Select Luxury Cars

What Select Luxury Cars does

Select Luxury Cars, operating as Alfa Romeo of Marietta, is a privately held authorized Alfa Romeo dealership founded in 1994 and based at 681 Cobb Parkway South in Marietta, Georgia, owned by the Schmelz group. The business serves individual luxury vehicle buyers across the greater Atlanta and Southeast U.S. region with a full-stack automotive retail model that combines new vehicle sales, a curated pre-owned luxury sub-brand (Select Luxury Pre-Owned Vehicles), financing and leasing through multiple lenders, certified service and exotic/European auto repair, OEM parts and accessories, an extended warranty program, and a tire center. The core new-vehicle portfolio is limited to three Alfa Romeo nameplates: the Giulia sports sedan, Stelvio SUV, and Tonale compact crossover.

The go-to-market is a traditional dealership model executed through a single physical showroom, a primary website (alfaromeomarietta.com) supported by local SEO and Google Maps, and ongoing service and vehicle specials promotions. Pricing is not publicly disclosed and customers are routed to the dealership for quotes, consistent with standard U.S. franchise dealer practice. The technology stack is minimal: the website uses Microsoft Clarity for session analytics; no proprietary software, mobile app, API, or AI/ML systems are disclosed. The dealership operates with a small team of 29 employees and generates revenue through new and used vehicle gross profit, F&I product commissions, parts margins, and service labor — typical dealer department economics — though no revenue figure is disclosed in the source data.

Strategically, the business is a stable, single-location franchise operator. The most notable recent product moves are the launch of an Exotic and European Auto Repair service line to broaden service TAM beyond Alfa Romeo, the Select Luxury pre-owned sub-brand to access sub-$35K entry luxury buyers, and the addition of EV information and Custom Factory Order workflows. There are no disclosed acquisitions, funding events, leadership changes, or geographic expansions in the input data.

Name

Select Luxury Cars

Legal name

Alfa Romeo of Marietta

Website

https://selectluxury.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Select Luxury Cars (Alfa Romeo of Marietta) is a privately held, single-location Alfa Romeo dealership in Marietta, Georgia, selling new Giulia, Stelvio, and Tonale vehicles alongside pre-owned luxury units, financing, certified service, and OEM parts to retail buyers in the greater Atlanta market.

Ownership category

akta.pro rank

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

Select Luxury Cars, operating as Alfa Romeo of Marietta, is an authorized Alfa Romeo dealership in Marietta, GA selling new Alfa Romeo vehicles (Giulia, Stelvio, Tonale), curated pre-owned luxury vehicles, and providing vehicle financing, certified maintenance and exotic/European auto repair, OEM parts and accessories, extended warranties, and tire services through a single full-service dealership operation.

Product overview

Select Luxury Cars (Alfa Romeo of Marietta) is a premier Alfa Romeo dealership offering a unified automotive retail platform. The core product portfolio consists of three new Alfa Romeo vehicle lines: the Giulia sports sedan, Stelvio SUV, and Tonale compact crossover. The dealership also offers a Select Luxury Pre-Owned Vehicles program for curated used luxury cars. Supporting services include integrated finance/lease solutions, certified maintenance and exotic/European auto repair, genuine OEM parts and accessories, extended warranty coverage, and tire services—all provided through a single dealership operation under one roof.

Differentiator

Problem solved

Functional benefit

Brands

• Select Luxury Pre-Owned Vehicles: A curated selection of pre-owned luxury vehicles offered by the dealership.

Products and services

• Alfa Romeo Giulia Luxury Italian sports sedan with a 149-mph top speed and 280-horsepower turbocharged engine, marketed as the most powerful standard turbo engine in its class. Sold new by the dealership to individual luxury car buyers.
• Alfa Romeo Stelvio Luxury SUV powered by a 2.0L turbocharged four-cylinder engine, positioned as the most powerful standard engine in its class with emphasis on driving performance. Sold new by the dealership.
• Alfa Romeo Tonale Compact luxury crossover SUV named after an Italian mountain pass, featuring the signature V Scudetto grille and available 20-inch five-hole wheels that combine classic Alfa Romeo design cues with modern styling. Sold new by the dealership.
• Select Luxury Pre-Owned Vehicles Curated pre-owned luxury and exotic sedans and SUVs that undergo a rigorous inspection process, with selected inventory available priced under $35K. Sold by the dealership to individual luxury car buyers seeking used vehicles.
• Finance and Leasing Services Comprehensive vehicle financing and leasing solutions, including buy and lease options and an online finance pre-approval application. The dealership works with multiple lenders to secure competitive rates and terms tailored to individual buyers.
• Service and Maintenance Certified technicians provide routine maintenance and complex repairs for Alfa Romeo vehicles using state-of-the-art equipment and genuine Alfa Romeo parts. The service center also specializes in exotic and European auto repair, with online appointment scheduling available.
• Parts and Accessories Comprehensive selection of genuine OEM parts designed specifically for Alfa Romeo vehicles, including replacement parts, performance upgrades, and customization accessories for vehicle owners.
• Extended Warranty Extended warranty coverage programs that provide additional protection beyond standard warranties for Alfa Romeo vehicles, purchased by vehicle owners at the dealership.
• Tire Center Tire center offering tire sales, installation, and related services for Alfa Romeo vehicles at the dealership.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• AutoNation: Large multi-brand US automotive retailer with hundreds of franchised dealerships. Comparable as a benchmark for franchised dealer economics, but operates at vastly greater scale and brand breadth than Select Luxury Cars.
• Asbury Automotive Group: Large publicly traded US automotive retailer with multiple luxury franchise rooftops across the Southeast. Comparable as a regional consolidator that could acquire or compete with selected single-point dealers like Select Luxury Cars.
• CarMax: National used-vehicle retailer with a large Atlanta metro presence. Comparable as competition for the dealership's Select Luxury pre-owned business, though CarMax operates a no-haggle mass-market model rather than a luxury franchise.

Direct peers

• Alfa Romeo of Naples: Authorized Alfa Romeo dealership offering new Giulia/Stelvio/Tonale sales, certified service, and pre-owned vehicles. A direct same-brand franchised peer — the closest like-for-like comp for model mix, brand programs, and franchise economics.
• Mercedes-Benz of Atlanta: Authorized Mercedes-Benz dealer serving Metro Atlanta with new luxury sales, finance, and certified service. Comparable as a luxury franchised dealer in the same region with overlapping affluent buyer base.
• Hennessy Porsche: Luxury franchised Porsche dealership in the Atlanta metro offering new and pre-owned performance vehicles, certified service, and parts. Comparable as a single-brand luxury performance franchise targeting an overlapping buyer demographic.
• Maserati of Atlanta: Authorized Maserati dealer in the Atlanta metro offering new Italian luxury sales, certified service, and pre-owned vehicles. Closely comparable as a Stellantis-affiliated Italian luxury franchise operating in the same regional market.
• Ferrari of Atlanta (Boardwalk Ferrari): Authorized Italian luxury vehicle dealership serving the Atlanta metro, offering new Ferrari sales, pre-owned exotics, factory service, and parts. Directly comparable to Select Luxury Cars as a single-point franchised Italian luxury dealer in the same geography.
• Jim Ellis Audi Atlanta: Authorized Audi dealer in Metro Atlanta providing new luxury vehicle sales, finance, service, and parts. Comparable as a luxury franchised dealership in the same geography with similar product, customer, and service structure.
• Lamborghini Atlanta: Authorized Lamborghini dealership serving Metro Atlanta with new and pre-owned exotic sales, service, and parts. Comparable as a single-brand Italian luxury franchise in the same regional market with high-net-worth buyer overlap.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/select-luxury-cars

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Select Luxury Cars