SENSORY GOODS
Sensory Goods is a family-owned US e-commerce business that designs, makes, and ships made-to-order therapeutic weighted blankets and sensory products for individuals with autism, sensory processing disorders, anxiety, sleep issues, and related needs, as well as for therapy clinics, schools, and pet owners.
- Company typePrivate
- Founded2008
- HeadquartersSurprise, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What SENSORY GOODS does
Sensory Goods is a privately held, family-owned e-commerce business founded circa 2008 by Khaled after his children were diagnosed with autism. Following Khaled's death in 2023, his daughter Lila and wife Fidaa continue to operate the company from a single warehouse and distribution center in Surprise, Arizona. The company manufactures therapeutic sensory products in the USA on a made-to-order basis, with the catalog anchored by weighted blankets (over 483 SKUs including organic, standard, plush/fur, fleece/flannel, medical/vinyl, and dog variants) and extending into weighted merchandise (lap pads, neck wraps, vests, belts, stuffed animals), sensory swings (platform, glider, snuggle, soft taco, trapeze, disc), floor products (rocker boards, balance beams), and oral motor tools.
The core technology underlying the product line is Deep Touch Pressure (DTP) stimulation, delivered through glass bead-filled weighted blankets and accessories; DTP is claimed to promote serotonin release, reduce cortisol, and improve sleep and self-regulation. Products are positioned for autism spectrum, sensory processing disorder, anxiety, insomnia, and related therapeutic use cases. Customization options (organic fabrics, custom sizes/weights, customer-supplied fabric) and made-to-order manufacturing form a notable technical and operational differentiator relative to mass-market competitors.
Revenue mechanics are unit-pricing DTC e-commerce through the Shopify-powered sensorygoods.com storefront, with prices ranging from $6.99 (oral motor accessories) to $389.99 (top-tier swings) and weighted blankets priced $39-$305.99. Sezzle installment plans and digital gift cards ($15-$500) provide payment flexibility, while mail/fax purchase orders serve institutional buyers (schools, clinics, special needs organizations). Shipping covers the United States and Canada via USPS/FedEx. The company does not have disclosed external funding, no parent company, and operates with a small leadership team emphasizing community-led content marketing through its Sensory Blog and a multi-channel organic social presence.
SENSORY GOODS firmographics
Firmographics- Name
- SENSORY GOODS
- Legal name
- Sensory Goods
- Website
- https://sensorygoods.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sensory Goods is a family-owned US e-commerce business that designs, makes, and ships made-to-order therapeutic weighted blankets and sensory products for individuals with autism, sensory processing disorders, anxiety, sleep issues, and related needs, as well as for therapy clinics, schools, and pet owners.
- Ownership category
- akta.pro rank
SENSORY GOODS industry classification
Industry- Product category
- Therapeutic Sensory Products
- NAICS
- Mattress Manufacturing (337910)
- SIC
- Dolls & Stuffed Toys (3942), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)
- akta.pro secondary industry
- Sleep, Stress & Mood OTC (Sleep Aids, Melatonin OTC, Calm/Stress Relief) (CRADAMAJ)
Keywords
Where SENSORY GOODS is headquartered
LocationHeadquarters
- HQ city
- Surprise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SENSORY GOODS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Weighted Blankets: Primary revenue stream from therapeutic weighted blankets in various materials (organic, plush, fleece, flannel, vinyl). Products are customizable by size, weight, and fabric. Prices range from $39 to $305.99.
- Sensory Swings and Accessories: Therapeutic sensory swings including platform, glider, snuggle, soft taco, trapeze, and disc swings. Swing accessories include adapters, rope extensions, spring clips, eye bolts, and swivels. Prices range from $6.99 to $389.99.
- Weighted Vests and Belts: Weighted vests and pressure belts for sensory integration therapy. Products available in various sizes for children and adults. Prices range from $10.99 to $88.99.
- Weighted Lap Pads: Weighted lap pads for self-regulation in various settings. Products designed for home, school, or clinical use. Prices range from approximately $30 to $59.99.
- Gift Cards: Digital gift cards available in denominations from $15 to $500, providing flexible gifting options for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weighted Blankets - $39 to $305.99 |
| Unit Pricing | Pay-as-you-go | Sensory Swings - $44.99 to $389.99 |
| Unit Pricing | Pay-as-you-go | Weighted Vests - $34.99 to $88.99 |
| Unit Pricing | Pay-as-you-go | Oral Motor Tools - $6.99 to $10.99 |
| Unit Pricing | Pay-as-you-go | Gift Cards - $15 to $500 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SENSORY GOODS product offering
Product offeringCore offering
Sensory Goods designs, manufactures, and sells therapeutic weighted blankets and sensory products, including weighted lap pads, vests, swings, floor products, and oral motor tools. The company's products use Deep Touch Pressure (DTP) technology with glass bead filling to provide calming sensory input for individuals with autism, sensory processing disorders, anxiety, insomnia, and developmental delays. Products are handmade to order in the USA, customizable by material (organic, plush, fleece, vinyl), size, weight, and fabric, and sold primarily direct-to-consumer through sensorygoods.com.
Product overview
Sensory Goods is a family-owned e-commerce business offering a comprehensive portfolio of therapeutic sensory products manufactured in the USA. The core offering centers on weighted blankets (including Custom Organic, Custom Standard, Fleece & Flannel, Plush & Fur, Medical, and Dog variants) which provide deep pressure stimulation through glass bead filling. The product line extends to weighted merchandise including lap pads, neck wraps, vests, belts, and weighted stuffed animals. A complementary swing collection features platform, glider, snuggle, soft taco, trapeze, and disc swings for vestibular therapy. Additional sensory tools include floor products (rocker boards, balance beams), oral motor tools (Chewy Tubes, ARK's Y-Chew), and swing accessories. All products are designed for individuals with autism, sensory processing disorders, developmental delays, anxiety, sleep disorders, and chronic pain. The company offers bulk ordering for schools, clinics, and organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Weighted Blankets
Quantifiable outcome
- Deep Touch Pressure stimulation promotes serotonin release and reduces cortisol production for relaxation
- +1 more outcomes
Companies that use SENSORY GOODS
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
SENSORY GOODS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SENSORY GOODS partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
SENSORY GOODS competitors and assessment
Company assessmentDirect peers
- Fun and Function: Specialty retailer/manufacturer of sensory, occupational therapy, and special-needs products including swings, weighted items, and oral motor tools; overlaps with Sensory Goods across the swing, lap pad, and weighted vest categories.
- ARK Therapeutic: Manufacturer of oral motor and sensory chew tools including the Y-Chew and Chewy Tubes carried by Sensory Goods; comparable as a focused supplier into the special-needs and speech-therapy channel.
- Harkla: Specialty sensory brand selling weighted blankets, compression vests, and sensory tools to the autism and special-needs community; the most directly comparable peer to Sensory Goods in customer base, use cases, and product mix.
- Gravity Blankets: DTC weighted blanket brand with national retail and TV exposure; competes head-to-head with Sensory Goods in therapeutic weighted blankets sold directly to consumers, but with materially larger marketing budgets and broader retail distribution.
- Mosaic Weighted Blankets: DTC weighted blanket specialist focused on adult sleep and anxiety use cases; closely comparable to Sensory Goods in target customer, channel (own e-commerce), and product form factor (glass-bead weighted blankets).
- Bearaby: Premium DTC weighted blanket brand using chunky-knit natural fabrics; overlaps directly with Sensory Goods on therapeutic, sleep, and anxiety positioning while competing more aggressively in the lifestyle and gift segments.
- Baloo Living: DTC weighted blanket brand emphasizing natural, breathable fabrics; competes with Sensory Goods in the adult sleep/wellness segment with a similar customization-light, direct-to-consumer model.
- Quility: DTC weighted blanket brand offering a broad range of sizes, weights, and materials with subscription-style selling; competes with Sensory Goods in the same consumer sleep/anxiety segment.
- YnM Weighted Blankets: Direct-to-consumer weighted blanket manufacturer offering a wide SKU range similar to Sensory Goods, including glass-bead-filled, organic, and duvet-cover variants; competes primarily on Amazon and its own site with value pricing.
Regional players
- Rocabi: Weighted blanket brand primarily serving European markets; included as a peer because it competes in the same therapeutic weighted blanket category but does not directly overlap with Sensory Goods' US/Canada geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
SENSORY GOODS social profiles
Digital presenceSENSORY GOODS financial estimates
Financial estimateRevenue estimate
Valuation estimate
SENSORY GOODS leadership team
Management profileNumber of profiles
Profiles2 records
SENSORY GOODS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SENSORY GOODS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SENSORY GOODS
What does SENSORY GOODS do?
Sensory Goods designs, manufactures, and sells therapeutic weighted blankets and sensory products, including weighted lap pads, vests, swings, floor products, and oral motor tools. The company's products use Deep Touch Pressure (DTP) technology with glass bead filling to provide calming sensory input for individuals with autism, sensory processing disorders, anxiety, insomnia, and developmental delays. Products are handmade to order in the USA, customizable by material (organic, plush, fleece, vinyl), size, weight, and fabric, and sold primarily direct-to-consumer through sensorygoods.com.
Is SENSORY GOODS a public or private company?
SENSORY GOODS is a private company. It is classified as family owned and is currently operating.
When was SENSORY GOODS founded?
SENSORY GOODS was founded in 2008. It employs 1 to 10 people.
Where is SENSORY GOODS based?
SENSORY GOODS is headquartered in Surprise, United States, in the North America region.
How does SENSORY GOODS make money?
Five revenue lines are on record. Weighted Blankets are the primary driver. The others are sensory Swings and Accessories, weighted Vests and Belts, weighted Lap Pads and gift Cards.
Who are SENSORY GOODS's main competitors?
Direct peers on record are Fun and Function, ARK Therapeutic, Harkla, Gravity Blankets, Mosaic Weighted Blankets, Bearaby, Baloo Living, Quility and YnM Weighted Blankets. Rocabi is listed as a regional player.
Does SENSORY GOODS have an API?
No public API is recorded for SENSORY GOODS.
What industry is SENSORY GOODS in?
SENSORY GOODS's product category is Therapeutic Sensory Products. Its primary akta.pro industry code is IMAOAKAE, Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors), with a secondary code of CRADAMAJ, Sleep, Stress & Mood OTC (Sleep Aids, Melatonin OTC, Calm/Stress Relief). Its NAICS code is 337910 and its SIC code is 3942.