Selections de la Viña

What Selections de la Viña does

Selections de la Viña is a privately held wine importer and distributor founded in 2013 by Álvaro de la Viña and Ana González, headquartered in Brooklyn, NY with a secondary office in Miami, FL. The company curates and imports minimal-intervention natural wines from more than 50 small producers across the Iberian Peninsula (Spain and Portugal), differentiating through organic and biodynamic farming practices, indigenous grape varieties, and producer storytelling rather than mass-market Spanish wine offerings. Its go-to-market operates on two tracks: a wholesale B2B distribution network of 40+ regional distributors serving 100+ restaurants, wine bars, and independent retailers across 30+ US states and Puerto Rico, and a direct-to-consumer e-commerce storefront on selectionsdelavina.com.

The product portfolio extends beyond imported wines into three proprietary sub-brands: Litrona (private-label 1-liter format wines featuring native Iberian varieties), Güeyu Mar (premium wood-fire tinned seafood conservas by Abel Álvarez in Arbequina EVOO, with 15+ SKUs), and Viniesta (curated Spanish wine tourism experiences). Revenue is generated through transaction-based wholesale margins from wine and conservas distribution plus direct retail sales. The company maintains no proprietary technology stack, relying on human curation for producer selection and editorial press coverage (Wine Enthusiast, NYT, Forbes, Travel + Leisure, Bon Appetit) for demand generation. Distribution is enabled through named regional partners including Skurnik Wines (NY/NJ), Zev Rovine Selections (Brooklyn), and Left Bank Wine & Spirits (WI), with anchor restaurant accounts such as Frenchette, Ernesto's, Barcelona Wine Bar, and Chambers Street Wines.

The business has remained founder-operated at 6 employees with no disclosed institutional funding or external ownership. Geographic expansion to 30+ states and the development of the three sub-brands since 2019 indicate organic, capital-light scaling, but the absence of disclosed financials, funding rounds, or headcount growth constrains a more definitive growth characterization. The company's competitive position rests on its curated producer portfolio, editorial credibility in the natural wine category, and multi-tier wholesale distribution rather than any proprietary technology or data asset.

Name

Selections de la Viña

Legal name

Selections de la Viña

Website

https://selectionsdelavina.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Selections de la Viña is a Brooklyn-based importer and distributor of natural wines from 50+ small Iberian Peninsula producers, supplying 100+ restaurants and retailers across 30+ US states via wholesale distributors and D2C e-commerce, with sub-brands for liter-format wines, conservas, and wine tourism.

Ownership category

akta.pro rank

Product category

Wine Import and Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Natural wine import
• Wine distribution
• Spanish wine importer
• Premium tinned seafood
• Wholesale wine distribution

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wine Import and Distribution: Selections de la Viña imports natural wines from Spanish and Portuguese producers and distributes them through a network of regional distributors, restaurants, and retail wine shops across the United States.
2. Direct Retail Sales: The company sells wines and conservas (tinned seafood) directly to consumers through its e-commerce website.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Selections de la Viña imports and distributes authentic natural wines from over 50 small Spanish and Portuguese producers practicing minimal-intervention winemaking and organic/biodynamic farming. The company also distributes premium tinned seafood (conservas) under the Güeyu Mar brand, sells the Litrona 1-liter format wine sub-brand, and operates direct-to-consumer retail and Viniesta wine travel experiences.

Product overview

Selections de la Viña is a wine importer and distributor specializing in authentic natural wines from Spain and Portugal. The company operates as a unified wine import service working with over 50 producers across the Iberian Peninsula and South America. The core product is the wine import and distribution service, complemented by the Litrona sub-brand (1-liter format wines featuring native grape varieties), and the Conservas Güeyu Mar sub-brand (premium wood-fired tinned seafood products). Additional services include the retail shop for direct purchases, Viniesta Trips (wine travel experiences), and distribution across over 35 US states through regional distributors. The company emphasizes minimal-intervention winemaking, organic and biodynamic farming practices, and bringing stories of winemakers to consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Litrona: Litrona is an ode to the liter format wine brand, focused on drinkability with thoughtful farming and minimal intervention winemaking. Features native grape varieties from each region including Albariño, Gorgollassa, Sumoll, Tempranillo, Verdejo, and Xarello Vermell.
• Güeyu Mar
• Viniesta

Products and services

• Selections de la Viña Wine Import & Distribution Wine import and distribution service bringing authentic natural wines from over 50 Spanish and Portuguese producers practicing minimal-intervention winemaking and organic/biodynamic farming to the US market. Distributed through regional distributors to restaurants, wine bars, and independent wine shops across 30+ US states.
• Litrona Wine Brand Litrona is a 1-liter format wine brand featuring minimal-intervention wines from native grape varieties including Albariño, Gorgollassa, Sumoll, Tempranillo, Verdejo, and Xarello Vermell, focused on drinkability and thoughtful farming.
• Güeyu Mar Conservas (Tinned Seafood) Premium tinned seafood (conservas) brand by Abel Álvarez from Asturias, Spain. Products include chargrilled tuna, sardines, octopus, mussels, razor clams, cockles, and specialty pâtés — all cooked over wood fire and preserved in Arbequina extra virgin olive oil.
• Retail Wine Shop (E-commerce) Direct-to-consumer online retail shop at selectionsdelavina.com selling wines and conservas from the Selections de la Viña producer portfolio directly to individual consumers.
• Viniesta Wine Trips Small-group food and wine retreat experiences in Spain offering insider access to natural wine producers, including vineyard visits, winemaker meetings, farm-to-table cuisine, and cultural experiences across Spanish wine regions.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• 50+ Iberian Peninsula ProducerscoreStrategic or Co-development Partner · 1 January 2013Selections de la Viña works with more than 50 producers from across the Iberian Peninsula including Spain and Portugal. These small growers practice minimal-intervention winemaking and conscientious farming, creating authentic natural wines.
• Skurnik WinescoreChannel Partner/ Reseller/ DistributorPrimary distributor for Selections de la Viña products in New York and New Jersey markets.
• Zev Rovine SelectionscoreChannel Partner/ Reseller/ DistributorDistributor representing Selections de la Viña in Brooklyn, New York area.
• ViniestaminorStrategic or Co-development PartnerViniesta organizes wine trips and experiences in Spain, showcasing Spanish natural wine producers. Featured in Travel and Leisure and other media outlets.
• Güeyu MarminorStrategic or Co-development PartnerAbel Álvarez's conservas (tinned seafood) company. Products include grilled tuna, sardines, octopus, and other seafood preserved in Arbequina olive oil. Sold alongside Selections de la Viña wines.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vias Imports: New York-based Italian wine importer with a long-standing restaurant and retail distribution book. Comparable as a regional specialty importer using a multi-tier distributor model and focused on a single Old World country of origin with deep producer relationships.
• European Cellars: Importer and distributor of fine European wines with strong US East Coast distribution and a curated portfolio. Comparable because of similar specialty importer structure, distributor-led GTM, and focus on small European producers rather than mass-market labels.
• Polaner Selections: Family-owned specialty wine importer and distributor based in New York/Mount Kisco. Comparable because of similar founder-led importer-distributor model, premium on-premise and independent retail focus, and curated European portfolio approach.
• Zev Rovine Selections: Brooklyn-based importer focused on natural, organic, and biodynamic wines from small European producers. Closest direct peer given overlapping producer philosophy (minimal intervention, indigenous varieties), shared customer base of NYC natural-wine restaurants and retailers, and parallel founder-led operating model.
• Louis/Dressner Selections: New York-based importer of natural, organic, and biodynamic wines from France, Italy, and beyond. Direct peer because of overlap in minimal-intervention philosophy, NYC natural-wine restaurant and retail customer base, and curated portfolio approach to small producers.
• Kermit Lynch Wine Merchant: Berkeley, California-based importer specializing in artisanal French and select European wines through a curated portfolio and DTC channel. Comparable as an established natural-leaning importer with strong DTC, restaurant, and retail distribution, founder-driven brand, and producer-story-led marketing.
• Skurnik Wines: Family-owned New York-based importer and distributor specializing in fine, terroir-driven wines from France, Italy, Austria, Germany, and increasingly Spain. Most comparable because it directly competes in the natural/specialty wine import-and-distribute space and is also a key channel partner for Selections de la Viña in NY/NJ.

Regional players

• Ruby Wines: Natural wine distributor serving the Pacific Northwest and broader West Coast. Comparable as a regional natural-wine distributor whose producer philosophy, customer base, and GTM motion closely mirror Selections de la Viña's regional distributor partners, though focused on a different US geography.

Emerging players

• Jenny & François Selections: Earlier-stage natural wine importer founded on similar minimal-intervention, French-loyal-but-Spanish-adjacent philosophy. Comparable as a smaller natural-wine specialist with overlapping customer base of NYC natural-wine bars and restaurants.

Broad incumbents

• Verity Wine Partners: New York-based fine wine distributor and import portfolio operating across multiple European origins. Comparable as a distributor-led importer with broader portfolio and overlapping on-premise and retail accounts, though less specialized in the natural-wine niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/selectionsdelavina
• Instagraminstagram.com/selectionsdelavina
• LinkedInlinkedin.com/company/selections-de-la-vi%C3%B1a

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selections de la Viña