What SENsational Tutors Ltd does

SENsational Tutors Ltd is a UK-registered private limited company (Company No. 10749192) operating as an employment agency under the Employment Agencies Act 1973. It runs a matching service that connects families of children and young adults with Special Educational Needs and Disabilities (SEND) to a curated network of vetted specialist tutors holding QTS, PGCE, or equivalent specialist SEN qualifications, with DBS checks and experience across autism, ADHD, dyslexia, PDA, SEMH, trauma, and complex medical needs. The company is led by founder and director Joanna and is headquartered in Rugby, Warwickshire, with regional in-person tutoring coverage in the UK (up to 40-mile tutor travel radius) and online international delivery to Dubai/UAE, Hong Kong, Saudi Arabia, and Bahrain.

The service offering spans eight product lines: Private Home Tuition, Online Tuition, Home School Support, EOTAS Packages, Holiday Tuition, International Tutoring, Mentoring & Wellbeing, and Alternative Provision. The underlying technology is a relatively lightweight platform combining an online Tutor Finder (filterable by SEN need, format, location, education stage, subject, and availability) with delivery over third-party video conferencing tools (Microsoft Teams, Zoom) and standard marketing analytics (Google Analytics, Meta Pixel). Tutors are introduced to clients via the platform or through a complimentary 20-minute consultation for complex cases, and the company also accepts direct commissioning from local authorities, schools, and colleges for EOTAS and alternative provision packages.

The business model is a take-rate agency model: tutors set hourly rates typically between £80 and £150+, and SENsational Tutors retains a 30% Candidate Fee on the combined hourly rate (inclusive of VAT) while the tutor receives 70%. A Release Fee option (40% plus VAT of estimated 12-month remuneration) is available after two years of ongoing engagement. The company is founder-owned, has not raised external funding, and has won National Tutoring Awards in each year from 2023 to 2026, including UKs Favourite Tutoring Agency (2023 & 2024) and Best School Partnership Provider (2026).

Name

SENsational Tutors Ltd

Legal name

Sensational Tutors Ltd

Website

https://sensationaltutors.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SENsational Tutors Ltd is a UK-based employment agency that matches families and local authorities with vetted specialist SEN tutors across autism, ADHD, dyslexia, PDA, and related needs, delivered online and in-person across the UK, UAE, Hong Kong, and Saudi Arabia on a 30% agency commission model.

Ownership category

akta.pro rank

Product category

Special Educational Needs Tutoring Services

NAICS

Educational Support Services (61171), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Special Education & Learning Differences Learning Centers (Dyslexia/ADHD/IEP Support) (EDANAHAJ)

akta.pro secondary industries

Autism Spectrum (ASD) Academic & Social-Communication Support Tutoring (EDANAFAD), IEP/504 Academic Support Tutoring (EDANAFAA), Autism Classroom & School Program Support (Inclusion/Resource) (EDAKAKAC)

Keywords

• SEN tutoring services
• Special educational needs
• Tutor matching agency
• One-to-one tuition
• SEND tutoring support

Headquarters

HQ city

Rugby

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Agency Introduction Fees: The company operates as an employment agency earning a 30% commission on the combined hourly rate. The Candidate Fee equals 30% of the Combined Rate (inclusive of VAT), with the remaining 70% going to the tutor. A Release Fee option exists after 2 years (40% plus VAT of estimated annual remuneration).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SENsational Tutors Ltd operates as an employment agency under the Employment Agencies Act 1973, providing a matching service that connects children and young adults with Special Educational Needs and Disabilities (SEND) to a network of 111+ vetted, DBS-checked, qualified specialist tutors. The agency delivers eight core tutoring service lines (Private Home Tuition, Online Tuition, Home School Support, EOTAS Packages, Holiday Tuition, International Tutoring, Mentoring & Wellbeing, and Alternative Provision) and retains 30% of the combined hourly rate as its fee.

Product overview

SENsational Tutors Ltd operates as a multi-award winning tutoring agency that provides a matching service connecting students with Special Educational Needs and Disabilities (SEND) to qualified SEN specialist tutors. The company offers eight core tutoring service lines: Private Home Tuition, Online Tuition, Home School Support, EOTAS Packages, Holiday Tuition, International Tutoring, Mentoring & Wellbeing, and Alternative Provision. The services are delivered by a network of vetted, qualified tutors with specialist training across various SEN areas including autism, ADHD, dyslexia, PDA, SEMH, trauma, and anxiety. The company also provides an online Tutor Finder Platform for searching tutors by SEN needs, format, and availability, plus a complimentary consultation service. Tutors are self-employed professionals who are 70% of the combined hourly rate while the agency retains 30%.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Home Tuition One-to-one SEN tutoring sessions delivered at the student's home by a vetted specialist tutor, providing personalised support in a familiar environment for children and young adults with SEND.
• Online Tuition Online one-to-one SEN tutoring sessions delivered via Microsoft Teams or Zoom, offering flexible scheduling while maintaining high-quality specialist SEN education for families across the UK and internationally.
• Home School Support Elective home education support service for families choosing alternative educational paths, providing structured SEN-focused curriculum delivery aligned with the child's specific learning profile.
• EOTAS Packages Education Other Than At School (EOTAS) packages, including EOTAS Personal Budget options arranged through Local Authorities, for students requiring alternative educational arrangements outside of mainstream schooling.
• Holiday Tuition Specialised SEN tutoring sessions available during school holidays to maintain academic progress and provide continued support outside term time for children with SEND.
• International Tutoring Online SEN tutoring delivered internationally to families based outside the UK, with explicit service coverage in Dubai (UAE), Hong Kong, and Saudi Arabia via video platforms.
• Mentoring and Wellbeing Emotional support and wellbeing guidance services complementing academic tutoring, addressing the holistic needs of SEN students by building confidence, self-esteem, social skills, and emotional regulation.
• Alternative Provision Tailored educational placements for students requiring non-traditional educational arrangements, delivered in partnership with UK schools and local authorities as commissioned alternative provision.

Quantifiable outcome

• Highly experienced tutors with 10-40+ years of educational experience
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Tutors AssociationcoreStrategic or Co-development PartnerCorporate member of The Tutors Association, adhering to their code of conduct and professional standards for tutoring agencies in the UK.
• UCL (University College London)coreStrategic or Co-development PartnerFeatured in 'As seen on or working with' section indicating collaborative or partnership relationship with UCL.
• UK ParliamentcoreStrategic or Co-development PartnerFeatured in 'As seen on or working with' section indicating outreach or collaborative engagement with UK Parliament.
• National Autism Society (NAS)coreStrategic or Co-development PartnerFeatured in 'As seen on or working with' section as a recognized partner organization for autism support.
• The Good Schools GuidecoreGTM or Marketing PartnerFeatured and reviewed by The Good Schools Guide, a prestigious educational publication that provides independent school and tutoring reviews.
• The Autism ShowminorGTM or Marketing PartnerFeatured in 'As seen on or working with' section as a partner for The Autism Show industry event.
• PDA SocietycoreStrategic or Co-development PartnerFeatured in 'As seen on or working with' section as a recognized partner organization for PDA (Pathological Demand Avoidance) support.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Conatus Tutors: UK specialist tutoring agency providing one-to-one support including SEND provision, with a similar agency-model structure and focus on tailored family matches.
• The Profs: UK tutoring agency offering vetted tutors across academic levels and specialist subjects, including SEND support, with similar premium positioning and online delivery.
• Fleet Tutors: UK tutoring agency with strong local-authority and school commissioning relationships, including SEND provision — directly comparable B2B/B2C SEN and remediation tutor matching.
• Tutors International: UK-based private tutoring agency focused on specialist, full-time, and SEN support for families — directly comparable as a high-end, vetted-tutor matching service for students with additional needs.
• Tavistock Tutors: London-based tutoring agency specializing in SEN, mental health, and complex learning needs — direct peer given shared focus on SEND families and vetted specialist tutors.
• Tutorful: UK online tutoring marketplace connecting families with vetted tutors across subjects and SEN needs — comparable marketplace model with similar two-sided audience of parents and tutors.
• MyTutor: UK online tutoring platform offering one-to-one sessions for school-age students, including SEND support — comparable online delivery and tutor-matching infrastructure.
• Osborne Cawkwell: Established UK private tutoring agency providing vetted, one-to-one tutors for academic and SEN needs — directly comparable as a UK agency serving families with specialist requirements.

Broad incumbents

• Superprof: Global marketplace for tutors across thousands of subjects and specializations — comparable as a broader incumbent with SEN coverage and global reach that could compete for the same international families.
• Preply: Global online tutoring platform with a large tutor base and international marketing — comparable as a broader incumbent expanding into specialist categories including SEN, with similar online delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sensational-tutors-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SENsational Tutors Ltd