VendaMais

What VendaMais does

VendaMais (legal name Treinamentos VendaMais Ltda.) is a private Brazilian commercial solutions company founded in 1994 and headquartered in Curitiba. The company operates the largest sales solutions ecosystem in Latin America, delivering an integrated stack across six fronts: commercial consulting, corporate training, leadership development, experiential corporate games (Vendópolis, Negocialipse, Acelerador de Vendas), commercial BPO, and an AI-powered sales training platform called SalesTrain. Its offerings are unified by a proprietary methodology (ENTENDER · DESENHAR · COMPARTILHAR · SUSTENTAR) and a proprietary diagnostic framework called the Commercial Security Matrix.

Underlying technology centers on the SalesTrain platform, which uses generative AI to simulate realistic customer interactions for daily sales practice, with configurable prospect profiles, text-based dialogue, instant feedback, skill radar, and manager dashboards. The platform is offered on a subscription/recurring basis, while the remainder of the portfolio is delivered as professional services and managed services (Commercial BPO). Pricing is quote-based, scoped per engagement, and contractually multi-year.

The go-to-market is a sales-led, consultative enterprise motion: specialists engage prospects through WhatsApp, email, and online forms; diagnose the commercial area; design a custom solution; and deliver it in partnership with internal commercial teams, optionally assuming full commercial management. The company reports 2,500+ clients served across 90+ segments (agribusiness, cooperatives, industry, distribution, retail, technology, financial, services, consortia, pharma, real estate) and 50+ specialists operating from offices in Curitiba (HQ), Foz do Iguaçu (LATAM hub), Jundiaí, and Charlotte, USA, with active markets in Brazil, Paraguay, Argentina, and Uruguay. Named customers include Sicredi, Piracanjuba, TIMAC Agro, Autotrac, Consórcio Magalu, Grupo Lunelli, Sem Parar, Atlas Copco, and GM LATAM.

Name

VendaMais

Legal name

Treinamentos VendaMais Ltda.

Website

https://vendamais.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

VendaMais is a private Brazilian company founded in 1994 that operates the largest sales solutions ecosystem in Latin America, offering integrated commercial consulting, corporate training, leadership development, corporate games, commercial BPO, and the SalesTrain AI sales training platform to enterprise clients across 90+ segments.

Ownership category

akta.pro rank

Product category

Sales Consulting and Training Services

NAICS

Management Consulting Services (54161), Professional and Management Development Training (61143), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industries

Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC), Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• Sales consulting
• Commercial training
• Sales methodology
• Leadership development
• Sales enablement

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Consulting: End-to-end commercial structuring with method, management, and predictability. Includes diagnostic, strategic planning, pricing, channel management, and commercial acceleration services.
2. Corporate Training: Corporate training programs including lectures, workshops, segment-specific programs (Power Line), sales model programs, conventions, and personalized projects. Follow-up support included post-training.
3. Leadership Development: Leadership development programs for both general leaders and commercial leaders. Includes Leadership in Action, Commercial Management in Action, and mentorship programs.
4. Corporate Games: Experiential learning games including Vendópolis (sales game), Negocialipse (negotiation survival game), and Sales Accelerator (immediate results). Used in conventions and training journeys.
5. Commercial BPO: Full-time executive, project manager, or commercial committee services when guidance is insufficient and VendaMais assumes commercial management.
6. SalesTrain AI Platform: AI-powered training platform for daily sales practice with simulations, instant feedback, and progress tracking. Available as subscription-based service.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

VendaMais is a commercial solutions ecosystem that structures, trains, and manages sales organizations for enterprise clients through integrated consulting, corporate training, leadership development, experiential games, commercial BPO, and the SalesTrain AI sales training platform. Services span diagnosis to execution, including sales methodology design, channel management, pricing, inside sales, and ongoing commercial acceleration.

Product overview

VendaMais is a comprehensive sales ecosystem offering multiple integrated solutions: SalesTrain (AI-powered daily sales training platform), Consultoria comercial (commercial consulting with diagnostic and execution services), Treinamentos corporativos (corporate training programs), Desenvolvimento de liderança (leadership development), Vendópolis/Negocialipse/Acelerador de Vendas (corporate games for experiential learning), BPO comercial (commercial BPO services), and content platforms including blog and podcast. The ecosystem is connected through a proprietary methodology (ENTENDER·DESENHAR·COMPARTILHAR·SUSTENTAR) that links all solutions into a unified system.

Differentiator

Problem solved

Functional benefit

Brands

• SalesTrain: AI-powered platform for training salespeople daily with simulations, feedback, and skill tracking.
• Vendópolis
• Negocialipse
• Acelerador de Vendas
• VM Partners

Products and services

• SalesTrain AI-powered subscription platform that enables daily sales training through realistic AI-simulated customer interactions, instant feedback on communication, objections, response time, strategy, and tone, plus skill radar dashboards for managers to track team evolution. Used by enterprise sales organizations to drive continuous practice and skill development.
• Consultoria Comercial (Commercial Consulting)

Quantifiable outcome

• 50%+ performance improvement for Consórcio Magalu with ENCANTAR method
• +5 more outcomes

Named customers9 records

Segments13 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Richardson Sales Performance: Sales training and performance improvement firm with a structured methodology and consulting practice; aligns with VendaMais's consultative, methodology-anchored sales enablement model.
• RAIN Group: Sales training and consulting firm focused on B2B sales performance, methodology, and custom programs—directly comparable to VendaMais's enterprise, project-based sales enablement engagements.
• BTS: Business transformation and sales capability firm combining experiential learning, simulations, and consulting—closely mirrors VendaMais's mix of corporate games (Vendópolis, Negocialipse) plus consulting and methodology work.
• Sandler Training: Sales methodology and training franchise with a proprietary process for B2B sales; closely mirrors VendaMais's ENTENDER·DESENHAR·COMPARTILHAR·SUSTENTAR methodology-led approach to commercial transformation.
• Mercuri International: Global sales training and consulting firm offering methodology, training, and transformation services; comparable to VendaMais's full-stack sales capability across diagnostics, training, and execution support.
• Dale Carnegie Training: Global sales and leadership training firm with a long-standing methodology and franchise network—directly comparable to VendaMais's training, leadership, and methodology-driven consulting model, though operating at much larger global scale.

Broad incumbents

• FranklinCovey: Large-scale training and leadership development firm offering sales, leadership, and execution content globally; comparable to VendaMais's corporate training and leadership development lines at much larger scale.
• HubSpot: Global CRM and sales enablement platform increasingly embedding AI-driven sales coaching and training into its product—broad incumbent whose sales coaching roadmap overlaps with SalesTrain's value proposition.
• Korn Ferry (Miller Heiman Group): Global organizational consulting firm that absorbed the Miller Heiman sales methodology franchise; overlaps with VendaMais's commercial structuring and methodology work but operates as a broader incumbent portfolio.

Regional players

• Resultados Digitais (RD Station): Brazilian martech and inbound sales platform serving SMBs and mid-market with sales/CRM enablement—adjacent regional player sharing the Brazilian market and sales enablement theme with VendaMais.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vendamais_/podcasts
• LinkedInlinkedin.com/company/grupo-vendamais
• Xx.com/vendamais
• Facebookfacebook.com/VendaMais

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VendaMais