Seitrack US

What Seitrack US does

Seitrack US is a Miami Beach, Florida-based artist management and booking agency founded in 2009 that specializes in representing Latin music artists for the US market. The agency manages a roster that includes internationally recognized acts such as Alejandro Fernández, Alejandro Sanz, Los Ángeles Azules, Ha*Ash, León Larregui, María José, Elena Rose, and Matisse, providing booking, tour coordination, and marketing/sponsorship facilitation across US concert venues, arenas, and major events. The agency generated documented momentum in 2023 and 2026, including sold-out US tours (Yuridia's 17 sold-out shows out of 21; Ha*Ash's 6 sold-out shows; León Larregui's 14-city PRISMARAMA USA Tour) and high-visibility placements at FIFA World Cup 2026 events in Mexico City, Toronto, and Los Angeles.

The business model is commission-based professional services: Seitrack US takes a cut on artist bookings it arranges for US promoters, venues, brands, and corporate clients. It does not disclose pricing, and booking inquiries are handled through dedicated email contacts (Booking & Sales, Marketing & Sponsorships) and website forms. Distribution runs through direct enterprise relationships with Live Nation (tour production partner across multiple artists), Ticketmaster (primary ticketing platform), and Loud And Live (tour producer for Alejandro Sanz), supplemented by content marketing via the company website, social channels, and an email newsletter. Sister entities Seitrack MX, Seitrack ES, and Touring The World extend the network into Mexico, Spain, and broader touring services; OCESA Seitrack serves as the parent strategic brand.

Technology stack is not disclosed; there is no proprietary platform, no AI/ML capability, no mobile app, and no public API. The agency's competitive position is built on artist roster quality, distribution relationships with major US live-entertainment platforms, and its embedded position within a multi-region OCESA Seitrack network. Its US headquarters is at 1900 NE Miami Court, Suite 207, Miami, FL, with operating geographies covering the USA, Mexico, and Spain.

Name

Seitrack US

Legal name

Seitrack US

Website

https://seitrackus.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Seitrack US is a Miami Beach-based Latin music artist management and booking agency representing acts such as Alejandro Fernández, Alejandro Sanz, and Los Ángeles Azules for US tours and live events, leveraging Live Nation, Ticketmaster, and its OCESA Seitrack parent network.

Ownership category

akta.pro rank

Product category

Artist Management and Booking Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)

akta.pro secondary industry

Tour & Artist Management Services (HSACAHAN)

Keywords

• Artist management services
• Live music booking
• Latin music tours
• Concert booking agency
• Entertainment management

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Artist Booking and Management Commissions: Seitrack US generates revenue through artist management and booking services, taking commissions on artist bookings for US tours, concerts, and live events. The company facilitates bookings for Latin music artists including Alejandro Fernández, Alejandro Sanz, Elena Rose, Ha*Ash, León Larregui, Los Ángeles Azules, María José, Matisse, and others.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Seitrack US is an artist management and booking agency that represents Latin music artists for the United States market. The company provides artist representation, US tour booking, concert and event booking coordination, marketing and sponsorship facilitation, and tour logistics management for a roster that includes Alejandro Fernández, Alejandro Sanz, Elena Rose, Ha*Ash, León Larregui, Los Ángeles Azules, María José, and Matisse.

Product overview

Seitrack US is an artist management and booking agency that provides comprehensive services for Latin music artists. The company specializes in artist representation, booking performances, and organizing USA tours for artists including Alejandro Fernández, Alejandro Sanz, Elena Rose, Ha*Ash, León Larregui, Los Ángeles Azules, María José, Matisse, and others. Their services include booking and sales coordination, marketing and sponsorships facilitation, and tour management across the United States market.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Booking Services Representation and booking of Latin music artists for concerts, tours, festivals, corporate events, and private functions across the United States. Customers include event organizers, promoters, venues, brands, and media outlets who engage the agency to secure specific artists from its roster.
• US Tour Management and Logistics End-to-end management of US tour logistics for Latin music artists, including coordination with tour production partners (Live Nation, Loud And Live), ticketing platforms (Ticketmaster), venues across the United States, and scheduling across multiple cities.
• Marketing and Sponsorship Facilitation Connecting brands and corporate sponsors with Latin music artists and tours for marketing, sponsorship, and audience reach (Hispanic demographic). Includes facilitation of broadcast partnerships and major event collaborations such as FIFA World Cup 2026 and Telemundo coverage.

Quantifiable outcome

• Artists have achieved billions of YouTube views and streams
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• FIFAflagshipStrategic or Co-development Partner · 11 June 2026Seitrack US artists performed at FIFA World Cup 2026 events including the Opening Ceremony in Mexico City and the Countdown Concert (simultaneous in Mexico City, Toronto, and Los Angeles). Los Ángeles Azules performed 'Por Ella' which is on the Official FIFA World Cup 2026 Album.
• GRAMMY AwardsflagshipStrategic or Co-development Partner · 11 June 2026The FIFA World Cup 2026 Countdown Concert was developed in collaboration with the GRAMMY Awards, aiming to transform host cities into global stages.
• TelemundocoreGTM or Marketing Partner · 6 June 2026Elena Rose performed on Telemundo's special celebration on the road to FIFA World Cup 2026, reaching millions of viewers during the Los Angeles broadcast.
• Sony MusiccoreGTM or Marketing Partner · 14 June 2023Sony Music is the record label for Alejandro Sanz, who joined Sony Music Latin-Iberia in June 2023. Seitrack US works with Sony Music on artist promotion and releases.
• Loud And LivecoreChannel Partner/ Reseller/ Distributor · 14 March 2023Loud And Live is an entertainment, marketing, and live events company that produced Alejandro Sanz's Sanz en Vivo tour. Headquartered in Miami with presence in the United States, Europe, and Latin America.
• Live NationcoreChannel Partner/ Reseller/ DistributorLive Nation is a major tour production partner for Seitrack US artists. They produced León Larregui's PRISMARAMA USA Tour (16 dates), María José's Libertad Tour, and other artist tours across the United States.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the primary ticketing platform for Seitrack US artist tours and events across the United States. All tour dates and ticket sales are processed through Ticketmaster.
• OCESA SeitrackcoreStrategic or Co-development PartnerOCESA Seitrack is the parent company and strategic partner of Seitrack US. Alex Mizrahi serves as CEO/Founder of OCESA Seitrack. The company is part of a larger network including Seitrack MX and Seitrack ES.
• Seitrack MXcoreStrategic or Co-development PartnerSeitrack MX is the Mexico-based counterpart of Seitrack US, part of the same artist management and booking network.
• Seitrack EScoreStrategic or Co-development PartnerSeitrack ES is the Spain-based counterpart of Seitrack US, part of the same artist management and booking network covering Latin music markets.
• Touring The WorldminorStrategic or Co-development PartnerTouring The World (TTW) is a related entity mentioned on the Seitrack US website, representing a broader network of touring-related services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WME (William Morris Endeavor): One of the three major global talent agencies representing musicians, actors, and athletes across live touring, endorsements, and brand deals. Directly comparable to Seitrack US in the music representation and booking function, but operates at vastly larger scale across multiple genres rather than specializing in Latin music.
• CAA (Creative Artists Agency): Major global talent agency with a deep Latin music roster and tour-booking capabilities comparable to Seitrack US. Broader than Seitrack in terms of genres and verticals, but overlaps directly on artist representation, tour booking, and sponsorship negotiation for high-profile acts.
• UTA (United Talent Agency): Global talent and entertainment agency with a substantial Latin music division competing for the same artist roster space as Seitrack US. Comparable on the booking, management, and endorsement-brokerage functions for music clients.
• AEG Presents: Major live-entertainment promoter and operator (AEG) that books and produces tours, including Latin music tours, across US venues. Comparable as a touring-production counterpart and competitor for the same artist touring business that Seitrack US intermediates.
• Live Nation Entertainment: World's largest live entertainment company and a documented tour-production partner of Seitrack US. Functions both as a channel partner and a competitor on tour production, ticketing, and artist relationships at a global scale.

Direct peers

• Cardenas Marketing Network (CMN): US-based Latin music event marketing and artist management firm representing a roster of regional Mexican, Latin pop, and urban acts for live tours, festivals, and brand activations. Closest functional peer to Seitrack US given the shared US-Latin niche and tour-booking focus.
• Loud And Live: Miami-based entertainment, marketing, and live-events company producing Latin artist tours in the US, Europe, and Latin America (including Seitrack-represented Alejandro Sanz). Comparable in business model - combines artist tour production with marketing services for the Latin music segment.
• Roc Nation: Talent management, touring, and live-events company representing music artists across genres and increasingly Latin acts. Comparable on artist representation and concert promotion, though broader in genre than Seitrack's Latin-focused roster.
• OCESA Seitrack: Parent-affiliate group of Seitrack US operating across Mexico (Seitrack MX) and Spain (Seitrack ES) under the OCESA entertainment platform. Directly comparable business model - Latin artist management and tour booking - at a larger and more established LatAm scale.
• C3 Presents: US-based concert promoter and tour producer (Austin City Limits Music Festival, etc.) with growing Latin music tour work. Comparable on festival and live-event production business, overlapping where Seitrack US books Latin artists into C3-produced events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/frskystudio
• Instagraminstagram.com/frskystudio
• Facebookfacebook.com/seitrackus
• LinkedInlinkedin.com/company/seitrack-us

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seitrack US