Seitrack España
Seitrack España is a Madrid-based artist management agency (founded 2023) representing Latin Grammy-winning artists including Alejandro Sanz, Alejandro Fernández, and Los Ángeles Azules, providing booking, touring, press, sponsorship, and synchronization licensing services across Spain, Europe, and the Americas.
- Company typePrivate
- Founded2023
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Seitrack España does
Seitrack España (SEITRACK ES) is a Madrid-based artist management and booking agency founded in 2023 as the Spanish headquarters of Seitrack, the artist management group operational in Latin America since 2002. The agency manages a roster of high-profile Latin American and Spanish music artists — including Alejandro Sanz (22 Latin Grammys), Alejandro Fernández, Niña Pastori, Elena Rose, Los Ángeles Azules, Ha*Ash, Manuel Medrano, Mau y Ricky, Molotov, El Tri, Hermanos Martínez, and Gon Abril — providing career development, international touring coordination, public and private event booking (through [email protected]), press and media relations ([email protected]), sponsorship facilitation ([email protected]), and synchronization licensing ([email protected]).
The company operates a talent representation and professional services model, monetizing primarily through booking commissions on concerts, festivals, and corporate events (professional services revenue stream), supplemented by licensing and roster royalties. Go-to-market is sales-led and direct-to-consumer: event organizers, promoters, and sponsors initiate bookings through the website contact form or dedicated departmental email addresses. The agency operates from a 13-person office at Calle Zurbarán 8, Madrid, and is interconnected with affiliated offices Seitrack MX (Mexico) and Seitrack US (United States), enabling cross-border tour coordination across Latin America, North America, and Europe.
The business has no proprietary technology layer (the website is hosted on Squarespace; no APIs, SDKs, or AI-enabled features are disclosed). Strategic positioning leans heavily on the prestige of its roster, brand reputation from the parent group's 20+ year operating history, and high-visibility partnerships — including a 2024 Netflix documentary series on Alejandro Sanz produced with Sony Music Vision, a Movistar Plus+ docuseries, and a FIFA World Cup 2026 opening ceremony placement for Alejandro Fernández and Los Ángeles Azules.
Seitrack España firmographics
Firmographics- Name
- Seitrack España
- Legal name
- Seitrack España
- Website
- https://seitrack.es
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seitrack España is a Madrid-based artist management agency (founded 2023) representing Latin Grammy-winning artists including Alejandro Sanz, Alejandro Fernández, and Los Ángeles Azules, providing booking, touring, press, sponsorship, and synchronization licensing services across Spain, Europe, and the Americas.
- Ownership category
- akta.pro rank
Seitrack España industry classification
Industry- Product category
- Artist Management Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
- akta.pro secondary industries
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Tour & Road Management (MPAIAGAC)
Keywords
Where Seitrack España is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Seitrack España business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Artist Management and Booking Services: Seitrack España generates revenue through management and booking commissions from their roster of artists contracted for public and private events.
- Artist Roster Representation: Revenue derived from representing and managing Latin American and Spanish music artists including Alejandro Sanz, Niña Pastori, Elena Rose, Hermanos Martínez, and others.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Seitrack España product offering
Product offeringCore offering
Seitrack España is an artist management and booking agency representing a roster of Latin American and Spanish music artists. The agency facilitates artist contracting for public and private events including concerts, festivals, and corporate functions, while also providing press relations, sponsorship coordination, and synchronization licensing services. Operating as the Spanish arm of Seitrack since 2023, the Madrid-based agency delivers tailored management services designed to advance each artist's career across all facets of the entertainment industry.
Product overview
Seitrack España is an artist management and booking agency established in 2023 as the Spanish arm of the Seitrack group (active since 2002). The company provides comprehensive representation services for a roster of Latin and Spanish music artists, offering management, booking for events (public and private), press relations, synchronization licensing, sponsorship coordination, and newsletter distribution. The agency represents high-profile artists including Alejandro Sanz, Alejandro Fernández, Niña Pastori, Elena Rose, Hermanos Martínez, Los Ángeles Azules, Ha*Ash, Molotov, El Tri, Mau y Ricky, Manuel Medrano, Gon Abril, Lagos, and León Larregui, among others. Seitrack España operates from its Madrid office and manages artist bookings across Spain, Europe, and international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Representation & Management
Quantifiable outcome
- Artists achieving sold-out shows across Latin America, Spain, and the United States on world tours
- +1 more outcomes
Companies that use Seitrack España
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Seitrack España technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Seitrack España partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- NetflixflagshipNetflix collaborated with Sony Music Vision and Seitrack artist Alejandro Sanz on a three-episode documentary series about the iconic Spanish singer's life and career. The docuseries began filming in September 2024 under director Álvaro Ron.
- Sony Music VisionflagshipSony Music Vision is producing the Netflix documentary series about Alejandro Sanz. The company brings filmmakers together with innovative and legendary artists to create, finance, produce, and distribute premium content.
- OCESA SeitrackcoreOCESA Seitrack (Promotodo México S.A. de C.V.) serves as the record label for artists like Hermanos Martínez, handling music distribution and promotion across Mexico.
- Iglesias EntertainmentcoreIglesias Entertainment is the promoter handling Elena Rose's tour dates in Spain, working with Seitrack España to bring the artist to the Spanish market.
- Movistar Plus+flagshipMovistar Plus+ produced 'Cuando nadie me ve', a documentary series about Alejandro Sanz featuring testimonials from Rosalía, Juanes, Shakira, Luis Fonsi, Laura Pausini, and other artists.
- FIFAflagshipAlejandro Fernández and Los Ángeles Azules will perform at the opening ceremony of the FIFA World Cup 2026 in Mexico City Stadium, representing Seitrack artists at one of the world's largest sporting events.
- Seitrack MXcoreAffiliated office in Mexico managing Seitrack's artist roster in the Mexican market, part of the company's Latin American presence.
- Seitrack UScoreAffiliated office in the United States managing Seitrack's artist roster in the US market.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Seitrack España competitors and assessment
Company assessmentBroad incumbents
- AEG Presents: Global live entertainment company and concert promoter. Overlaps with Seitrack España on the touring/live events side, with broader venue ownership and global tour production capabilities.
- UTA (United Talent Agency): Global talent and entertainment agency with a strong music division. Overlaps with Seitrack España in artist representation but spans film, TV, books, and broader entertainment verticals.
- CAA (Creative Artists Agency): Global talent agency with significant music division. Competes with Seitrack España for top-tier artist representation but offers broader cross-vertical services (sports, broadcast, brand) beyond music management.
- WME (William Morris Endeavor): Global talent agency representing artists across music, film, and entertainment. A broad incumbent that competes with Seitrack España for major Latin/Spanish artists but operates at much larger scale and across multiple verticals.
Direct peers
- Rímel Music (formerly Rebeleon Entertainment): Latin music management and label representing major urban and pop Latin artists. Directly comparable to Seitrack España in offering artist management, booking, and label services for the Latin market.
- WK Entertainment: Latin music management and talent agency representing artists like Wisin & Yandel. Comparable to Seitrack España in managing urban/regional Latin artists across touring, endorsements, and career development.
- Del Records: Leading Latin music label and management company for regional Mexican and Latin urban artists. Overlaps with Seitrack España's roster focus on Latin/Spanish-language music artists and touring management.
- Magnus Media: Latin music management and entertainment company founded by Noah Assad. Comparable to Seitrack España in managing high-profile Latin/global artists for touring, content creation, and brand deals.
- Cardenas Marketing Network: One of the largest Latin music management and marketing firms in the US, representing major Latin artists. Directly competes with Seitrack España in managing top-tier Latin music talent for tours, endorsements, and brand partnerships.
- AP Global Talent Agency: Latin music-focused talent management and booking agency. Comparable to Seitrack España in representing Latin artists for live performances, tours, and event appearances across the Americas and Spain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Seitrack España social profiles
Digital presenceSeitrack España financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seitrack España leadership team
Management profileNumber of profiles
Seitrack España funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seitrack España M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seitrack España
What does Seitrack España do?
Seitrack España is an artist management and booking agency representing a roster of Latin American and Spanish music artists. The agency facilitates artist contracting for public and private events including concerts, festivals, and corporate functions, while also providing press relations, sponsorship coordination, and synchronization licensing services. Operating as the Spanish arm of Seitrack since 2023, the Madrid-based agency delivers tailored management services designed to advance each artist's career across all facets of the entertainment industry.
Is Seitrack España a public or private company?
Seitrack España is a private company. It is classified as corporate owned and is currently operating.
When was Seitrack España founded?
Seitrack España was founded in 2023. It employs 11 to 50 people.
Where is Seitrack España based?
Seitrack España is headquartered in Madrid, Spain, in the Europe region.
How does Seitrack España make money?
Two revenue lines are on record. Artist Management and Booking Services are the primary driver. The others are artist Roster Representation.
Who are Seitrack España's main competitors?
Broad incumbents on record are AEG Presents, UTA (United Talent Agency), CAA (Creative Artists Agency) and WME (William Morris Endeavor). Direct peers are Rímel Music (formerly Rebeleon Entertainment), WK Entertainment, Del Records, Magnus Media, Cardenas Marketing Network and AP Global Talent Agency.
Does Seitrack España have an API?
No public API is recorded for Seitrack España.
What industry is Seitrack España in?
Seitrack España's product category is Artist Management Services. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 7114 and its SIC code is 7990.