SELETA EDUCAÇÃO PROFISSIONAL

What SELETA EDUCAÇÃO PROFISSIONAL does

SELETA EDUCAÇÃO PROFISSIONAL (formerly Seleta Consultores Associados) is a privately held Brazilian business-to-business consulting and corporate training firm founded in 1997 by João Alberto Costenaro and headquartered in Curitiba, Paraná. The firm specializes in Neuro-Linguistic Programming (PNL)-based methodologies applied to sales force training, leadership development, executive coaching, and customer service excellence, delivering programs such as "PNL em Vendas," "Excelência em Vendas," "Negociação Vencedora," "O Atendimento que Vende," and "Gestão Comercial para Alta Performance." Its flagship leadership program is "The Coaching Clinic," licensed from Corporate Coach U International (CCUI) and developed by Drs. Jeannine Sandstrom and Lee Smith. The firm also offers commercial diagnostics consulting, executive and corporate coaching, corporate keynotes, and ancillary personal-development services including Family Constellations (Bert Hellinger) and EFT (Emotional Freedom Technique).

The company monetizes exclusively through professional services revenue: per-engagement training fees, diagnostic-led commercial consulting projects, and coaching programs priced by scope, duration, and participant count. Programs range from short 8-hour workshops to multi-module certifications such as the 96-hour "Master Practitioner em PNL." Go-to-market is direct enterprise field sales with senior consultants engaging Brazilian decision-makers (CEOs, HR, commercial directors) across all industries and all 26 states plus the federal district ("todo o território brasileiro"). Distribution is single-channel with no resellers, marketplaces, or digital self-serve product. Customer acquisition relies on a content-marketing flywheel (the "Toque de Vendas" blog, monthly newsletter, and an extensive articles library), word-of-mouth referrals, and published testimonials from named clients including CISS Automação, Sumirê Cosméticos, Hotéis Bourbon, EBS Sistemas, and UNIMED Santa Catarina.

Operationally the firm is micro-scaled at approximately 13 employees, founder-led, and bootstrapped with no external funding, parent company, or M&A history. The technology stack is content/website-centric with no app, no public API, and no disclosed AI capabilities. The single named strategic external relationship is the licensing arrangement with Corporate Coach U International, which constitutes the firm's principal internationally validated credential.

Name

SELETA EDUCAÇÃO PROFISSIONAL

Legal name

Seleta Consultores Associados

Website

https://seleta.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

SELETA EDUCAÇÃO PROFISSIONAL is a Brazilian B2B consulting and corporate training firm founded in 1997 in Curitiba, delivering NLP-based sales, leadership, coaching, and customer-service programs directly to enterprises across Brazil through senior-consultant-led engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Training Programs: Pre-formatted and customized training programs delivered to corporate teams. Programs cover sales excellence, leadership, NLP, customer service, negotiation, and more. Revenue generated through per-program or per-engagement fees.
2. Commercial Consulting: Senior consultant-led diagnostic and advisory engagements for commercial operations. Involves detailed process investigation, solution design, and implementation support. Custom projects that are not pre-packaged.
3. Executive and Corporate Coaching: Individual coaching programs for executives and leaders, as well as organizational coaching initiatives. Charged by program/engagement with extensive coaching hours.
4. Keynote Presentations: Speeches and presentations for conventions and corporate events, built according to prior detailed assessment of the organization's current situation and needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SELETA EDUCAÇÃO PROFISSIONAL is a Brazilian corporate training and consulting firm that delivers customized in-company programs, open workshops, coaching, and professional certification courses. Its portfolio spans sales excellence, negotiation, customer service, NLP certification (Practitioner, Master, Trainer), leadership development through the licensed Coaching Clinic methodology, executive and corporate coaching, and corporate keynotes. The company primarily serves organizations across Brazil seeking behavioral, sales, and leadership development for their teams and managers.

Product overview

SELETA EDUCAÇÃO PROFISSIONAL is a Brazilian consulting and professional training company founded in 1997 by João Alberto Costenaro. The company operates as a single unified service offering with interconnected programs rather than a platform-plus-modules architecture. The core portfolio consists of: (1) Leadership Development Programs led by the licensed The Coaching Clinic (from Corporate Coach U International), (2) Sales Excellence Track including Excelência em Vendas, Negociação Vencedora, O Atendimento que Vende, and Gestão Comercial para Alta Performance, (3) PNL Certification Track comprising Practitioner and Master levels plus Trainer Training, (4) Customer Service Excellence including Excelência no Atendimento and Excelência para Lidar com Objeções, (5) Commercial Consulting services, and (6) Executive/Corporate Coaching. The products are designed to work together as a comprehensive professional development ecosystem, with foundational PNL skills feeding into advanced leadership and sales programs. The company also offers personal development services including Family Constellations, EFT, and Communication training, serving clients across all market segments throughout Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultoria Comercial (Commercial Consulting) Customized consulting engagement that diagnoses and improves commercial performance, sales processes, and commercial management practices for Brazilian companies. It is designed for organizations seeking outside expertise to strengthen their sales operations.
• The Coaching Clinic (Leadership Development Program) Practical leadership development program based on the internationally licensed Coaching Clinic methodology, teaching managers a structured coaching process for use in one-on-one leadership conversations. It is intended for leaders, managers, and supervisors who need to develop and engage their teams.
• Excelência em Vendas (Sales Excellence) Flagship training program that develops core sales competencies using NLP-based techniques, aimed at sales professionals who need to improve prospecting, presentation, and closing skills.
• Negociação Vencedora (Winning Negotiation) Workshop focused on negotiation strategies and tactics, aimed at commercial professionals and managers who negotiate with clients, partners, or suppliers.
• O Atendimento que Vende (Service that Sells) Training program linking customer service behavior to sales outcomes, intended for customer-facing teams in retail, services, and B2B environments.
• Gestão Comercial para Alta Performance Training program for sales managers and commercial leaders covering commercial planning, team leadership, and performance management. It is based on the founder's book of the same name and is aimed at commercial managers seeking to professionalize their teams.
• Gestão Profissional em Vendas Program focused on professional sales management practices, aimed at sales managers and team leaders who need structured methods to run commercial teams.
• Practitioner em PNL (NLP Practitioner Certification) Foundational Neurolinguistic Programming certification course that equips professionals with core NLP techniques for personal development and applied business contexts. It is intended for professionals seeking formal NLP practitioner credentials.
• Master em PNL (NLP Master Practitioner Certification) Advanced NLP certification building on Practitioner-level training, covering advanced modeling and intervention techniques. It is intended for NLP Practitioners seeking to deepen their expertise.
• Trainer Training (PNL Trainer Certification) Trainer-level NLP certification that prepares participants to design and deliver NLP training themselves. It is intended for experienced NLP practitioners who want to become certified NLP trainers.
• PNL em Vendas (NLP for Sales) Workshop that applies NLP tools specifically to sales situations, aimed at sales professionals who want to improve influence, rapport, and client communication.
• Excelência no Atendimento (Customer Service Excellence) Training program focused on customer service best practices, communication, and attitude, aimed at customer-facing teams across industries.
• Excelência para Lidar com Objeções Specialized training on handling customer objections during the sales process, intended for sales professionals who need to maintain momentum in buyer conversations.
• Comunicação Interpessoal (Interpersonal Communication) Training program that develops interpersonal communication and self-awareness skills, aimed at professionals who need to improve workplace interactions and relationships.
• PNL Geral (General NLP) Introductory NLP workshop providing a general overview of NLP concepts and techniques, intended for individuals curious about NLP before committing to full certification.
• Constelações Familiares e Empresariais Workshop applying systemic constellations methodology to family and business contexts, aimed at leaders and professionals seeking to address systemic patterns affecting team or organizational performance.
• EFT (Emotional Freedom Techniques) Training program introducing Emotional Freedom Techniques (EFT) as a self-regulation and performance tool, aimed at professionals and leaders interested in stress management and peak performance.
• Coaching Executivo e Corporativo One-on-one and team coaching engagements for executives and corporate teams, designed to accelerate leadership development, behavioral change, and goal achievement.
• Palestras Corporativas (Corporate Keynotes) Corporate keynote presentations on sales, leadership, NLP, and motivation delivered at company events and conferences, intended for organizations seeking thought-leadership content for internal audiences.

Quantifiable outcome

• Increased sales revenue for clients (e.g., EBS Sistemas reported being a sales success thanks to SELETA; Sumirê Cosméticos reported increased billing)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Corporate Coach U International (CCUI)coreStrategic or Co-development PartnerSELETA holds a license from Corporate Coach U International, founded in 1997, to deliver the The Coaching Clinic program in Brazil. This is SELETA's primary flagship leadership-coaching program, developed by Drs. Jeannine Sandstrom and Lee Smith. João Alberto Costenaro is a licensed consultant through CCUI, enabling the delivery of internationally validated coaching methodologies to Brazilian corporate clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mercuri International: Global sales and leadership performance consultancy with presence in Brazil; competes for the same B2B corporate training budgets as SELETA across sales excellence, negotiation, and management programs.
• Sandler Training: Global sales methodology training and consulting franchise with operations in Brazil; offers structured B2B sales training and coaching programs analogous to SELETA's sales and leadership tracks.
• Wilson Learning: Global learning and development company specializing in sales, leadership, and customer experience; offers customized corporate programs analogous to SELETA's modular sales and coaching tracks.
• Dale Carnegie Brasil: Brazilian arm of global Dale Carnegie Training; delivers customized corporate training in sales, leadership, communication, and presentation skills — directly overlapping SELETA's core methodology and customer base.
• FranklinCovey Brasil: Brazilian operations of FranklinCovey providing leadership, management, and execution training to enterprises; directly comparable to SELETA's leadership-coaching and management-development offerings.
• Huthwaite International: Sales performance consultancy behind SPIN Selling; delivers customized sales and negotiation training programs to enterprise clients, overlapping SELETA's Negociação Vencedora and sales excellence offerings.
• Ken Blanchard Companies: Global leadership development and coaching firm (Situational Leadership, SLII); competes directly with SELETA's Coaching Clinic-based leadership and coaching engagements in Brazil and globally.
• The Brooks Group: Sales performance and negotiation training consultancy serving mid-market and enterprise clients; comparable to SELETA in B2B sales training methodology, customization model, and target buyer profile.

Broad incumbents

• DDI (Development Dimensions International): Global leadership and talent development firm with broad portfolio of assessment, leadership, and sales programs; competes in the same corporate L&D budget category as SELETA but at larger scale and broader scope.

Regional players

• VendaMais: Brazilian sales-focused media and training platform; offers content, events, and sales training targeting the same Brazilian commercial audience as SELETA, but through a media-led rather than consultancy-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/seletaeducacaoprofissional

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SELETA EDUCAÇÃO PROFISSIONAL