Select Care
Select Care is a Brazilian consumer health-tech company that operates an iOS and Android mobile app enabling users with dietary restrictions, allergies, and chronic conditions to scan product barcodes and receive personalized safety alerts and nutritional scoring from a database curated by doctors and nutritionists.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Select Care does
Select Care is a Brazilian privately-held technology company founded in 2011 and headquartered in Pouso Alegre, operating a consumer mobile health application available on iOS and Android. The application targets individuals and families managing dietary restrictions — including food allergies, intolerances, diabetes, and hypertension — by allowing users to scan product barcodes and receive personalized safety alerts and nutritional scoring based on profile-level restriction settings (up to 5 restrictions per profile, with up to 4 additional family profiles per account).
The core technology consists of a mobile application with integrated barcode scanning and a proprietary database of food products that is curated and updated daily by a team of doctors and nutritionists. Distinct features include a Nutritional Traffic Light system ("Semáforo Nutricional") that color-codes fats, calories, sugars, and sodium per product, a "Ranking Select Care" classification, and personalized restriction alerts driven by user profile data. The application supports product history search and recommendations tailored to dietary health conditions.
Select Care operates a product-led, self-service go-to-market, distributing exclusively through mobile app stores and its Brazilian website (selectcare.com.br). The company employs approximately 8 people. Revenue is described as subscription-recurring, though specific pricing tiers, customer counts, and revenue figures are not publicly disclosed. No funding rounds, enterprise customers, partnerships, or geographic expansions beyond Brazil are evidenced in available data.
Select Care firmographics
Firmographics- Name
- Select Care
- Legal name
- Select Care
- Website
- https://selectcare.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Select Care is a Brazilian consumer health-tech company that operates an iOS and Android mobile app enabling users with dietary restrictions, allergies, and chronic conditions to scan product barcodes and receive personalized safety alerts and nutritional scoring from a database curated by doctors and nutritionists.
- Ownership category
- akta.pro rank
Select Care industry classification
Industry- Product category
- Consumer Health & Dietary Management Software
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- Food Allergy/Intolerance & Specialized Diets (Gluten-Free, Low-FODMAP, etc.) (HSADAFAI)
- akta.pro secondary industry
- General Nutrition Coaching (HSADAFAA)
Keywords
Select Care business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Mobile Application Services: The company generates revenue through its mobile application which provides food safety information for users with dietary restrictions. The specific revenue model (subscription, freemium, etc.) is not explicitly disclosed on the website.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Select Care product offering
Product offeringCore offering
Select Care operates a mobile application (iOS and Android) that helps individuals with dietary restrictions — including food allergies, intolerances, diabetes, and hypertension — identify safe food products by scanning product barcodes. The app uses a proprietary database of food products analyzed daily by a team of doctors and nutritionists, and delivers personalized nutritional scoring, restriction alerts, and a multi-profile experience for families. Distribution is direct-to-consumer through Brazilian app stores and the company's own website.
Product overview
Select Care offers a single unified mobile application (available for iOS and Android) that provides food safety information for users with dietary restrictions. The app includes barcode scanning to identify product ingredients, personalized nutritional scoring with a 'Select Care Ranking' and nutritional traffic light system, multi-profile management for up to four family members, restriction alerts, product recommendations, and searchable product history. The core product is the standalone mobile app, with no modular add-ons or separate platform components described.
Differentiator
Problem solved
Functional benefit
Products and services
- Select Care Mobile Application
Companies that use Select Care
Customer profileSegments2 records
Ideal customer profiles2 records
Select Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Select Care partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Select Care competitors and assessment
Company assessmentDirect peers
- Open Food Facts: Open Food Facts is a crowdsourced open database of food products with barcode scanning capabilities. It overlaps with Select Care's product database and scanning features, though it relies on community contributions rather than health-professional curation and serves a global rather than Brazilian-specific audience.
- ShopWell: ShopWell is a barcode scanning app that helps users find products tailored to their dietary needs and health conditions. It overlaps with Select Care's personalized restriction profile and scanning functionality, though ShopWell is US-focused and has limited presence in Brazil.
- Fooducate: Fooducate is a mobile app that scans barcodes, grades food products on a letter scale, and recommends healthier alternatives. It directly competes with Select Care's nutritional scoring and product recommendation approach, though Fooducate focuses on general health rather than allergen-specific restrictions.
- Yuka: Yuka is a mobile app that scans food product barcodes and provides health-impact ratings using a color-coded system. It directly competes with Select Care in barcode scanning for dietary safety, though Yuka operates globally and uses a more automated, crowdsourced-plus-algorithm approach rather than physician-curated analysis.
Broad incumbents
- Yazio: Yazio is a calorie and nutrition tracking app with barcode scanning and meal planning. It competes with Select Care for Brazilian health-conscious consumers, offering a broader nutrition-tracking experience rather than a focus on dietary restrictions and allergies.
- MyFitnessPal: MyFitnessPal is a large-scale nutrition tracking app with barcode scanning and a global food database. While it serves calorie-counting rather than allergen-specific use cases, it competes for the same consumer mindshare and overlaps with Select Care's product-led growth and self-service onboarding model.
Emerging players
- Fig (FoodIsGood): Fig is a mobile app that scans barcodes and flags ingredients for specific dietary restrictions including allergies, gluten, and low-FODMAP. It directly competes with Select Care's allergen-detection use case, though it operates primarily in the US market.
- Spokin: Spokin is a mobile platform focused on food allergies, recommending safe products and restaurants for users with allergies. It overlaps with Select Care's dietary restriction focus and barcode-based product discovery, though it is more US-centric and preference-based rather than database-curated.
- How to Eat: How to Eat is a food allergy and intolerance app that helps users identify safe products through barcode scanning and ingredient analysis. It is comparable to Select Care in serving allergy and intolerance users, but operates in different geographies and has a smaller product database.
Regional players
- TolerEat: TolerEat is a European-focused app that helps users with food intolerances and allergies find safe products via barcode scanning. It is comparable to Select Care in product functionality and target user, but operates primarily in European markets rather than competing directly in Brazil.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Select Care social profiles
Digital presenceSelect Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Care leadership team
Management profileNumber of profiles
Select Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Care
What does Select Care do?
Select Care operates a mobile application (iOS and Android) that helps individuals with dietary restrictions — including food allergies, intolerances, diabetes, and hypertension — identify safe food products by scanning product barcodes. The app uses a proprietary database of food products analyzed daily by a team of doctors and nutritionists, and delivers personalized nutritional scoring, restriction alerts, and a multi-profile experience for families. Distribution is direct-to-consumer through Brazilian app stores and the company's own website.
Is Select Care a public or private company?
Select Care is a private company. It is classified as unknown and is currently operating.
When was Select Care founded?
Select Care was founded in -1. It employs 1 to 10 people.
How does Select Care make money?
One revenue line is on record: mobile Application Services.
Who are Select Care's main competitors?
Direct peers on record are Open Food Facts, ShopWell, Fooducate and Yuka. Broad incumbents are Yazio and MyFitnessPal. Emerging players are Fig (FoodIsGood), Spokin and How to Eat. TolerEat is listed as a regional player.
Does Select Care have an API?
No public API is recorded for Select Care.
What industry is Select Care in?
Select Care's product category is Consumer Health & Dietary Management Software. Its primary akta.pro industry code is HSADAFAI, Food Allergy/Intolerance & Specialized Diets (Gluten-Free, Low-FODMAP, etc.), with a secondary code of HSADAFAA, General Nutrition Coaching. Its NAICS code is 812191.