no partnerships, no certifications, no executive bios, no funding history, and no recent strategic actions documented in the input. The only operational metadata present are founding year, headcount, addressable website, and geographic location. As a result, deeper claims about technology stack, customer mix, financial performance, or expansion plans cannot be supported and are intentionally omitted.

Name

Sedona Rouge Hotel & Spa

Website

https://sedonarouge.com

Company type

Private

Headcount range

51–100 employees

Short description

Sedona Rouge Hotel & Spa is an independent boutique hotel and spa in Sedona, Arizona, founded in 2005, serving destination leisure travelers and wellness guests with approximately 53 employees.

Ownership category

akta.pro rank

Product category

Boutique Hotel & Spa Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Wellness-Lifestyle Boutique Hotels (THAGADAF)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Lifestyle & Social Hotels (THAGADAB), Luxury Boutique & Lifestyle Resorts (THAGACAO)

Keywords

• Hotel accommodations
• Spa services
• Boutique hospitality
• Wellness retreats
• Wedding venues

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Core offering

Sedona Rouge Hotel & Spa is a boutique hotel and day spa in Sedona, Arizona that sells overnight guest room accommodations, spa treatments and wellness services, on-site dining, and event/wedding venue space to leisure travelers, couples, wellness guests, and small private groups. The property consolidates lodging, spa, and food-and-beverage services under a single resort-style offering in the Sedona red-rock tourism market.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel guest room accommodations Overnight guest-room stays at the Sedona Rouge boutique hotel in Sedona, Arizona, sold to leisure travelers, couples, and small groups visiting the Sedona red-rock destination. Available via direct booking, OTA channels, and front-desk reservations.
• Hotel spa services On-site spa treatments and wellness services available to hotel guests and outside day-spa visitors at the Sedona Rouge property. Sold per treatment or as packaged wellness experiences.
• On-site dining and food and beverage service Restaurant and food and beverage service at the Sedona Rouge property, serving hotel guests and outside visitors for breakfast, lunch, dinner, and lounge service.
• Wedding and event venue space Event and wedding venue rentals at the Sedona Rouge location, including indoor and outdoor ceremony and reception space, sold to engaged couples, planners, and small-group event organizers. Often combined with guest-room room blocks.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• 1 Hotels: Lifestyle/wellness-oriented boutique hotel brand with properties emphasizing natural design and sustainability — a comparable boutique-luxury positioning, though at national scale.
• Hilton Sedona Resort at Bell Rock: Large branded resort in Sedona offering spa amenities, competing in the same market but backed by Hilton's distribution, loyalty, and group sales infrastructure.
• Kimpton Hotel Palomar Phoenix: Lifestyle boutique hotel under a major soft brand with comparable boutique positioning but the scale, loyalty program, and brand marketing reach of an established operator.
• Hyatt Regency Sedona Resort & Spa at Pinon Pointe: Major branded resort in Sedona with spa amenities; competes in the same destination with significantly larger distribution and group-booking capabilities.

Direct peers

• Enchantment Resort: Sedona-based resort and spa offering comparable wellness/lodging experiences and competing for the same high-end visitor segment.
• The Wildere Resort: Appears in source data linked to Sedona Rouge records; another Sedona-area resort operating in the same local boutique/wellness lodging category.
• Miraval Arizona Resort & Spa: Destination wellness resort and spa in Arizona focused on holistic wellness experiences; competes for the same high-end wellness traveler demographic as Sedona Rouge.
• L'Auberge de Sedona: Boutique luxury hotel and spa in Sedona, AZ, operating in the same immediate market with overlapping wellness and lodging positioning to Sedona Rouge.
• Amara Resort & Spa: Boutique resort and spa located in Sedona, targeting similar leisure and wellness travelers with comparable room and amenity offerings.

Regional players

• Civana Wellness Resort & Spa: Wellness-focused resort in Carefree, Arizona, with comparable spa and wellness programming that targets overlapping wellness tourism demand in the broader Arizona market.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/sedona-rouge-hotel-&-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sedona Rouge Hotel & Spa