SELMAN CHEVROLET

What SELMAN CHEVROLET does

Selman Chevrolet is a family-owned franchised automotive dealership founded in 1952 and headquartered at 1800 E. Chapman Avenue in Orange, California. The dealership sells new Chevrolet vehicles across all major segments — trucks (Silverado, Colorado), SUVs (Equinox, Traverse, Tahoe, Suburban, Blazer, Trailblazer), cars (Malibu, Trax), electric vehicles (Bolt, Equinox EV, Blazer EV, Silverado EV), and performance vehicles (Corvette Stingray, E-Ray, Z06) — alongside pre-owned and CarBravo certified pre-owned inventory. It serves primarily individual consumers in Orange County and Southern California, with a secondary fleet and commercial segment through GM's Business Elite program.

The business operates an integrated dealership ecosystem: new and used vehicle sales, GM Financial financing (including leases from $269-$399/month and 0% APR promotions on select models), a factory-certified service department, GM genuine parts and accessories, trade-in appraisal, and an affiliated Selman Collision Center for body work and painting. The technology stack is standard for a franchised dealer — a DealerOn-powered website (selmanchevy.com) with inventory search, an online financing application, service scheduling, and a separate online retail storefront at buy.selmanchevy.com. A dedicated Work Truck Solutions portal serves commercial customers.

Monetization comes from new vehicle sales, used vehicle sales (including CarBravo CPO), service and repair (including collision), parts and accessories, and F&I income through GM Financial. Distribution is omnichannel but anchored to a single physical showroom, with extended hours Monday-Saturday and Sunday availability. The customer base is highly fragmented across individual retail buyers, with a smaller fleet/commercial segment. The company is privately held, family-owned, and has no disclosed parent company, outside investment, or M&A activity.

Name

SELMAN CHEVROLET

Legal name

Selman Chevrolet

Website

https://selmanchevy.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Selman Chevrolet is a family-owned franchised Chevrolet dealership in Orange, California, founded in 1952, selling new and used vehicles, offering financing, service, parts, and collision repair to individual consumers and commercial fleet customers in Orange County and Southern California.

Ownership category

akta.pro rank

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet vehicles including cars, trucks, SUVs, and electric vehicles. Revenue generated from MSRP-based transactions with potential for dealer discounts and manufacturer incentives.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned (CPO), CarBravo program vehicles, and general used inventory. Includes vehicles under 15k and under 25k price tiers.
3. Vehicle Service and Repair: Factory-certified maintenance and repair services using GM genuine parts. Includes oil changes, brake service, battery service, alignment, and collision repair through Selman Collision Center.
4. Parts and Accessories: Sale of GM genuine parts, ACDelco components, accessories, tires, and related automotive supplies. Features tire price match guarantee.
5. Finance and Insurance Products: Financing arranged through GM Financial and other lenders, extended warranties, GAP coverage, and other F&I products sold during vehicle transactions.
6. Fleet/Business Elite Sales: Commercial vehicle sales and management services for business customers through dedicated Business Elite program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

SELMAN CHEVROLET is an authorized Chevrolet franchise dealership that retails new Chevrolet vehicles and pre-owned vehicles, provides manufacturer-backed parts, full mechanical service and maintenance, and operates an in-house collision repair center. It also supports commercial customers through a Business Elite fleet and work-truck program, with vehicle financing arranged through manufacturer-affiliated lenders.

Product overview

Selman Chevrolet is a family-owned Chevrolet dealership in Orange, CA operating since 1952, offering a comprehensive automotive retail experience. The core product is new Chevrolet vehicles across all segments (trucks, SUVs, cars, electric vehicles, and performance cars). The dealership's portfolio includes pre-owned vehicles through CarBravo certification, vehicle financing via GM Financial, service and maintenance with factory-certified technicians, parts and accessories sales, trade-in appraisal services, and online/digital retail capabilities. Additional offerings include work trucks for commercial customers, a collision center, and the Chevrolet Rewards loyalty program. The products function as an integrated dealership ecosystem where vehicle sales connect with financing, service, parts, and trade-in services.

Differentiator

Problem solved

Functional benefit

Brands

• CarBravo: Certified pre-owned vehicle program offered through the dealership.

Products and services

• New Chevrolet Vehicles
• Pre-Owned Vehicles
• Vehicle Service and Maintenance
• Parts and Accessories
• Collision Center
• Business Elite Commercial and Fleet Vehicles
• Vehicle Financing and Leasing

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Chevrolet (General Motors)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet dealership franchise selling new Chevrolet vehicles, parts, and accessories. Operates under GM dealer agreement with access to manufacturer incentives, GM Financial financing programs, GM Rewards loyalty program, and CarBravo certified pre-owned program.
• CarBravomajorChannel Partner/ Reseller/ DistributorGM's certified pre-owned vehicle program that certifies and markets quality used vehicles. Selman participates in CarBravo program through buy.selmanchevy.com/carbravo offering inspected pre-owned vehicles with verified history.
• Selman Collision CentermajorStrategic or Co-development PartnerAffiliated collision repair center operated as a separate entity at selmancollision.com. Provides body work, painting services starting at $999, and collision repairs. Cross-promoted on main dealership website and marketing materials.
• Costco Auto ProgramminorChannel Partner/ Reseller/ DistributorParticipating dealer in Costco's auto buying program offering member-only incentives on select vehicles including $1,000-$1,250 Costco member-only incentive on 2027 Bolt EV purchases.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CarMax: Public used vehicle retailer with no-haggle pricing, in-house financing, and nationwide footprint. Comparable in used vehicle retail and online purchase completion; differs by being no-franchise, used-only, and a partial competitor on the pre-owned side.
• Carvana: Public online-only used vehicle retailer with vehicle vending machines and home delivery. Comparable in online retail and used vehicle inventory; differs by being fully digital, no franchise, and competing for the same digital-first buyer.

Broad incumbents

• Sonic Automotive: Public franchised dealer group operating new/used vehicle sales, F&I, service, and parts across multiple OEMs. Comparable in core dealership economics; differs in scale, multi-region footprint, and EchoPark used vehicle stand-alone brand.
• Lithia Motors: Largest US dealer group by revenue with hundreds of franchise stores. Comparable as a franchised dealer of new vehicles with full back-end service/parts; differs through aggressive M&A-driven scale and Driveway online retail platform.
• Penske Automotive Group: Public dealer group with significant premium/luxury franchised dealerships plus commercial truck retail. Comparable in franchised dealership model and F&I/service orientation; differs through premium-segment concentration and international retail operations.
• AutoNation: Largest US automotive retailer with hundreds of franchised dealerships across multiple OEMs including Chevrolet. Comparable as a franchised new/used vehicle retailer with F&I, service, and parts operations; differs in scale, multi-OEM portfolio, and public ownership.
• Group 1 Automotive: Public franchised dealer group with US and UK operations selling new/used vehicles, parts, and service. Comparable in franchised dealer model and revenue mix; differs in scale and geographic diversification.
• Asbury Automotive Group: Public franchised dealer group with new/used vehicle sales, service, and parts across multiple OEMs. Comparable in dealership economics and Clicklane online retail initiative; differs in scale and multi-state footprint.

Regional players

• Orange Coast Chrysler Dodge Jeep Ram Fiat: SoCal franchised dealer group operating competing OEM franchises in the Orange County market. Comparable as a single-region franchised dealer competing for the same local customer base; differs by Chrysler/Stellantis brand portfolio.
• Tuttle-Click Automotive Group: Family-owned multi-franchise dealer group based in Southern California and Orange County. Comparable as a family-owned regional dealer with new/used sales, service, and parts; differs in multi-brand portfolio and multi-location footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/selman-chevrolet

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SELMAN CHEVROLET