Select Holidays c/o New2go GmbH

What Select Holidays c/o New2go GmbH does

Select Holidays is a German tour operator (Reiseveranstalter) operating under EU Package Travel Directive 2015/2302, founded in November 2007 as a brand of New2go GmbH and headquartered in Kroppach, Rhineland-Palatinate. The company designs and sells customized package holidays through three core product categories: Entdeckerreisen (multi-destination discovery tours), Roadtrips (self-drive itineraries), and Kreuzfahrten (cruise packages with partners including MSC, Costa, Royal Caribbean, Norwegian, Princess, and AIDA), supplemented by a personalized vacation planning service (Urlaubsgestaltung) delivered by a team of approximately 20 vacation managers.

The company runs a hybrid direct-to-consumer and B2B wholesale model. Consumers reach Select Holidays via its website (selectholidays.de), phone, email, walk-in consultation at the Kroppach office, or live TV presentations on Sonnenklar.TV; the planning consultation is free, with revenue derived from the markup on the bundled package (flights, accommodation, transfers, often meals and excursions). Pricing is unit-based per person, ranging from roughly €269 (8-day Turkey budget tour) to €5,499 (19-day New Zealand premium tour), with budget/mid/premium tiers aligned to 3-, 4-, and 5-star hotel inventory. On the B2B side, Select Holidays supplies packaged deals to German travel retailers and clubs including LIDL-Reisen, ALDI-Reisen, Tchibo-Reisen, ÖAMTC-Reisen, and Secret Escapes, who resell to their own customer bases.

The underlying technology stack is conventional rather than proprietary: WordPress-based website with Google Maps integration, third-party payment processing via Concardis PayEngine and PayPal, and travel insurance via Würzburger Versicherungs-AG. No API, SDK, or proprietary AI/ML is disclosed. Competitive advantage rests on 17+ years of supplier relationships (300+ global partners), brand trust built through recurring B2B engagements and live TV presence, and the human-advice moat of dedicated vacation managers. The company is privately held and founder-managed by co-Managing Directors Jens Scheidereiter and Fahad Abdul Razzak, with no disclosed external institutional investment.

Name

Select Holidays c/o New2go GmbH

Legal name

New2go GmbH

Website

https://selectholidays.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Select Holidays is a German tour operator (brand of New2go GmbH, founded 2007) selling customizable package holidays — discovery tours, road trips, and cruises — directly to German-speaking travelers and via B2B partners like LIDL-Reisen and ALDI-Reisen, supported by ~20 personal vacation managers and a 300+ global supplier network.

Ownership category

akta.pro rank

Product category

Package Travel & Tour Operator

NAICS

Tour Operators (561520), Travel Agencies (56151)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industries

Cruise Air/Hotel Add-On Packagers (Fly-Cruise Specialists) (THAKAKAK), Cruise + Guided Land Tour Packages (THAEAHAJ)

Keywords

• Package holidays
• Customized travel
• Vacation planning
• Guided tours
• Cruise packages

Headquarters

HQ city

Kroppach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Package Holidays (Pauschalreisen): As a licensed tour operator (Reiseveranstalter) under EU Directive 2015/2302, Select Holidays designs and sells fully packaged travel deals combining flights, hotels, transfers, and activities. Revenue is generated from the markup on bundled travel components sold as all-inclusive or semi-inclusive packages.
2. Cruise Packages: Curated cruise-inclusive packages that bundle the cruise with flights, pre/post hotel stays, transfers, and excursion add-ons. Combines their own negotiated rates with third-party cruise inventory.
3. Customized Individual Travel Design: Personalized vacation planning service (Urlaubsgestaltung) where dedicated vacation managers create bespoke itineraries. Revenue derived from the total package price of individually negotiated travel components.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Select Holidays designs and sells customizable package holidays under three core categories: Entdeckerreisen (Discovery Tours), Roadtrips, and Kreuzfahrten (Cruises), each combining flights, accommodation, transfers, and activities. A team of dedicated vacation managers (Urlaubsgestalter) provides free personalized consultation and custom itinerary design. Packages are sold direct to consumers and supplied wholesale to retail travel brands.

Product overview

Select Holidays c/o New2go GmbH is a German travel tour operator (Reiseveranstalter) founded in November 2007, offering customizable travel packages through three core product categories: Entdeckerreisen (Discovery Tours), Roadtrips, and Kreuzfahrten (Cruises). The company provides personalized vacation planning services through a team of 20 dedicated vacation planners who assist customers in designing custom travel packages. Additional services include travel insurance and newsletter subscriptions. With a network of over 300 international partners, the company offers both pre-packaged travel offerings and fully customized itineraries to destinations worldwide including Asia, Africa, Europe, Americas, and Oceania.

Differentiator

Problem solved

Functional benefit

Products and services

• Entdeckerreisen (Discovery Tours) Guided and individual round trips combining multiple travel experiences to unique destinations worldwide, including escorted group tours and independent exploration packages across South America, Africa, Asia, Europe, North America, and Oceania.
• Roadtrips Car rental road trip packages to worldwide destinations including North America, Australia, New Zealand, Africa, and Europe, designed and customized by local experts and vacation planners.
• Kreuzfahrten (Cruises) Cruise packages including Caribbean, Mediterranean, Northern Europe, Alaska, Trans-Pacific, Trans-Atlantic routes, and specialty cruises with partner shipping lines such as MSC, Costa, Royal Caribbean, Norwegian Cruise Line, Princess Cruises, and AIDA.
• Urlaubsgestaltung (Vacation Planning) Personalized vacation planning service with dedicated vacation planners who assist customers in designing and booking custom travel packages according to individual preferences, provided at no additional charge with the service fee embedded in the package price.

Quantifiable outcome

• Over 17 years of continuous operation since November 2007
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Nepal Partner (Women Empowerment Project)minorStrategic or Co-development Partner · 1 January 2025Select Holidays' Nepal partner operates a women's shelter and empowerment program in Mandandeupur, approximately 1.5 hours from Kathmandu. The partnership creates experiential tourism opportunities for Select Holidays' Nepal guests while supporting the women's project through tourism revenue and personal exchanges.
• LIDL-ReisencoreChannel Partner/ Reseller/ Distributor · 1 November 2007Select Holidays has been a trusted supplier of packaged travel deals to LIDL-Reisen since the company's founding in November 2007. LIDL-Reisen resells Select Holidays' curated travel packages to its broad retail customer base.
• ALDI-ReisencoreChannel Partner/ Reseller/ Distributor · 1 November 2007ALDI-Reisen has been a B2B customer and reseller of Select Holidays travel packages since the company's founding in November 2007, leveraging Select Holidays' exclusive deals for its discount retail customer base.
• Tchibo-ReisencoreChannel Partner/ Reseller/ Distributor · 1 November 2007Tchibo-Reisen has partnered with Select Holidays since the company's founding in November 2007 to source exclusive travel packages for its customers.
• ÖAMTC-ReisencoreChannel Partner/ Reseller/ Distributor · 1 November 2007ÖAMTC-Reisen, the travel division of the Austrian automobile club, has trusted Select Holidays for travel packages since the early years of the partnership.
• Secret EscapesminorChannel Partner/ Reseller/ Distributor · 1 November 2007Secret Escapes, a flash-sales travel platform, has sourced exclusive deals from Select Holidays, offering Select Holidays' premium packages to its members at negotiated rates.
• 300+ Global Travel PartnerscoreStrategic or Co-development Partner · 1 November 2007Select Holidays maintains a network of over 300 global partners including airlines, cruise lines, hotels, transfer companies, local operators, and incoming agents worldwide. These partnerships enable the company to negotiate exclusive rates and create bundled packages.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vtours: Vtours is a German online tour operator specializing in package holidays and dynamically priced travel. Compares to Select Holidays in package tour delivery model and German-speaking customer focus, though with a more digital-first go-to-market.
• ITS Reisen: ITS Reisen is a German tour operator offering package holidays across European and long-haul destinations. Directly comparable to Select Holidays in product structure (multi-day packages, cruise combinations) and German-speaking customer focus.
• Alltours: Alltours is a German tour operator offering package holidays across Europe, Asia, Africa, and the Americas. Directly comparable to Select Holidays in multi-day package tours, German-speaking customer base, and tiered pricing across hotel categories.
• FTI Touristik: FTI Touristik is a major German tour operator offering package holidays, cruises, and customized travel across similar destinations. Directly comparable to Select Holidays in product mix, German-speaking customer base, and packaged-tour operating model.
• JT Touristik: JT Touristik is a German tour operator offering package tours, beach holidays, and city breaks. Comparable product mix (multi-day packages, German-speaking customers) and similar distribution through travel agencies and direct channels.
• Schauinsland-Reisen: Schauinsland-Reisen is a German tour operator with a strong portfolio of package tours, holidays, and tailored itineraries. Comparable in its mid-market positioning, focus on the German-speaking market, and emphasis on curated, non-generic travel experiences.
• Neckermann Reisen: Neckermann Reisen is a German tour operator offering beach and city package holidays. Comparable in product type (flight-inclusive packages, German-speaking customers), though positioned more toward mass-market leisure than Select Holidays' mid-market niche.

Others

• Travelzoo: Travelzoo is a global travel deals publisher reaching German-speaking consumers with exclusive offers. Comparable as a marketing/distribution channel where Select Holidays surfaces exclusive deals, similar to the relationship Select Holidays has with Secret Escapes.

Broad incumbents

• TUI Deutschland: TUI Deutschland is the largest integrated tour operator in the German market, offering package tours, cruises, hotels, and flights. Comparable in product categories and customer base but operates at significantly larger scale with broader geographic and channel footprint.
• DER Touristik: DER Touristik is a major German tour operator with packaged holidays, specialist brands, and travel retail. Comparable in offering multi-day packages and cruises, but with a broader portfolio including its own hotel product and a much larger corporate footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/selectholidays123
• Instagraminstagram.com/selectholidays.de
• LinkedInlinkedin.com/company/selectholidays

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Select Holidays c/o New2go GmbH