YAZIO
YAZIO GmbH is a German remote-first consumer health-tech company that operates a freemium mobile calorie counter and food diary app with AI photo tracking, distributed globally across iOS, Android, and Huawei AppGallery to more than 100 million users in over 150 countries, monetizing through a Pro subscription.
- Company typePrivate
- Founded2011
- HeadquartersErfurt, Germany
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What YAZIO does
YAZIO GmbH is a German consumer health-technology company headquartered in Erfurt that operates a freemium mobile nutrition-tracking application distributed globally across iOS, Android, and Huawei AppGallery. The company is privately held under German law (HRB 507453, Amtsgericht Jena) and is led by co-founders and Managing Directors Sebastian Weber and Florian Weißenstein. YAZIO operates as a remote-first organization with team members distributed across Germany, Spain, Portugal, and the U.K., and reports a cumulative user base of 100M+ across more than 150 countries, with 80M+ App Store downloads and a 4.8-star rating on 400K+ reviews.
The product is built around a core calorie counter and food diary enhanced by AI-powered photo recognition (delivered via OpenAI's APIs), barcode scanning, a database of thousands of foods, and 3,000+ recipes. The platform integrates natively with eight major health ecosystems — Apple Health, Google Fit, Google Health Connect, Samsung Health, Huawei Health, Fitbit, Garmin, and Polar — enabling bidirectional sync of activity, body measurements, and nutrition data. Supporting modules include intermittent fasting trackers (16:8, 5:2, 6:1 protocols), water tracking, activity tracking across 200+ sports, AI-personalized User Journey, and a Buddies social feature for shared motivation.
YAZIO monetizes through YAZIO Pro, a subscription offering billed monthly or annually (with a 20% discount on 12-month plans) and a 7-day free trial, distributed via in-app purchase on the three app stores and direct website sales processed through Stripe and Braintree/PayPal. Target customer segments include weight-loss seekers (primary), fitness enthusiasts, intermittent-fasting practitioners, and users with specific dietary requirements (vegan, low-carb, gluten-free). Marketing is multi-channel: paid acquisition via Google Ads, Apple Search Ads, Taboola, and Outbrain; an Awin affiliate network; organic social on Instagram, Facebook, and TikTok; and PR earned media in Vogue, Vanity Fair, GQ, Everyday Health, and other outlets. No funding rounds, M&A activity, or external investors are disclosed in the source material.
YAZIO firmographics
Firmographics- Name
- YAZIO
- Legal name
- YAZIO GmbH
- Website
- https://yazio.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- YAZIO GmbH is a German remote-first consumer health-tech company that operates a freemium mobile calorie counter and food diary app with AI photo tracking, distributed globally across iOS, Android, and Huawei AppGallery to more than 100 million users in over 150 countries, monetizing through a Pro subscription.
- Ownership category
- akta.pro rank
Where YAZIO is headquartered
LocationHeadquarters
- HQ city
- Erfurt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
YAZIO business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- YAZIO Pro Subscription: Premium subscription model offering access to exclusive features including recipe database, fasting trackers, smart food ratings, and full app functionality. Available as monthly or annual subscriptions with 7-day free trial period.
- In-App Purchases: Pro version can be purchased through in-app purchases on iOS (Apple App Store), Android (Google Play Store), and Huawei (AppGallery) platforms. Payment processing through Stripe for website purchases.
- Website Direct Purchase: Pro version also purchasable through YAZIO website with payment options including Apple Pay, Google Pay, SEPA payment, and credit card via Stripe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free version with basic tracking features |
| Subscription | Annual | YAZIO Pro - 12-month subscription with 20% discount |
| Subscription | Monthly | YAZIO Pro - monthly subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels14 records
YAZIO product offering
Product offeringCore offering
YAZIO is a mobile nutrition and calorie tracking application that lets users log meals, scan barcodes, and track macronutrients and calories. It offers AI-powered food recognition via photo logging, intermittent fasting tracking, recipe database, water and activity tracking, and integrates with major health platforms such as Apple Health, Google Fit, Fitbit, Garmin, and Samsung Health.
Product overview
YAZIO is a comprehensive nutrition and calorie tracking platform built around a core mobile app for Android and iOS, with an optional premium Pro subscription unlocking exclusive features. The product portfolio includes a free calorie counter and food diary with barcode scanning and AI photo tracking, recipe database (3,000+ recipes), intermittent fasting tracker, activity and sports tracking (200+ activities), and social motivation features. Supporting web-based tools include BMI Calculator, Ideal Body Weight Calculator, Daily Calorie Intake Calculator, and Calories Burned Calculator. The free version provides essential tracking functionality while YAZIO Pro offers full access to all exclusive features including smart food ratings, advanced fasting trackers, and the complete recipe collection.
Differentiator
Problem solved
Functional benefit
Brands
- YAZIO Pro: Premium subscription version of the YAZIO app offering exclusive features including an ever-growing recipe database, a variety of fasting trackers, and smart food ratings.
Products and services
- YAZIO App
Quantifiable outcome
- Users report losing weight successfully (e.g., Amber lost 40 lb, Dennis lost 111 lb, Yamina lost 117 lb, Kim lost 26 lb)
- +2 more outcomes
Companies that use YAZIO
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles1 record
YAZIO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature10 records
YAZIO partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- OpenAI Ireland Ltd.coreTechnical service provider for YAZIO's AI functions. YAZIO uses OpenAI's AI and machine learning technologies for personalizing user experience, customizing program flow, and creating tailored feedback and nutrition tips. Data transmitted to OpenAI is protected by EU-US Data Privacy Framework or standard contract clauses. YAZIO ensures data is not used for training OpenAI's general language models.
- Apple HealthcoreIntegration allowing YAZIO to sync with Apple Health. Data transmitted includes workouts, weight, waist measurement, blood pressure, blood glucose, BMI, and menstruation cycle. YAZIO can also transmit physical values and nutritional data to Apple Health.
- Google FitcoreIntegration with Google Fit health platform. Data that may be transmitted includes total activity, workouts (time, duration, type, calories burned), and steps. YAZIO has ability to directly access Google Fit data pool.
- Google Health ConnectcoreIntegration with Google Health Connect, an integrated health data platform. May access or share activity data, body measurements, heart and vital signs data, nutrition data, and general health data. Users maintain full control over permissions.
- Samsung HealthcoreIntegration with Samsung Health platform. Health, diet and fitness data including workouts completed and weight may be transmitted to YAZIO. YAZIO can directly access Samsung's data pool.
- FitbitcoreIntegration with Fitbit fitness tracker. Data transmitted includes user's weight, water consumption, workouts, total activity and steps. YAZIO also transmits nutritional values to Fitbit. Data retrieved via push notification.
- GarmincoreIntegration with Garmin tracker for syncing fitness data. Data includes user weight, workouts (time, duration, type, calories burned), total activity, distance, and steps. Data received via push notification within minutes.
- Stripe Payments Europe Ltd.corePayment service provider for processing Pro subscription purchases on YAZIO website. Handles payment processing for credit card transactions, transmitting user data (name, email, credit card data, subscription dates) to Stripe.
- dogado GmbHcoreWeb hosting service provider for YAZIO's website infrastructure. Cloud service provider offering platform for internet-based business processes. Hosts YAZIO's web servers in Germany.
- Zendesk Inc.coreCustomer service platform used to process user enquiries made through the website. Users enter data (name, email, iOS/Android version, PRO status, problem description) via contact form.
- Iterable Inc.coreCross-channel marketing platform for email, push notifications, and in-app messages. Enables user segmentation by age, gender, goal, diet and app use. YAZIO uses Iterable to track openings, clicks, conversions, and create automated campaigns.
- Message Systems Inc. (SparkPost)coreEmail marketing platform for sending newsletters and transactional emails. YAZIO uses SparkPost for email delivery with data processed in pseudonymous form.
- Awin AGminorAffiliate marketing platform for advertising YAZIO app on their network. Creates interface between merchants and sales partners (publishers) who can advertise YAZIO on their platforms.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
YAZIO competitors and assessment
Company assessmentDirect peers
- Cronometer: Nutrition tracking app known for detailed micronutrient tracking and a comprehensive verified food database. Targets the same calorie-tracking user base as YAZIO with an enthusiast positioning.
- Lifesum: Subscription-based nutrition and meal-planning app based in Stockholm with a comparable European footprint and similar feature set (food tracking, recipes, intermittent fasting). YAZIO competes head-to-head with Lifesum in European markets.
- Lose It!: US-based calorie counting and weight loss app with similar freemium model, food database, barcode scanning, and integrations. Direct substitute for YAZIO in the English-speaking consumer market.
- MyFitnessPal: The market-leading calorie and nutrition tracking app with the largest food database and similar freemium subscription model. YAZIO competes directly with MyFitnessPal for the same health-conscious individuals seeking weight loss and macronutrient tracking.
- MyNetDiary: Long-standing calorie counter and food diary app with barcode scanning, food database, and health-platform integrations. Closely comparable to YAZIO in target audience and feature set.
- Noom: Subscription weight-loss app combining calorie tracking with psychology-based coaching and human coaching. Competes with YAZIO for the same primary persona of individuals seeking weight loss, though at a higher price point.
- FatSecret: Free calorie counter and food diary with a community-driven food database and global user base. Direct competitor to YAZIO in nutrition tracking and weight management.
Broad incumbents
- WW International (Weight Watchers): Established brand in weight management with a digital subscription app incorporating food tracking, recipes, and coaching. Competes with YAZIO in the consumer weight-loss category with a broader portfolio including in-person workshops and packaged foods.
- Fitbit: Wearables platform with its own food logging and nutrition tracking within the Fitbit app, plus a built-in user base of wearable owners. YAZIO integrates with Fitbit but also competes with it for nutrition-tracking engagement on the same devices.
Emerging players
- MacroFactor: Newer entrant focused on macronutrient tracking with adaptive coaching algorithms. Targets the same fitness enthusiast and macro-tracking user segment that YAZIO serves as a secondary persona.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
YAZIO social profiles
Digital presenceYAZIO financial estimates
Financial estimateRevenue estimate
Valuation estimate
YAZIO leadership team
Management profileNumber of profiles
Profiles2 records
YAZIO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YAZIO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YAZIO
What does YAZIO do?
YAZIO is a mobile nutrition and calorie tracking application that lets users log meals, scan barcodes, and track macronutrients and calories. It offers AI-powered food recognition via photo logging, intermittent fasting tracking, recipe database, water and activity tracking, and integrates with major health platforms such as Apple Health, Google Fit, Fitbit, Garmin, and Samsung Health.
Is YAZIO a public or private company?
YAZIO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YAZIO founded?
YAZIO was founded in 2011. It employs 101 to 250 people.
Where is YAZIO based?
YAZIO is headquartered in Erfurt, Germany, in the Europe region.
How does YAZIO make money?
Three revenue lines are on record. YAZIO Pro Subscription is the primary driver. The others are in-App Purchases and website Direct Purchase.
Who are YAZIO's main competitors?
Direct peers on record are Cronometer, Lifesum, Lose It!, MyFitnessPal, MyNetDiary, Noom and FatSecret. Broad incumbents are WW International (Weight Watchers) and Fitbit. MacroFactor is listed as an emerging player.
Does YAZIO have an API?
No public API is recorded for YAZIO.