Sentido Naga Bay
Sentido Naga Bay is a five-star beachfront resort in Sharm el Naga, Egypt, operating as a single property within the Sentido Hotels & Resorts brand owned by DERTOUR Group (REWE Group subsidiary). It serves European leisure travelers, couples, and small families with All Inclusive accommodations priced from approximately €65 per person per night.
- Company typePrivate
- Founded2009
- HeadquartersCologne, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sentido Naga Bay does
Sentido Naga Bay is a five-star beachfront resort located in Sharm el Naga on Egypt's Red Sea coast, operating as a single property within the Sentido Hotels & Resorts brand portfolio. Sentido is an international hotel brand founded in 2009 and acquired by DERTOUR Group in 2019; DERTOUR Hotels & Resorts GmbH, headquartered in Cologne, Germany, operates Sentido alongside sister brands Aldiana, Playitas, ananea, and Calimera as the tourism division of REWE Group, one of Europe's largest retail and tourism groups. The Sentido portfolio spans 44+ properties across 12+ countries including Egypt, Greece, Italy, Spain, Portugal, Turkey, Tunisia, Bulgaria, Maldives, Sri Lanka, and Thailand. The hotel offers All Inclusive accommodations with regional à-la-carte dining, wellness and spa facilities, beach access with lounge furniture and Bali beds, fitness rooms, and ambassador-led guest service, targeting couples, small families, and individual travelers seeking premium leisure experiences.
The core commercial operations center on per-night room revenue, with pricing starting at approximately €65 per person per night for All Inclusive packages. Distribution is multi-channel: guests book direct through the Sentido website (sentido.com) using real-time availability and filterable search functionality, via a centralized holiday hotline and email reservations service, or through travel agencies and tour operators within the DERTOUR and REWE Group network. The website employs cookie-based recommendation systems for personalized offer suggestions and integrates Adobe Analytics for usage measurement and Usercentrics for GDPR-compliant consent management. Sentido Naga Bay is rated 5 out of 6 stars on HolidayCheck with 499 reviews and operates with approximately 16 employees at the property level.
The property holds no independent venture capital backing and is not publicly listed; financial results are consolidated within DERTOUR Hotels & Resorts GmbH and ultimately REWE Group rather than reported at the individual property level. Following the 2019 acquisition, DERTOUR Group began a gradual rollout of a new hotel concept across the Sentido portfolio starting in 2020, signaling ongoing repositioning of the brand's guest experience.
Sentido Naga Bay firmographics
Firmographics- Name
- Sentido Naga Bay
- Legal name
- DERTOUR Hotels & Resorts GmbH
- Website
- https://sentido.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sentido Naga Bay is a five-star beachfront resort in Sharm el Naga, Egypt, operating as a single property within the Sentido Hotels & Resorts brand owned by DERTOUR Group (REWE Group subsidiary). It serves European leisure travelers, couples, and small families with All Inclusive accommodations priced from approximately €65 per person per night.
- Ownership category
- akta.pro rank
Sentido Naga Bay industry classification
Industry- Product category
- Resort Hotels
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Beach & Island All-Inclusive Resorts (THAGAKAG)
- akta.pro secondary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
Keywords
Where Sentido Naga Bay is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Sentido Naga Bay business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Hotel Accommodation Services: Sentido Naga Bay generates revenue through room accommodations at its 5-star beachfront resort in Sharm el Naga, Egypt. Guests book directly through the Sentido website or through the centralized booking system. Pricing ranges from approximately €65 per person per night, with various room types and meal plans (AI - All Inclusive) available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sentido Naga Bay - Standard Room with All Inclusive |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Sentido Naga Bay product offering
Product offeringCore offering
Sentido Naga Bay operates a five-star beachfront resort in Sharm el Naga on the Egyptian Red Sea, providing All Inclusive accommodation with direct beach access, à-la-carte regional dining, wellness and spa facilities, and fitness amenities. The property is part of the Sentido Hotels & Resorts brand portfolio and is booked through the Sentido online booking platform, a centralized holiday hotline, and travel agency partners within the DERTOUR Group network.
Product overview
Sentido Naga Bay is a five-star beachfront resort hotel in Egypt, part of the Sentido Hotels & Resorts brand portfolio operated by DERTOUR Hotels & Resorts GmbH (a REWE Group company). The core offering is the Sentido Hotels Booking Platform—an online booking service for Sentido hotel properties worldwide, featuring personalized recommendation systems for travel offers. The brand portfolio includes hotels across destinations including Egypt, Greece, Italy, Spain, Turkey, Tunisia, Portugal, Bulgaria, Maldives, Sri Lanka, and Thailand, catering to couples, families, and individual travelers seeking wellness-focused beach and resort holidays.
Differentiator
Problem solved
Functional benefit
Brands
- Sentido Naga Bay: A 5-star resort hotel located in Sharm el Naga, Egypt (Red Sea region), offering beachfront accommodation as part of the Sentido hotel brand portfolio.
Products and services
- Sentido Naga Bay Beachfront Resort Accommodation
- All Inclusive Holiday Package
Companies that use Sentido Naga Bay
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Sentido Naga Bay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
Sentido Naga Bay partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and minor.
- DERTOUR Hotels & Resorts GmbHflagshipSentido Hotels & Resorts is a brand owned by DERTOUR Hotels & Resorts GmbH, acquired in 2019. DERTOUR Hotels & Resorts operates multiple hotel brands including Sentido, Aldiana, Playitas, ananea, and Calimera. The company is part of the DERTOUR Group, which is the tourism division of the REWE Group - one of Europe's largest tourism groups.
- REWE GroupcoreSentido Hotels is part of the REWE Group through its subsidiary DERTOUR Group. REWE Group is one of the largest retail and tourism groups in Europe, providing Sentido with significant distribution reach and financial backing.
- Sunny CarsminorSunny Cars is featured on the Sentido service page as an all-round carefree rental car partner, offering car rental services to Sentido customers as an add-on travel service.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Sentido Naga Bay competitors and assessment
Company assessmentDirect peers
- ROBINSON Club: TUI-owned German club resort brand offering All-Inclusive beach holidays primarily for the German-speaking market. Direct peer on target customer (German package-holiday guests) and AI model.
- Calimera: Another hotel brand within the DERTOUR Hotels & Resorts portfolio, focused on family beach holidays. Direct peer given shared parent and overlapping European package-holiday customer base.
- Rixos Hotels: Luxury All-Inclusive resort operator with major presence in Egypt (Sharm el Sheikh, Hurghada) and Turkey. Direct regional and model peer in the Red Sea All-Inclusive segment.
- ananea: Adults-only hotel brand under DERTOUR Hotels & Resorts, positioned for premium wellness and relaxation holidays. Direct peer on parent, distribution channels, and upper-mid market positioning.
- TUI Blue: TUI Group's flagship hotel brand operating in similar Mediterranean, Red Sea, and North African beach destinations. Direct peer in AI/FB beach holidays sold through European tour operators.
- Playitas Resort: Sports and family resort brand within DERTOUR Hotels & Resorts. Direct peer sharing parent, distribution via DERTOUR, and beach/wellness positioning.
- Aldiana: Sister hotel brand under DERTOUR Hotels & Resorts GmbH (same parent as Sentido) operating club-style All-Inclusive resorts across Europe and beyond. Direct peer on parent, model, and target customer.
- Club Med: Global leader in the All-Inclusive premium beach resort category with properties in similar destinations (Egypt Red Sea, Mediterranean, Indian Ocean). Closest comparable in AI beach model and target guest.
Broad incumbents
- Iberostar Hotels & Resorts: Major Spanish hotel group with a strong All-Inclusive beach resort portfolio across the Mediterranean and beyond. Broader incumbent peer in AI beach segment and European source markets.
Regional players
- Pickalbatros Hotels & Resorts: Egyptian hotel chain with a large portfolio on the Red Sea (Hurghada, Sharm el Sheikh, Soma Bay), competing head-to-head with Sentido Naga Bay for the same German/Russian package-holiday guests in Egypt.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sentido Naga Bay social profiles
Digital presenceSentido Naga Bay compliance and trust
Trust signalCompliance5 records
Sentido Naga Bay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sentido Naga Bay leadership team
Management profileNumber of profiles
Profiles3 records
Sentido Naga Bay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sentido Naga Bay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sentido Naga Bay
What does Sentido Naga Bay do?
Sentido Naga Bay operates a five-star beachfront resort in Sharm el Naga on the Egyptian Red Sea, providing All Inclusive accommodation with direct beach access, à-la-carte regional dining, wellness and spa facilities, and fitness amenities. The property is part of the Sentido Hotels & Resorts brand portfolio and is booked through the Sentido online booking platform, a centralized holiday hotline, and travel agency partners within the DERTOUR Group network.
Is Sentido Naga Bay a public or private company?
Sentido Naga Bay is a private company. It is classified as corporate owned and is currently operating.
When was Sentido Naga Bay founded?
Sentido Naga Bay was founded in 2009. It employs 11 to 50 people.
Where is Sentido Naga Bay based?
Sentido Naga Bay is headquartered in Cologne, Germany, in the Europe region.
How does Sentido Naga Bay make money?
One revenue line is on record: hotel Accommodation Services.
Who are Sentido Naga Bay's main competitors?
Direct peers on record are ROBINSON Club, Calimera, Rixos Hotels, ananea, TUI Blue, Playitas Resort, Aldiana and Club Med. Iberostar Hotels & Resorts is listed as a broad incumbent. Pickalbatros Hotels & Resorts is listed as a regional player.
Does Sentido Naga Bay have an API?
No public API is recorded for Sentido Naga Bay.
What industry is Sentido Naga Bay in?
Sentido Naga Bay's product category is Resort Hotels. Its primary akta.pro industry code is THAGAKAG, Beach & Island All-Inclusive Resorts, with a secondary code of THAGAAAI, Beachfront & Coastal Full-Service Hotels. Its SIC code is 7000.