SEL4US
SEL4US is a U.S. nonprofit alliance that promotes social-emotional learning through a federated network of state-level alliances, serving K-12 schools, educators, and policymakers via advocacy, toolkits, and the annual International SEL Day.
- Company typePrivate
- Founded2019
- HeadquartersBoston, MA, Morocco
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SEL4US does
SEL4US (Social Emotional Learning Alliance for the United States) is a U.S. nonprofit alliance founded in 2019 to promote and advocate for social-emotional learning (SEL) in K-12 education. The organization coordinates a federated network of state-level alliances (SEL4MA, SEL4NJ, SEL4CA, SEL4WA, SEL4TX, SEL4IL, and others) that distribute resources, run grassroots advocacy, and support local implementation of evidence-based SEL programs. Its primary audience is K-12 schools, districts, educators, and state policymakers, with secondary reach into families and youth-serving organizations. The flagship asset is International SEL Day (March 10), co-created with Urban Assembly and Six Seconds, which has scaled to 11–12 million social views annually, representation from all 50 U.S. states and 63 countries, and recognition from the White House (2022), the U.S. Congressional Record (2021), and multiple state gubernatorial proclamations.
The organization’s offerings center on community, advocacy, and resource distribution rather than proprietary software. SEL4US provides a technology platform to state alliances covering website hosting, email, member and volunteer management, event organization, advocacy campaigns, legislative bill tracking, and fundraising tools. Supporting products include a curated research and resource library, downloadable advocacy toolkits (blog templates, letters, podcasts, policymaker engagement guides), trauma and grief resources, and national/regional events such as SEL Day and the SEL Resource Showcase. Distribution runs through the website, five active social media channels (Twitter/X, Facebook, Instagram, YouTube, LinkedIn), an email newsletter, free downloadable toolkits, and the state alliance network, with no paywalls on core resources.
The business model is nonprofit and donation- plus sponsorship-driven. Event registration for SEL Day and most virtual showcases is free, underwritten by corporate sponsors. Revenue streams include individual donations via the website and a formalized five-tier corporate sponsorship program for the SEL Resource Showcase (Supporter $1,000, Bronze $2,500, Silver $5,000, Gold $10,000, Platinum $20,000) with associated benefits such as virtual exhibit booths, priority scheduling, and participant list access. The organization is governed by a small board (Board Chair Maurice Elias of Rutgers; Board Member James Vetter) with a lean staff of approximately 7, including an Alliance Support and Outreach Manager (Xiaoyue Dai). Financials are undisclosed.
SEL4US firmographics
Firmographics- Name
- SEL4US
- Legal name
- Social Emotional Learning Alliance for the United States
- Website
- https://sel4us.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SEL4US is a U.S. nonprofit alliance that promotes social-emotional learning through a federated network of state-level alliances, serving K-12 schools, educators, and policymakers via advocacy, toolkits, and the annual International SEL Day.
- Ownership category
- akta.pro rank
SEL4US industry classification
Industry- Product category
- Education Advocacy and SEL Alliance Services
- NAICS
- Educational Services (611), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Other Individual and Family Services (624190)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)
- akta.pro secondary industries
- School-Based SEL Curriculum & Instructional Programs (EDAKAMAA), Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL)
Keywords
Where SEL4US is headquartered
LocationHeadquarters
- HQ city
- Boston, MA
- HQ country
- Morocco
- HQ region
- Africa
Markets served
SEL4US business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Sponsorship: Corporate sponsorships for events such as the annual SEL Resource Showcase, with multiple sponsorship tiers ranging from Supporter ($1,000) to Platinum ($20,000). Sponsors receive recognition including virtual exhibit booths, website listings, social media promotion, and access to participant lists.
- Donations: Individual donations from supporters through the Donate page on the website. Funds support the organization's mission to promote and advocate for social-emotional learning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Platinum Level sponsorship for SEL Resource Showcase |
| Other | Annual | Gold Level sponsorship for SEL Resource Showcase |
| Other | Annual | Silver Level sponsorship for SEL Resource Showcase |
| Other | Annual | Bronze Level sponsorship for SEL Resource Showcase |
| Other | Annual | Supporter Level sponsorship for SEL Resource Showcase |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
SEL4US product offering
Product offeringCore offering
SEL4US is a national nonprofit alliance that advances social-emotional learning (SEL) by connecting local SEL advocates through a network of state-level alliances (SEL4MA, SEL4NJ, SEL4CA, SEL4TX, etc.). It distributes toolkits, trauma and grief resources, and a curated research library to schools and educators, runs the annual International SEL Day and Resource Showcase events, and advocates for SEL-supportive policies and funding at the state and federal level. Its primary "offerings" are organized as resources, advocacy, networking, and convening rather than as commercial products.
Product overview
SEL4US operates as a national nonprofit organization rather than a product company. Its primary offerings include a technology platform provided to state alliances for website, email, member management, events, advocacy campaigns, and fundraising. Supporting resources include a library of SEL research materials, downloadable toolkits for advocacy, and trauma/grief resources. The organization facilitates national and regional events including the annual SEL Day celebration. State alliances receive access to a community of practice, shared resources, and technical assistance through a networked national structure.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 11 percentile points improvement in academic performance
- +3 more outcomes
Companies that use SEL4US
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
SEL4US technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SEL4US partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship, core and minor.
- Urban AssemblyflagshipCo-creator of International SEL Day with SEL4US. Urban Assembly is a model provider of school support, advancing students' social and economic mobility through improved public education. David Adams, Urban Assembly CEO, co-leads SEL Day initiatives and participates in SEL advocacy efforts.
- CASELcoreCollaborative for Academic, Social, and Emotional Learning provides the research base, program guide, and policy resources that inform SEL4US activities. CASEL is the leading SEL research organization referenced throughout SEL4US materials and events.
- Committee for ChildrencoreGlobal nonprofit working to advance safety and well-being of children through SEL. Committee for Children co-authored advocacy letters, provides policy resources, and has identified immediate advocacy opportunities that SEL4US participates in.
- Move This WorldminorSponsor of SEL Day 2023, providing support for the annual SEL Day celebration and awareness-building activities.
- Lions QuestminorSponsor of SEL Day 2023, supporting SEL awareness and advocacy efforts through the annual celebration.
- Second StepminorSponsor of SEL Day 2023, contributing to the annual SEL Day celebration and promotion of social-emotional learning.
- Harmony SEL and Inspire Leading in LearningminorSponsor of SEL Day 2023, supporting the annual SEL Day celebration and SEL awareness efforts.
- Better Together3minorSponsor of SEL Day 2023, contributing to the annual SEL Day celebration.
- PATHS ProgramminorSponsor of SEL Day 2023, supporting SEL awareness and advocacy efforts.
- xSEL LabsminorSponsor of SEL Day 2023, supporting the annual SEL Day celebration.
- mindUPminorSponsor of SEL Day 2023, contributing to SEL awareness efforts.
- Responsive ClassroomminorBronze sponsor of 2025 SEL Resource Showcase, supporting the annual virtual event for SEL professionals.
- Fly-FiveminorBronze sponsor of 2025 SEL Resource Showcase.
- InsightsminorSupporter-level sponsor of 2025 SEL Resource Showcase.
- Attachment MattersminorSupporter-level sponsor of 2025 SEL Resource Showcase.
- Open CircleminorSupporter-level sponsor of 2025 SEL Resource Showcase.
- E.D. ImprovementminorSupporter-level sponsor of 2025 SEL Resource Showcase.
- National Governors AssociationcoreNGA hosted a cross-state Learning Collaborative on SEL bringing together 15 governors' offices and 40 state officials. Three SEL4US network representatives presented at the event, strengthening ties between the alliance and state-level policy leadership.
- Six SecondsflagshipCo-creator of International SEL Day alongside SEL4US and Urban Assembly. Six Seconds is a global nonprofit supporting emotional intelligence through SEL.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
SEL4US competitors and assessment
Company assessmentEmerging players
- Harmony SEL (Imagine Learning): SEL curriculum and program for grades K-6 acquired by Imagine Learning. Comparable as a K-6 SEL vendor with national reach and a SEL4US event sponsor.
- Second Step (Committee for Children): Widely-adopted SEL curriculum for K-8 from Committee for Children. Direct adjacency as a flagship SEL program sold into U.S. school districts and a recurring SEL4US sponsor.
- Move This World: SEL curriculum and media provider for K-12 schools that sponsors SEL4US events. Comparable because it sells into the same SEL-in-schools market and depends on the awareness engine SEL4US helps build.
- Responsive Classroom: Research-backed approach to elementary teaching that integrates SEL and engagement strategies. Comparable as a K-12 SEL-focused organization with training and resources, and a 2025 SEL Resource Showcase sponsor.
- PATHS Program: Long-running SEL curriculum for grades K-6. Comparable as a SEL-in-schools vendor and SEL4US sponsor operating in the same K-12 buyer segment.
- mindUP: Mindfulness-based SEL program for K-12 from The Goldie Hawn Foundation. Comparable as a branded SEL program sold into schools and a recurring SEL4US sponsor.
Direct peers
- Six Seconds: Global non-profit focused on emotional intelligence and SEL, and a co-creator of International SEL Day alongside SEL4US and Urban Assembly. Operates a similar non-profit, network-driven model with educational resources and training.
- Committee for Children: Global non-profit that develops SEL curricula (Second Step) and advocates for child safety and well-being. Like SEL4US, it is a mission-driven non-profit working on SEL awareness, advocacy, and K-12 implementation support, and is already a core partner of the alliance.
- CASEL: Collaborative for Academic, Social, and Emotional Learning is the leading national SEL research and field-building organization. Both operate as national non-profit intermediaries promoting high-quality SEL adoption in K-12 schools and serve overlapping audiences (educators, districts, policymakers).
Others
- Afterschool Alliance: National non-profit advocating for afterschool programs with state alliances and federal policy engagement. Comparable as a structurally similar non-profit umbrella using a state-alliance model, federal recognition, and event-driven advocacy, though focused on afterschool rather than SEL specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SEL4US social profiles
Digital presenceSEL4US financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEL4US leadership team
Management profileNumber of profiles
Profiles3 records
SEL4US funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEL4US M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEL4US
What does SEL4US do?
SEL4US is a national nonprofit alliance that advances social-emotional learning (SEL) by connecting local SEL advocates through a network of state-level alliances (SEL4MA, SEL4NJ, SEL4CA, SEL4TX, etc.). It distributes toolkits, trauma and grief resources, and a curated research library to schools and educators, runs the annual International SEL Day and Resource Showcase events, and advocates for SEL-supportive policies and funding at the state and federal level. Its primary "offerings" are organized as resources, advocacy, networking, and convening rather than as commercial products.
Is SEL4US a public or private company?
SEL4US is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SEL4US founded?
SEL4US was founded in 2019. It employs 1 to 10 people.
Where is SEL4US based?
SEL4US is headquartered in Boston, MA, Morocco, in the Africa region.
How does SEL4US make money?
Two revenue lines are on record. Sponsorship is the primary driver. The others are donations.
Who are SEL4US's main competitors?
Emerging players on record are Harmony SEL (Imagine Learning), Second Step (Committee for Children), Move This World, Responsive Classroom, PATHS Program and mindUP. Direct peers are Six Seconds, Committee for Children and CASEL. Afterschool Alliance is listed as an others.
Does SEL4US have an API?
No public API is recorded for SEL4US.
What industry is SEL4US in?
SEL4US's product category is Education Advocacy and SEL Alliance Services. Its primary akta.pro industry code is EDAMAIAC, Social-Emotional Learning (SEL) & Emotional Regulation Programs, with a secondary code of EDAKAMAA, School-Based SEL Curriculum & Instructional Programs. Its NAICS code is 611 and its SIC code is 8200.