Seetu Kohli Home
Seetu Kohli Home is a New Delhi-based direct-to-consumer home and lifestyle brand, founded in 2002, operating with 22 employees and selling globally through its e-commerce website to individual consumers.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
Seetu Kohli Home firmographics
Firmographics- Name
- Seetu Kohli Home
- Legal name
- Seetu Kohli Home
- Website
- https://seetukohlihome.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seetu Kohli Home is a New Delhi-based direct-to-consumer home and lifestyle brand, founded in 2002, operating with 22 employees and selling globally through its e-commerce website to individual consumers.
- Ownership category
- akta.pro rank
Seetu Kohli Home industry classification
Industry- Product category
- Home Furnishings
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE)
- akta.pro secondary industry
- Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG)
Keywords
Seetu Kohli Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels1 record
Seetu Kohli Home product offering
Product offeringCore offering
Seetu Kohli Home is a home furnishings and interior design brand based in New Delhi, India, offering curated home decor and lifestyle products directly to consumers through its own e-commerce website. The brand (also doing business as SeetuKohli) sells its own branded home assortment and supports customer engagement via WhatsApp and standard card-based online payments.
Differentiator
Problem solved
Functional benefit
Products and services
- Seetu Kohli Home Online Store
Companies that use Seetu Kohli Home
Customer profileIdeal customer profiles1 record
Seetu Kohli Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Seetu Kohli Home competitors and assessment
Company assessmentDirect peers
- LinenMe: Specialist online retailer of premium linen table linens, bedding, and home textiles; directly comparable in product category and DTC-only go-to-market.
- Good Earth: Premium Indian home and lifestyle brand retailing curated tableware, linens, and décor through DTC and flagship stores; closest comparable in positioning, aesthetic, and price band to Seetu Kohli Home.
- Jaipur Rugs: India-based home textile specialist with global DTC distribution of rugs and soft home furnishings; comparable as an Indian-rooted textile brand selling internationally online.
- Morrow: Indian luxury home textile and table linens brand with DTC and export channels; directly comparable artisanal positioning and product overlap.
- Fabindia: Long-established Indian retailer of handcrafted home textiles, table linens, and décor; comparable as an India-rooted heritage textile brand operating via own e-commerce and physical stores.
Broad incumbents
- Pottery Barn: Global premium home furnishings retailer with a strong table linens and tabletop assortment; comparable premium positioning with significantly broader catalogue and omnichannel presence.
- Anthropologie Home: Lifestyle retailer with a sizable home textiles and tabletop assortment; comparable curated, artisanal aesthetic and DTC-led retail model.
- H&M Home: Global fast-fashion/soft home retailer with a broad, accessible table linens and home textile assortment; overlapping category with vastly larger scale and budget.
- West Elm: Williams-Sonoma-owned premium home furnishings DTC retailer; comparable curated, design-forward aesthetic and category overlap in soft home textiles and tabletop.
Regional players
- Pepperfry: India's largest online furniture and home furnishings marketplace; comparable India-focused home category presence, but with a marketplace model rather than a single-brand DTC approach.
Market position
Customer concentration
Seetu Kohli Home social profiles
Digital presenceSeetu Kohli Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seetu Kohli Home leadership team
Management profileNumber of profiles
Seetu Kohli Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seetu Kohli Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seetu Kohli Home
What does Seetu Kohli Home do?
Seetu Kohli Home is a home furnishings and interior design brand based in New Delhi, India, offering curated home decor and lifestyle products directly to consumers through its own e-commerce website. The brand (also doing business as SeetuKohli) sells its own branded home assortment and supports customer engagement via WhatsApp and standard card-based online payments.
When was Seetu Kohli Home founded?
Seetu Kohli Home was founded in -1. It employs 11 to 50 people.
Who are Seetu Kohli Home's main competitors?
Direct peers on record are LinenMe, Good Earth, Jaipur Rugs, Morrow and Fabindia. Broad incumbents are Pottery Barn, Anthropologie Home, H&M Home and West Elm. Pepperfry is listed as a regional player.
Does Seetu Kohli Home have an API?
No public API is recorded for Seetu Kohli Home.
What industry is Seetu Kohli Home in?
Seetu Kohli Home's product category is Home Furnishings. Its primary akta.pro industry code is CRAIALAE, Table Linens Retail (Tablecloths, Napkins, Runners, Placemats), with a secondary code of CRAIALAG, Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers). Its NAICS code is 44912 and its SIC code is 5700.