Attachment Matters
Attachment Matters is a San Ramon, California-based, bootstrapped practice founded in 2024 that delivers attachment theory-based professional development workshops and coaching to K-12 schools, districts, and parents across California.
- Company typePrivate
- Founded2024
- HeadquartersSan Ramon, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Attachment Matters firmographics
Firmographics- Name
- Attachment Matters
- Legal name
- Attachment Matters, LLC
- Website
- https://attachmentmatters.co
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Attachment Matters is a San Ramon, California-based, bootstrapped practice founded in 2024 that delivers attachment theory-based professional development workshops and coaching to K-12 schools, districts, and parents across California.
- Ownership category
- akta.pro rank
Attachment Matters industry classification
Industry- Product category
- Social-Emotional Learning Training Services
- NAICS
- Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)
- akta.pro secondary industries
- Mental Health & Emotional/Trauma-Informed Childcare (anxiety, PTSD) (HSAAAIAI), Parent’s Helper (Non-Infant) & Child Supervision (HSAAAGAA), Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL), Parent & Caregiver Training for IEP Navigation (EDAKACAJ)
Keywords
Where Attachment Matters is headquartered
LocationHeadquarters
- HQ city
- San Ramon
- HQ country
- United States
- HQ region
- North America
Markets served
Attachment Matters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Professional Development Workshops: In-person and virtual professional development sessions for educators, school counselors, and mental health staff. 90-minute workshops and multi-part series offered to schools and districts. Revenue generated through per-session or package pricing.
- Coaching Services: One-on-one attachment-based coaching for parents, caregivers, teens, adults, and school personnel. Personalized sessions accelerate journey toward earned secure attachment. Free consultations offered as entry point.
- Online Communities/Subscriptions: Skool-based online communities for parents/caregivers and school personnel offering expert guidance, forums, exclusive workshops, live Q&A calls, and special event access. Premium content available as add-on.
- Student Workshops: Workshop series for teen and adult students covering attachment theory, emotional regulation, and relationship skills.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional Development Workshops for Schools |
| Other | Multi-year contract | One-on-One Coaching Sessions |
| Subscription | Monthly | Online Community Membership |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Attachment Matters product offering
Product offeringCore offering
Attachment Matters delivers attachment-based professional development workshops, family workshops, and student workshop series to schools, districts, childcare providers, and families, complemented by one-on-one coaching services and subscription-based online communities on Skool. The offering is grounded in attachment theory research spanning 70+ years and combines educator training, parent/caregiver programming, and self-assessment tools delivered both in-person and virtually.
Product overview
Attachment Matters offers a comprehensive educational platform focused on attachment-based training and coaching services. The core offerings include workshop series for educators (Educator Workshops, Counselor & Mental Health Clinician Workshops), family programming (Family Workshops, Parent/Caregiver Support Group), student development (Secure Connections Student Workshop Series), and professional caregiver training (Professional Caregiver Workshops). These are complemented by Coaching Services for personalized one-on-one support and Attachment Assessments for self-discovery. The Online School Personnel Community and Parent/Caregiver Support Group serve as ongoing membership-based add-ons providing continued education, Q&A sessions, and peer support. The company serves schools (K-12, adult schools), homeschools, childcare providers (daycares, nannies, au pairs), and families through both in-person and virtual delivery formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Educator Workshops Professional development workshops for K-12 educators covering attachment theory, emotional regulation, and classroom strategies. Includes Workshop 1 on understanding attachment styles and Workshop 2 on building secure classrooms through attachment-based teaching. Delivered in-person and virtually to schools and districts.
- Counselor & Mental Health Clinician Workshops Professional development workshops for school counselors and social workers focusing on attachment-informed crisis response, co-regulation strategies, and systems support for student mental health.
- Family Workshops Parent and caregiver workshops covering attachment theory, emotional regulation, and co-regulation practices. Includes a two-part series covering understanding attachment and practicing co-regulation, designed for parents of children and adolescents.
- Secure Connections Student Workshop Series Eight-workshop series for teen and adult students teaching attachment patterns, emotional regulation, and relationship skills including vulnerability, boundary-setting, conflict resolution, and repair.
- Coaching Services One-on-one attachment-based coaching for parents, caregivers, teens, and adults seeking to understand and transform relationship patterns toward earned secure attachment. Free initial consultation offered as entry point.
- Online School Personnel Community Subscription-based ongoing support community for school personnel including practical workshops, real-time coaching, collaborative forums, and resources to support students while protecting educator well-being.
- Parent/Caregiver Support Group Subscription-based online community for parents and caregivers offering expert-led workshops, live Q&A sessions, private forums, and special events, with expert guidance, age-specific content, and peer support.
- Attachment Assessments Self-assessment tools including the Attachment Style Assessment (for romantic partners and work contexts), Parent Attachment Quiz (for parent-child relationships), and Teacher Attachment Quiz (for attachment-informed teaching awareness).
- Professional Caregiver Workshops Professional development workshops for daycare staff and nannies/au pairs covering attachment styles in children, emotional regulation, and creating secure care environments.
Quantifiable outcome
- 100% of educators, parents, and caregivers would recommend workshops (unanimous endorsement)
- +3 more outcomes
Companies that use Attachment Matters
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles5 records
Attachment Matters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Attachment Matters partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Attachment Matters competitors and assessment
Company assessmentDirect peers
- RethinkEd: Social-emotional learning, behavioral health, and mental wellness platform sold into K-12 districts. Comparable in combining SEL curriculum, professional development, and tiered district licensing with Attachment Matters' school-facing portfolio.
- Move This World: Video-based K-12 social-emotional learning program that delivers structured lessons to students and professional development to educators. Directly comparable in its focus on K-12 SEL workshops and educator training revenue model.
- The Hanen Centre: Early childhood parent and educator training programs built on attachment and relationship-based communication. Closely comparable to Attachment Matters' family and childcare-provider coaching layer, particularly for parent/caregiver workshops.
- Base Education: Online SEL curriculum for middle and high school students with built-in assessment and educator dashboards. Directly comparable in its digital-delivery, K-12 SEL focus and educator-facing professional development.
- Conscious Discipline: Attachment- and relationship-based social-emotional learning curriculum for educators, early childhood providers, and families. Closest philosophical peer to Attachment Matters given shared attachment-theory roots and overlap across schools, childcare, and family audiences.
- 7 Mindsets: Social-emotional learning curriculum and educator training program licensed to schools and districts nationwide. Comparable in its workshop-based, professional-development-led GTM targeting school buyers.
- Panorama Education: K-12 social-emotional learning and student success platform used by hundreds of districts for SEL instruction and measurement. Comparable as a multi-product, district-licensed SEL vendor competing for the same California district budgets.
- Aperture Education: SEL assessment and instruction platform for K-12 districts, including the DESSA suite of measures. Directly comparable as a CASEL-aligned SEL vendor combining assessments, instruction, and educator professional development.
Others
- The Gottman Institute: Research-based relationship education and certification organization offering parent and couples programs. Adjacent peer given overlap in evidence-based relationship and parenting education, though not a direct school SEL competitor.
Broad incumbents
- Committee for Children (Second Step): Largest and most established K-12 SEL curriculum provider in the U.S. (Second Step). Operates as a broad incumbent in the same school SEL purchasing category but does not specialize in attachment theory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Attachment Matters social profiles
Digital presenceAttachment Matters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Attachment Matters leadership team
Management profileNumber of profiles
Profiles11 records
Attachment Matters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Attachment Matters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Attachment Matters
What does Attachment Matters do?
Attachment Matters delivers attachment-based professional development workshops, family workshops, and student workshop series to schools, districts, childcare providers, and families, complemented by one-on-one coaching services and subscription-based online communities on Skool. The offering is grounded in attachment theory research spanning 70+ years and combines educator training, parent/caregiver programming, and self-assessment tools delivered both in-person and virtually.
Is Attachment Matters a public or private company?
Attachment Matters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Attachment Matters founded?
Attachment Matters was founded in 2024. It employs 1 to 10 people.
Where is Attachment Matters based?
Attachment Matters is headquartered in San Ramon, United States, in the North America region.
How does Attachment Matters make money?
Four revenue lines are on record. Professional Development Workshops are the primary driver. The others are coaching Services, online Communities/Subscriptions and student Workshops.
Who are Attachment Matters's main competitors?
Direct peers on record are RethinkEd, Move This World, The Hanen Centre, Base Education, Conscious Discipline, 7 Mindsets, Panorama Education and Aperture Education. The Gottman Institute is listed as an others. Committee for Children (Second Step) is listed as a broad incumbent.
Does Attachment Matters have an API?
No public API is recorded for Attachment Matters.
What industry is Attachment Matters in?
Attachment Matters's product category is Social-Emotional Learning Training Services. Its primary akta.pro industry code is EDAJALAK, Family & Parent Support Services (Parent Coaching, Advocacy), with a secondary code of HSAAAIAI, Mental Health & Emotional/Trauma-Informed Childcare (anxiety, PTSD). Its NAICS code is 6117 and its SIC code is 8200.