SELYA RESORT THERMAL & SPA

Name

SELYA RESORT THERMAL & SPA

Legal name

Thermes de Salies-de-Béarn

Website

https://selya-resort.com

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Thermal Spa & Wellness Services

NAICS

Accommodation (721), Other Ambulatory Health Care Services (6219)

SIC

Services-Health Services (8000), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)

Keywords

• Thermal spa treatments
• Gynecological thermal cure
• Rheumatology thermal therapy
• Wellness spa services
• Mineral hydrotherapy cures

Headquarters

HQ city

Salies-de-Béarn

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Thermal Cures (Cures Thermales Conventionnées): 18-day conventional thermal cure treatments prescribed by physicians and partially reimbursed by French Social Security (Assurance Maladie). Revenue generated through cure fees, premium space supplements (299€), and supplementary wellness programs (199-259€). Reimbursement rates range from 65% to 100% of cure costs (excluding patient co-pay and supplementary fees).
2. Prevention Health Cures (Cures Prévention Santé): 1 to 6-day short wellness cure programs not covered by insurance. Includes initiation thermal (61€ for 4 treatments), specialized programs like Cap sérénité (279-354€), gynecological (345€), and rheumatology (345€) prevention cures. Premium space supplements available (15-90€ depending on duration).
3. Complementary Cure Programs: Supplementary wellness programs enhancing conventional cures: Ma ménopause (199€), Vitalité & Féminité (259€), and Mieux bouger, mieux vivre! (199€). These programs include workshops, therapy sessions, and additional treatments not covered by Social Security.
4. Spa Thermal and Wellness Treatments: Individual and package spa treatments including gommage, massage, seaweed wraps, facials, hydrotherapy sessions. Packages range from half-day experiences (119€ for Le Trésor salisien) to multi-day vitality escapes (409-459€ for 5 half-days). Individual treatments available à la carte.
5. Fitness and Alternative Activities: Group fitness classes (aquagym, aqua Pilates, aqua Zumba, gym, step, body sculpt), alternative wellness therapies (reflexology, osteopathy, sophrology, yoga), and aquatic pre/postnatal sessions. Revenue generated through per-session or package purchases.
6. Retail Products: Direct sale of cosmetic products manufactured with thermal water and local ingredients: tisanes, body balms, facial creams, cleansers, exfoliating masks. Products include La Panacée herbal tea (9€), Baume confort (21€), L'Optimiste (35€), L'Insolente (31€), La Complice (25€), L'Ingénieuse (31€), La Re-Belle (44€).
7. Gift Boxes (Coffrets Cadeaux): Pre-paid gift certificates for spa treatments and wellness experiences, sold through the Secretbox platform and at the resort reception. Enables gifting of wellness experiences with pre-selected value tiers.
8. CSE and Group Packages: Special pricing for corporate social committees, associations, and group bookings (10+ people): reduced rates on aquatics passes, 15% discount on packages, group wellness offers. Targets employee wellness benefits and team-building.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Selya Resort operates a thermal spa resort in Salies-de-Béarn offering 18-day conventional thermal cures (partially reimbursed by French Social Security) and 1-6 day prevention health cures in gynecology, rheumatology, and pediatric orientations. The resort also provides spa thermal treatments, aquatic relaxation areas, group fitness classes, signature wellness rituals, and complementary cure programs using naturally concentrated salt thermal water at 290g of salt per liter.

Product overview

Selya Resort Thermal & Spa is a thermal spa resort offering a comprehensive portfolio of health and wellness services centered on naturally salt-rich thermal water (290g salt/L). The core offerings include thermal cures (18-day conventional cures in gynecology and rheumatology, plus 1-6 day prevention health cures), spa thermal experiences (aquatic relaxation areas, treatments using salt, algae, and clay), and wellness programs. The product ecosystem comprises core cure therapies, add-on complementary programs (menopausal support, pain management), multi-day wellness packages (Escales Vitalité, Rituels Salisiens), fitness classes, alternative therapies, and a cosmetic sub-brand (Les Happycuriennes). The resort positions itself as the 'station of women' with 150+ years of history in Salies-de-Béarn, combining traditional thermal medicine with modern wellness approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Thermal Cures (Cures Thermales Conventionnées) 18-day physician-prescribed thermal cures in gynecology and rheumatology orientations, with 4-6 daily treatments including hydromassage, aquatic exercises, and mud applications, partially reimbursed (65-100%) by French Social Security.
• Prevention Health Cures (Cures Prévention Santé) Health prevention thermal cures lasting 1-6 days designed for wellness maintenance and chronic pain prevention without requiring medical prescription or insurance reimbursement, with specialized programs for gynecological and rheumatology conditions (€279-€345).
• Aquatic Relaxation Space (Espace Détente Aquatique) Thermal aquatic relaxation space featuring heated saltwater thermal pools (32.5-33.5°C), freshwater pools, indoor/outdoor jacuzzis, hammam, sauna, and outdoor patio with relaxation amenities, accessible via day pass.
• Thermal Spa Treatments (Soins Spa Thermaux) Wellness spa treatments including salt flower scrubs, seaweed wraps, clay wraps, hydromassage baths, water massage beds (Watermass, hydrojet), lymphatic drainage, and facials using natural thermal water resources, available individually or as packages.
• Escales Vitalité (Vitality Half-Day Packages) Five half-day wellness packages: Escale Sel de la Vie (women's wellness, 14 treatments, €459), Escale Tonique (toning/remodeling, €409), and Escale Relaxation (muscle relaxation, 15 treatments, €449).
• Signature Salisian Rituals (Rituels Salisiens) Signature multi-sensory rituals: Rituel Happy (salt scrub, algae wrap, massage, €109), Rituel Pluie des sens (thermal water scrub and massage, €79), and Rituel Duo complice (duo experience, €289).
• Complementary Cure Programs (Programmes Complémentaires de Cure) Specialized 18-day cure accompaniment programs: Ma Ménopause (€199) for menopause support, Vitalité & Féminité (€259) for gynecology conditions, and Mieux Bouger, Mieux Vivre! (€199) for rheumatology, including workshops, therapy sessions, and additional treatments.
• Cap Sérénité (Serenity Cap Prevention Cure) 5-day prevention health cure focused on women's wellness including thermal showers, hydromassage baths, mother water compresses, signature Harmonie massage, nutritionist consultation, aquagym, and cardiovascular prevention workshop (from €279).
• À la Carte Wellness Activities (Activités à la Carte) Optional wellness activities including aquatic prenatal/postnatal sessions, foot reflexology, yin yoga, hatha yoga, sophrology, and aquatic osteopathy conducted by expert therapists.
• Group Fitness Classes (Cours Collectifs Fitness) Group fitness classes including aquagym, aqua pilates, aqua zumba, aquadouceur, pilates, back gym, step, body sculpt, and CAF offered in pools and fitness rooms.
• Sensory Escape (Escale Sensorielle) Multi-sensory thermal journey through different spaces with heat, scents, light, and sounds designed for mental release, relaxation, and discovery of new sensations, available solo or duo.

Quantifiable outcome

• Over 50% of osteoarthritis patients improved in pain and function at 6 months (Thermarthrose study, 462 patients)
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Les HappycuriennescoreStrategic or Co-development PartnerExclusive cosmetics partnership with French natural skincare brand Les Happycuriennes. The brand provides bio, vegan cosmetic products for spa treatments (facials, body care) using plants cultivated in Sud-Ouest region. Partnership reflects shared values of natural, sensory, and emotional approach to wellness. Products also sold in Selya Resort boutique.
• La Résidence de la SourceminorChannel Partner/ Reseller/ DistributorPartner accommodation provider, rated 2 stars, located near the thermes and town center. Offers parking, pool, bike storage, pet-friendly rooms, kitchen facilities, and WiFi. Recommended to spa guests needing lodging. Selya Resort directs guests to this partner while developing its own future accommodation.
• Office de Tourisme du Béarn des GavesminorGTM or Marketing PartnerLocal tourism board providing visitor information, accommodation recommendations, excursion options, and regional tourism promotion. Located at 2 place de la Trompe, Salies-de-Béarn. Assists resort guests with non-thermal activities and local tourism experiences.
• CPAM de PauminorGTM or Marketing PartnerLocal branch of French Health Insurance (Caisse Primaire d'Assurance Maladie) participating in women's health screening events at Selya Resort. Provides cancer screening awareness (colon, breast, uterine) during health events.
• Ligue contre le Cancer - Antenne 64minorGTM or Marketing PartnerLocal committee of the French Cancer League participating in women's health screening events at Selya Resort. Provides cancer prevention information and screening awareness during health events.
• SecretboxminorChannel Partner/ Reseller/ DistributorThird-party gift certificate marketplace platform enabling online purchase of spa gift experiences. Hosted at selya-resort.secretbox.fr. Expands gift sales reach beyond direct resort customers.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Deep Nature: French spa and wellness operator running spas in hotels and resorts across France. Comparable wellness retail, gift certificates and multi-site distribution model, though not focused on reimbursed thermal cures.
• Vichy Célestins (Compagnie de Vichy): One of the most established French thermal-spa brands with multiple sites and a strong international wellness hospitality offering. Comparable cure heritage, mineral-water therapies, and integrated luxury spa/wellness packages, but at significantly greater scale.

Direct peers

• Thermes de Luxeuil-les-Bains: Thermal spa in eastern France offering gynecological, rheumatological and phlebological cures with associated spa/wellness treatments. Directly comparable specialty mix (gynecology in particular) and cure-plus-prevention model.
• Thermes de Contrexéville: Vosges-based thermal station offering conventional cures in rheumatology and metabolic disorders alongside spa and fitness services. Comparable cure package structure and French regional thermal destination positioning.
• Centre Thermal de La Roche-Posay: Dermatology-focused thermal spa in central France backed by La Roche-Posay (L'Oréal). Operates the same conventional-cure model reimbursed by Assurance Maladie and demonstrates how a thermal asset can be paired with a major skincare brand — analogous to Selya's Les Happycuriennes tie-up.
• Thermes de Brides-les-Bains: Savoie thermal station specialized in weight-management, rheumatology, and metabolic cures with a similar cure-plus-wellness positioning. Comparable customer journey: physician-prescribed cure combined with dietary and wellness programs.
• Thermes de Royat: Auvergne thermal station with conventional cures in rheumatology and phlebology plus spa/wellness products. Closely matches Selya's mix of reimbursed medical cures and paid wellness/relaxation offerings.
• Thermes Marins de Saint-Malo: Marine thalassotherapy and thermal spa on the Brittany coast offering multi-day wellness and treatment packages. Closely comparable premium spa package structure (multi-day Escapes, à-la-carte rituals, fitness classes).
• Calicéo: French chain of aquatic balneotherapy centers combining heated pools, jacuzzis, saunas, hammams and spa treatments. Comparable aquatics-led wellness proposition and pricing tiers (day passes, evening slots, group/CSE offers).
• Thermes de Balaruc-les-Bains: Largest thermal establishment in France located on the Mediterranean coast, offering conventional rheumatology and phlebology cures plus spa/wellness services. Directly comparable model: prescribed thermal cures, Social Security reimbursement, and integrated spa retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thermes-de-salies-de-bearn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SELYA RESORT THERMAL & SPA