What Sepidar Group does

Sepidar Group (هلدینگ سپیدار) is an Iran-based, privately held business services holding company that bundles proprietary SaaS software with professional consulting services for SMB and enterprise clients. Formally established in 2018 (1397 Iranian calendar) through the merger of three subsidiaries (Enformatik Parsis, Novin Touseh Idea Goostaran, and Sima Gostar Toos), the group operates two offices in Tehran and Mashhad, drawing on roughly a decade of prior operational experience from the founding entities.

The group's core technology stack is a proprietary suite of five modular SaaS products — Customer Club (loyalty/RFM segmentation/gamification), Cash Register (POS), Organization Portal, Reservation System, and Digital Menu — packaged into nine vertical-specific solutions spanning restaurants, cafes, beauty salons, jewelry retailers, hotels, medical centers, commercial complexes, e-commerce, and brick-and-mortar retail. A dedicated technology subsidiary, Farasou Tejarat Sepidar Iranians, designs and operates the underlying Sepidar project portal. Beyond software, the group sells bundled professional services across the full business lifecycle: market research, business consulting, business plan design, brand design, marketing plan design, advertising campaign design, e-commerce setup, application design, SEO, and content creation.

Commercially, Sepidar runs a sales-led, consultative go-to-market with no publicly disclosed pricing. Inbound demand is driven primarily by an extensive Persian-language educational blog (100+ articles) and active social channels; prospects are qualified through multi-step inquiry forms before demo/consultation. Revenue mechanics combine recurring SaaS subscriptions (sold by modular selection) with project-based professional services fees. The client base spans enterprise names (Irancell, Snapp, MVM, Hyper Mehr, Ferdowsi University, Mashhad International Exhibition Center, Delsa) and SMBs across nine verticals.

Name

Sepidar Group

Legal name

Sepidar Group

Website

https://sepidargroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Sepidar Group is an Iran-based privately held holding company that bundles proprietary SaaS software (loyalty, POS, reservation, digital menu, organization portal) with consulting and design services for SMB and enterprise clients across nine verticals, operating from Tehran and Mashhad.

Ownership category

akta.pro rank

Product category

Business Management Software

NAICS

Custom Computer Programming Services (541511), Advertising, Public Relations, and Related Services (5418), Professional, Scientific, and Technical Services (541)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311), Services-Management Services (8741)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industries

Affiliate Marketing & Partner Networks (BPAMALAI), Customer Retention, Loyalty & Win-Back Centers (BPAAAAAC)

Keywords

• Business consulting services
• Customer loyalty software
• Business process automation
• Digital marketing services
• SaaS business platforms

Headquarters

HQ city

Mashhad

HQ country

Iran

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions / Platform Licensing: Recurring revenue from SaaS-style software subscriptions including customer club, cash register, reservation system, digital menu, and organization portal platforms. Customers select modules (customer club, POS, portal, e-commerce, business plan, reservation, digital menu, kiosk) via a multi-step inquiry form.
2. Professional Services (Consulting & Design): One-time and project-based revenue from business consulting, market research, business plan design, brand design, marketing plan design, advertising campaign design, e-commerce store setup, and application design services.
3. SEO & Content Services: Revenue from SEO optimization and content creation services for client businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Sepidar Group is an Iranian business services holding company that develops and sells a proprietary suite of SaaS-style software platforms (Customer Club loyalty, Cash Register/POS, Organization Portal, Reservation System, Digital Menu) and bundles them into industry-specific solutions for restaurants, cafes, beauty salons, jewelry retailers, hotels, medical centers, retail stores, commercial complexes, and e-commerce businesses. Alongside the software portfolio, the company delivers professional services including business consulting, market research, business plan design, brand design, marketing plan design, advertising campaign design, SEO, and content creation for SMEs, enterprises, and government organizations.

Product overview

Sepidar Group operates as a holding company offering a portfolio of software products and industry-specific platforms. The core software products include a Customer Club (loyalty) platform, Cash Register (POS), Organization Portal, Reservation System, and Digital Menu — sold both as standalone tools and bundled within 9 industry-specific solutions (restaurant, beauty salon, cafe, jewelry, hotel, medical center, commercial complex, e-commerce, and retail). The products are positioned as a unified ecosystem where the customer loyalty platform acts as the central retention engine, cross-sold across industry verticals alongside sector-specific modules. Beyond software, Sepidar also offers business consulting and design services (brand design, business plan design, marketing plan, advertising campaigns, website/e-commerce design, SEO, and content creation) that complement the software portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Customer Club Platform (پلتفرم باشگاه مشتریان): Loyalty and customer retention software platform enabling businesses to manage customer rewards, missions, gamification, and personalized marketing campaigns.

Products and services

• Customer Club Software (نرم افزار باشگاه مشتریان) A loyalty platform enabling businesses to manage customer rewards, points, tiered membership levels, missions, gamification, personalized messaging, and RFM-based segmentation, including targeted discount campaigns, referral programs, and customer lifetime value (CLV) management tools. Sold to retail, F&B, hospitality, and service businesses.
• Cash Register Software (نرم‌افزار صندوق فروشگاهی)
• Organization Portal (پرتال سازمانی)
• Reservation System (سامانه رزرواسیون)
• Digital Menu (منوی دیجیتال)
• Business Consulting (مشاوره کسب و کار)
• Market Research (تحقیقات و مطالعات بازار)
• Business Plan Design (طراحی بیزنس پلن)
• Brand Design (طراحی برند)
• Marketing Plan Design (طراحی برنامه بازاریابی)
• Advertising Campaign Design (طراحی کمپین تبلیغاتی)
• E-commerce Store Setup (راه‌اندازی فروشگاه آنلاین)
• Application Design (طراحی اپلیکیشن)
• SEO Services (سئو و بهینه سازی)
• Content Creation & Social Media Management (تولید محتوا)

Quantifiable outcome

• Customer acquisition cost reduction through loyalty programs — replacing repeated CAC spend with retention-driven growth
• +2 more outcomes

Named customers11 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Enfarat Parsis (انفورماتیک پارسیس)coreStrategic or Co-development Partner · 1 January 2017One of the three founding subsidiaries of the Sepidar Group holding structure. Enfarat Parsis contributed technology development and systems expertise to the formation of the group in 2017.
• Novin Touseh Idea Goostaran (نوین توسعه ایده گستران)coreStrategic or Co-development Partner · 1 January 2017One of the three founding subsidiaries of the Sepidar Group holding structure. Contributed innovation and idea development capabilities to the group formation.
• Sima Gostar Toos (سیما گستر طوس)coreStrategic or Co-development Partner · 1 January 2017One of the three founding subsidiaries of the Sepidar Group holding structure. Contributed marketing and branding expertise to the group formation.
• Farasou Tejarat Sepidar Iranians (شرکت فراسو تجارت سپیدار ایرانیان)coreOthersThe legal entity that designs and develops the Sepidar project management portal (sepidargroup.com/portal), indicating an operational/technology subsidiary or related entity responsible for software development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yotpo: Yotpo provides a SaaS loyalty and retention platform for SMB and enterprise brands, including points, tiers, referral programs, and RFM-based segmentation — directly comparable to Sepidar's Customer Club platform and its focus on CLV growth through retention.
• Smile.io: Smile.io is a loyalty and rewards platform for e-commerce merchants offering points, VIP tiers, and referral programs — comparable to Sepidar's customer club functionality and e-commerce platform bundle.
• Fivestars: Fivestars provides a customer loyalty and marketing automation platform for small and mid-sized local businesses, including salons, restaurants, and retailers — directly comparable to Sepidar's multi-vertical SMB approach and loyalty platform.
• LoyaltyLion: LoyaltyLion is a data-driven loyalty platform for Shopify-based merchants featuring points, tiers, and personalized rewards — closely aligned with Sepidar's loyalty software positioning and SMB e-commerce customer base.

Broad incumbents

• Lightspeed Commerce: Lightspeed offers POS and commerce platforms for retail, restaurant, and hospitality verticals with built-in loyalty and operational tooling — overlapping with Sepidar's industry-specific bundles (retail, restaurant, hotel).
• Square (Block): Square provides POS, payments, and a range of business software tools (loyalty, marketing, e-commerce) for SMBs — comparable in scope to Sepidar's multi-product platform across retail, F&B, and services.
• HubSpot: HubSpot delivers CRM, marketing automation, and customer engagement software — comparable to the broader marketing automation and customer club capabilities Sepidar offers to its SMB and enterprise clients.
• Toast: Toast is an all-in-one restaurant POS and management platform that bundles POS, digital ordering, reservations, and loyalty — overlapping significantly with Sepidar's restaurant platform bundle and broader hospitality suite.
• Cloudbeds (or similar hospitality SaaS): Cloudbeds provides a hospitality management platform with reservations, guest management, and CRM functionality — comparable to Sepidar's Hotel Platform and Reservation System bundles.

Emerging players

• Thanx: Thanx is a digital loyalty and guest engagement platform for restaurant and retail chains, with RFM segmentation and personalized rewards — a direct conceptual peer to Sepidar's customer club in the F&B vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sepidargroupcom
• LinkedInlinkedin.com/company/sepidar-group
• Instagraminstagram.com/sepidaargroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sepidar Group