Send My Friend to School | Global Campaign for Education UK

Name

Send My Friend to School | Global Campaign for Education UK

Legal name

Send My Friend to School Coalition

Website

https://sendmyfriend.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Education Policy Advocacy

NAICS

Educational Support Services (611710), Educational Support Services (6117)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

K–12 Support & School Improvement Nonprofits (BPAGADAB)

akta.pro secondary industries

NGO/Nonprofit Education Programs & Service Delivery (EDADALAC), International & Comparative Education Policy Organizations (EDADADAL)

Keywords

• Education advocacy campaigns
• Global education funding
• Youth civic engagement
• School-based campaigning
• Policy advocacy coalition

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The campaign does not primarily seek donations from individuals. Donations are accepted via cheque payable to Results UK, with funds used to support the campaign's education lobbying activities. The focus is on raising voices rather than raising money.
2. Coalition Member Organisation Support: The coalition is hosted by Results UK, a registered charity. Member NGOs, teachers' unions and charities (including Sightsavers, CAFOD, Christian Aid, Save the Children, Plan, Oxfam, NEU, NASUWT, UCU, and others) contribute resources and staff to support the campaign.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Send My Friend to School is a UK civil society coalition that operates a school-based global education advocacy programme. It provides free downloadable Campaign Packs (assembly plans, lesson plans, campaign activities and MP engagement guidance) to UK primary and secondary schools, runs the Campaign Champions youth leadership programme for Year 9 and 10 pupils, and publishes Policy Reports lobbying the UK Government to protect and increase global education funding through mechanisms such as the Global Partnership for Education and Education Cannot Wait.

Product overview

Send My Friend to School is a UK civil society coalition of international development NGOs, teachers' unions and charities operating a campaign-based educational program. The core offering consists of a Schools Programme engaging approximately 250,000 young people annually through downloadable Campaign Packs containing educational resources (assemblies, lesson plans, activities), a Campaign Champions youth leadership program for secondary school students, a digital Resources Library, and published Policy Reports. The coalition runs periodic multi-year campaigns (currently 'Invest in My Friends' Learning' for 2025-2027) advocating for UK Government action on global education funding and policy.

Differentiator

Problem solved

Functional benefit

Brands

• Campaign Champions: Youth leadership programme for year 9 and 10 pupils to become campaign leaders for global education
• All My Friends Need Teachers
• Let My Friends Learn
• Invest in My Friends' Learning

Products and services

• Campaign Pack Free downloadable educational resource pack for UK primary and secondary school teachers containing assembly plans, lesson plans, campaigning activities and guidance on contacting MPs. Available in English and Welsh.
• Campaign Champions Programme Annual youth leadership programme for Year 9 and 10 pupils (14-15 year olds) from UK state schools, providing bespoke campaigning training, opportunities to meet MPs and Ministers, and travel to political events. Fully funded by Send My Friend to School.
• Educational Resources Library Digital library of free teaching resources organised by age range (5-7, 7-11, 11-16) and resource type, including activity sheets, CPD materials, factsheets, PowerPoints, real-life stories and videos.
• Policy Reports on Global Education Published policy reports including 'Invest in My Friends' Learning', 'Let My Friends Learn', 'All My Friends Need Teachers' and 'The Right Climate to Learn', providing research and recommendations for UK Government policy on global education funding, teacher shortages and education in emergencies.
• Steve Sinnott Foundation Young Ambassadors Project Joint annual project with the Steve Sinnott Foundation enabling secondary school students from partner countries (including The Gambia) to campaign for quality education rights alongside UK Campaign Champions, including APPG meetings and parliamentary visits.

Quantifiable outcome

• Approximately 250,000 young people annually participate in the campaign and engage with MPs
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Results UKcoreStrategic or Co-development PartnerRESULTS UK is a member of the Send My Friend coalition and serves as the host charity for the coalition. The Send My Friend to School campaign funds are managed through Results UK, which is registered as Results Education in England and Wales (charity no. 1015286), a company limited by guarantee (2761858), and a charity in Scotland (SC041481). Results UK provides administrative infrastructure and is responsible for personal information provided through the website.
• Global Campaign for Education (GCE)coreStrategic or Co-development PartnerSend My Friend to School is the UK national coalition of the Global Campaign for Education, a worldwide civil society movement campaigning for education for all. The annual Global Action Week for Education is coordinated by GCE.
• SightsaverscoreStrategic or Co-development PartnerInternational NGO and member of the Send My Friend to School coalition, contributing to the coalition's advocacy for quality education globally.
• CAFODcoreStrategic or Co-development PartnerCatholic development agency and member of the Send My Friend coalition, supporting global education advocacy.
• Christian AidcoreStrategic or Co-development PartnerChristian development charity and coalition member supporting Send My Friend to School's education campaign.
• Save the Children UKcoreStrategic or Co-development PartnerMajor international NGO and core coalition member, contributing advocacy and campaign resources to Send My Friend.
• Oxfam GBcoreStrategic or Co-development PartnerInternational confederation of NGOs and coalition member contributing to Send My Friend global education advocacy.
• Plan International UKcoreStrategic or Co-development PartnerChild rights organisation and coalition member focused on girls' education and children's rights globally.
• NASUWTcoreStrategic or Co-development PartnerTeachers' union and coalition member, providing teacher perspectives and networks for the campaign.
• NEU (National Education Union)coreStrategic or Co-development PartnerTeachers' union and coalition member supporting the campaign and distributing resources to teacher members.
• UCU (University and College Union)coreStrategic or Co-development PartnerHigher education workers' union and coalition member supporting global education advocacy.
• Universities UKminorStrategic or Co-development PartnerUniversity representative body listed as a coalition member supporting the campaign.
• EIS (Educational Institute of Scotland)minorStrategic or Co-development PartnerScottish teachers' union and coalition member, providing reach into Scottish schools.
• Education Cannot Wait (ECW)coreStrategic or Co-development PartnerUN global fund for education in emergencies, established in 2016. The Send My Friend coalition advocates for increased UK Government pledges to ECW and works to raise awareness among UK youth about ECW's mission. UK Government has pledged £80m to ECW's 2023-26 strategic period.
• Global Partnership for Education (GPE)coreStrategic or Co-development PartnerInternational financing platform for education in developing countries. Send My Friend advocates for UK Government contributions to GPE, which has received UK pledges of £430m for 2021-2025.
• Steve Sinnott FoundationcoreStrategic or Co-development PartnerCharity running the joint Young Ambassadors Project with Send My Friend to School. Each year, secondary school students from The Gambia participate alongside UK Campaign Champions in advocacy events, including APPG meetings with UK MPs and visits to parliament.
• ActionAidminorStrategic or Co-development PartnerListed as maintaining the sendmyfriend.org website and supporting the work of the UK Global Campaign for Education coalition.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Plan International UK: Plan International UK is a coalition member focused on girls' education and children's rights. It is a broader-incumbent peer with substantially larger scale, dedicated education policy staff, and direct programmatic work that complements rather than competes with Send My Friend's advocacy.
• Save the Children UK: Save the Children UK is a major coalition member of Send My Friend. It is a broader-incumbent peer as it runs its own large-scale education advocacy and global funding campaigns, with overlapping school-engagement programmes in the UK.
• ActionAid UK: ActionAid is a broad international development NGO, a Send My Friend coalition member, and the organisation that maintains the sendmyfriend.org website. It is comparable as a broader-incumbent in education and women's rights advocacy with significantly larger resources and global footprint.
• UNICEF UK: UNICEF UK is a peer in the sense that it runs parallel school-engagement programmes (e.g., Rights Respecting Schools Award) and education advocacy campaigns targeting UK policymakers on global education funding, with substantially larger institutional capacity.
• Oxfam GB: Oxfam GB is a major coalition member of Send My Friend. It is a broader-incumbent peer as a large international development and humanitarian NGO with its own education programming, advocacy campaigns and substantial UK school engagement infrastructure.

Emerging players

• Global Partnership for Education: GPE is the international financing platform for education in developing countries and the largest direct beneficiary of Send My Friend's UK lobbying (£430m UK pledge for 2021-2025). It is a comparable ecosystem actor but functions as a funding vehicle rather than an advocacy NGO.
• Education Cannot Wait: Education Cannot Wait is the UN global fund for education in emergencies, established in 2016. It is a partial peer: Send My Friend actively advocates for increased UK Government contributions to ECW, so while not a competing advocacy NGO, they operate in the same education-financing value chain.

Direct peers

• Global Campaign for Education: The Global Campaign for Education is the worldwide civil society movement of which Send My Friend is the UK national coalition. It is directly comparable as it coordinates Global Action Week for Education and aggregates national coalitions pursuing identical advocacy asks on education financing.
• Results UK: Results UK is the host charity and parent organisation of the Send My Friend to School coalition. It is directly comparable as it runs other anti-poverty advocacy campaigns and provides the fiscal, legal and administrative infrastructure that Send My Friend relies on.
• RESULTS Canada: RESULTS Canada is the Canadian sister organisation to Results UK. It is directly comparable as it pursues identical advocacy on global health, education and nutrition financing, mobilising grassroots volunteers to meet Canadian MPs, mirroring Send My Friend's UK model.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sendmyfriend
• Instagraminstagram.com/send_my_friend_to_school
• LinkedInlinkedin.com/company/send-my-friend-to-school-global-campaign-for-education-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Send My Friend to School | Global Campaign for Education UK