Sela Group LLC

What Sela Group LLC does

Sela Group LLC is an independent insurance agency and brokerage founded in 2018 in Emporia, Kansas by Tamir Zuckerman, who previously spent a decade as head of sales and commercial account management at Madanes Insurance Agency Ltd, the largest insurance agency in Israel. The firm specializes in complex insurance placements for international high-tech businesses, offering five core products: Technology Companies Insurance, Cyber Liability, Management Liability (D&O and EPLI), Professional Liability / Tech E&O, and General Liability. Its core technical capability is consultative risk assessment rather than a proprietary platform — account managers analyze client operations to assemble tailor-made coverage combinations.

The firm earns revenue through insurance brokerage commissions from carriers on placed policies, with multi-year contracts on management and professional liability lines providing recurring commission streams. Its go-to-market is sales-led and consultative, with a team of account managers engaging enterprise and mid-market clients directly via the website, phone, and LinkedIn. International coverage capacity — particularly for risks not available in standard US markets — is delivered through strategic partners based in London who provide access to Lloyd's of London syndicates.

Sela Group serves a broad vertical base across 13 marketed industry segments including technology companies, AI startups, cybersecurity firms, biotech, cleantech, cryptocurrency, art galleries, entertainment, fintech, medical/healthtech, insurtech, manufacturing/retail, software, and special events. The company is privately held, founder-owned, bootstrapped, and operates with no disclosed external funding, acquisitions, or institutional investors. Its operating geographies span the United States, Israel (via founder network and dedicated phone line), and the United Kingdom (via Lloyd's partner relationships).

Name

Sela Group LLC

Legal name

Sela Group LLC

Website

https://sela-group.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Sela Group LLC is an independent insurance brokerage founded in 2018 in Emporia, Kansas that places complex cyber, D&O/EPLI, tech E&O, and general liability coverage for international high-tech businesses, leveraging London partners for Lloyd's of London syndicate access.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Professional Liability (E&O) (FSAJAGAC)

akta.pro secondary industries

Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD), Specialty & Excess/Surplus Lines (E&S) (FSAJAMAH)

Keywords

• Insurance brokerage services
• Cyber liability insurance
• Technology errors and omissions
• Directors and officers insurance
• International commercial insurance

Headquarters

HQ city

Emporia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Insurance Brokerage Commissions: Sela Group operates as an independent insurance agency earning commissions from insurance carriers for placing policies. They provide complex insurance solutions for high-tech businesses including cyber liability, professional liability, management liability, and general business insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Sela Group LLC is an independent insurance agency that brokers complex commercial insurance solutions for the international high-tech business sector. Its product portfolio centers on five coverages: Technology Companies Insurance, Cyber Liability Insurance, Management Liability (D&O and EPLI), Professional Liability/Technology Errors & Omissions, and General Business Liability Insurance. The firm accesses Lloyd's of London syndicates through London-based partners to place specialty and international risks that standard US markets will not underwrite.

Product overview

Sela Group LLC is an independent insurance agency offering a portfolio of specialized insurance solutions for the international high-tech business sector. The core product suite consists of five primary insurance products: Technology Companies Insurance (for hardware, software, and service providers), Cyber Liability Insurance (for data breaches and online threats), Management Liability covering D&O and EPLI (for companies navigating funding rounds and employment practices), Professional Liability/Tech E&O (for SaaS, AI, and tech service providers), and General Liability Insurance (for standard business risks). These products are designed to work together as a comprehensive risk management solution, with the agency specializing in identifying exact client needs and creating tailor-made combinations even sourcing international coverage through Lloyd's of London partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Technology Companies Insurance

Segments14 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lloyd's of London SyndicatescoreStrategic or Co-development PartnerSela Group has partners based in London who provide complex insurance solutions through Lloyd's of London's syndicates. This partnership enables access to special risk solutions for activities of unique nature, risk, or exposure that may not be available through standard US insurance markets.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Amwins: Largest specialty wholesale broker in the US with deep excess & surplus lines expertise and complex risk placement capability. Comparable on the specialty/E&S distribution model that Sela leverages through Lloyd's.
• Aon: Global insurance and reinsurance broker with leading cyber, management liability, and tech industry practices as well as direct access to Lloyd's of London. Comparable on international risk placement and full-spectrum specialty products for tech clients.
• Marsh McLennan: Global insurance brokerage and risk advisory firm with a substantial technology, media, and telecom practice offering cyber, E&O, D&O, and international placements. Comparable on product suite and international placement capability, including access to Lloyd's.
• Alliant Insurance Services: Large national insurance brokerage offering a full suite of commercial, specialty, and employee benefits products including technology and cyber practices. Comparable on product breadth but operates as a broad incumbent across many industries beyond tech.
• Hub International: Major North American insurance brokerage with dedicated technology, cyber, and management liability practices serving mid-market and enterprise clients. Comparable on core product set but at significantly larger scale and broader geographic footprint.

Direct peers

• Embroker: Digital-first commercial insurance broker with strong focus on technology, professional services, and venture-backed clients, providing cyber, E&O, D&O, and management liability products. Comparable as a tech-focused specialty broker competing for the same customer profile.
• Risk Strategies Company: National specialty insurance brokerage with dedicated technology, cyber, and management liability practices serving tech companies and venture-backed clients. Comparable on product breadth and tech-sector specialization, though at materially larger scale.
• Founder Shield: Specialty insurance brokerage focused exclusively on startups and high-growth technology companies, offering cyber, D&O, and E&O coverages to a similar venture-backed tech client base. Directly comparable on niche specialization, product suite, and target segment.
• Woodruff Sawyer: Independent specialty insurance brokerage with deep expertise in management liability, cyber, and professional liability for technology and life sciences clients. Comparable on specialty product focus and mid-market enterprise orientation.
• Burns & Wilcox: Specialty wholesale brokerage and managing general agent with deep excess & surplus lines expertise and access to complex risk placements. Comparable as a specialty broker leveraging E&S capacity for unusual or hard-to-place risks similar to Sela's Lloyd's channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sela-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sela Group LLC