Select Sires do Brasil
Select Sires do Brasil is a privately held bovine genetics distributor headquartered in Porto Alegre that sells beef and dairy bull semen, embryos and genomic services across all 27 Brazilian states through a direct field-representative network and programs including ART, SSgen, SMS and SELECT FARMS.
- Company typePrivate
- Founded2015
- HeadquartersPorto Alegre, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Select Sires do Brasil does
Select Sires do Brasil LTDA is a privately held bovine genetics distributor headquartered in Porto Alegre, Rio Grande do Sul, operating across all 27 Brazilian states through a network of field-based commercial representatives. The company sells conventional and sexed bovine semen and embryos across a broad breed portfolio spanning beef (Nelore, Angus, Brangus, Braford, Hereford, Simmental, Devon, Charolais, Senepol, Sindi, Wagyu, Brahman) and dairy (Girolando, Gir Leiteiro, Holstein, Jersey, Guzerá) genetics, serving both large enterprise ranches and mid-market cattle producers.
Its technical platform integrates genomic evaluations from five external breed-program databases — CDCB in the United States plus ABCZ, ABCGIL/Embrapa, ANCP and GENEPLUS in Brazil — and wraps them in proprietary certification seals (PROGENYPROVEN, FERTILITYPRO, GFORCE, GRAZINGPRO, ROBOTPRO, FEEDPRO, MASTITIS RESISTANTPRO, SexedULTRA) that translate complex genetic data into producer-facing selection criteria. Supporting the core semen business are six programs: SSgen (genomic testing on CDCB base, Full and Short tiers), SMS (mating advisory controlling inbreeding and recessives), DadoSS (herd management via an Ideagri partnership), SELECT FARMS (dairy productivity advisory), NxGen (elite-genetics distribution association), and the Programa ART — launched in 2015 to import live elite bulls from the US, genomically testing 3,500+ calves annually and proving roughly 40 bulls per cycle.
Revenue is generated primarily through direct semen and embryo sales, supplemented by genomic-testing fees, mating-advisory services and partnership-driven software (CowManager) distribution. The go-to-market motion is sales-led, anchored by state-level representatives with WhatsApp contact points, a centralized Select Cloud platform for bull search and catalog download, and documentary-style video content (LEGADOSS series) featuring named enterprise customers including Grupo J&F, Sekita Agropecuária, Tulipa Agropecuária, JBJ Agropecuária and Rancho da Matinha. No public pricing, revenue or funding data is disclosed; ownership sits within the broader Select Sires federation network without an identified Brazilian parent entity.
Select Sires do Brasil firmographics
Firmographics- Name
- Select Sires do Brasil
- Legal name
- Select Sires do Brasil LTDA
- Website
- https://selectsires.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Select Sires do Brasil is a privately held bovine genetics distributor headquartered in Porto Alegre that sells beef and dairy bull semen, embryos and genomic services across all 27 Brazilian states through a direct field-representative network and programs including ART, SSgen, SMS and SELECT FARMS.
- Ownership category
- akta.pro rank
Select Sires do Brasil industry classification
Industry- Product category
- Livestock Genetics
- NAICS
- Dairy Cattle and Milk Production (11212), Beef Cattle Ranching and Farming (112111)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
- akta.pro primary industry
- Genomic Testing & Genetic Evaluation Services (AFAEAJAC)
- akta.pro secondary industries
- Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD), Seedstock/Purebred Beef Cattle Breeding (AFAEABAD), Cloning & Advanced Reproductive Technologies Services (AFAEAJAL), Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection) (AFACAEAD)
Keywords
Where Select Sires do Brasil is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Select Sires do Brasil business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bovine Genetics Sales: Sale of bovine semen (conventional and sexed) and embryos from elite bulls across beef and dairy breeds. The company distributes genetics from its own bull battery as well as imported elite genetics from the USA through the ART program.
- SSgen Genomic Testing: Genomic testing service offered in Full (50+ traits + A2) and Short (15 traits) versions, with sample collection via hair cards.
- SMS Mating Service: Breeding recommendation service that controls consanguinity and recessive genes, provided as part of the genetic sales process.
- SELECT FARMS Advisory Program: Program supporting dairy producers with productivity improvement, quality milk production, and profitability optimization through three pillars: exclusivity, satisfaction, and success.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Select Sires do Brasil product offering
Product offeringCore offering
Select Sires do Brasil LTDA distributes elite bovine genetics (semen and embryos) from beef and dairy breeds to commercial cattle producers across Brazil. The company complements genetic material sales with a portfolio of value-added services including genomic testing (SSgen), mating advisory (SMS), herd management integration (DadoSS), sensor-based monitoring (CowManager), and structured breeding programs such as NxGen and SELECT FARMS.
Product overview
Select Sires do Brasil is a bovine genetics company offering a comprehensive portfolio of genetic products and services for beef and dairy cattle. The core offering includes bull semen and genetic material across multiple breeds (Nelore, Angus, Girolando, Gir Leiteiro, Jersey, Brangus, Hereford, and others). Supporting programs include: CowManager for herd monitoring; SMS for mating selection; SSgen for genomic analysis; DadoSS for herd management via Ideagri; Programa ART for importing elite genetics from the USA; NxGen for accelerating elite genetics distribution; and SELECT FARMS for farm productivity support. Quality certification seals (PROGENYPROVEN, FERTILITYPRO, GFORCE, etc.) identify bulls meeting specific genetic standards for various production systems.
Differentiator
Problem solved
Functional benefit
Brands
- SSBEEF: Beef cattle genetics program and sub-brand of Select Sires do Brasil.
- SSgen
Companies that use Select Sires do Brasil
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Select Sires do Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Select Sires do Brasil partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- US Bull Import Program (USA genetics source)coreSelect Sires do Brasil's ART program imports live bulls from the USA, accessing the genetic base of Select Sires' US parent network. Over 3,500 calves are genomically tested annually, with approximately 40 bulls proven per cycle.
- CDCB (Council on Dairy Cattle Breeding)coreSelect Sires do Brasil's SSgen genomic product is based on the CDCB database. All genomic results can be compared with any other product on the same CDCB base, providing international comparability for genetic evaluations.
- ABCZ (Associação Brasileira dos Criadores de Zebu)coreABCZ provides genetic evaluations for Nelore and other Zebu breeds. Select Sires bulls carry ABCZ genomic evaluations (PMGZ) including traits such as PM-EM, PN-ED, PD-ED, PE365, PE450, STAY, IABCZ, and others.
- ABCGIL / Embrapa (Associação Brasileira dos Criadores de Gir Leiteiro / Brazilian Agricultural Research Corporation)coreABCGIL and Embrapa provide genetic evaluations for Gir Leiteiro and tropical dairy breeds. Select Sires utilizes ABCGIL-EMBRAPA sumaries for GPTA LEITE, GPTA IPP, GPTA G, and GPTA P evaluations.
- ANCP (Associação Nacional de Criadores e Pesquisadores)coreANCP provides the Nacional Beef Cattle Breeding Program evaluations. Select Sires utilizes ANCP sumaries for traits including MP120, DPN, DP210, DP365, DSTAY, MGTE, and others.
- GENEPLUS (Embrapa GENEPLUS)coreGENEPLUS provides beef cattle breeding program evaluations used for Nelore and composite breeds. Select Sires utilizes GENEPLUS evaluations including PN, P120, TM120, PD, TMD, PS, GPD, STAY, PES, IPP, AOL, EGS, MAR, CAR, and IQG.
- IdeagricoreThe DadoSS program is a personalized herd management system implemented through Ideagri software, available for all SSB clients in different modalities.
- CowManagercoreCowManager is an advanced dairy herd monitoring technology. Select Sires promotes CowManager as part of its program portfolio, with dedicated information available at ssb.selectsires.com.br/cowmanager.
- Central Bela VistacoreCentral Bela Vista is a partner in Select Sires' Conexão Central Bela Vista & Parceiros event, where the company's Tropical Dairy bull battery was showcased via AgroCanal and digital platforms.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Select Sires do Brasil competitors and assessment
Company assessmentBroad incumbents
- Sexing Technologies: Global leader in sexed semen processing technology, supplying SexedULTRA to multiple distributors including Select Sires do Brasil. Functions as both supplier and competitor in the sexed semen segment.
- Genus plc (ABS Global parent): UK-listed animal genetics company whose ABS Global subsidiary competes directly with Select Sires do Brasil in Brazil. A larger, publicly-traded incumbent with deeper R&D budget and broader global footprint.
- CRV (Cooperative CRV): Dutch cooperative parent of CRV Lagoa, providing upstream elite genetics that power its Brazilian subsidiary. Operates globally with broader portfolio than the Brazilian-only Select Sires do Brasil.
Direct peers
- CRV Lagoa: Brazilian arm of Dutch cooperative CRV, distributing bovine semen and embryos across beef and dairy breeds with similar field-rep service model. Directly competes with Select Sires do Brasil in the same customer base and product categories.
- ST Genetics Brazil: US-based SexedULTRA technology leader with Brazilian distribution, competing in the sexed semen and beef-on-dairy niches where Select Sires do Brasil also sells ELITESEXEDFERTILIFY products.
- Alta Genetics: Canadian-origin bovine genetics company with substantial Brazilian presence, offering dairy and beef semen plus mating programs. Comparable service-plus-product model targeting the same Brazilian producer customer base.
- CRI Genética Brasil: Cooperative Resources International's Brazilian arm, distributing bovine genetics and reproductive services. Competes with Select Sires do Brasil in beef and dairy genetics distribution.
- Cogent Brazil: UK-headquartered genetics company distributing dairy and beef semen in Brazil. Overlaps with Select Sires do Brasil in elite dairy sire offerings and genomic evaluation services.
- ABS Pecplan: Brazilian operation of Genus/ABS Global, one of the largest bovine genetics distributors worldwide. Competes head-to-head with Select Sires do Brasil across beef and dairy semen, genomic services, and reproductive programs.
- Semex Brasil: Canadian cooperative's Brazilian subsidiary, focused heavily on dairy genetics with global elite bull access. Directly competes in the dairy side of Select Sires do Brasil's portfolio, especially Holstein and Jersey.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Select Sires do Brasil social profiles
Digital presenceSelect Sires do Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Sires do Brasil leadership team
Management profileNumber of profiles
Select Sires do Brasil subsidiaries and ownership
Company hierarchySubsidiaries2 records
Select Sires do Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Sires do Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Sires do Brasil
What does Select Sires do Brasil do?
Select Sires do Brasil LTDA distributes elite bovine genetics (semen and embryos) from beef and dairy breeds to commercial cattle producers across Brazil. The company complements genetic material sales with a portfolio of value-added services including genomic testing (SSgen), mating advisory (SMS), herd management integration (DadoSS), sensor-based monitoring (CowManager), and structured breeding programs such as NxGen and SELECT FARMS.
Is Select Sires do Brasil a public or private company?
Select Sires do Brasil is a private company. It is classified as unknown and is currently operating.
When was Select Sires do Brasil founded?
Select Sires do Brasil was founded in 2015. It employs 51 to 100 people.
Where is Select Sires do Brasil based?
Select Sires do Brasil is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Select Sires do Brasil make money?
Four revenue lines are on record. Bovine Genetics Sales are the primary driver. The others are SSgen Genomic Testing, SMS Mating Service and SELECT FARMS Advisory Program.
Who are Select Sires do Brasil's main competitors?
Broad incumbents on record are Sexing Technologies, Genus plc (ABS Global parent) and CRV (Cooperative CRV). Direct peers are CRV Lagoa, ST Genetics Brazil, Alta Genetics, CRI Genética Brasil, Cogent Brazil, ABS Pecplan and Semex Brasil.
Does Select Sires do Brasil have an API?
No public API is recorded for Select Sires do Brasil.
What industry is Select Sires do Brasil in?
Select Sires do Brasil's product category is Livestock Genetics. Its primary akta.pro industry code is AFAEAJAC, Genomic Testing & Genetic Evaluation Services, with a secondary code of AFAEACAD, Dairy Breeding & Genetics (AI, Embryo Transfer). Its NAICS code is 11212 and its SIC code is 200.