מרכז המבקרים של קוקה-קולה

What מרכז המבקרים של קוקה-קולה does

מרכז המבקרים של קוקה-קולה (Coca-Cola Israel) is the local Israeli marketing and brand-presence arm of The Coca-Cola Company, headquartered in Bnei Brak. The entity operates the cocacola.co.il website, which serves as a digital hub for product information, nutritional labeling compliance (per Israeli food labeling law), media content, and direct purchase links to major Israeli retailers. With a headcount of approximately 5 employees, the subsidiary functions primarily as a brand, marketing, and consumer-engagement vehicle rather than an operating manufacturer or distributor; bottling and distribution are handled by the local partner CBC Group (referenced via careers.cbcgroup.co.il/cocacola/).

The product portfolio carried under this entity spans six consumer beverage brands: Coca-Cola (flagship cola), Fuze Tea (iced tea with real tea, antioxidants, and no artificial colors or preservatives, available in eight flavored and zero-sugar variants), Sprite (clear lemon-lime carbonated soft drink with no artificial colors or preservatives), Fanta (orange-flavored carbonated drink targeted at youth), Powerade (sports hydration), and Kinley (tonic water with 125+ years of heritage). Consumer reach is achieved through shelf placement at Shufersal and online purchase integrations with Neviot (Fuze Tea) and My Supermarket (Sprite), supplemented by a dedicated Coca-Cola Israel mobile application.

The business model is direct-to-consumer brand marketing layered on top of a retail distribution model: the entity drives awareness and purchase intent through the brand website, mobile app, and youth-oriented Fanta campaigns, while revenue from actual beverage sales accrues to the parent company and local bottler/distributor. The parent is The Coca-Cola Company (NYSE: KO), founded 1886, providing the global brand, product formulations, and strategic direction that this local entity executes in the Israeli market.

Name

מרכז המבקרים של קוקה-קולה

Legal name

Coca-Cola Israel

Website

https://sense-center.cocacola.co.il

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

1–10 employees

Short description

מרכז המבקרים של קוקה-קולה is the Israeli marketing and brand-presence arm of The Coca-Cola Company, operating the cocacola.co.il website and mobile app to promote a six-brand beverage portfolio (Coca-Cola, Fuze Tea, Sprite, Fanta, Powerade, Kinley) to Israeli consumers via major retailers.

Ownership category

akta.pro rank

Product category

Non-alcoholic beverages

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB)

akta.pro secondary industries

Sports Drinks & Hydration Beverages (CRADAHAK), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH)

Keywords

• Carbonated soft drinks
• Non-alcoholic beverages
• Iced tea beverages
• Sports drinks
• Flavored soft drinks

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Beverage Sales: Revenue generated from the manufacture and sale of carbonated soft drinks and non-carbonated beverages through retail distribution channels in Israel.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The company markets and distributes a portfolio of non-alcoholic beverage brands in Israel under the Coca-Cola master brand, including carbonated soft drinks (Coca-Cola, Sprite, Fanta), iced tea (Fuze Tea), sports drinks (Powerade), and tonic water (Kinley). The Israeli operation focuses on consumer brand marketing, product information, and retail distribution through major Israeli supermarket chains and online marketplaces.

Product overview

מרכז המבקרים של קוקה-קולה operates as the Israeli presence of the Coca-Cola Company, distributing a portfolio of non-alcoholic beverages. The product lineup consists of six main consumer beverage brands: Coca-Cola (the flagship cola), Fuze Tea (real tea with fruit flavors, including zero-sugar variants), Sprite (lemon-lime carbonated drink), Fanta (orange-flavored carbonated drink targeting youth), Powerade (sports drink), and Kinley (established beverage brand). All products are available for purchase through major Israeli retailers including Shufersal, with some available through online platforms like Neviot. The portfolio emphasizes real ingredients, no artificial colors, and no preservatives across key brands.

Differentiator

Problem solved

Functional benefit

Brands

• Coca-Cola: The original flagship product - a caramel-colored carbonated soft drink.
• Fuzetea
• Sprite
• Fanta
• Powerade
• Kinley

Products and services

• Coca-Cola (קוקה-קולה) The flagship carbonated soft drink of The Coca-Cola Company, sold in Israel as a caramel-colored cola with its distinctive taste. Targeted at general consumers for moments of enjoyment and refreshment.
• Fuze Tea (פיוז-טי) An iced tea beverage combining real tea with refreshing fruit flavors. Available in flavors including Peach, Mango Pineapple, Watermelon, Grapes, Green Lemon Mint, plus zero-sugar variants (Zero Peach, Zero Green Pineapple, Zero Green Lychee Passionfruit). Contains real tea and antioxidants from tea leaves, with no artificial colors or preservatives. Targeted at general consumers seeking refreshing tea-based drinks.
• Sprite (ספרייט) A carbonated, clear lemon-lime flavored soft drink with no artificial colors and no preservatives. Targeted at general consumers seeking a refreshing citrus soda.
• Fanta (פאנטה) An orange-flavored carbonated soft drink with a sweet orange taste. An international brand focused on youth and young adults, featuring a variety of flavors and colors with bold, playful marketing. Targeted at teenagers and young adults seeking fun, adventurous beverage experiences.
• Powerade (פאוורייד) A sports drink brand within the Coca-Cola portfolio, positioned for athletes and active individuals seeking hydration during physical activity.
• Kinley (קינלי) A long-established beverage brand available for more than 125 years, offered through the Coca-Cola Israel product portfolio as a tonic water product.

Quantifiable outcome

• Leading position as most popular light beverage brand worldwide for over 130 years

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Nestlé Waters Israel: Nestlé's bottled water and beverage business in Israel, with broad portfolio including mineral water and functional beverages. Overlaps with Coca-Cola's water and adjacent categories in Israeli retail.
• Strauss Group: Major Israeli food and beverage conglomerate with broad operations in dairy, water, coffee, and salty snacks. Competes with Coca-Cola Israel across multiple beverage categories and has strong retailer relationships that rival Coca-Cola's shelf presence.

Regional players

• Mayanot Eden: Israeli natural mineral water brand with regional distribution. Competes in the broader non-alcoholic beverage category in Israel, and co-occupies supermarket shelves with Coca-Cola products.
• Primor International: Israeli food and beverage importer/distributor with portfolio including health drinks, juices, and beverages. Operates in adjacent categories distributed through Israeli retailers that also carry Coca-Cola products.

Direct peers

• Tempo Beverages: Israel's largest independent beverage company and PepsiCo's bottling partner. Produces and distributes carbonated soft drinks, juices, and water brands (e.g., Cappy, Nexus, Pri Galil) in direct competition with Coca-Cola Israel's portfolio across Israeli retailers.
• PepsiCo (Israel): PepsiCo operates in Israel through a bottling partnership (Tempo) and directly competes with Coca-Cola Israel across carbonated soft drinks, juices, and snacks. The most direct head-to-head competitor with overlapping portfolio and retail channels.
• Prigat (Israel): Israeli juice and beverage brand owned by Tnuva/Strauss, with a portfolio of fresh juices, nectars, and beverages. Overlaps with Coca-Cola Israel's non-carbonated and fruit-flavored product lines in retail.
• Neviot: Israeli mineral water brand with strong online retail presence. Operates within the same Israeli retail and e-commerce channels as Coca-Cola Israel and competes for shelf share and consumer beverage occasions in the soft drink and water category.
• Jafora-Tabori: Israeli beverage producer specializing in flavored water, soft drinks, and juices. Competes directly with Coca-Cola Israel's Sprite, Fanta, and Fuze Tea lines in Israeli supermarket channels.

Emerging players

• SodaStream International: Israeli home carbonation system maker that allows consumers to make sparkling drinks at home. Represents an emerging disruptive format competing for carbonated soft drink occasions, particularly health-conscious consumers in Israel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%D7%9E%D7%A8%D7%9B%D7%96-%D7%94%D7%9E%D7%91%D7%A7%D7%A8%D7%99%D7%9D-%D7%A9%D7%9C-%D7%A7%D7%95%D7%A7%D7%94-%D7%A7%D7%95%D7%9C%D7%94

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about מרכז המבקרים של קוקה-קולה